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Commercially Confidential 7 March 2011 S3908-P-135 v0.11
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Introduction to Cambridge Consultants
Smart Appliance solutions
Richard Williams, Rachel Harker
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A world leader in technology and product innovation
Over 300 engineers, designers, scientists, and consultants based in UK and USA
The majority of our business is fee-for-service product development
70% of our work is repeat business – our team members become trusted partners for our clients
Our work is typically on strategic projects requiring detailed technical and market knowledge
Our clients often benefit from technology transfer between our key markets such as telecomms, consumer products, medical and industrial/manufacturing – creating breakthrough products
We’ve spun out >20 successful companies in markets such as ultra low power wireless silicon and inkjet printing
Who we are
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Understand consumer
need
For our clients we create products to delight consumers......and deliver business results
Evaluate design options
Deliver robust
designs
Integrate technology
What we do
We develop breakthrough products fast in highly competitive markets
Being first to market is important, but so is getting to market with the right product, and protecting it – the combination can deliver huge market share
Our innovation processes are proven over hundreds of successful projects and are re-used by our clients
We are self managing and collaborative – our teams are hand picked for their skills and experience
We complement our skills by partnering strategically – e.g. with other suppliers and subcontractors
Create innovative concepts
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We have worked with many clients in diverse, high volume markets including consumer goods, consumer electronics, utility metering and security
Background to Cambridge Consultants
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Agenda
What are the key requirements for successful Smart Appliance Products ?
Working with the wider Ecosystem– Turning connectedness into value– Defining your product boundary to maximize market share
Providing real benefits to the consumer– Significant cost saving by reduced energy consumption and use of lower cost energy– Added convenience– Minimal required change of behavior– Positive environmental benefits (Green credentials)– Ease of use
A Roadmap and System Design– Ready for the future, consumers don’t want technical obsolescence – Flexible with the ability to evolve built-in– Every product is designed to follow its route on the roadmap – Maximize the value from your R&D spend
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Work with the wider Ecosystem
Smart Appliances will be part of a wider ecosystem
Will the Smart Energy market be:– Utility led?
– Internet company led?
– Consumer product company led?
Answer: All of these
Collaboration will be required
Which System Configuration?– Basic: Appliances and Smart Meter
– User: Appliances to UI devices inside and outside the home
– Intelligent: Appliances with HEMS (Home Energy Management System)
Broadband Router
Home Energy Management
System Smart Meter, Time of Use
Pricing
Smart Appliances
PC and TV, Alternative User
Interfaces
Smartphone
Service Functions:- Analytics- Peer groups- Energy advice- Data presentation
Service Providers:- Utility- Internet Co (e.g. Google)- Consumer goods Co- New Vendor (Start-up)
Internet
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Provide real benefits to the consumer
Optimise and Schedule
Energy Source:Micro-generationImport
User requirements:Which appliances to runPriority and urgencyBudget/Spend limit
PlusLearned behaviour
From the Utility:Time of Use tariffDemand limit to
less than x kWhLoad control /
Code Red
Appliance characteristics:Energy consumption profileProgramme options
Save energy and cost for the consumer
Consumer’s interest won’t be sustained long term with a manually controlled system. Automation with intelligence is required.
– Optimize and schedule the appliance operation taking inputs from users, utilities and HEMS
– Incorporate heuristics - every consumer is different
– Give the consumer prioritization choices which are relevant to their lifestyle and values. For example:
– Lowest cost– Stick to a budget– Eco priority
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Provide real benefits to the consumer
Source:
IHD = In Home Display
Evidence of consumer behaviour
• Providing consumers with simple displays requiring manual intervention does not result in significant savings
• Every Consumer is different, automation systems must learn and adapt for each household.
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Provide real benefits to the consumer
Enhanced User Experience
Multiple UI choices:– At the appliance
– Via other devices in the home
– Via mobile devices for consumers who are out-and-about
Motivation: Positive feedback and fun– “You saved $ today, keep it up and you’ll
save $$$$ in a year”
– “You’re am Eco Winner with the lowest 5% of carbon emissions”
Ease of use and installation– Auto registration and connect for networks
– Intuitive operation
– Common look and feel across all appliances, and other components in the product range => Brand image
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A Roadmap and System design
Func
tiona
lity
Time
Product Roadmap
A System Design is required which is flexible and future proof
Consumers want long life from their appliances (not technical obsolescence) => Appliance manufacturers must offer new services and applications as they emerge (and keep pace with the Ecosystem) without retrofit
Appliance Manufacturers must meet the requirements of both Retail and Utility driven markets=> The requirements and standards for these market will differ for some time (they may converge in the future)
A platform approach is required with easy (remote) in-home upgrade
“A well planned roadmap enables the quick development of new variants (necessary for a rapidly changing market) and maximises the value of R&D expenditure.”
=> Will an Open standards approach maximize the market opportunity?
To cope with this Appliance Manufacturers will need to plan flexible product platforms with much longer product lifecycles
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Next Step
How can Cambridge Consultants help?
Product roadmapping– Helping you to orientate your product development for a new eco-system
System architecture – options and definition– Ecosystem, Standards, Interoperability– Defining market scenarios and capturing their requirements
Mapping technical and functional capability to consumer’s needs and behavior– By considering the human factors you can select the technologies that will work for the
consumerUI and ergonomics design
– Ensuring a consistent user experience for your consumers to encourage them to engage and realise the benefits of your products and services
Product development support to cover technical issues beyond your core competence
– Proof of Concept Demonstrators
– Design & development services
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Contact details:
Cambridge Consultants Ltd Cambridge Consultants IncScience Park, Milton Road 101 Main StreetCambridge, CB4 0DW Cambridge MA 02142England USA
Tel: +44(0)1223 420024 Tel: +1 617 532 4700Fax: +44(0)1223 423373 Fax: +1 617 532 4747
Registered No. 1036298 England
[email protected]@CambridgeConsultants.comwww.CambridgeConsultants.com
© 2011 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved.
Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge Consultants Limited and/or Cambridge Consultants Inc: it is given to you in confidence. You are authorised to open and view any electronic copy we send you of this document within your organisation and to print a single copy. Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties without the prior written agreement of Cambridge Consultants Limited and/or Cambridge Consultants Inc.
Cambridge Consultants is part of the Altran group, the European leader in Innovation Consulting. www.Altran.com