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CALLAN ROWEdesign for screen

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1.

Web Design

BROLLY STUDIOS

Brolly Studios is many things. It isa design collective, a co-workingspace, an architectural/ interiordesign practice and soon to be aca and store.

Te website is designed to bea platorm or members o thedesign collective, Brolly Brotheltopost their work. It is also a way or

Brolly share news, upcoming eventsand promote the Brolly Productsrange, which is due to rollout inFebruary.

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2.

Home Page

BROLLY STUDIOS

Brolly is a un, playul and diversecreative community. I havecommunicated this with the use ocolour and playul and somewhatunconventional layout. Te use oboxes reects the current studioset up as well as the plannedrenovations or the Brolly ca.

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3.

Contact Page

BROLLY STUDIOS

A simple contact page codedusing PHP. Some CSS rolloveranimations were also used on thesubmit button.

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4.

Brolly Brothel

BROLLY STUDIOS

Te Brolly Brothel is what Brollycalls its collective o reelancedesigners. Te idea behind theBrolly Brothel page is that clientscan peruse a list o potentialdesigners and take their pick basedon their bio.

Te designers portraits aresilhouetted, rolling over theirportraits triggers a simple Jqueryanimation allowing the user to seethe designers ace. Tis is a playuland interactive interpretation o theBrothel idea.

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5.

Designer Bio

BROLLY STUDIOS

Clicking on the designers portraitopens a javascript popup with ashort bio o the designer as well astheir contact inormation, portolioand social media links.

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6.

Brolly Blog

BROLLY STUDIOS

Te Blog is a platorm or designersat Brolly to display their work. It isalso a way or Brolly to advertiseevents and generate excitementor the Brolly Shop, which will berolled out February 2013.

Synth aesthetic truaut sustainable, in delectus ex. Sriracha quinoa carlesgluten-free, readymade organic irony. VHS tempor reprehenderitconsectetur, id banh mi chambray DIY aute enim eu kale chips. Fap craft beerbanh mi small batch. PBR sint viral whatever, VHS cardigan et esse echo parkstreet art irure do Austin. Duis cupidatat narwhal high life yr small batch.Irure biodiesel mustache post-ironic, next level pariatur wes andersonmessenger bag placeat pinterest umami fugiat et exercitation.

AMAZING BLOG TITLE01/09/2012

BROLLYTWEETS

By Jonny Appleseed Synth aesthetic truaut sustainable, in delectus ex. Sriracha quinoa carlesgluten-free, readymade organic irony. VHS tempor reprehenderit

consectetur, id banh mi chambray DIY aute enim eu kale chips. Fap craft

beer banh mi small batch. PBR sint viral whatever, VHS cardigan et esse

echo park street art irure do Austin. Duis cupidatat narwhal high life yr small

batch. Irure biodiesel mustache post-ironic, next level pariatur wes

anderson messenger bag placeat pinterest umami fugiat et

exercitation.Synth aesthetic truaut sustainable, in delectus ex. Sriracha

quinoa carles gluten-free, readymade organic irony. VHS tempor

Adding to the collection.Something dierent. Yellow

flowers.http://instagr.am/p/PniT9emE0D/

17 minutes ago

Hey, look, @transportnationwent to @LowLineNYCandcame back with some deliciousphotos http://j.mp/QPzcyc

About 1 hour ago

Something dierent. Yellowflowers. #small things in #life.#springis here!@thats_melbournepic.twitter.com/Lt1LmL7H

About 3 hours ago

"Writing is a little door. Some

fantasies, like big pieces offurniture, wont come through."Sontag http://j.mp/PHQzRp (via

About 3 hours ago

Dizzy morning of death yetdetermined to roll to the

:

Search Brolly

BLOG CONTACT ABOUT BROLLY BROTHEL

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7.

Email Newsletter

BROLLY STUDIOS

Whats the news?

We have a winnner!

says hello

Whats coming up?

Having trouble reading this email?

view it in your browser

says hello!

Brolly cleans up at the 2012 Melbourne

Design Awards...

Read more>> Read more>> Read more>>

Little Stories Big Screen1st November 2012

The PlayMo projectThe unasked question of living in

modern cities is: whose city is this?...

People's MarketWeve been warming our frosty bones,

hibernating indoors for the winter...

Bushwick cardigan esse hella, irure s emiotics irony pinterest brunch voluptate.Sriracha seitan forage vero, bicycle rights etsy synth wes anderson consectetur

brunch enim. Ex enim mustache DIY pitchfork delectus. Brooklyn gastropubiphone occaecat. Godard master cleanse assumenda minim, skateboard biodiesel

dreamcatcher quinoa mcsweeney's incididunt elit. Viral small batch stumptownoccupy, bushwick cillum vegan do consectetur typewriter seitan art party.

