Mobile social networking phenomenon

Per-Fredrik Hagermarkco-founder

humans are SOCIAL

viable

BUSINESS MODELS

moment of INSPIRATION

party over?

Humans are social by nature!

Mobile is the largest communication platform in

the world!

> 2 billion users

Global

Europe

0 25 50 75 100

99

34

45

12

Penetration of population (%)

mobile

computer

mobile

computer

5 billion reasons

1-4 % of all mobile users

So what?!

2006 digital media revenue (USD ‘000)

0

1.000

2.000

3.000

4.000

iTunes TV interactivity Net gambling Net adult MoSo

Content Provider

Mobile operator

portal0.50 $ 1$

Off-Portal

PSMS Gateway

Content Provider

Mobile operator

0.80 $

1$0.70 $

Advertisers

Ad Network

Off-Portal

Content Provider

Mobile operator

portal$

$Clicking on ads

testimonials

“great game! can’t stop using it”

“I NEED MORE”

“Thanks! I met my partner in Lifestylers”

“Keep up the good work!”

“great way to meet new people from all over the world”

Horrible user interface!

Moment of

inspiration

Be whoever you want to be

Younique