Cambridge Professional Academy - · PDF fileCambridge Professional Academy is a leading...

Cambridge Professional

Academy

Professional Qualifications 2012 / 2013

www.professionalacademy.com

WelcomeCambridgeProfessionalAcademyisaleadingproviderofprofessionalqualifications,offeringarangeofareasinmarketing,management,sales&marketingandpurchasing&supply.Wehavebuiltanimpressivereputationexcellentresultsandprovidingstudentswiththeskillsneededtodevelopandprogresstheircareer.

Your partner to success...............................................................................Pass Guarantee.........................................................................................Study methods..........................................................................................What is included?......................................................................................Our study centres......................................................................................Companies we have supported......................................................................Chartered Institute of Marketing (CIM)...........................................................

IntroductoryCertificateinMarketing-Level3...............................................

ProfessionalCertificateinMarketing–Level4................................................

ProfessionalDiplomainMarketing–Level6...................................................

CharteredPostgraduateDiplomainMarketing–Level7....................................

CAM Foundation (CAM)...............................................................................DigitalMarketingDiplomas........................................................................

DiplomainManagingDigitalMedia..............................................................

DiplomainMarketingCommunications.........................................................

Chartered Management Institute (CMI)...........................................................AwardinIntroductiontoLeadership&Management.........................................

DiplomainManagementandLeadership-Level5...........................................

DiplomainStrategicManagementandLeadership-Level7................................

Institute of Sales & Marketing Management (ISMM)............................................CertificateinSalesandMarketing-Level2..................................................

DiplomainSalesandMarketing-Level3......................................................

DiplomainSalesandMarketingManagement-Level4......................................

DiplomainAccountManagementand/orSalesManagement-Level5...................

DiplomainStrategicSalesManagement-Level6............................................

Chartered Institute of Purchasing & Suppy (CIPS)..............................................FoundationDiplomainPurchasing&Supply...................................................

AdvancedDiplomainPurchasing&Supply.....................................................

Qualification fees-CIM/CAM....................................................................-CMI..............................................................................

-ISMM.............................................................................

-CIPS..............................................................................

Useful contacts.........................................................................................

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Your partner to successYouhavetakenthefirstbutveryimportantsteptoprogressing

yourcareer.Whateverstageofyourcareeryouareat,CambridgeProfessionalAcademyoffersyouthetuition,supportandtoolsyou

needtoimproveyourknowledge,skillsandcareer.

Study flexibility and convenience–whateveryourcircumstancesandtimeyouhaveavailabletostudywehavearangeoflearningpackages,workshopdatesandlocationstofitaroundyourworkandhomelifeallowingyoutostudyatyourownpace.> Pass Guarantee–ourdedicationtohelpingyousucceedisbackedbyourownPassGuarantee,wherebyweguaranteetoprovidetutorsupportfornoextracostuntilyoupassallofyourselectedmodulesorcourses.

Highly-qualified tutors–allourtutorsarefullyqualifiedandexperiencedbusinessprofessionalswhocanofferreallifeadvicebutalsounderstandthedemandsofthesyllabusandsocanhelpyouapplyyourlearningandexperiencedirectlytoyourassignments.

Tutor support–foreachmoduleyouwillbeallocatedatutorwhowillprovidesupportandguidancethroughoutyourcoursebyemail,phoneorpost.Yourtutorwillbehappytodiscussissueswithyouregardingyourstudies,andprovidehelpandadvicewithyourassessments.

Online study area–allstudentshaveaccesstoouronlinestudyareawhereyoucandownloadstudyresourcesincludingcoursenotes,presentations,assessmentguides,andgeneralhelpresources.Youcanalsomanageitemssuchasworkshopbookingsandassessmenttimescales.

Extraordinary pass rates–duetotheexcellentsupportandguidancethatourstudentsreceiveCambridgeProfessionalAcademypassrateexceedsthenationalaverage.

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Pass GuaranteeWearesoconfidentinthequalityofourcourses,tutorsandthesupportthatyouwillreceiveweofferyouapassguarantee,freeofcharge.

ThismeansthatwhetheryouenrolwithCambridgeProfessionalAcademyforanentirecourseorjustonemodulewewillsupportyouuntilyouhavesufficientknowledgeandskillsneededtoachieveyourchosenqualification.

You will receive from us: > ongoingtutorsupportincludingdraftassignment

feedback > accesstotheonlinestudyarea > freeattendancetorelevantworkshops(whereincludedas

partofyourlearningpackage).

All we ask in return is that you: > readallrequiredtexts > takereasonableadvantageofthetutorsupportmade

availabletoyou > attendallworkshopsrequiredforthemodule(where

selected)

> meetallassignmentdeadlinedates(whereappropriate) > submitadraftassignmenttothetutor(whereappropriate) > acknowledgetutorfeedbackcommentsandamend

assignmenttextasrecommended(whereappropriate) > completeamockexam(wereapplicable)

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Study methodsStudyingforaprofessionalqualificationrequirespersonal

dedicationandsotohelpyouachieveyourqualificationgoalyoucanchoosefromarangeofstudymethodstosuityourlifestyle.

Workshops Duringthesetutor-ledworkshopsyouaretaughtalongsideotherstudentsenablingamoreinteractiveapproachtoyourlearning.Wehavefoundthatstudentsbenefitgreatlyfromattendingtheseworkshopswhichallowtheopportunitytolearnfacetoface,discussanddebatetopicsandexperienceswiththetutorandotherparticipants.Youwillalsocoverthesyllabustopicspreparingyoufortheformalassessmentandinmostcasesemergewithafullypreparedassignmentplan.

Intensive workshopsTheintensiveworkshopsareeitheroneortwofulldaysoftuitionpermodule,dependingonyourcourseandareparticularlypopularforthosewhowanttoreducetheamountoftimeawayfromwork.Tooffermaximumflexibilitywecurrentlyofferintensiveworkshopseitherduringtheworkingweekorincludingpartoftheweekend.

Evening workshopsIfyouworkfulltimeorprefertostudyintheeveningweofferaseriesofeveningworkshopsforsomeofthecourses,whichincludeseverythingdeliveredintheintensiveworkshops,ensuringthatyourworktimeisnotinterrupted.(LondonCentreOnly)

Supported learningForthosewhoareunableordonotwishtoattendtheworkshopsweoffersupportedlearningallowingyoutostudyfromhomeorworkatyourownpace.Youwillstillbeprovidedwithallthematerial,supportandguidancerequiredtoachieveyourchosenqualification.

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What is included?Whichevercourseandstudymethodyouchooseyouwillbefullyguidedandsupportedthroughoutyourstudies.

Our study centres

Dependingonwhichoptionyouchooseasbestforyou,aspartofyourcoursepackageyouwillreceive:

> studyhandbook–explainsthestudyprocessanddevelopsyourstudyskills > studyguide–thesetutor-writtenguidescontaineverythingyouneedtoknowaboutthe

courseincludingtheassessmentinformationandguidelines,essentialandsuggestedlearning

> coursetextbooks–relevanttextbookshavebeencarefullyselectedforeachmoduletocomplimentyoursyllabuscontent

> onlinestudyarea–anonlinestudyareawhichprovidesarangeofresourcestoassistyouonyourmodulesorcourse,includingpresentationnotes,assignmentdetails,studyadviceandfurtherreadingmaterials

> personaltutorsupport–throughoutallofthemodulesyourtutorwillguideyouandprovideassistanceonmanyaspectsincludingassignmentqueries.

WehavesixstudycentresconvenientlybasedacrosstheUK.

London (Oxford Circus)

Northern Centre (Leeds)

Eastern Centre (Cambridge)

South West Centre (Exeter)

Channel Islands Centre (St Helier, Jersey)

North West Centre (Manchester)

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Companies we have supportedHavingtaughtmanystudentsovertheyearscomingfromarange

ofindustries,manyofwhomtravelledandstudiedfromacrosstheworldyouareingoodhands.

GovernmentBritishWaterwaysBusinessLinkDEFRADepartmentofHealthEnvironmentAgencyGuernseyPoliceGuernseyPrisonServiceLandRegistryLearning&SkillsCouncilMetOfficeMetropolitanPoliceStatesofJerseyUKBorderAgencyYorkTourismBureauEducationBangorBusinessSchoolCambridgeESOLCardiffUniversityDeMontfortUniversityHomeLearningDirectKingsCollegeLondonNapierUniversityNorthumbriaUniversityPembrokeshireCollegePerthCollegeSouthCheshireCollegeUCEBirminghamUniversityofUlsterUniversityofYorkFinancialAXASunLifeServicesBarclaysBankCreditSuisseTrustDeloitteandToucheGEMoneyHalifaxHSBCBankJerseyTrustCompanyKPMGLloydsTSBProvidentInsuranceRoyalBankofScotlandScottishEquitable

StIvesFinancialThePensionsTrustVisaEuropeZurichInsuranceHealthAmericanOpticalUKAstraZenecaGEHealthcareGlaxoSmithKlineNationalBloodServicePrestigeNursingRentokilInitialRoyalCollegeofNursingSouthernHealthcareStHelierHospitalStJohnAmbulanceCharities & AssociationsBatterseaDogsHomeCancerResearchUKDesignCouncilDurrellWildlifeTrustJerseyHeritageTrustLawSocietyNationalIceCentreNCHNDNARNIBRSPBTheRoyalSocietyRetail & Leisure AmazonAvonCosmeticsBritanniaHotelBurberryChristiesCityofLondonFestivalDixonsGroupHallmarkCardsHamlinsHiltonHotelsJohnLewisLastminute.comMotorolaOlympusSportswear

PCWorldCommercialPremierInnScottishFATheFAPremierLeagueTheInformationCentreTheRoyalYachtTravelexVirginHolidaysWestOneMusicFood & DrinkArlaFoodsBaxtersFoodGroupBritishSugarCadburyTreborBassettCarlsbergDairyCrestDelMonteDominosPizzaGroupHasbroUKInnocentDrinksKelloggCompanyKraftFoodsLavazzaCoffeeNestleUKPremierFoodsPrincesSainsbury’sTate&LyleUnitedBiscuitsYoung’sSeafoodTransportArrivaYorkshireBritishAirwaysCityLinkEmiratesEnterpriseRentaCarFlybeHonda(UK)NCPRACMotoringServicesRailEuropeSouthWestTrainsTransportforLondonTubeLines

Technology & CommunicationsBritishTelecomBskybChannel103FMDiscoveryChannelGuernseyPressJerseyPostJerseyTelecomMcGrawHillMicrosoftNorthcliffeNewspapersPitneyBowesRoyalMailSiemensTheEconomistTheitcTOMTOMTwentiethCenturyFoxVodafoneXeroxOther CommercialBovisLendLeaseBritishNuclearGroupCorgiCorusCountrysidePropertiesEDFEnergyMcCarthyandStoneNPowerRibaBookshopsTarmacWilmottDixonForeignDeutscheBankEcobankNigeriaGhanaTelecomGuinnessNigeriaMTDZambiaMTNZambiaNewaysInternationalUnibankUnigroupWorldwideUnileverNigeria

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Chartered Institute of Marketing

TheCharteredInstituteofMarketing(CIM)istheworld’slargestandwellestablishedmarketingprofessionalbodyofferingarangeofinternationallyrecognisedqualificationsto50,000members.

TheCIM’smissionisfocusedfirmlyonbuildingonachievementstocreateastrong,proactiveandcutting-edgeprofessionreadytomeetthechallengesofthefuture.

SowhateverstageyouareatinyourcareertheCIMqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongandprosperousmarketingcareer.

CIM BenefitsAsastudentofCIMyouwillenjoyarangeofbenefitsincluding:

> therecognitionofyourcommitmenttoprogressingyourmarketingcareer

> accesstoahugerangeofspecialistmarketingbooksandtheonlineknowledgebase

> networkingopportunitiesthroughbranchmembership > subscriptiontoThe Marketer–aspecialistmarketing

magazine > subscriptiontoCutting Edge–aregularemailmarketing

bulletin > accesstotheCareerandProfessionalDevelopment

Centre > theabilitytogainCPDhoursandachieveChartered

Marketerstatus.

YouwillalsoneedtopaytheCIMmembership,andassessmentfeestostudythequalifications.

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Chartered Postgraduate Diploma in Marketing - Level 7Atwo-stagequalificationwhichdevelopsamorestrategicapproachtomarketingforthoseaspiringoralreadyworkingataseniorlevel.

Professional Diploma in Marketing - Level 6Buildingontheoperationalmarketingknowledgeandexperienceyouhave

gained,thiscoursewilldevelopyouforyourfuturemarketingmanagementrole.

Professional Certificate in Marketing - Level 4Ifyouarerelativelynewtomarketingandwanttolearnthe

theoreticalfoundationsthenthiscourseisideal.

Introductory Certificate in Marketing - Level 3Forthosewhoareinterestedinenteringintoamarketingcareer

togainageneraloverviewofwhatmarketingis.

Study method Availability

Intensiveworkshops(usuallytwodays)

WeekdaysORFriday&SaturdayORSunday&Monday

Eveningworkshops Approximately6eveningspermodule(6pm–9pm)(LONDONCENTREONLY)

Supportedlearning Fullysupportedbutwithoutworkshopsincluded.

Take control of your careerWhetheryouarethinkingaboutbeginningacareerinmarketingoryouhavebeenworkinginamarketingroleforsometime,thereisaqualificationtosuityourrequirements,helpyoudevelopyourskillsandboostyourcareer.

FormoreinformationabouttheCIM,pleasevisittheirwebsitewww.cim.co.uk

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Introductory Certificate in Marketing - Level 3

Thisqualificationprovidesanintroductiontomarketing,thepurposeasabusinessfunctionandtheimportanceofconsideringmarketing’simpactonbothinternalandexternalcustomers.

Who is it for?Designedforthosewhohavenopriorexperienceofmarketingbutareconsideringenteringintoitasacareerorthosewhowouldliketoextendtheircurrentroletoincorporatemarketing.

Entry requirementsTherearenoformalrequirementsforthiscoursealthoughsomeworkexperienceorbusinessknowledgewouldbebeneficial.

IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.

What will you learn? > Understandthefunctionofmarketing

anditsroleinanorganisation > KnowaboutthefourPs(product,

price,placeandpromotion)andhowtoapplythemarketingmix

> Understandmoreaboutcustomersandmanagingcustomerrelationships

> Beabletocommunicatetobothinternalandexternalcustomersusingavarietyofdifferentmeans.

How long will it take?Therearefourhand-in/examdatesayearandyoucanbeginyourstudiesatanytime.

Thetwomodules,studiedasthecompletelearningpackageincludesasingletwo-dayworkshopandwilltypicallytakebetween3-6monthstocomplete.

Youcanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.

Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com

Modules overview

Module title Description Assessment

What is Marketing?

Anoverviewofmarketing,theelementsandtheimportantcontributionitservestoanorganisation’ssuccess.

Onlineexam

Understanding Customer Relationships

Gainanunderstandingoftherole,theimportanceandneedsofexternalandinternalcustomers.Themethodstoeffectivelyengageandcommunicatewiththem.

Work-basedassignment

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Professional Certificate in Marketing - Level 4

Apracticalinsightintotheprinciplesandapplicationofmarketingatatacticallevel,givingyoutheskillsandknowledgetodeviseandexecutemarketingactivitiesandgainmarketingcredibility.

Who is it for?Aimedatjuniormarketers,thosewhoareworkinginsupportingmarketingroles,usuallywithinthemarketingfunction,butalsoindividualsinmoreseniorroles,particularlyinSMEs,wheremarketingisanelementoftheirresponsibilities.

Entry requirementsThisqualificationistheequivalenttothefirstyearofaFoundationdegree,whichmeansyouwillneedtomeetatleastoneofthesecriteria:

> twoA-Levels > anyBachelorsorMastersdegree > CIMIntroductoryCertificatein

Marketing(Level2or3) > NVQorSVQLevel3 > InternationalBaccalaureate > apassontheentrytesttoLevel4 > atleasttwoyearsofrelevant

marketingexperience


What will you learn?Bytheendofthisqualificationyoushouldbeableto:

> understandthefunctionandfundamentalsofmarketinginsomedepthincludinghowtowriteandexecuteamarketingplan

> knowthemanydifferentwaysofunderstandingandcommunicatingwithcustomers,andthefunctionthesemethodsserve

> understandyourorganisation’smarketingenvironment,itsmanyconstituentparts,andhowtheyworkinunison

> applypracticalknowledge–includingthecollectingandanalysingofdata,andtheestablishmentofmarketingbudgets.


Thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearoundoneyeartocomplete.

Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.


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Modules overview


Marketing Essentials

Designedtogiveabasicunderstandingofthemarketingprocessbyteachingyouthetoolsandtechniquesavailablethatwillhelpyoutounderstandatacticalmarketingplan.

Short-answerexam

Marketing Information and Research

Youwillconsiderallaspectsofmarketresearch,learninghowtomanageamarketingresearchprojectfrominitialdesigntoimplementation,ensuringyouappreciatetheimportanceofgatheringandmanagingcustomerinformation.ThismodulealsoaddressesthedevelopmentandmanagementofacustomerdatabaseincludingdatabasemarketingandCRM.


Assessing the Marketing Environment

Thismodulehelpsyouidentifythevariousaspectsoftheexternalenvironmentthatyouneedtoconsiderinthedevelopmentofamarketingplan.

Casestudyexam

Stakeholder Marketing

Youwillgainanin-depthunderstandingofthisaspectofmarketinginarangeofsectorsandorganisationtypes.Youwilllearnabouttheimpactofenvironmentalfactorsandhowtoidentifykeyissuesanddrivers,togetherwiththeimplicationsformarketing.


“Just a quick thank you for all your help and support in getting me through the course. I could not have gotten through it without your patience and guidance over the last two years.”

Elaine Feltham, Agent Design

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Professional Diploma in Marketing - Level 6

Focusesonthetheoreticalaspectsofmarketingandtheskillstomanagethemarketingfunctionincludingchannelmanagement,stakeholderimpactandproductdevelopment.

Who is it for?Idealformarketerswhoareresponsibleforthemarketingprocessatanoperationallevel,aswellasthosewhoarelookingtobuildontheknowledgegainedatProfessionalCertificateinMarketinglevelwithafuturemarketingmanagementroleinmind.

Entry requirementsYouwillneedtomeetatleastoneofthesecriteria:

> CIMProfessionalCertificateinMarketing(2002or2008syllabus)

> businessormarketingBachelorsorMastersDegree(orequivalent)withaminimumofonethirdofcreditscomefrommarketing

> apassontheentrytesttoLevel6. > aminimumof4yearsmarketing

experienceincludingatleastoneyearatmarketingmanagementlevel.

IfEnglishisnotyourfirstlanguage,atleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.


> evaluatetheroleofthemarketingplanningprocessanditsimplementationinarangeofmarketingcontextsincludingorganisationalstrategy,cultureandthebroadermarketingenvironment,

> developandmanageabrandandproductportfoliointhecontextoftheorganisation’smarketingstrategiesandobjectives,

> recommendhowamarketingfunctionshouldbestructuredtodelivercompetitiveadvantage,marketing,andorganisationalsuccess,

> identifytheorganisation’sinformationneeds,scopeofresearchprojects,andresourcecapabilitytounderpinthedevelopmentofabusinesscasetosupportmarketingprojects.


Thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearoundoneyeartocomplete.



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Modules overview


The Marketing Planning Process

Youwillgainadetailedunderstandingofthemarketingplanningprocessstrategyincludinghowtoassessthedynamicmarketingenvironmentandreviewits’impactondevelopingmarketingplansandhowtowincompetitiveadvantage.Youwillalsoconsidercontemporaryandsophisticatedsegmentation,targetingandpositioningprocessestoultimatelyputtogetherapracticalandtacticalmarketingplan.


Delivering Customer Value Through Marketing

Youwillconsiderallmarketingactivitiestoachievecustomersatisfactionandmeetyourorganisation’sobjectivesthrougheffectivemarketingmixstrategieswhichdeliverstakeholdervalue.Youwillalsolearnhowtodeveloptheproductportfolio,managemarketingchannels,usethecommunications/promotionsmixandmanagecustomersserviceexpectations.

Case-studyexam

Project Management for Marketing

Apracticalmoduleinwhichyouwilllearnthekeyskillsofprojectmanagementincludinghowtoinitiate,implement,andcontrolmarketingprojects.Thiswillincludetheuseofresearchandinformation,preparingproposalsandbriefstoidentifystakeholderneedsaswellaspreparingandjustifyingabusinesscaseforaproposedproject.


Managing Marketing

ThismoduleconsidersHR,managementskillsandthefinancialaspectsofmarketing.Italsoincludesdevelopingandmanagingmarketingteamsaswellasthedevelopmentofeffectivequalitysystemsandprocessestosupportcompliance,andapproachestomeasuringandmonitoringmarketingactivities.

Project-basedassignment

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Chartered Postgraduate Diploma in Marketing - Level 7

Astrategicallyfocusedqualificationenablingyoutoinfluenceandcontributetoanorganisation’scustomerorientation,competitivestrategy,andmanagetheorganisation’smarketingactivities.

TheCharteredPostgraduateDiplomainMarketingisachallenging,two-stagemarketingqualificationthatprovidesaroutetoCharteredMarketerstatus.

Who is it for?Marketerswhohavegainedsignificantlevelofmarketingknowledgeandexperience.Focusingonstrategicmarketingmanagementitisidealformarketersaspiringoralreadyworkingatstrategicmanagementlevel.

Entry requirementsStage 1 - Asaminimum,thefollowingqualificationsandexperiencearerecommendedasaprerequisiteforentry:

> ProfessionalDiplomainMarketing(eitherthe2003or2009syllabus)ortheAdvancedCertificateinMarketing

or > abusinessormarketingBachelors

orMastersdegree(oranequivalentqualification)whereaminimumofhalfofthecreditscomefrommarketing

and > seniormarketingmanagementwork

experiencethatprovidesevidenceyoucanmeettheCIMProfessionalDiplomainMarketinglearningoutcomesandcanpassthisqualification’sentrytest.

Stage 2 > SuccessfulcompletionofStage1ora

previousversionoftheCIMProfessionalPostgraduateDiplomainMarketing.



> makethetransitionintostrategicmarketingmanagement

> workmorecross-functionallyataseniormanagementlevel

> makeasignificantcontributiontowardstheorganisation’scorporateandbusinessstrategy

> contributetoboarddecisions > demonstrateahighlevelofleadership

andinfluence.


ForStage1thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearoundoneyeartocomplete.

Stage2isstudiedthroughsupportedlearningandthemajorityofstudentswilltakebetween12-18monthstocompletethework-basedproject.

Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyearsforeachstage.


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Modules overview

Stage 1


Emerging Themes

Marketingisadynamicdisciplineconstantlyinnovatingandadaptingtochangesatbothglobalandlocallevels.In2008theworld’sfinancialsystemplungedintounprecedentedchaos,theresultofwhichaffectscustomersandbusinessesinallsectors.Thismoduleisdesignedtofacilitateyourabilitytotakeastrategicperspectiveoftheimpactofthesethemesonmarketingatasectororindustrylevelandhelpyouestablishmechanismsforanticipatingfuturetrends.

Work-basedAssignment

Analysis and Decision

Youwillgainanunderstandingofhowtoundertakeastrategicauditofanorganisation,andrecommendstrategicdecisions,basedonafullcriticalevaluationoftheoptionsavailable.Itisdividedintothreeparts:thestrategicmarketingaudit,strategicoptions,andmakingstrategicmarketingdecisions.

Pre-seencase-studybasedexam

Marketing Leadership and Planning

Youwilllearnhowtodevelophighlevelmarketingstrategiesthatincorporatetheorganisation’sbusinessandcorporatestrategicintentintheshort,mediumandlongterm.Youwillconsiderhowstrategiesimpacttheorganisationasawholeandwhatconsiderationsneedtobemadewhenpreparingandwritingstrategies,suchasinternalmarketing,developingmarketorientation,andchangemanagement.


Managing Corporate Reputation

Corporatereputationisarapidlyemergingsubjectthatdrawstogetherdifferentstrandsofanorganisation’sactivitiesinorderthatthecorporatebodybeperceivedpositively.Itisalsoimportantduetoprevailingmarketconditionsforcingmoreorganisationstoreconsidertheiruseofresourcesandthewaytheycompeteintightmarkets.Thecoursewillhelpyouhelpdevelopacorporateidentityandimage,andmanageanorganisation’sreputation.


Stage 2


Leading Marketing

Developingtheprofessionalskillsandcompetenciesrequiredtoimplementresearchandbusinessprojectssuccessfully.Partoftheprocessistoevaluatetheroleoftheseskillsintheproject,andwhethertheprojectsuccessfullyachievedtheintendedobjectives.Itwillalsoenableyoutoevaluatebehaviouralchangesinordertodevelopyourskillsforinteractionsatboardlevels.

Work-basedproject

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The CAM Foundation

TheCAMFoundation(CAM)isdedicatedtothedevelopmentofprofessionalsinvolvedindigitalmarketingandcommunications.AllqualificationsareaccreditedbytheCIM.

TheCAMFoundation’sobjectivesaretohelpdigitalmarketingandcommunicationsprofessionalsbuildonexistingknowledgeandexperiencetocreateamoreproactiveandcutting-edgeprofession.

SowhateverstageyouareatinyourcareertheCAMFoundation’squalificationsallowyoutodevelopyourmarketingknowledgeandbecomeadigitalmarketingorcommunicationscareerspecialist.

CAM Foundation BenefitsAllCAMstudentsbenefitfrombeingpartofTheCharteredInstituteofMarketing(CIM)whichincludes:

> therecognitionofyourcommitmenttodevelopingyourspecialistmarketingknowledgeandcareer

> accesstoahugerangeofspecialistmarketingbooksandtheonlineknowledgebase

> networkingopportunitiesthroughbranchmembership > subscriptiontoThe MarketerandCutting Edge > accesstotheCareerandProfessionalDevelopment

Centre

YouwillalsoneedtopaytheCIMmembershipandassessmentfeestostudythequalifications.

Who are they for?Idealforanyonewhowouldliketobuildontheirexistingmarketingexperiencetoincorporateamoregeneraldigitalmarketingperspectivewiththeoptiontospecialise.

Entry requirementsAllCAMqualificationsrequireatleastoneofthefollowing:

> suitablecompetenceinamarketingormarketingcommunicationsrelatedrole

> anyrecognisedUKdegreeorequivalentlevel5qualification

> relevantlevel3orabovemarketingqualification.


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Diploma in Digital Marketing-Idealforanyonewhowouldliketobuildonexistingmarketingknowledgeanddevelopamorethoroughunderstandingofdigitalmarketingelementsincludingplanningandsocialmedia.

Diploma in Mobile Marketing -Thiscourseprovidesanoverviewofmarketingwithinthedigitalenvironmentincludingtherelationshipandbehaviouroftheonlinecustomeraswellasafocusonthemobileenvironmentandopportunitiesformarketing.

Diploma in Metrics & Analytics-Buildingonexisitingmarketingknowledgeandexperiencethiscourseprovidesanoverviewofmarketingwithinthedigitalenvironmentwithaparticularfocusonthemediumswherewebanalyticsandsocialmediacanbeutilisedincludingthestakeholderrelationshipsinvolved.

Diploma in Digital Campaign Planning-Inadditiontothedigitalmarketingenvironmentyouwillgaininganunderstandingofdevelopingdigitalmarketingcampaignsincludingdelivery,controlandevaluation.

Diploma in Digital Media & Branding-Thisqualificationwilldeveloponyourexisitingmarketingknowledgesoyouunderstandthebestmethodstointegrateandevolvebothonandofflinechannelswhilstmanagingstakeholdersexpectations.

Diploma in Managing Digital Media-BuildingonexisitingmarketingknowledgeandexperiencethisisidealforthoseinterestedindevelopingandimplementingvariousaspectsofdigitalmarketingcampaignsincludingPRandadvertising.

Diploma in Marketing Communications-IdealforanyonewhowantstogainanunderstandingofhowtouseanintegratedmarketingcommunicationsapproachtobuildstrongerrelationshipswithstakeholdersthroughPR,directsalesandsalespromotions.

Exemptions Ifyouhavepreviouslycompletedamarketingqualificationthenyoumaybeexemptfromoneormoreofthemodules.Contactusforfurtherdetails.

Study MethodsAlltheCAMFoundationDiplomasareofferedthroughthecompletelearningpackagewhichcombinesatwo-dayworkshopforeverymodulealongsidesupportedlearning.

Take control of your careerWhetheryouarethinkingaboutbuildingonyourmarketingknowledgeorlookingforachangeinyourcareerthereisaqualificationtosuityourrequirementsandhelpyoutodevelopyourskills.

FormoreinformationaboutCAMFoundation,visittheirwebsitewww.camfoundation.com

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Digital Marketing Diplomas

Ourrangeofdigitalmarketingqualificationsintroducethekeyprinciplesofdigitalmarketingwiththeoptiontospecialiseinareasincludingmobile,campaignplanningandmetrics&analytics.

How does it work?Therearethreemodulestostudyintotal,twoofwhicharecoremodulesandsoarecompulsoryandthethirdwhichyouselectfromachoiceof:

> DigitalMarketingPlanning > MobileMarketing > WebAnalytics&SocialMedia > DigitalCampaigns > DigitalMedia

Who is it for?Theyareallidealforanyonewhowouldliketodeveloptheirexistingmarketingexperiencetoincorporateamoredigitalmarketingperspectivealongwithaspecificspecialism.

How long will they take?Therearefourhand-indatesayearandyoucanbeginyourstudiesatanytime.

Thethreemodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearound9monthstocomplete.


Module structure over view

Core Modules(Both must be studied)

Elective Modules(Choose only 1 to study)

Qualification Achieved

Marketing&ConsumerBehaviour

DigitalMarketingPlanning DiplomainDigitalMarketing

DigitalMarketingEssentials MobileMarketing DiplomainMobileMarketingWebAnalytics&SocialMediaMonitoring

DiplomainMetrics&Analytics

ImplementingDigitalCampaigns

DiplomainDigitalCampaignPlanning

IntegratingDigitalMediaandBranding

DiplomainDigitalMedia&Planning

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Modules content overview

Core Modules - Both of these must be studied


Digital Marketing Essentials

Thismoduleconsistsoffourkeyareas,DigitalTools,Planning,ImplementingandMonitoring.


Marketing and Consumer Behaviour

Youwillgainanunderstandingofthelinksbetweencommunicationsanddigitalmarketingandthefundamentaltheoriesofconsumerbehaviour,andtheirapplicationtomarketingcommunications.


Elective Modules - You choose only one of the modules below to studyModule Title Description Assessment

Digital Marketing Planning

Youwillconsiderarangeofenvironmentalfactorsbothinternalandexternal(e.g.Legal)thatwillshapeandinfluencethedigitalmarketingplanningprocess.


PrinciplesofMobileMarketing

Youwilldiscoverthecurrentandfuturemobilemarketingenvironmentincludingtherelationshipsinvolvedandthelegalities,themarketingopportunitiesavailableandhowtodevelop,implementandevaluatemobilecampaigns.


WebAnalyticsandSocialMediaMonitoring

Youwillgainanunderstandingofutilisingonlineresearchincludinglegalities,thevariousonlinemediumswhereandhowwebanalyticsandsocialmediacanbeusedincludingthestakeholdersinvolved.


Implementing Digital Campaigns

Lookingintothedeliveryofdigitalcampaignsthismodulecoversareasincludingdigitalconcepts,projectdelivery,campaigncontrolandevaluation,andfuturetrends.


Integrating Digital Media and Branding

Youwillconsiderthebestmethodstointegrateandevolvebothonandofflinechannelswhilstminimisingconflictanddissonanceamongststakeholders.

Case-studyassignment

Diploma in Managing Digital Media

Thisqualificationbuildsonpreviousmarketingcommunicationsexperienceandconsidersmanagingthedigitalmarketingmixinrelationtothecurrentenvironmentandexpectedfuturetrends.

Who is it for?Designedforthosewhoarealreadyinvolvedinamarketingroleofwhichanaspectistheimplementationofdigitalmarketing.

How long will it take?Therearefourasignmenthand-indatesayearandtwofortheexams,youcanbeginyourstudiesatanytime.

Thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemodules(eightdaysintotal)withsupportedlearningwilltypicallytakearoundoneyeartocomplete.


Don’t forget..Ifyouhavealreadycompletedmarketingqualificationsyoumaybeentitledtoexemptions.


Modules overview


Integrating Digital Media and Branding

Youwillconsiderthebestmethodstointegrateandevolvebothonandofflinechannelswhilstminimisingconflictanddissonanceamongststakeholders.

Case-studyassignment

Implementing Digital Campaigns

Lookingintothedeliveryofdigitalcampaignsthismodulecoversareasincludingdigitalconcepts,projectdelivery,campaigncontrolandevaluation,andfuturetrends.


Advertising Yougainanunderstandingofthefunctionofadvertisingwithinthemarketingmix,communicationsmixandsocietyandwhatisinvolvedinthevariousstages.

Case-study&shortanswerexam

Public Relations Youwillgainanunderstandingoftheroledigitalpublicrelationsplayswithinthebusinessenvironmentandthemosteffectivetoolsandtechniquesavailable.


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Diploma in Marketing Communications

Anoverviewofthemarketingcommunicationsmixanditsapplicationforbuildingcustomerrelationshipsandbrand

developmentincludingcharacteristics,strategiesandconstraints.

Who is it for?Designedforthosewhowanttospecialiseinallaspectsofmarketingcommunications.

How long will it take?Therearefourasignmenthand-indatesayearandtwofortheexams,youcanbeginyourstudiesatanytime.

Thefivemodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemodules(tendaysintotal)withsupportedlearningwilltypicallytakearound15monthstocomplete.


Don’t forget..Ifyouhavealreadycompletedmarketingqualificationsyoumaybeentitledtoexemptions.


