The 5 Biggest Problems on Your Website.

(and how they’re costing in you in lost Business and Customers.)

Executive Briefing Prepared for:Michael Govett, Owner of Cambridge Press LTD.

by Sysil Group

Why your Website is Important

• Nowadays your potential customers visit your website to do research before giving you call.

• Your website is has the potential to be one of your Top salesman(who works 24/7 for free).

• If your website doesn’t do a good job of selling, your visitors will buy from your competitors.

The 5 Biggest Problems on cambridgepress.com

1. Weak Headlines

2. Text is all about self

3. Pictures that don’t sell

4. No Call-To-Actions

5. Not Getting Contact Info of Visitors

Why Headlines are Important• Headlines are simple but powerful selling tools, not

to be underestimated. Headlines can make or break your sales copy

• Without Strong Headlines, the text on your website does not get read. If the text on your website does not read, your website doesn’t sell .

• You need headlines to hooks your visitor with a compelling benefit, otherwise they will loose interest and leave your website.

What’s Wrong With Your Headlines

Weak headline b/c it’s not specific to your sales proposition waste of valuable real

estate sell ing your products/services

Weak headline b/c it’s not specific to your sales proposition waste of valuable real

estate sell ing your products/services

Example of good headlines

Stop Talking about Yourself!!!

• Your potential customers care more about themselves than they do about your company.

• By talking only about yourself and your company, you turn off your potential customers.

• Speak to them about the benefits of your product and how it solves their problems and they will be much more interested in buying from your company.

You did go into customer problem in the middle, but reversing the order (i.e. stating the problem of time

waste and solution of your qualifications taking care of the assignment) would have a better chance of your

prospects reading the whole thing

You did go into customer problem in the middle, but reversing the order (i.e. stating the problem of time

waste and solution of your qualifications taking care of the assignment) would have a better chance of your

prospects reading the whole thing

Why are pictures important on your webpage?

• Purpose of pictures is to get sales (like all other parts of website)

• Decorations, unrelated, oversized pictures wastes real estate that you could’ve used to make more money

Examples of irrelevant pictures to your sale pitch

The background pictures laid around the website may be distracting your visitors enough from contacting you (especially if

the printing/press equipment isn’t yours) loss of potential business

The background pictures laid around the website may be distracting your visitors enough from contacting you (especially if

the printing/press equipment isn’t yours) loss of potential business

Why Calls to Action are Important!!!

• If you don’t ask your visitors to take action(e.g. giving you a call) they are much less likely to do so.

• Before you ask your visitors to take a certain action make sure you communicate the benefits they receive from taking that action.

• Make sure you don’t ask for an action that is too big for the situation. Ask for too much, too soon and the result is a rejection. Ask for an action you can reasonably expect your visitors to take and you move your prospect forward closer to a sale.

Making the colors different is a good start. However, you

need to make them bigger. Otherwise, these calls-to-

action get overlooked you losing more potential

sales

Making the colors different is a good start. However, you

need to make them bigger. Otherwise, these calls-to-

action get overlooked you losing more potential

sales

Examples of Call-To-Action methods

Getting your visitors involved/more informed right off the bat will definitely increase your

sales.

Not Getting Contact Information

• If you don’t get your prospect’s contact info before they leave your website, you have no way of converting them into a sale.

• If you get your prospects email address, you can send them emails regularly with useful information and warm them up until they become customers.

• You can get your visitors contact information by offering something valuable in return, for example a free report or free white paper.

Targeting the 3% Targeting the 50%

Summary of 5 Biggest Problems

1. Weak Headlines

2. Text is all about self

3. Pictures that don’t sell

4. No Call-To-Actions

5. Not Getting Contact Info of Visitors

Q & A Session

Interested in learning more?

Call Stanley at Sysil Group

right now at (778) 238-8490