Date post: | 07-Nov-2014 |
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Online fundraising workshop
Siem Reap|| March 19, 2012
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Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.
• International donations• Corporate partnerships• Matching grants• Marketing campaigns • Donor Management• New Donors• Fundraising and capacity
building training• Credibility/Recognition• UK and US Charitable
Status
GlobalGiving Value Propositio
n
GlobalGiving Today
Overall donations made through GG to date: $80.6 mnOverall donations made through GG in 2011: $30.1 mnNumber of donors to date: 237,246Projects receiving funding: 5,014 Number of visitors who visit GG.org each week: 30-40KAverage donation amount per org: ~$9,000/year (Median: $2,400)Countries disbursed to: 120 countriesTop Donor Countries: USA, Canada, UK, Australia, India, SingaporeAverage donation size: $78 (Median: $25)
Working with YOU
Itinerary• Online Fundraising:
Breakdown• Networking• Building an Online
Fundraising Strategy• Joining the Global Giving
Community–Why Global Giving– Our Application Process
• Is GG for you?
Separate into groups!
What brought you here today?
How familiar are you with online fundraising?
What are your organization’s largest sources of income?
Trends in Online Giving 2011
technology doesn’t make us social
it influences our behaviors
Source: David Armano
Step 1: Identify Your Network
Your direct contacts
The contacts of
your contacts
People you have never
met/contacts of contacts’
contacts/only via onilne
Activity
List who is in your organization’s inner, outer, and far outer circles?
Come up with a number of how many people can you reach in
each circle?
•Donors•Volunteers and co-workers•Beneficiaries•Community members•Local business leaders•Local media•Friends and family!
Your Existing Network
• Host volunteers• Join local non-profit
associations• Take advantage of
networking opportunities• Organize house
parties• Get creative!
Step 2: Building your Organization’s Network
Why do people give?
Building network:Create Advocates
• Make your network work for you!
• Get people excited• Engage your audience• Facilitate a personal
connection to your cause!
You Your networks
Source: David Armano
Maintain and Nurture…Like
any good relationship!
email donor fundraisers
social media
offline events
Step 3: Identifying your method
What is social media?
What do you use social media for?
What types of social media does your organization use?
some success
greater potential
Your supporters will author their own messages
>500 million Facebook users
50% of users login daily
Most users have 130 friends
The average user is connected to 60 groups, events, or causes
26 million Twitter users
About 11 million Pinterest users
Working for Engagement
Awareness
Engagement
Donation
Step 4: Driving Engagement with networks (new and old)
Engagement = Conversation
Conversation is about give and take in all social platforms.
7 Tips for Social Media
Join the conversation around the cause
Join the conversat
ion around
the cause
Celebrate big news
Share staff culture
Remember the medium
Use calls-to-action to direct behavior(but remember to balance sharing
videos, photos, and links with regular asks)
Start your own traditions
Ex: (“photo of the week”)
Measure the levels of engagement
Social media…
1. Why would anyone want to listen to us on any social network?
2. How can we deliver value, experience or content worth sharing?
3. Why should people want to stay connected to us over time? Why should they come back?
4. Why should they choose to ask others to share our content?
5. Why would they invest their time and express loyalty in their networks?
Try it Out…Your boss has asked you to post about today’s GlobalGiving workshop on your nonprofit’s Facebook Page. Decide:• who is your audience?• what is your key message?• what is your organization’s personality?• what do you want them to do as a result of the message
(tell them!)
Break time!
• Meet your neighbor! • Expand your circle!• Share ideas, lessons learned, and
resources!
Itinerary• Online Fundraising:
Breakdown• Networking• Building an Online
Fundraising Strategy• Joining the Global Giving
Community–Why Global Giving– Our Application Process
• Is GG for you?
Let’s Create a Strategy
1. Identifying network2. Building network3. Identify your method4. Driving Engagement5. Identify your audience6. Set goals7. Make a plan8. Reevaluate
Step 5: Who is your audience?
OTHER• Disaster Givers• Event Supporters• Last Minute Gift
Givers
- Source: Network for Good
The “soccer mom”
•Tend to be women
•30-40s
•Coastal
•Urban
•Socially & env. conscious
•Well educated
The “young professional”
•20-30s
•International experience
•Internet savvy
Step 6: Set Goals
• Set annual goals & quarterly benchmarks
• Consider past accomplishments
• Broad and narrow goals• Be realistic
Step 7: Make a Plan
• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve
at each deadline
Don’ts
• Don’t jump to the ask• Don’t oversaturate your
contacts/donors with communication• Don’t think there is one solution• Don’t just use 1 type of medium
Activity: Let’s create a strategy…
1. Raise $4000 from 50 donors in 1 month
2. Map out communication plan to announce the campaign
3. Include when to use Twitter, Facebook, Email, and any other resource you use
4. Mark when to send thank
you’s to donors
Did you do this?
• Make someone responsible• Set milestones• Identify your audience• Have a timeline for your campaign
• Create a sense of urgency
Step 8: Reevaluate
• Establish benchmarks• Set aside time for
evaluation• Measure results against
goals:• Engagement• Donations
QUESTIONS ABOUT ONLINE FUNDRAISING?
Benefits to Organizations
• Donor tools• Volunteer listings• Corporate partnerships• Fundraising campaigns
15% of donations- Provides access and promotion to corporate partners
- Developing more corporate partner relationships
- Visibility and promotion- Webinars, trainings, and toolkits- Mobile giving, fundraiser pages, volunteer networks, and credit card fees
**50% of donors cover the fee so averages out to 8-9% per donation**
How do we work?
Partner tools: Building Fundraising Capacity
• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/
Come here for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips
Business Partnerships
04/08/2023 62
• Amount raised in 2011: $7.5million +
• Corporate partners in 2011: 65
• Corporate partners: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, and dozens more
Employee Engagement: Nike
Employee Engagement: Eli Lilly
GlobalGiving Photo Contest
Other Campaigns
Joining GlobalGiving
Nomination Form
Due Diligence process
Open Challenge
How to Join GlobalGiving
• Nominate your organization using the online nomination form
• Complete GlobalGiving’s Due Diligence requirements
• Post a project and participate in an Open Challenge
• Raise $4,000 from 50 donors
Eligibility Requirements• Registered organization – no
individuals, businesses, etc.• Advanced English• (At least occasional) access to
the internet• Non-evangelizing• Non-discriminating• Eligible to receive international
donations• Charitable purpose
Due Diligence – Key documents
• Certificate of Registration• Organizational Documents• How is your organization run?• Dissolution Clause
• Financial Statements• Be detailed!
• List of Board and Staff members• Text document only
• Program documents• What are your programs? How do
they work?
Post a Project:tell a powerful story
specificsimple
How to Succeed in an Open
• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks
• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards
Then What?
• Become an active GlobalGiving partner
• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaign
Is your organization ready for GlobalGiving?
• International Network– Credit cards, Internet
access• Online presence– Website, Facebook, Twitter
• Online outreach– Email list, Facebook
network