Modules overview


Marketing and Consumer Behaviour

Youwillexplorethefundamentaltheoriesofconsumerbehaviourandtheirapplicationparticularlyintermsofcommunicationandbranddevelopment


Public Relations Youwillconsidertherolepublicrelationswithinthewiderbusinessenvironmentandutilisethemosteffectivetools,techniquesandchannelstosuitthemessage.


Direct Marketing & Sales Promotion

Youwillexploredisciplinesandtechniquesofdirectmarketingandsalespromotionatoperationallevelsuchasdevelopingandmanagingdatabasesandcampaigns.

Exam

Advertising Thismodulewillenableyoutodevelopandmanagetheadvertisingprocessaspartofthecommunicationsmixincludingthestrategies,execution,legalconstraints.


Integrated Media Therearemanydifferentmediaopportunitiesavailableaspartofthemarketingandcommunicationsmixandthismodulewillprovideyouwithanunderstandingofmediacharacteristics,selection,planningandmeasures.


Chartered Management Institute

TheCharteredManagementInstitute(CMI)istheUK’sleadingorganisationforprofessionalmanagementwithover70,000individualand400corporatemembers.

CMIisresponsibleforsettingstandardsinmanagementexcellencethroughthenationally-recognisedprofessionalqualificationsandCharteredManagerstatus.

SowhateverstageyouareatinyourcareertheCMIqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongandprosperousmanagementcareer.

CMI BenefitsIncludedinyourenrolmentontotheCMIcourse,CambridgeProfessionalAcademywillregisteryouforyourCMIstudentmembershiponyourbehalf.AsamemberoftheCMIyouwillenjoyarangeofbenefitsincluding:

> therecognitionofyourcommitmenttoprogressingyourmanagementcareer

> additionalsupportingresourcesonthelatestnewsandresearch

> subscriptiontothespecialistmanagementmagazineProfessional Manager

> networkingopportunitiesthroughtheir85brancheshostingover300eventsperyear

> careersupportandadvice > abilitytodevelopyourContinuousProfessional

Development(CPD)andgainCharteredManagerstatus.

Study MethodsBoththeDiplomainManagementandLeadershipandDiplomainStrategicManagementandLeadershipareofferedthroughtheCompleteLearningPackagewhichcombinesaone-dayworkshopforsevenoftheunitswithsupportedlearning.TheremainingtwounitsofthesetwocoursesandtheAwardinIntroductiontoManagementandLeadershiparetaughtthroughSupportedLearning.

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Take control of your careerWhetheryouarerelativelynewtosupervisionandmanagementorareworkingataseniormanagementlevel,CambridgeProfessionalAcademyhasaqualificationtosuityourrequirementandhelpyoudevelopyourskillsfurther.

Diploma in Strategic Management and Leadership - Level 7Suited for senior management who want to develop

their strategic management skills.

Diploma in Management and Leadership - Level 5For those who have begun their management careers but

would like to develop their skills further.

Award in Introduction to Management and Leadership - Level 4Ideal if you are new to supervision and management and

want to learn the operational foundations.

FormoreinformationabouttheCMI,pleasevisittheirwebsitewww.managers.org.uk

“I had a friend who was doing a course at CPA and she highly recommended them...It is daunting to start studying again but everyone was really supportive and despite it being a long distance course you always had access to tutors and other students for guidance.”

Alexandra Brotherston,

Citizen Watch

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Award in Introduction to Management & Leadership

Thisawardprovidesasolidgroundinginthekeyelementsofthemanagementroleandresponsibilitiesforfirst-lineandsupervisorymanagers.

Thisintroductoryqualificationprovidesafirmfoundationfromwhichtoprogressintomanagementbyfocusingonoperationalaspects.

Who is it for?Designedforthosewhoarerelativelyneworarealreadyoperatinginafirst-linemanagementorasupervisoryroleandhavehadlittleornoformaltraininginmanagementbutwishtoimprovetheirknowledgeandskillstoprogressfurther.

Entry requirementsTherearenospecificentryrequirementsforthisqualification,howeverwerecommendthatthiscourseismostsuitableifyouhavegainedapproximately6monthstooneyearofsupervisory/managementexperience.


How long will it take?Therearetwo/threehand-indatesayearandyoucanbeginyourstudiesatanytime.Thecoursewilltypicallytakebetween3–6monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.


AssessmentTheAwardinIntroductiontoManagementandLeadershipisassessedbyasinglework-basedassignmentwhichcoversalloftheunittopics.

Unit overview

Thissingleunitqualificationfocusesonthreekeyareasincluding:

Personal Development Plans (PDP)

ThissectionfocusesontheimportanceofaPDPforthebenefitofboththeindividualandorganisation,itsusefortheshorttolongertermandhowtheindividual’smanagementstylecanimpactandcontributetotheoverallteamcontribution.

Using data for meeting Stakeholder needs

Youwillgainanunderstandingforthevarioustypesofdataavailable,howtousethisinformationtoidentifyorganisationalstakeholdersandplanthebestwaytomeettheirneedsusingtheresourcesavailable.

The selection process and team welfare and performance

Youwillgainaninsightintotheprinciplesandprocessesusedwhenrecruitingforavacantrole,howtoidentify,assessandimprovepoorperformancewithinateamandencourageteamwelfareinordertoachieveobjectives.

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“I just wanted to drop you a note to say that Kirstie has been an exceptional tutor. I have never had a tutor that has so effectively pushed me to complete work on time and provide excellent feedback when I have submitted drafts. Without her I certainly would not have completed the work that I have so far.”

Sam Coe, CMI student

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Diploma in Management and Leadership - Level 5

Buildingonyour‘handson’managementexperience,thiscoursefocusesonthepracticalaspectsofmanagementincludingusingplanstomanageresources,personnelandcustomerawareness.

Who is it for?Designedforthosewhohavegainedagoodbasisinmanagementbutlookingtobuildonthisexperiencetobroadentheirexperienceandknowledgetoamiddlemanagerlevel.

Entry requirementsTherearenoformalentryrequirementshoweverwerecommendthatthiscourseismostsuitableifyouhavegainedapproximatelytwoyearsofsupervisoryormanagementexperience.


How long will it take?Therearetwo/threehand-indatesayearandyoucanbeginyourstudiesatanytime.

Thenineunitsstudiedwilltypicallytakebetween12–18monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.


“Many thanks for helping me. Must say I have been really impressed with the assistance and help provided by the CPA. One of my staff is also doing a course with you and is equally impressed.”

Danny Van Otterdyk,

Shell International

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Units overview

Unit title Description Assessment

Personal Development as a Manager and Leader

Youwilllearnhowtoimproveyourindividualmanagementandleadershipskillsandcreateapersonaldevelopmentplan(PDP).Youwillconstruct,implementandevaluateyourPDPwithachievablebutchallenginggoalswhilstensuringhealthyandsafeworkingpractices.


Information-based Decision Making(Workshop)

Youwillgainanunderstandingofusinginformationtosupportdecisionmaking,includinghowtoidentifyandevaluatesourcesofdataandmethodstoanalyse,presentandeffectivelycommunicatedataandresults.


Performance Management(Workshop)

Youwillexaminethemanagementofbothindividualandteamperformanceandbeabletoidentifyandagreeresponsibilitiestoachieveperformanceobjectives,poorperformanceandprovidefeedbackforimprovement.Theunitcoversidentifyingpossiblecausesofconflictandsuitableminimisationorpreventionstrategies.


Resource Management(Workshop)

Youwillexaminehowtoselect,plan,andmanagetheresourcesupplychainandassociatedcoststomeetobjectives.Youwillconsiderthemonitoringandevaluatingofinternalandexternalresourcesandtodevelopstrategiestopredictandmanagedisruptions.

Work-basedproject

Meeting Stakeholder and Quality Needs(Workshop)

Youwilllearntoidentifythecompany’sstakeholders,theirexpectationsandthebestmethodstocommunicatethistoyourteam.Youwillexaminequalitystandards,conductaqualityauditandlearnhowtopromotecontinuousimprovementandchangewithinthecompany.


Conducting a Management Project

Youwilluseallyourskillslearntduringthecourseandapplyingthemtoaspecificissueorproblemwhichprovidesausefulreportforyourorganisation.

Investigativeproject

Marketing Planning for Managers(Workshop)

Youwillconsidermarketing’sroleandpredictingtheneedsofstakeholdersandtheimpactofthemarketingenvironment.Youwilldevise,implementandmonitoramarketingplanincorporatingthemarketingmixthatcontributestotheachievinganorganisation’sobjectives.


Human Resource Development(Workshop)

Youwillgainanunderstandingofhumanresourceplanstomeettheorganisation’scurrentandfutureobjectives,includinganassessmentofstaff’sabilitiesandcapabilitiesaswellashowtodevelop,agreeandmonitoranindividual’sPDP.


Managing Recruitment and Selection(Workshop)

Youwillconsidertheemploymentprocessincludingidentifyingpersonnelrequirementsanddevelopinganinductionforthenewteammember.Theimportanceofensuringconstantfairness,objectivity,equalityofopportunityandanylegalrequirementsisalsocovered.


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Diploma in Strategic Management and Leadership - Level 7

Acomprehensivequalificationdevelopingexistingmanagementskillstoastrategiclevelenablingyoutoperformeffectivelyasaseniormanagerandimplementyourorganisation’sstrategy.

Who is it for?DesignedspecificallyforManagerswhoareresponsibleforthedevelopmentandperformanceofstaffandwouldliketobuildonthisexperiencetogainamoreindepthunderstandingoforganisationalstrategy.

Entry requirementsTherearenoformalentryrequirementshoweverwerecommendthatthiscourseismostsuitableformiddletoseniormanagerswhohavegainedapproximatelytenyearsofmanagementexperience.


How long will it take?Therearetwo/threehand-indatesayearandyoucanbeginyourstudiesatanytime.Thenineunitsstudiedwilltypicallytakebetween12–18monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.


“I wanted to become an expert in my field because in the past I have worked with so many people who can ‘talk the talk’ but often don’t know much on the subject area and I wanted to be able to confidently challenge and respond to these types of situations.”

Alexandra Woodruff,

Citizen Watch

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Units overview

Unit title Description Assessment

Personal Development as a Strategic Manager

Thisunitisabouttheleadershipandpersonalmanagementskillsrequiredforoperatingatastrategiclevel.Partoftheassessmentistoproduceyourownpersonaldevelopmentplan(PDP)whichcovershowtoidentifyandachievebothyourpersonalandcorporategoalswhilstalsoconsideringquality,health,andsafety.


Strategic Performance Management(Workshop)

Youwillexaminethelinksandhowtomanagetheperformanceofateamtoensuretheircontributiontotheoverallstrategicobjectivesandthetoolsandtechniquesavailabletosettargetsandmeasurefutureteamperformance.


Financial Management(Workshop)

Financialdataisessentialfordevelopingandmakingjudgementsagainststrategicobjectives,andyouwilllearnhowtoobtainandanalyseits’validityandformulateconclusionstobasebudgetsonandhowthesesupportorganisationalandstakeholderobjectives.


Strategic Information Management(Workshop)

Thisunitisaboutdeterminingthecriteriaforselectingandcapturingdataandhowtoevaluate,monitor,andmanagetheinformationbothinternallyandexternallytosupportstrategicdecisionmaking.


Conducting Strategic Management Project

Youwilldevelopacompany-basedinvestigativeproject,drawingtogetherallyourskillslearntduringthecourseandapplyingthemtoaspecificissueorproblem.

