Cambridge National

Creative

iMedia

R081 – Exam Work Pack

Creative iMedia

During your time away from school you will still be expected to complete 3 hours of iMedia every

week. You will take note that the Sharepoint is being updated and I am starting to populate an

exam theory section in addition to your coursework sections. The below learning will support your

coursework as well as develop exam theory. The pages will continue to be populated as time

goes on.

Use your Office 365 login to support you in your learning:

Work to complete

1

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO1 section 1 on moodboards.

1. Read the theory notes in the dark blue box

2. Complete the tasks below the theory to develop your understanding

3. Attempt the exam question linked next to the tasks

2

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO1 section 2 on mind maps and spider diagrams.

1. Read the theory notes in the dark blue box

2. Complete the tasks below the theory to develop your understanding

3. Attempt the exam question linked next to the tasks

3

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO1 section 3 on Visualisation diagrams.

1. Read the theory notes in the dark blue box

2. Complete the tasks below the theory to develop your understanding

3. Attempt the exam question linked next to the tasks

4

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO1 section 4 on Storyboards.

1. Read the theory notes in the dark blue box

2. Complete the tasks below the theory to develop your understanding

3. Attempt the exam question linked next to the tasks

5

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO1 section 5 on Scripts.

1. Read the theory notes on the dark blue box

2. Complete the tasks below the theory to develop your understanding

3. Attempt the exam question linked next to the tasks

6

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO2 Section 1: Using Research for Creative Digital Media Products

1. Read the theory notes on the dark blue box

2. Complete the tasks below the theory to develop your understanding

7

Use the Sharepoint to further your exam learning (R081 – Grey unit)

Work on LO2 Section 1: Producing Work Plans and Production Schedules

1. Read the theory notes on the dark blue box

2. Complete the tasks below the theory to develop your understanding

3. Attempt the exam question linked next to the tasks

Moodboard TasksQuestions

List 5 items that should be included on a moodboard.

Content Physical or Digital1)2)3)4)5)

Why would you make a moodboard after meeting with a client?

Scenario

You have been asked to create a full page advert in a magazine for a new fashion clothing store. Thestyle of clothes they sell are aimed at 18 to 30 year olds. The store sells high end fashion from leisure wear to formal wear. The name of the store is Now Look.

Knowledge

1) Describe the purpose of a mood board. [2]

2) Give two items that could be included on the mood board. [2]

3) Identify one item of hardware that could be used to capture the content to put on the mood board. [1]

4) Explain one way a mood board can be used for the Now Look magazine advert. [2]

Create

Using the application software of your choice create a mood board for the Now Look magazine advert.Marks will be awarded for:

Fitness for purpose. Layout. Annotations to justify choices.

Review

Write a review of your mood board. Consider:

Does it meet the brief and the client requirements? Is the format suitable? For example the mood board will not be used to show the layout of the

advert. Is the style clear for the user of the document? Is the content of the document suitable? Describe the strengths and weaknesses. Use technical language. Identify areas for improvement.

Further your learning

Find some examples of mood boards on the web and explain what you think they have been created for. Write a review on the mood board.

Essay Exam Question

OCR iMedia June 2015 Exam

Discuss the suitability of the mood board in Fig. b for the television advert. You should include any areas for improvement. [12 marks] The quality of written communication will be assessed in your answer to the question

Fig. 2 is the first draft of a pre-production mood board for a television advert for the Summer Bank Holiday Sale. The advert will be shown on national television channels between programmes at prime-time viewing, before 9pm in the evening.

Fig. 2

The following areas for the mood board should be considered in the answer:

Suitability for target audience of designer NOT people viewing the advert

Layout

v

Use of different elements

Annotations

Work Plan TasksQuestions

List 5 items that should be included on a Work plan.

Content Explanation1)2)3)4)5)

Why are work plans important in the creative media industries?

Scenario

Reflect on how you tackled your gaming unit of coursework. How would you have created a work plan for that? Attempt to create a list of the tasks in order and consider the contingencies and timescales:

Knowledge

1) Describe the purpose of a work plan. [2]

2) Give two items that could be included on the work plan. [2]

3) Identify one item of software that could be used create a Gantt Chart. [1]

4) Explain one way a work plan could have been used when making your game. [2]

Create

Using Excel (you have access to an online version through Office 365), put together a Gantt chart foryour game unit.

Essay Exam Question

OCR iMedia Jan 2016 Exam

OCR iMedia June 2017 Exam

Mind Map and Spider Diagram TasksQuestions

List 3 items that should be included on a Mind Map or Spider Diagram.

Content Explained1)2)3)

Why would a designer use a mind map after meeting with a client?

Scenario

You have been asked to create a full page advert in a magazine for a new fashion clothing store. Thestyle of clothes they sell are aimed at 18 to 30 year olds. The store sells high end fashion from leisure wear to formal wear. The name of the store is Now Look.