RMIT CrateUation Exhibition 201223rd November 2012

Bushwick cardigan esse hella, irure s emiotics irony pinterest brunch voluptate.Sriracha seitan forage vero, bicycle rights etsy synth wes anderson consectetur

brunch enim. Ex enim mustache DIY pitchfork delectus. Brooklyn gastropubiphone occaecat. Godard master cleanse assumenda minim, skateboard biodiesel

dreamcatcher quinoa mcsweeney's incididunt elit. Viral small batch stumptown

An example template o an emailnewsletter was also created andmay be used to promote brollyevents.

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8.

Publication Design

HAMMER & TONGS

Hammer and ongs is a ctionalmagazine created as part o astudent project. It is a magazineabout people who make things withtheir hands and artisinal culture inMelbourne and around the world.

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The not so ) GOOD

the BADand the UGLY

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THE ( NOT SO ) GOOD

FAT

13.

While the FA website isaesthetically true to its branding, itis very dicult to navigate. Tereare too many navigation options,low background contrast, andthe layout is not riendly to smallbrowser sizes. Some o the linkssimply dont work. Teir onlinestore is almost impossible to usemaking FAs online experience avery rustrating one.

While I understand that they are atrendy hipster brand, you cant haveironic site navigation.

Web Design

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FAT

THE SOLUTION

14.

I wanted to maintain FAs quirky/kitsch use o animal images. Telanding page consists o a simpleconsolidated navigation overlaidover alternating images o animals.Te site is easy to navigate andriendly to smaller browser sizes, asyou no longer have to scroll to seeall the navigation.

Home Page

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FAT

15.

Te main issue with the originalFA site design was its conusingand in some cases non unctioningnavigation. Semi-transparentdropdown menu is employed orbrowsing the mens. womens, anddesigner sections o the page.

Menu System

THE SOLUTION

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FAT

16.

Te e-commerce has beenintegrated into the collections arearather than having a separate storepage. Te store pages are simplylaid out with breadcrumbs or easynavigation. Further browsing isachieved with the navigation dropdown menu.

Now we have a site that maintainsits kitsch hipster aesthetic andiseasily navigated.

Store

THE SOLUTION

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FAT

17.

I also created a simple EDM usingthe same visual language as thewebsite.

Electronic Direct Marketing

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THE BAD

SPORTSGIRL

18.

Te Sportsgirl website is areal missed opportunity. Teyhave a lookbook section withtrends and themes, but it istotally underutilised. Tey seemconstricted by their template, andmost o the looks dont appearuntil aer the break. Some strangecontent choices have been made,or instance there are two links tothe same Hawaiian themed look

book.

Web Design

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THE SOLUTION

SPORTSGIRL

19.

My aim with the redesign was toreally make the lookbook page aeature. Sportsgirl had chosen areally un theme, Postcards fromHawaii, but had done nothing withit. I decided to run with it and takeit ull page. Now the user can havea more interactive experience.Te calls on the Sportsgirl site arestrangely placed; in some casesthere are two calls or the same

item next to each other. I tried tosimpliy that and create a un andunctional site.

Lookbook

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THE SOLUTION

SPORTSGIRL

20.

I made some minor alterationsand simplications to the productpages. I included social media linksand cleaned up the layout or amore streamlined aesthetic.

Lookbook

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THE UGLY

SHAG

21.

I dont know what the designerswere thinking when they made thissite. Hal o it is in ash, the otherhas some very odd layout decisions.

Te main issue is that the shopcontent, while there is a lot oit, is completely unorganised.Perhaps the designers were tryingto replicate the chaotic rustratingexperience o siing through

products at one o their stores?

Web Design

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THE SOLUTION

SHAG

22.

Te rst thing I did whenredesigning the site was put incontent lters. Te user can ltercontent with the collapsible menu.I decided to go or a much moreminimal layout, Shags productsare very loud, they dont need anequally loud site competing.

Te simplied layout shows moreproducts per row, but also has an

increased image size. I have addedsocial media links to each producton roll over. It seems crazy to methat Shag arent on Pinterest, it is ahuge missed opportunity.

Store

SHOP

FILTER BY

LOCATIONS ABOUT BLOG SEARCH...

CATEGORYSEX

FEMALE

COLOUR PRICE ARANGE BY

JEWELERY GOLD

SILVER

$ 50 - 100 NEW - OLD

AZTEC

ENAMEL HOOPS $25ARROW HEAD

EARRINGS $59ANTIQUE GOLD

CHARM NECKLACE $95BLACK DIAMANTE

PAISLEY RING $95BEATEN GOLD CUFF

WITH BLACK STONE $55BEADED

BERRY HOOPS

AZTEC

EARING $25DAY OF THE DEAD S

KELETON PENDANT $95ANTIQUE GOLD

CHARM NECKLACE $95BYZANTINE BRASS

BANGLE $18BUTTERFLY

RING $49 $69BEJEWELLED

NECK CUFF

$39

JOIN | SIGN IN

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THE SOLUTION

SHAG

23.