Investigativeresearchproject

Organisational Direction(Workshop)

Youwillbeabletoidentifyandanalyseprogresstowardsorganisationalstrategicaimsandobjectives.Morespecificallyyouwillevaluatethecomponentpartsofastrategicplan,auditthebusinessenvironmentandtheneedsofstakeholders,anddeveloparangeofstrategicoptionstomeetcorporateobjectives.


Strategic Marketing(Workshop)

Duringyourstudiesyouwillunderstandtheimportanceofamarketingplan’scomponentpartsandhowtoidentify,develop,agreeandmonitorittosupportthestrategicobjectives.


Strategic Planning(Workshop)

Theaimofthisunitistoconsiderthepurpose,directionandimplementationofstrategicplansonanorganisation,andhowtoassessprioritiesandjustifyalternativestrategicoptionsandtheimpactonstakeholders.


Human Resource Planning(Workshop)

YouwillexaminehowthehumanresourcesplansupportsthestrategicobjectivesandassesscurrentandfutureHRrequirementsandprocedureswithinthelegalandorganisationalcultureandframework.


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The Institute of Sales & Marketing Management

AstheUK’sonlyprofessionalbodyforsalespeoplethemainpurposeoftheInstituteofSales&MarketingManagement(ISMM)istopromotetheprestigeandintegrityofselling.

TheISMM’smissionistoinspiresalesandmarketingpersonneltogreaterheightsofachievement,inpartbyofferingnationallyrecognisedqualificationsthatareasymbolofdedicationtoyourpersonaldevelopmentandcareerprogression.

WhateverstageyouareatinyourcareertheISMMqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongandprosperoussalesandmarketingcareer.

ISMM BenefitsIncludedinyourenrolmentontotheISMMcourse,CambridgeProfessionalAcademywillorganiseyourISMMstudentregistrationonyourbehalf.AsanISMMstudentyouareentitledtobecomeanISMMmemberwhereyouwillenjoyarangeofbenefitsincluding:

> therecognitionofyourcommitmenttoprogressingyoursalescareer

> subscriptiontothespecialistsalesmagazineWinning Edge

> freeaccesstoregulartrainingseminarsheldthroughouttheUK

> discountstotheUK’stopsalesevent,theISMM’sannualSuccessfulSellingConference

> accesstoadditionalanddiscountsonsupportingresources.

Study Methods Allthequalificationsareofferedthroughthecompletelearningpackagewhichcombinesaworkshopsheduleforeachofthequalificationswithsupportedlearning.Aspartofourofferingweprovideallstudentswithafulltwoyearsupportperiodinwhichtocompletetheirchosenqualification.

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Take control of your careerWhetheryouarerelativelynewtosalesorhavebeenworkingasasalesprofessionalforanumberofyearsataseniorlevel,CambridgeProfessionalAcademyhasaqualificationtosuityourrequirementsandhelpyoudevelopyourskillsfurther.

Diploma in Sales and/or Account Management - Level 5Suited to established or aspiring sales managers, or account managers with

responsibility for planning and developing courses of action.

Diploma in Sales and Marketing - Level 3For experienced sales professionals, possibly responsible for

managing others and allocating resources.

Certificate in Sales and Marketing - Level 2Ideal for new or aspiring field sales professional, or a student in either

secondary or further education with some experience of sales.

“I just wanted to take this opportunity to thank you and all the team @ CPA for your amazing support (& reassurance) over the last 18 months - the content has helped me so much with my day to day work and helped me take a more strategic view on decisions made. ”

Jo Bisson,

Close Finance (formally Eqr Finance)

Diploma in Strategic Sales Management - Level 6Suited to established or aspiring senior sales and account managers who would like to

develop a more strategic and managerial perspective.

Diploma in Sales and Marketing Management - Level 4Designedspecificallyforsalesprofessionalsinanoperationalsalesrole,oftenmanagingothers

andallocatingresources.

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Certificate in Sales and Marketing - Level 2

Withapracticalfocusthiscourseisdesignedtodevelopyourownpracticalskillsasasalesprofessionalandensuresthatyoucanapplythetheorycoveredtoreal-lifecasesandexamples.

Who is it for?

Anintroductoryqualificationspeciallydesignedforanyonewhowishestoworkinsalesorwhoismovingintoasalesrolefromanotherbackground.Itisalsoagoodintroductiontosalesforthoseworkingontheperipheriesofsalesinasupportrole.

Entry requirements

Therearenoformalentryrequirementshoweverwerecommendthatthiscourseismostsuitableforthoseage16yearsoroverwithatleastfiveGCSEs.


What will you learn?

ThefullCertificateinSalesandMarketingincludesfourmandatoryunitsandthreeoptionalunits.Eachoftheoptionalunitsareaimedatdifferentsalesprofessionals.TheSellingtoCustomersunitissuitedtopracticingsalespeoplewhilsttheUnderstandingSellingtoCustomersunitareaimedforthosenotcurrentlyemployedinasalesrole.TheTelesalesunitisforthosein,orwhisingtobein,atelesalesrole.Studentsareonlyrequiredtochooseoneoftheoptionalunits.Ifunsureaboutwhichoptionalunittochoose,pleasecontactus.

How long will it take?

Youcanstartyourstudyatanytime,theAwardinSales&Marketingwilltypicallytakebetween3-6monthstocompleteandtheCertificateinSales&Marketingwillusuallytakebetween6–9monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.


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Module Title Description Assessment Mandatory / Optional

Understanding Law and Ethics of Selling

Thisunitaimstosupportlearnersinunderstandingthelegalandethicalre-quirementsinsalesandunderstandtheconsequencesofnon-complianceforindividuals,organisationsandcustom-ers.

Work based assignment

Mandatory

Understanding Marketing

Thisunitwillgivestudentsanunder-standingofmarketsegmentationandtargeting,howtocarryoutmarketresearchandthemarketingmix.


Mandatory

Understanding Buyer Behaviour

Thisunitaimstodevelopknowledgeandunderstandingofbuyerdecision-makingunits,processesandbehaviour.


Mandatory

Sales Targets Thisunitwillhelpstudentsdevelopanunderstandingofsalestargetsandtheiruse,includingbeingresponsibleformeetingsalestargets.Itinvolvesagreeingatargetforasetoperatingperiodorcampaignandmonitoringactualperformanceagainsttheagreedtargetandtakingnecessaryactioninresponsetoidentifiedvariancesandunforseendevelopments


Mandatory

Selling to Customers Thisunitaimstodeveloptheskillsofsellingtocustomerfacetoface.


Optional

Understanding Selling to Customers

Youwilldeveloptheknowledgeandunderstandingofsellingtocustomersincludingcustomerbuyingneeds,pro-motingbenefitsandfeaturesofyourorganisation’sproductsandservices,respondingtoandresolvingcustomerobjectionsandagreeingmutuallyben-eficialtermsandconditions.


Optional

Telesales Thisunitisaboutidentifying,develop-ingandclosingsalesoverthephone.


Optional

Modules overview

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Diploma in Sales and Marketing - Level 3

Focusingonthepracticalskillsofsellingthisqualificationconsiderstheimportanceofmarketing,thesalestheory,

andyourpersonalpresentationandmanagement.

Who is it for?Thiscourseisdesignedspecificallyforpractisingsalespeoplewhohavegainedsomeexperiencebutwouldliketobuildontheirtheoreticalknowledge.

Entry requirementsTherearenoformalentryrequirementshoweverwefindthatthislevelismostsuitedifyouhaveaminimumoftwoA-Levelsorequivalentandatleastoneyear’ssalesexperienceoraminimumoftwoyearsexperience.

IfEnglishisnotyourfirstlanguage,evidenceofatleast

IELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.

How long will it take?Thisqualificationconsistsofacombinationofunits.Toachievethefulldiploma,studentswillneedtocompleteeachofthemandatoryunitsplusanyoftheoptionalunitstotalingaminimumof20credits.

YoucanstarttostudyatanytimeandtheDiplomainSales&Marketingwilltypicallytakeapproximately12monthstocomplete.



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Understanding Law and Ethics of Selling

Thisunitaimstosupportlearnersinunderstandingthelegalandethicalre-quirementsinsalesandunderstandtheconsequencesofnon-complianceforindividuals,organisationsandcustom-ers.


Mandatory

Preparing and Delivering a Sales Presentation

Thisunitaimstoprovidethenecessaryskillsforpreparing,developinganddeliveringsalespresentationsincludingconsideringthecustomer’sneedsandpreparingapresentationtomeetthoseneeds


Mandatory

Handling Objections, Negotiating and Closing Sales

Learnhowtohandleandovercomesalesobjectionsandtonegotiateinordertobeabletoclosethesaleeffectively


Mandatory

Understanding Influences on Buying Behaviour

Learnhowtorespondtodifferentmembersofthedecisionmakingunit,whetherinconsumermarketsororganisationalmarkets


Mandatory

Understanding Customer Segmentation and profiling

Buildonyourknowledgeofcustomergroupsthroughprofilingandsegmenta-tionactivities


Optional (4 credits)

Understanding Sales and Marketing in Organisations

Gaintheknowledgeandunderstand-ingaboutthefactorsthatcancauseconflictbetweensalesandmarketingdepartments.Thisunitalsoprovidesanunderstandingofthewaysinwhichcollaborationcanbenefitbothdepart-mentsandtheorganisation



Using Market Information for Sales

Learnhowtoobtainandanalyseinfor-mationthathelpstounderstandthemarketsthataresoldinto



Time and Territory Management for Sales People

Learntheskillsneededtoplanuseoftimeandplansalescallstoenableyoutomeetyoursalestargets,andtodevelopaplantomanagesaleswithinasalesterritory



Prospecting for New Business

Thisunitaimstoenablethelearnertosourcesalesleadsandachieveaninitialappointmentwiththedecision-maker



Sales Pipeline Management

Learnhowtopro-activelymanagethesalescycletoconvertpotentialcus-tomersintoactualcustomersandtoclosesales.



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Diploma in Sales and Marketing Management - Level 4

Gainthetheoreticalandpracticalsalesandmarketingknowledgeandskillsrequiredbyaspiringsalesmanagersandpractisingsales

managerstoenablethemtosucceedintheworkplace.

Who is it for?Thiscourseisdesignedspecificallyforsalesprofessionalsinanoperationalsalesrole,oftenmanagingothersandallocatingresources.

Entry requirementsTherearenoformalentryrequirementsalthoughweadvisethatstudentshaveatleastthreeyearssalesexperiencewithatleastoneyearsmanagementexperience.


How long will it take?TheDiplomainSalesandMarketingManagementconsistsofeightmandatoryunitsandwilltypicallytakeapproximately12to15monthstocomplete.

ThisqualificationcanalsobestudiesasaCertificate.ToachievetheCertificateinSalesandMarketingManagement,studentsmustcompletethefirsttwomandatoryunitsplusanytwooptionalunits.

Wesupportallourstudentsfortwoyearsandyoucanstartyourstudiesatanytime.


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Managing Responsible Selling

Gaintheknowledgeformanaginganorganisation’soperationsinwaysthatareconsistentwithitssocialandethicalprinciples,andwhichfulfilllegalandregulatoryrequirements.


Mandatory

Understanding Segmentation, Targeting and Positioning

Thisunitaimstoprovidetheknowledgenecessarytounderstandtheprocessofbreakingdownthetotalmarketforaproductorserviceintodistinctsegmentsandtargetthemostlikelypurchasersofanorganisation’sproductsusingtheextendedmarketingmixtosupportthepositioningoftheproduct.


