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CallRail provides call analytics to data-driven marketers so they can improve

customer acquisition. Delivering intuitive self-service software to businesses

that care about phone calls, CallRail enables smart marketers to know what

makes their phone ring. While they’ve been successful in targeting marketing

and advertising agencies, CallRail was looking to gain a better understanding

of their total addressable market, segment their customer base for improved

messaging, and understand market expansion opportunities based on their

highest performing segments. CallRail also needed better sub-industry

classifications, along with more accurate data to understand how to reach

these segments. And InsideView is able to provide the data and technology

to support all these initiatives.

Customer Case Study

CallRail Expands Reach to New Look-a-like Businesses

Expanded market to new target

accounts based on look-a-like

modeling, enabling CallRail to

aggressively go-to-market with

competitive value offerings that

are relevant for target markets

Improved marketing campaign

effectiveness with increased

email deliverability and

conversion rates for nurture

campaigns, and gained

improved performance on

inbound lead channel

Built strong data foundation

between sales and marketing

with more aligned data

handoffs within a common

revenue department

RESULTS USING INSIDEVIEW

CALLRAIL’S CHALLENGES

• Understanding the total addressable market

• Identifying industries and sub-industry classifications

• Increasing reach to various market segments

“InsideView gives us a very unique ability to identify organizations using

their AI algorithm and proprietary classification system. We can now find

market segments that were difficult to identify in other ways, and the

volume of data enables us to vastly increase our reach. We can also

aggressively go-to-market with competitive value offerings that are relevant

for those targeted businesses.”

“The customer support from InsideView has been hands down, one of the

best support experiences I’ve had with any data vendor, or any company,

ever. It’s been incredibly refreshing that after the sales process, I was very

carefully introduced to the product, and had a very talented and attentive

support team that was highly invested in our success. That, to me, is a

major selling point for InsideView.”

David Schroeder, Conversion Optimization Manager, CallRail

Provides call analytics to data-driven marketers so they

can improve customer acquisition

Trusted by more than 100,000 companies and

marketing agencies globally

REVENUE GROWTH OVER 3-YEAR PERIOD31XHEADQUARTERED

IN ATLANTA, GA

CallRail tracks phone calls from online and offline marketing campaigns, and provides insight into

which campaigns are working best. In a similar manner, InsideView helps CallRail understand its

customer base and provides insights into its highest performing market segments. Using InsideView’s

comprehensive industry coverage and classifications, CallRail was able to solidify its go-to-market

strategy and confidently begin expansion into new market segments.

Increases Market Presence, Positive Outlook on Growth

The marketing team at CallRail uses InsideView’s high volume of quality data to closely monitor how

they’re targeting companies, and dynamically fine-tune the messaging for these companies. With

email deliverability rates north of 80%, CallRail has also seen an increase in open rates and conversion

rates. As CallRail continues to expand their presence among advertising agencies, they feel confident

that the strength of their business will help them continue growth into adjacent verticals.

Expands Reach to New Look-a-like Businesses Within Target Market

What started with an initial need for contacts quickly pivoted to an account-based marketing (ABM)

strategy that strengthened CallRail’s outbound efforts. InsideView Apex provided very granular

visibility into CallRail’s leads, including companies that were similar to CallRail’s most profitable

segments. With a targeted list of recommended look-alike companies, segmented by territory and

sub-industry, CallRail doubled-down on these businesses, and increased alignment and collaboration

between sales and marketing with smoother data handoffs.

CALLRAIL’S MOST PROFITABLE CUSTOMER SEGMENTS DRIVE FOCUS AREAS FOR MARKET EXPANSION

FOUNDED IN

2011LEADER IN CALL TRACKING (G2 CROWD, SUMMER 2018)#1

InsideView helps B2B companies drive rapid growth with the only platform that empowers business leaders to quickly and confidently make go-to-market decisions. As the market shifts from volume-based to targeted sales and marketing strategies, businesses turn to InsideView to help them identify new market opportunities, align sales and marketing execution, and optimize performance. InsideView’s Targeting Intelligence platform, built using artificial intelligence (AI), delivers the industry’s most relevant, reliable data trusted by the world’s leading B2B companies.

Learn more about what InsideView can do for you.

“ “InsideView’s recommendation engine is a really powerful application of the data resources behind the machine. It gives us clear signals for understanding and targeting companies that may already be looking for a solution like ours.”

David Schroeder, Conversion Optimization Manager, CallRail