By clicking the drop down link allthe lter options become available.Users can lter products byselecting a number o boxes in eachcategory. Tey can also choose toarrange the results by price, dateor popularity. I only shopping in ashag store was this easy.

Store Category Filters

SHOP

FILTER BY CATEGORYSEX

MALE

FEMALE

UNISEX

COLOUR PRICE

LOCATIONS ABOUT BLOG

JEWELERY

JACKETS / COATS

SHIRTS

PANTS

DRESSES

ACCESSORIES

RED

BLUE

GREEN

YELLOW

ORANGE

BLACK

GOLD

SILVER

$1- $50

$50 - $100

$100 - $150

$150 - $200

$200 +

PRICE LOW - HIGH

PRICE HIGH - LOW

NEW - OLD

OLD - NEW

POPULARITY

SEARCH...

ARANGE BY

AZTEC

ENAMEL HOOPS $25ARROW HEAD

EARRINGS $59ANTIQUE GOLD

CHARM NECKLACE $95BLACK DIAMANTE

PAISLEY RING $95BEATEN GOLD CUFF

WITH BLACK STONE $55BEADED

BERRY HOOPS$39

JOIN | SIGN IN

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THE SOLUTION

SHAG

24.

Te stripped back layout lendsitsel perectly to a responsivedesign. Here is a simple exampleo how columns could be collapsedand viewed on a phone or tablet.

Responsive StoreSHOP

LOCATIONS

ABOUT

BLOG

FILTER BY SEARCH...

ANTIQUE GOLD

CHARM NECKLACE $95BLACK DIAMANTE

PAISLEY RING

ANTIQUE GOLD

CHARM NECKLACE $95BYZANTINE BRASS

BANGLE

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THE SOLUTION

SHAG

25.

A minimal redesign o the productpage. With the original wackyornamentation removed there ismore screen real-estate availableor large product shots ad detailshots. Again I have added Pinterestand other social media links. Shagseems like the perect company topromote itsel on Pinterest.

Product Page

ANTIQUE GOLD CHARM NECKLACE

ADD TO WISHLIST

$95This is a victorian inspired chain using many different

types of links and charm beads with a single longer chain

feature. The necklace has an adjustable chain and ring

closure.

ADD TO CART

SHOP LOCATIONS ABOUT BLOG

JOIN | SIGN IN

SEARCH...

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Te Melbourne Underground FilmFestival (MUFF) was ormed outo disagreements over the contentand running o the MelbourneInternational Film Festival (MIFF).

MUFF is a response to the politicso MIFF, Festival director RichardWolstencro ounded MUFF in2000 as an a lternative independentlm estival, eaturing mostly

genre, controversial, transgressiveand avant garde material.

MUFF presents itsel as a earlesstroublemaker, pushing theboundaries o what society deemsappropriate. Running with thatidea I created a humorous series opromotional material or MUFFbased on censorship.

MELBOURNE

UNDERGROUND FILM

FESTIVAL

26.

Promotional Design

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MUFF

30.

Te censorship mark on theestival program peels of toreveal inormation about a socialmedia campaign. Festival goersare encouraged stick the MUFFcensorship logo on existing mediaand then post the results onInstagram and witter.

Not only does this create a uninteraction with the estival

program but the competition willcreate very inexpensive social andtraditional media buzz.

Festival Program

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ZOOP!

32.

As Art Director on theshort lm ZOOP! Iwas responsible or thecostume and set dressingor the lm.

Tis included the design,construction and dressingo a 40 oot innitehallway set. Te set wasdesigned with a curve andvanishing point to give

the illusion that it wenton orever.

Art Direction

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THE SHAPE OF

EMOTION

33.

Te Shape o Emotion isan ongoing series o shortexperimental animations.Each short illustratesan emotion using onlysimple shapes.

Te project was createdusing a mixture oCinema 4d and AdobeAer Efects.

Motion Graphics

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JUST FOR FUN

34.

I have a very active onlinepresence. As well as myonline portolio site, Ialso run a blog calledPrimitive Objects. Tere Ipost interviews, works inprogress and inspiration.

I have recently becomea key contributor tothecolour.com.au,a site

that promotes beautiullocal design.

Llastly a truly just orun project; Te SuperHappy Friends, a weeklyillustration party, wheredesigners are asked tosubmit a illustrationbased on a theme.

Side Projects

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WWW.CALLANROWE.COM

You can nd more of my work at