Mandatory

Managing a Sales Team Thisunitaimstoprovideknowledgeofmotivationtheoriesandthelinkbetweenmotivationandperformance,andtheknowledgeofmanagingsalesteamperformance.


Mandatory

(Optional for Certificate)

Operational Sales Planning

Gaintheskillsnecessaryforputtingtogetheranoperationalsalesplan,andtheknowledgeformanagingtheimplementationoftheplanandfordealingwithvariancestotheplan.


Mandatory


Sales Negotiations Thisunitaimstoprovidetheknowledgeandskillsfornegotiatingeffectivelyinsalessettingsandwillfocusonthevariousstagesofnegotiationincludingplanning,preparing,negotiatingandclosingsales.


Mandatory


Analysing the Marketing Environment

Thisunitaimstoprovidetheknowledgeandskillsnecessarytoconductanauditoftheorganisation’sinternal,microandmacroenvironment.Alsogainanunder-standingoftheimpactofinternal,microandmacrofactorsonandcustomer’sorganisation.


Mandatory


Finances for Sales Managers

Thisunitaimstointroducetheknowl-edgeandskillsneededtocalculateprofitabilityandalsotoassesscustomercreditworthinesswiththeviewtofor-malisingthetermsoftradewiththecustomer.


Mandatory


Writing and Delivering a Sales Proposal

Thisunitaimstoprovidetheskillsforpreparingsalesproposalsforcustomers.


Mandatory


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Diploma in Account Management and/or Sales Management - Level 5

Buildingonexistingknowledgeandexperiencethisqualificationconsidersthevariousinternalandexternalstakeholdersinthesalesprocessandhowtomanagethoserelationships.

Who is it for?ThiscourseisdesignedspecificallyforpractisingoraspiringSalesorAccountManagerswhowouldliketobuildontheirtheoreticalknowledgetoaseniorlevel.

Entry requirementsTherearenoformalentryrequirementsalthoughweadvisethatstudentshaveeitheradegreeoratleastfouryearssalesexperience.


How long will it take?TheDiplomainSalesandAccountManagementconsistsofacombinationofunits.ToachievetheDiploma,learnersmustcompleteeachofthemandatoryunitsplusanyfouroftheoptionalunits.WehaveindicatedwhichmodulesaremoresuitedforSalesManagers(SM)andwhicharemoresuitedtoAccountManagers(AM).

TheDiplomainSalesandAccountManagementwilltypicallytakebetween15to18monthstocomplete.

StudentscanalsochoosetostudyaCertificateinSalesandAccountManagementandwillhavetocompletethefirstthreemandatoryunitsplustheSalesForecastandTargetSettingunittoachievetheCertificate.



Managing Responsible Selling

Gaintheknowledgeformanaginganorganisation’soperationsinwaysthatareconsistentwithitssocialandethi-calprinciples,andwhichfulfilllegalandregulatoryrequirements.


Mandatory

Understanding and Developing Customer Accounts

Theaimofthisunitistosupportknowledge,understandingandskillsnecessarytoestablishhowcustomerorganisationsselectsuppliersaspartoftheirsupplychainandtouseinformationgatheredonhoworgani-sationsselectsupplierstodevelopacustomeraccountsplan


Mandatory

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Understanding the Integrated Functions of Sales and Marketing

Thisunitfocusesonthecommercialimportanceofmarketingtoanorgani-sation’ssuccess,bothinthelongtermandalsofortheshort/mediumterm.


Mandatory

Sales Forecasts and Target Setting

Thisunitaimstodevelopknowledgeandunderstandingofforecastingsalesandsettingsalestargetsforyourownareaofresponsibility.


Optional (6 Credits)SM / AM

Leading a Team Thisunitaimstoprovidethelearnerwiththeknowledgeandunderstandingoftransactionalleadership:toshareavisionandtosetgoalsanddefinetasksthatmovepeopletowardsthevision


Optional(6 Credits)SM

Motivation and Compensation for Sales Teams

Thisunitaimstoreviewandevaluatemotivationandcompensationforsales(oraccount)teams


Optional(6 Credits)SM

Coaching and Mentoring Thisunitaimstoprovideunderstand-ingoftheprinciplesofcoachingandmentoring,andtheskillsforplanning,deliveringacoachingormentoringprogrammeandforevaluatingowncoachingormentoringpractice


Optional (6 credits)SM

Designing, Planning and Managing Sales Territories

Developtheknowledgeandunder-standingofthedesign,planningandmanagementofsalesterritoriesandtheworkofthesalesteaminthoseterritories.


Optional (6 credits)SM

Analysis the Financial Potential and Performance of Customer Accounts

Theaimofthisunitistoensuresalesandaccountmanagershavetheskillstoanalyseandmanagethefinancialperformanceofcustomeraccounts


Optional (6 credits)AM

Relationship Management for Account Managers

Thisunitaimstoprovideknowledgeandskillsforrelationshipmanagementinsales



Bid and Tender Management for Account Managers

Thisunitaimstoprovideknowledgeandskillsforbidandtendermanage-ment.



Developing a Product Portfolio

Thisunitaimstoprovidetheknowl-edgeandskillsfordeterminingsellingprioritiesacrossaportfolioofprod-ucts/servicesbaseduponanunder-standingofthecurrentandpotentialprofitabilityofthecomponentsoftheportfolio.


Optional(6 Credit)SM / AM

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Diploma in Strategic Sales Management - Level 6

Thisqualificationenablesyoutoplananddevelopcoursesofactiontounderpinsubstantialchangeordevelopmentatastrategiclevel,aswellasexercisebroadautonomyandjudgement.

Who is it for?ThiscourseisdesignedspecificallyforpractisinghighcalibreSeniorSalesandAccountManagerswhowouldliketodeveloptheirsalesknowledgetoincorporateamanagementandstrategicunderstanding.

Entry requirementsTherearenoformaleducationalrequirements,butentrantswillhaveeithercompletedtheISMMLevel5qualificationorhaveaminimumof5yearssalesexperiencewithatleast1yearinaseniorsalesposition.


How long will it take?TheDiplomainStrategicSalesandManagementconsistsofacombinationofunitsandstudentswishingtogainthefulldiplomaarerequiredtocompleteallunits.

StudentsonlywishingtoachieveaCertificatethereisonemandatoryunitandachoiceofanythreeoptionalunits.

TheDiplomainStrategicSalesManagementwilltypicallytakebetween12to15monthstocompleteandtheCertificateinStrategicSalesManagementwilltypicallytake9to12monthstocomplete.


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Leading a Culture for Responsible Selling

Theaimofthisunitistosupportknowledgeandunderstandingnecessarytoidentifyandimplementanethically,legallyandsociallyresponsiblesalescultureinasector.


Mandatory

Leadership and Management in sales

Thisunitaimstosupportknowledgeandunderstandinganddeveloptheskillsnecessarytoprovideleadershipandmanagementtothemembersofthesalesforce.


Mandatory

(Optional For Certificate)

Planning and Implementing Sales and Marketing Strategy

Theaimofthisunitistosupportknowledge,understandingandskillstodevelopsalesandmarketingstrategiesandplansinanorganisation


Mandatory


Salesforce Organisation Theaimofthisunitistosupportknowledgeandunderstandinganddeveloptheskillsnecessarytobeabletomanagesalesforceorganisation


Mandatory


Sales Forecasting and Budgeting

Thisunitaimstoprovidetheknowledgeandunderstandingneededtopreparesalesforecastsandbudgets


Mandatory


Developing Strategic Relationships With Major Customers

Thisunitaimstoprovidetheknowledgeandskillsneededtomanageanddevelopbusinessrelationshipsatastrategiclevelwithmajorcustomers


Mandatory


Managing Sales-Related Change

Gaintheknowledgeneededtoleadsales-relatedchange.Thisinvolvestheneedtocommunicatereasonsforandbenefitsofchangetogaincommitmentforthechangeprogramme


Mandatory


Developing and Using Customer Insight

Thisunitaimstoprovidetheknowledgeandskillsneededtomanagecustomerinsighttoassisttheachievementofsalesobjectives.


Mandatory


Page41

The Chartered Institute of Purchasing & Supply

TheCharteredInstituteofPurchasing&Supply(CIPS)istheworld’slargestandmostwellestablishedpurchasing&supplyprofessionalbodywithover65,000private&publicsectormembers.

APPROVED CENTRE

CIPSisdedicatedtopromotinghighstandardsofprofessionalskill,abilityandintegritybyhelpingpurchasingandsupplychainmanagementprofessionalstodevelopboththeirownabilityandkeepupwithchangingtrendsthrougharangeofprofessionalqualifications,seminarsandevents.

SowhateverstageyouareatinyourcareertheCIPSqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongand

prosperouspurchasingandsupplycareer.

CIPS BenefitsAsaCIPSstudentyouareentitledtobecomeanISMMmemberwhereyouwillenjoyarangeofbenefitsincluding:

> therecognitionofyourcommitmenttoprogressingyourpurchasingandsupplycareer

> subscriptiontothespecialistmagazineandwebsiteSupply Management

> freeaccesstoCIPSbusinessintelligenceandresources > Specialistnetworkinggroupsandregionalbranches

Study Methods AllthequalificationsareofferedasafullqualificationthroughtheCompleteLearningPackageoronamodularbasisthroughtheTailoredLearningPackage.Bothstudyoptionscombineathree-dayworkshopforeachunitwithsupportedlearning.

Qualifications AvailableFoundation Diploma in Purchasing and Supply - Level 4Idealforthosewhoarenewtotheprofession,youwillfocusesontheessentialskillsrequiredtoensurecareersuccessincludingnegotiating,contractsandmeasuringperformance.

Advanced Diploma in Purchasing and Supply - Level 5Buildingonexistingpurchasingandsupplyknowledgeandexperience,youwillfocusonmanagementlevelaspectsincludingthepurchasingmanagementfunction,riskmanagementandimprovingperformance.

Page42

Foundation Diploma in Purchasing & Supply - Level 4

Thisqualificationprovidesanidealintroductiontopurchasingandsupply,itspurposeandimportanceasabusinessfunction.

Who is it for?Thiscourseisdesignedspecificallyforboththosewhohaverecentlybegunajuniorpurchasingandsupplyroleorthosewhoareconsideringenteringitasaprofession.

Entry requirementsTherearenoformaleducationalrequirements,butentrantsarerecommendedtohaveeither:

> aminimumoftwoyearsbusinessexperienceor

> arealreadyworkinginajuniorpurchasingandsupplyrole.


How long will it take?Youcanstarttostudyatanytime,andwillusuallytake15–18monthstocomplete.



AssessmentsAllunitsareassessedbyathree-hourclosedbookexamination.

Modules overview

Module title Description

Effective Negotiation In Purchasing And Supply

Youwilllearnaboutthenegotiationtheoriesusedsuchaspreparation,planningandthenegotiationprocess,enablingyoutoutiliseinformation,analysisandrelationshipmanagementtoachievevalueformoney(VFM).

Developing Contracts In Purchasing And Supply

Thisunitappliesthevariouscommercialandlegalissuesinvolvedincontractsincludingspecification,contractualtermsandrelevantkeyperformanceindicatorsexpenditures.

Measuring Purchasing Performance

Thisunitfocusesonmeasurementtechniquesusedtomonitorthesupplychain’sperformance,risksandcontributiontotheorganisation’scompetitiveness.