Knowledge

1) Describe the purpose of a mind map/spider diagram. [2]

2) Give two items that could be included on a mind map. [2]

3) Identify one item of hardware that could be used to create a mind map. [1]

4) How could you digitise a mind map if it has been drawn by hand? [2]

Create

Using the application software of your choice create a mind map for the Now Look magazine advert.

Marks will be awarded for:

Fitness for purpose Layout Annotations and notes

Review

Write a review of your mood board. Consider:

Does it meet the brief and the client requirements? Is the content of the document suitable? Describe the strengths and weaknesses. Use technical language. Identify areas for improvement.

Further your learning

Write a list of application software that you could use to create mind maps.

Write a list on websites that you could use to create a mind map.

Essay Exam Question OCR iMedia Jan 2017 Exam

Discuss the suitability of the mind map in Fig. 2 for use by the graphics department. You should include any strengths, weaknesses and areas for improvement. [12 marks] The quality of written communication will be assessed in your answer to the question

Fig. 2 is the first draft of a mind map about a possible house style for the magazine. This mind map is to be given to the graphics department of the magazine.

Fig. 2

Answers may include reference to:

Recognisable diagram structure

Content relevant to magazine

Relevance of links between content

Missing links between content

Suitable detail/annotation

Logical sequence of nodes/sub-nodes

Fitness for purpose

Suitability for target audience (graphics department)

Visualisation Diagram TasksQuestions

List 5 items that should be included on a visualisation.

Content Explained1)2)3)4)5)

Why would you use a visualisation diagram to plan a website?

Scenario

You have been asked to create a full page advert in a magazine for a new fashion clothing store. Thestyle of clothes they sell are aimed at 18 to 30 year olds. The store sells high end fashion from leisure wear to formal wear. The name of the store is Now Look. The magazine page size has been set at 8” x 11” so your advert must be set at the same size.

Knowledge

1) Describe the purpose of a visualisation diagram. [2]

2) Give two items that could be included on the visualisation diagram. [2]

3) Identify one item of hardware that could be used to create a visualisation diagram. [1]

4) Explain one way a visualisation diagram can be used for the Now Look magazine advert. [2]

Create

Using the application software of your choice create a visualisation diagram for the Now Look magazine advert.

Marks will be awarded for:

Fitness for purpose. Layout. Annotations to justify choices.

Review

Write a review of your visualisation diagram. Consider:

Does it meet the brief and the client requirements? Is the format suitable? Is the style clear for the user of the document? Is the content of the document suitable? Describe the strengths and weaknesses. Use technical language. Identify areas for improvement.

Further your learning

Explain what you feels makes an effective visualisation diagram to be used in the media industry.

Essay Exam Question OCR iMedia June 2016 Exam

Discuss the suitability of the visualisation diagram in Fig. 2 for the downloadable information sheets. You should include strengths, weaknesses and areas for improvement. [12 marks] The quality of written communication will be assessed in your answer to the question

Fig. 2 is the first draft of a pre-production visualisation diagram for information sheets about healthy eating. This document will be given to the author who will produce the information sheets. These sheets will be downloadable from the website.

Fig. 2

Answers may include reference to:

Composition (e.g. use of images, fonts, text)

Layout

Clarity – contrast, sizes

Use of colours

Use of white space

Fitness for purpose

Suitability for the target audience (author)

Suitability for the client

Name: ______________________________________________

Shot types used in storyboarding

Shot name Use Example (sketch) of shot

Close Up

Extreme Close Up

Long / Wide Shot

Medium Shot / Medium Close up

Two-Shot

Name: ______________________________________________

Shot name Use Example (sketch) of shot

Extreme Wide angle

Low angle

High Angle

Aerial

Over the Shoulder Shot

Name: ______________________________________________

Camera Movement

Name Use Example

Panning

Tilting

Zooming

Tracking

Crane

Dolly

Storyboard TasksQuestions

List 5 items that should be included on a Storyboard.

Content Explained1)2)3)4)5)

Why would you use a Storyboard to plan a video?

Scenario

The BBC are releasing a film of “Attenborough meets Dinosaurs” (a special time travel documentary).In the documentary Attenborough travels through time to say ‘hello’ to a range of different dinosaurs. The film will be released on DVD and BluRay later this year. The target audience is 11-18.

Knowledge

1) Describe the purpose of a Storyboard. [2]

2) Give two items that could be included on the Storyboard. [2]

3) Identify one item of hardware that could be used to create a Storyboard. [1]

Create

Using the application software of your choice create a storyboard for “Attenborough meets Dinosaurs” documentary.

Marks will be awarded for:

Fitness for purpose. Layout. Annotations to justify choices.

Review

Write a review of your storyboard. Consider:

Does it meet the brief and the client requirements? Is the format suitable? Is the style clear for the user of the document? Is the content of the document suitable? Describe the strengths and weaknesses. Use technical language. Identify areas for improvement.

Further your learning

Research some storyboards online. You can find lots of examples for famous movies and TV shows. Write a review of a chosen storyboard.

