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Cambashi
Cambashi LimitedIdeas and Solutions
28 September 2000
The Virtual Institute as a market oriented network
Peter Thorne
Cambashi - 2 -
Workshop on Virtual Institutes
Cambashi Internet Opportunity Organisations and
Partnerships Experiences Making it work Conclusion
Agenda
Cambashi - 3 -
Workshop on Virtual Institutes
Cambashi - independent experts on IT for industry Research the business
reasons for industry to invest in Information Technology
Interview European user managers on a peer to peer basis
Conduct desk (virtual desk) research
Listen, analyse & understand
Cambashi - 4 -
Workshop on Virtual Institutes
Company profile
15 years of profitable growth
Staff owned 15 staff + associates Over 1m euro revenues Strong balance sheet Investing in research Pan-European
perspective
Cambashi - 5 -
Workshop on Virtual Institutes
Cambashi’s products and services
Managementconsultancy
Marketingconsultancy
Best practicebenchmarking
Marketingservices
Cambashi - 6 -
Workshop on Virtual Institutes
CATN profile
Started 1989 50+ consultants Worked in >25
countries Experience > 100
projects together Economists,
engineers, scientists, managers
Cambashi - 7 -
Workshop on Virtual Institutes
CATN
Your partner in Europe Denmark France Germany Greece Italy Netherlands Spain Switzerland United Kingdom and now listening posts in: United States Japan
Cambashi - 9 -
Workshop on Virtual Institutes
Cambashi Internet Opportunity Organisations and
Partnerships Experiences Making it work Conclusion
Agenda
Cambashi - 10 -
Workshop on Virtual Institutes
The Internet is a discontinuous innovation
Basic infrastructure change Three enabling factors:
Self-service New workflows Content
It is the first discontinuity of this type to really impact
We’re in uncharted territory
Cambashi - 11 -
Workshop on Virtual Institutes
Old, Static Locations and Communications Permanent location Occasional (perhaps intense)
communication
Facility Institution Partner
Journal Conference
Cambashi - 12 -
Workshop on Virtual Institutes
New, Dynamic People move Get the best people on your team - even if
only sometimes Internet makes this possible
Cambashi - 13 -
Workshop on Virtual Institutes
Flexibility and Agility
An issue for Business Also an issue for Institutions Responsive Network
Cambashi - 14 -
Workshop on Virtual Institutes
Cambashi Internet Opportunity Organisations and
Partnerships Experiences Making it work Conclusion
Agenda
Cambashi - 15 -
Workshop on Virtual Institutes
Organisation, IT and Value-add
Command and Control
Business Units
Individual Entrepreneurs
Centralised Client server
Internet
Head Office Cellular Temporary teams
Organisation
IT
Value-add
Predictable Unpredictable
Slow to change
Agile
Less scaleable
More scaleable
Cambashi - 16 -
Workshop on Virtual Institutes
Strategic Alliance!
100’s per week Variation in
Substance From press-release
(and that’s all) To new force in the
marketplace The chicken, the pig
and breakfast
Cambashi - 17 -
Workshop on Virtual Institutes
Here today, gone tomorrow?
We’ve got a web-site We’ve got e-mail What more do you
want?
Cambashi - 18 -
Workshop on Virtual Institutes
Substance, weight, permanence also add value Commitment Individuals, partners,
customers respond Worth investing to
reduce transaction costs
Cambashi - 19 -
Workshop on Virtual Institutes
Cambashi Internet Opportunity Organisations and
Partnerships Experiences Making it work Conclusion
Agenda
Cambashi - 20 -
Workshop on Virtual Institutes
CATN experience Top level face-to-face
meetings still needed Constitution provides a
basic level of trust Legal vehicle to own shared
IPR Partners commit budget and
resource to execute agreed business plan
Mechanics of information sharing are secondary
Cambashi - 21 -
Workshop on Virtual Institutes
Syndicated Project experience
Multiple bosses creates (one) opportunity to redirect problems
Authority of project manager Unused conflict resolution
procedure Specification, progress,
results, all visible to all participants
No inner-circle!
Cambashi - 22 -
Workshop on Virtual Institutes
Projects to synchronize geographically dispersed activities
Camb. Info. Channel
Success Stories
Competitive Analysis
Etc.
Website Requirements, Creation and Update Processes
Website Design, Implementation and Hosting
Content
Client Intranet
Cambashi - 23 -
Workshop on Virtual Institutes
Cambashi Internet Opportunity Organisations and
Partnerships Experiences Making it work Conclusion
Agenda
Cambashi - 24 -
Workshop on Virtual Institutes
Making it work
Market research
Marketing consultancy
Marketing services
Management consultancy
Cambashi - 25 -
Workshop on Virtual Institutes
Risks and Counter-measures Nothing happens Enthusiasm first, then
disappointment Unreliable partners Talking shop No synergy between
heroic individual efforts 80% of the work is
done by 20% of the partners
Champion Interdependence Committed plan and
resources Top-level personal
communication Well defined reason
for being e.g. customers and suppliers, tangible deliverables
Cambashi - 26 -
Workshop on Virtual Institutes
A Business Plan (1) Mission Role of planned product or service and why it
is better (or at least different!) Target market requirements and volume Products /services/ pricing / demand forecast Suppliers / value-add / distribution
Cambashi - 27 -
Workshop on Virtual Institutes
A Business Plan (2) Competitors, risks and countermeasures External SWOT The team that will execute the plan - internal SWOT Structure / problem resolution / ownership / IPR Costs and revenues Timeline and metrics
Cambashi - 28 -
Workshop on Virtual Institutes
Cambashi Internet Opportunity Organisations and
Partnerships Experiences Making it work Conclusion
Agenda
Cambashi - 29 -
Workshop on Virtual Institutes
It’s not just e-mail and a website
Reason for being Equipment, procedures, communications People and Partners Plan Project Manager / Champion Customers
Cambashi
Cambashi LimitedIdeas and Solutions
28 September 2000
Thanks for listening!Any questions?
www.cambashi.com