Managing Purchasing And Supply Relationships

Relationshipdevelopmentandmanagementisessentialformaximisingtheeffectivenessofasupplychainandthisunitexploresthebenefitsandrisksofestablishingsuchrelationships.

Purchasing Contexts Thisunitfocusesonthepurchasingprinciplesinvariouscontextssuchasdifferentsectors,organisationsizesandconsiderstheprocurementcyclewhenpurchasingarangeofproducts.

Page43

Advanced Diploma in Purchasing & Supply - Level 5

Duringthisqualificationyouwillgainanunderstandingofmanagingapurchasing&supplyteamandtheassociatedresponsibilitesandrelationshipsthatmustbemaintained.

Who is it for?Thiscourseisdesignedforpractisingpurchasingandsupplyprofessionalswhowouldliketodeveloptheirskillsinreadinessforafuturemanagementrole.

Entry requirements*Therearenoformaleducationalrequirements,althoughweadvisethatstudentshaveeither:

> abusinessdegreeand2yearspurchasingandsupplyexperienceor

> atleast3yearsrelevantpurchasingandsupplyexperience.


How long will it take?Youcanstarttostudyatanytime,andwillusuallytake15–18monthstocomplete.


Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com 0

AssessmentsAllunitsareassessedbyathree-hourclosedbookexamination.

* ForeligibilityconfirmationcontactCIPSCustomerServicesTeam-01780756777orviatheircontactform.Modules overview

Module title Description

ManagementInThePurchasingFunction

Thisunitfocusesonthehuman,physicalandfinancialresourcesrequiredtomanageyourdepartmentandtherelevantstakeholderswhocontributetotheoverallstrategicplan.

RiskManagementAndSupplyChainVulnerability

Youwillgainanunderstandingoftoolsandtechniquesusedforriskidentification,analysis,assessmentandavoidanceandtheimplicationsincludinglegal,ethicalfinancialandinnovation.

ImprovingSupplyChainPerformance

Youwillconsiderarangeoftechniquesandstrategiesusedtomeasure,improveandevaluatesupplierperformancetoachievecompetitiveness,efficiencyandprofitabilityinthesupplychain.

MarketingForPurchasers Thisunitprovidesaninsightintotheroleofmarketingwithintheorganisationincludingtheterminology,toolsandtechniquesusedtoachievegrowthinincome,profitandmarketshare.

OperationsManagementInTheSupplyChain

Youwillgainanunderstandingofhowtoanalyseandevaluatetheoperationsenvironmentandimplementastrategicplanthatallocatesresourcesintermsofmaterials,labourandmachinery.

Page44

Page45

Qualification fees - CIMIfyouarenotsurewhichqualificationyouaremostsuitedcontactuson0844 800 [email protected] andwecanadviseyoufurther.

CIM / CAM Complete Learning PackageBoththeCIMandCAMCompleteLearningPackagesincludeeverythingyouwillneedtocompleteyourstudies.

What is included? > allstudymaterial-includingstudyguideandbookpack

> onlineresources > atutor-ledtwo-dayworkshop(orequivalent)foreachmodule(asingletwo-dayworkshopfortheIntroductoryCertificate)

> personaladvisor > personaltutorsupportforuptotwo

years > tutorfeedbackonassessments > PassGuarantee

Qualification title Total price1

IntroductoryCertificateinMarketing £695.00(£834.00)

ProfessionalCertificateinMarketing £1661.47(£1944.56)

ProfessionalDiplomainMarketing £1830.92(£2147.89)

CharteredPostgraduateDiplomainMarketing(Stage1only) £2412.52(£2846.25)

CharteredPostgraduateDiplomainMarketing(Stage1&2) £3521.27(£4176.72)

CharteredPostgraduateDiplomainMarketing(Stage2only) £1500.00(£1800.00)

DiplomainDigitalMarketing/DiplomainMobileMarketing/

DiplomainMetrics&Analytics/DiplomainDigitalCampaignPlanning

/DiplomainDigitalMedia&Planning

£1395.00(£1674.00)

DiplomainManagingDigitalMedia £1860.00(£2232.00)

DiplomainMarketingCommunications £1860.00(£2232.00)

AllcoursesdeliveredinJerseyincuranadditionalchargeof£300.00(excludingIntroductoryCertificate)

> 1PricesareshownexcludingVATand(includingVAT)

Page46

CIM Tailored Learning PackageIdealifyouhavestartedyourstudieselsewhereandhaveremainingmodulestobecompleted,thetailoredlearningpackageallowsyoutochooseyourspecificmodulesandaddonyourstudyworkshopsandbooksasrequired.

What is included? > allstudymaterial(excludingbookpack) > studentsupportadvisor > onlineresources > tutorfeedbackondraftassessments > personaltutorsupportforuptotwoyears > PassGuarantee

Aspartofthetailoredlearningpackageyouhavetheoptionofeitherattending(option1)ornotattendingworkshops(option2).Youcanalsoincludetherelevantbookpackforyourmodules.Seeoverthepageforbookpackprices.

1) Modules including workshops

Qualification title1

module1

2 modules1

3 modules1

4 modules1


£723.62(£868.35)

£1,073.43(£1246.11)

£1,415.48(£1698.56)


£810.94(£973.13)

£1,202.44(£1442.93)

£1,584.91(£1901.89)

CharteredPostgraduateDiplomainMarketing(Stage1only)

£570.00(£684.00)

£1,111.71(£1334.06)

£1,646.83(£1976.20)

£2,168.54(£2602.25)

AllcoursesdeliveredinJerseyincuranadditionalchargeof£75.00perworkshop.

2) Modules without workshops

Qualification title1

module1

2 modules1

3 modules1

4 modules1


£533.62(£640.35)

£788.43(£946.11)

£1035.48 (£1242.56)


£620.94(£745.13)

£917.44(£1100.93)

£1204.91(£1445.89)

CharteredPostgraduateDiplomainMarketing(Stage1only)

£475.00 (£570.00)

£921.71(£1106.06)

£1361.83(£1634.20)

£1788.54 (£2146.25)


Page47

3) CIM Book PackTheCIMbookpackisavailableifyouareenrollingonthetailoredlearningpackageandrequirethecoursebookstobeincluded.ThesebookshavebeenspeciallyselectedtofollowtheCIMsyllabusandsomustbeavailableforyoutouse.

What is included? > CIMsyllabuscoursebooks > CIM-recommendedessentialreadingbook.

Professional Certificate in Marketing £250.00

AssessingtheMarketingEnvironment £54.00

MarketingEssentials £64.00

MarketingInformationandResearch £64.00

StakeholderMarketing £68.00

Professional Diploma in Marketing £246.00

MarketingPlanningProcess £60.00

DeliveringCustomerValuethroughMarketing £75.00

ProjectManagementforMarketing £66.00

ManagingMarketing £45.00

Chartered Postgraduate Diploma in Marketing (Stage 1) £244.00

EmergingThemes £52.00

AnalysisandDecision £60.00

MarketingLeadershipandPlanning £72.00

ManagingCorporateReputation £60.00

> AllcostsareforUK-basedstudentsonly,overseasstudentsincuranadditionalchargeforpostage.Detailsavailableonrequest.

InadditiontoyourcoursefeesyouarerequiredtopayforyourCIM student membershipandassessment fees.ThesecostsarepayabledirectlytoCIMandarenotincludedinthecostpayabletoCambridgeProfessionalAcademy.

Page48

CIM feesInadditiontoyourcoursefeesyouarerequiredtopayforyourCIMstudentmembershipandthecostoftheassessments.ThesecostsarepayabledirectlytoCIMandarenotincludedinthecostpayabletoCambridgeProfessionalAcademy.

Qualification titleCIM Affiliate (Studying)

Membership FeesAssessment Fees

CIM Qualifications UK&WesternEurope International2 Exam Assignment

Introductory Certificate in Marketing £120 £85 £55 £55

Professional Certificate in Marketing £120 £85 £70 £70

Professional Diploma in Marketing £200 £125 £80 £80

Chartered Postgraduate Diploma in Marketing

Stage1Stage2

£280 £165

£90-

£90£360

CAM Qualifications

Diploma in Digital Marketing

Diploma in Mobile Marketing

Diploma in Metrics & Analytics

Diploma in Digital Campaign

Planning

Diploma in Digital Media &

Planning

£140 £85 - £85

Diploma in Managing Digital Media £140 £85 £65 £85

Diploma in MarketingCommunications £140 £85 £65 £85

> 2ResidentoutsideofWesternEurope. > CIMfeesarecorrectattimeofgoingtopress.

Page49

Qualification fees - CMIIfyouarenotsurewhichqualificationyouaremostsuitedcontactuson0844 800 [email protected] andwecanadviseyoufurther.

CMI Complete Learning PackageThislearningpackageincludeseverythingyouwillneedtocompleteyourstudies.

What is included? > allstudymaterials > onlineresources > aone-day,tutor-ledstudyworkshopforsevenoftheunits(Level5and7only) > personaltutorsupportforuptotwoyears > studentsupportadvisor > tutorfeedbackonassessments > CMImembershipfees(Award in Introduction to Management and Leadershiplastsfor1yearandthe

DiplomainManagementandLeadershipandDiplomainStrategicManagementandLeadershiplastsfor3years).

> PassGuarantee

Qualification title Price1 Membership1 Total price1

Award in Introduction to Management and Leadership £450.00(£540.00) £82.00(£98.40) £532.00(£638.40)

Diploma in Management and Leadership £1674.00(£2008.80) £172.00(£206.40) £1846.00(£2215.20)

Diploma in Strategic Management and Leadership £1674.00(£2008.80) £196.00(£235.20) £1870.00(£2244.00)



Page50

Qualification fees - ISMMTheapplicationprocessissimpleandstraightforward,just

headovertowww.professionalacademy.com,downloadtheapplicationformandemailthecompletedformto

[email protected]

ISMM Complete Learning PackageThislearningpackageincludeseverythingyouwillneedtocompleteyourstudies.

What is included? > Allstudymaterials > Onlineresources > Workshopschedule(pleasevisitwww.professionalacademy.comformoreinformation)

> Personaladvisor > Personaltutorsupportforuptotwoyears > Tutorfeedbackonassessments > ISMMstudentregistrationfees(validfortwoyears) > PassGuarantee

Qualification title Price1 Registration Total price1

Level 2-CertificateinSalesandMarketing £1000 (£1200) £100 £1100 (£1300)

Level 3-DiplomainSalesandMarketing £2000 (£2400) £150 £2150 (£2550)

Level 4-CertificateinSalesandMarketingManagement

£1400 (£1680) £170 £1570 (£1850)

Level 4-DiplomainSalesandMarketingManagement £2590 (£3108) £210 £2800 (£3318)

Level 5-CertificateinSalesandAccountManagement £1480 (£1776) £210 £1690 (£1986)

Level 5-DiplomainSalesandAccountManagement £2450 (£2940) £260 £2710.00 (£3200)

Level 6-CertificateinStrategicSalesManagement £1600 (£1920) £235 £1835 (£2155)

Level 6-DiplomainStrategicSalesManagement £2960 (£3552) £330 £3290 (£3882)

> 1PricesareshownexcludingVATand(includingVAT) > AllcostsareforUK-basedstudentsonly,overseasstudentsincuranadditionalchargeforpostage.Details

availableonrequest. > Pricescorrectattimeofpublishing.