Essay Exam Question OCR iMedia Jan 2018 Exam

Discuss the suitability of the storyboard in Fig. 3 for the opening title sequence of the webisodes for the Velocity Girl animation series. You should include any areas for improvement. [12 marks] The quality of written communication will be assessed in your answer to the question

Fig. 3 is the second draft of the storyboard for the opening title sequence of the webisodes for the Velocity Girl animation series. This storyboard will be given to the animator, who will create the title sequence.

Fig. 3

Answers may include reference to:

Composition

Layout

Clarity

Use of colours

Fitness for purpose

Font type and styles

Order of boards

Transitions

Virtual camera movement

Suitability for the target audience (animators)

Suitability for the client

Script TasksQuestions

List 5 items that should be included on a Script.

Content Explained1)2)3)4)5)

Why is a script used when planning a media product?

The Content of ScriptsTask 1

Read the following excerpt from a short story. Use a highlighter to show which parts of the text are speech and which are sound effects. Use a different colour for each person who speaks.

Where the scene is set using descriptive language, think how you could use music or sound effects to create the same atmosphere.

The windscreen wipers slapped on the screen in time to the upbeat music on the car stereo. Mum switched it off in frustration as she sat at the traffic lights.

“I don’t know why you had to take so long, I waited half an hour!” she said sharply. Naomi sighed. “They didn’t have my size on the shelf, and the woman took ages searching in the stock room.”

“We wouldn’t have got stuck in all this traffic if you’d just made your mind up quicker. We won’t be eating tea until late at this rate. Today of all days!” Mum retorted. She was tired and hungry and it had been a long day.

“What’s wrong with the mobile phone I spent a fortune on? You could have called me. I wouldn’t have rushedaway from work to get there if you’d called”. Mum wasn’t giving up her bad mood any time soon.

“I forgot to charge it, the battery’s dead,” Naomi answered. “More like you wasted it playing stupid games!” Mum retorted. “Sorry”, Naomi said quietly. She looked through the window at the lights reflecting off the puddles. The car accelerated away and sped out of town.

It was turning stormy, and the wind whipped up the leaves, throwing them against the car as the rain drummed on the roof. They turned into the driveway of the old vicarage and Mum pulled on the handbrake. “Oh, that’s just brilliant!” she muttered sarcastically. “No lights on. It must be a power cut. How am I going to cook with no electricity?” She slammed the car door shut and hurried up the drive as the clock stuck six in thetower of the church next door.

Mum fumbled with the door keys in the pitch blackness, then opened the front door. Naomi splashed in behind her and they shut out the wind and rain, gasping for breath.

“Maybe we can have a sandwich?” Naomi suggested. “I’ll make it if you like.” “Ssh!” Mum said sharply. “Did you hear that?” “What?” answered Naomi. “Stop it, you’re freaking me out. You know I’ve always thought thishouse is haunted.” “I’m sure I heard something in the living room,” Mum whispered. “Pass me that brolly, I’m going to have a look”.

Slowly, Mum tiptoed to the door. She turned the handle, and with a squeak, opened the door.

“Surprise!” came the shout. The lights snapped on and revealed Dad, Naomi’s brother Paul and a group of friends, squashed in to the room. Party poppers were set off, and a huge laugh came from the room at Mum’sshocked response.

“Happy Birthday, Mum!” Naomi said cheerfully. “Sorry about the trick, but I had to keep you out of the house ‘til everyone got here!”

Task 2

Now turn the narrative into a script for a radio play. Remember there are no visual hints to rely on – your whole scene and atmosphere must be created using sounds and silence alone.

Your script should include the following: Location for the scene suggested by Sound Effects Mood of the scene suggested by introductory music Direction (e.g. what happens in the scene, interactions) Sounds (e.g. for actions or events) Dialogue between characters (e.g. intonation, loudness, emotion)

Your formatting and layout should follow scripting conventions. In broad terms, this means showing who is speaking, how that person speaks where any pauses occur and using specific formatting to denote sound effects clearly. Speech marks are not used for dialogue. You can search for examples of scripts for radio andTV on the BBC Writersroom website:

www.bbc.co.uk/writersroom/scripts

Conventions in layout differ, but it is important that the elements of the scripts can be read clearly and easily. In the examples below, SFX are shown in italics, style of delivery is shown in brackets and characters’ names are in upper case:

Musical introduction: the theme from James Bond, 5 seconds, fades out.

Footsteps on gravel, a key in the lock, front door creaks open.

JAMES: (calls loudly and cheerfully) I’m home! What’s for dinner?

Task 3

Write a review of your script. Consider:

Does it meet the brief and the client requirements? Is the format suitable? Is the style clear for the user of the document? Is the content of the document suitable? Describe the strengths and weaknesses. Use technical language. Identify areas for improvement.

Further your learning

Research some scripts online. You can find lots of examples for famous movies and TV shows or use the BBC link from before. Write a review of a chosen script.