Page51

Qualification fees - CIPSIfyouareunsurewhichcourseorlevelyouaremostsuitedtowecanadviseyoufurther.Justcontactuson0844 800 [email protected].

What is included?Whicheverlearningpackageyouselecteverythingyouwillneedtocompleteyourstudiesisprovidedincluding:

> allstudymaterials > onlineresources > athree-daytutor-ledstudyworkshopfor

eachunit > personaladvisor

> personaltutorsupportforuptotwoyears

> tutorfeedbackonassessments > PassGuarantee

CIPS Complete Learning PackageThislearningpackageincludeseverythingyouwillneedforthefullqualification.

Qualification title

Tailored Learning Package Complete Learning Package1 module 2 modules 3 modules 4 modules

Foundation Diploma in Purchasing & Supply

£525.00(£630.00)

£1018.74 (£1222.48)

£1505.18 (£1806.22)

£1976.81 (£2372.17)

£2433.94(£2920.73)

Advanced Diploma in Purchasing & Supply

£595.00(£714.00)

£1154.57 (£1385.48)

£1705.87 (£2047.05)

£2240.38 (£2688.46)

£2758.47(£3310.16)



CIPS feesInadditiontoyourqualificationfeesyouarerequiredtopayforyourCIPSstudentmembershipandthecostoftheassessmentswhichispayabledirectlytoCIPS.

1st year membershipSubsequent years

membershipExam fee

UK RestofWorld

£140 (inc£40adminfee)

£120 (inc£40adminfee) £100 £75

Page52

Useful contacts

Chartered Institute of Marketing (CIM)

and CAM Foundation (CAM)

Address: MoorHall,Cookham,Maidenhead,Berkshire, SL69QHTel: +44(0)1628427120 Email: [email protected] [email protected] [email protected]: www.cim.co.uk

CAM Foundation (CAM)

Address/Tel: SameasCIMabove.Email: [email protected]: www.camfoundation.com Chartered Management Institute (CMI)

Address: ManagementHouse,CottinghamRoad,Corby, Northamptonshire,NN171TTTel: +44(0)1536204222Email: [email protected]: www.managers.org.uk

The Institute of Sales & Marketing Management (ISMM)

Address: HarrierCourt,LowerWoodside,Bedfordshire, LU14DQ.Tel: +44(0)1582840001Email: [email protected]: www.ismm.co.uk

The Chartered Institute of Purchasing & Supply (CIPS)

Address: EastonHouse,ChurchStreet,EastonontheHill, Stamford,Lincolnshire,PE93NZTel: +44(0)1780756777Email: [email protected]: www.cips.org

Page53

Terms & conditions

BysigningtheApplicationFormyouconfirmthatyouhaveread,understoodandagreetobeboundbythefollowingtermsandconditions.Noapplicationformwillbeacceptedwithoutthisconfirmation.

Course details1. CambridgeProfessionalAcademyLtd(CPA)reservestherighttorefuseanyapplicationfromapotentialstudentoremployer

foranyofthecoursesprovided.

2. CPAisanequalopportunitiestrainingprovideranddoesnotdiscriminateonbasisofage,gender,raceorreligion.

3. CPAwillprovidetutorsupportforaperiodof2years.ThedateofenrolmentcommencesfromthedateofregistrationwithCPA.Thismaybeextendedbypriorwrittenagreement.

4. CPAreservestherighttoamenddetailsregardingworkshops,coursesandstudymethodswithoutpriornotice.

5. CPAdoesnotacceptresponsibilitytore-supplyanupdatedversionoralternativetitleofacoursetextbookifitbecomesavailableduringtherelevantstudyperiod.

6. CPAreservestherighttousewhichevertutordeemedappropriateandtosubstitutethetutorwithanalternativetutorortutorswherenecessary.

7. Uponrequest,CPAwillprovidestudentprogressreportstocompaniesregardingtheirsponsoredstudents.

8. DeferralrequestsmustbeawrittennotificationtoCPAandreceivedaminimumof30dayspriortotheendofyourenrolmentperiod.RequeststodefercoursetuitionareatthediscretionofCPA.

9. Ifstudentswishtoextendthetuitionsupportbeyondtheagreed2yearsandhavenotprovidedsatisfactorycircumstancesorwrittennotificationanadditionalfeeof£100+VATpermoduleischarged.Anyadditionalworkshopsandmaterialrequiredarechargeableatthestandardrate.

10. Anadditionalchargeof£50+VATperassessmentischargeablewhenthestudenthasfailedtosubmittheassignmentbytheagreeddateandthereforeanextradeadlinedatemustbeorganised.

Pass Guarantee11. ThePassGuaranteeisincludedaspartoftheCPAofferingwherebyonceallduefeeshavebeenpaid,CPAagreestosupport

thestudentfornoadditionalchargeuntilthestudentcompletestheiragreedmodulesorcourse,notwithstandingtheitemsabove.CPAagreestoprovidethestudentwith:

a) on-goingtutorsupportincludingfeedbackontwodraftversionsofeachassignmentb) accesstotheonlinestudyareac) freeattendancetothenecessaryworkshops(wheretheyarealreadypartofthepackage)

Thestudentmust:a) readallrequiredcoursetextb) setasidesufficientregulartimetostudyc) takereasonableadvantageofthetutorsupportavailabled) attendallworkshopsrequiredforthemodule(whereselected)e) meetallassignmentdeadlinedates(assignmentassessmentonly)f) submitadraftassignmenttothetutor(assignmentassessmentonly)g) acknowledgetutorfeedbackcommentsandamendassignmenttextasrecommended(assignmentassessment

only)h) completeaprovided/recommendedmockexam(examassessmentonly)

Fees12. AllCambridgeProfessionalAcademyfeesarecorrectattimeofpublishing,forthemostrecentanduptodatefeesplease

contactus.

13. AllcostsprovidedareforUKstudentsonly,overseascostsincuranadditionalchargeforpostage.Detailsavailableonrequest.

14. IfstudymaterialisreturnedtotheCambridgeProfessionalAcademyofficeforanyreason,thestudentwillbeliableforanyadditionalpostagecostsincurredforits’re-delivery.

15. Thestudentisresponsibleforpayingtherelevantprofessionalbodymembershipandassessmentregistrationfeeswherethesearenotincludedinthequalificationfees(CIMOnly)

16. Anadministrationfeewillapplyinthefollowingcircumstances:a)£10perpayeeforsplitpayments(UKandoverseasbasedstudents)wherefeeispayablebymorethanonepayeeb)£50perstudentfortransferringfromanoldsyllabustoanewlyavailablesyllabus.c)£25perstudentifanyamendmentsneedtobemadetoyourenrolmentafterithasbeenprocessed.

17. Stagedpaymentsareavailableforfullaccreditedcourses(UKbasedstudentsonly).

18. Thefollowingcoursescanbepaidbyastagedpaymentoftwoconsecutivemonthlyinstalmentsonly:a) IntroductoryCertificateinMarketingb) AnyCharteredManagementInstituteawardqualificationc) AnyInstituteofSalesandMarketingManagementawardqualification

Allotherrelevantcourseshavetheoptionofthreeorfourconsecutivemonthlyinstalments.

Page54

19. Forstagedpaymentsthefirstpaymentwillbeduewiththeapplicationandwillbecalculatedasthetotalcostofthecoursedividedbythenumberofinstalmentsplusanyrelevantregistration/membershipfee.(threeandfourmonthlyoptiononly)

20.Fortheeightmonthstagedpaymentoption,aninitialfeeof£350(£420includingVAT)whichincludesa£50(£60includingVAT)administrationfeeanallrelevantmembership/registrationfeeswillbeduewiththeapplication.

21. AllfeesduetoCPAmustbepaidinfull14dayspriortothecommencementofthecourse,unlessbypriorarrangementstagedpaymentisagreed.Ifpayingbystagedpaymentsthe1stpaymentamountisdueattimeofregistrationofenrolment.

22. Wheretheemployeristhepayee,theemployerisresponsibleforallunpaidfeesinallcircumstancesincludingsituationsofterminationofemploymentofthestudentorcancellationofthecoursebytheemployer.

23. CPAmustbenotifiedofanyqueriesorcomplaintsrelatingtotheinvoicewithin14daysofreceiptofinvoice.

24. Non-receiptofpaymentswillresultinthesuspensionofalltuitionservicesincludingnotsubmittingassignmentsorenteringthestudentinforexamsuntilpaymentisreceived.

25. Ifpaymentisnotmadeinaccordancewiththetermsofpaymentstatedontheinvoice:a) CPAreservestherighttochargeinteresttothebuyerattherateof2%permonthontheunpaidbalance.Interest

willbeaccruedonaday-to-daybasisfromtheduedateforpaymentuntilreceiptbyCPAofthefullamountwhetherbeforeorafteranyJudgement,and

b)ThebuyershallindemnifyCPAagainstallcostsandexpenses(includinganylegalcostsandexpensesonafullindemnitybasis)incurredorsustainedbyCPAinrecoveringsumsdueineachcasewithoutprejudicetoanyotherrightsorremediesavailabletoCPA.

26. Chargesincurredduetodishonouredchequesornon-paymentwillbepassedontothePayee.

27. Anyrelevantcoursematerialwillbedespatchedonreceiptoftheagreedinitialpaymentorauthorisationtoinvoiceemployer.

28. CPAreservestherighttoreviseandvaryfeesatanytime.

Cancellation29. CPAreservestherighttocancel,rescheduleorrelocateanyworkshopsoronlinetutorials;wherepossibleanalternative

willbeofferedincludinganyadditionalreasonabletravelcostsincurredasagreedbyCPApriortotravel.Duenoticewillbegivenofanychangesbutifanalternativeisnotpossiblearefundfortheworkshopfeespaidwillbemade.CPAwillpaynoconsequentiallossexpensesorotherfees.

30. CancellationsofcoursesmustbemadeinwritingtoCPA.Ifcancellationisreceivedwithin7daysofenrolmentthepayeewillreceivearefundofthefullcoursefeesexcludinganycostincurred.Anycancellationreceivedafterthe7daycoolingoffperiodbutwithin30daysofthedateofenrolmentwillresultinthepayeebeingliablefor40%ofthefullcoursefeesandanyadditionalcostsincurredinternallyandexternallyonbehalfofthestudentprovidedthatallsuppliedmaterialsarereturnedinaresalableconditionandthatnotuitionhasbeenprovidedtothestudent.Afterthe30daycancellationperiodorwheretuitionofanysorthasbeenprovidednorefundwillbemade.Thepayeeisresponsibleforallpostagecostsforreturningstudymaterial.Wherethesuppliedmaterialsarereturnedinanonresalableconditionthestandardchargewillbedeductedfromtherefundorcharged.

31. Writtennotificationofnon-attendanceofworkshopsmustbegiventous14dayspriortotheworkshopandanalternativeworkshopdatewillbeprovided.Ifnoticeisprovidedwithlessthan14daysuntiltheworkshopthefullcostoftheworkshopbecomespayableandnorefundswillbeissued.Ifthestudentwishestoattendanalternativeworkshopdatethestandardfeeischarged.

Health and Safety32. Studentsaretotakeallreasonablestepstoensurethesafetyofthemselves,colleaguesandCPAstaffwhilstattendingaCPA

eventinaccordancewiththeHealthandSafetyatWorkAct(1974).

33. CPAacceptsnoliabilityforinjuryoraccidenthowevercausedwhilstattendingaCPAevent.

34. Allsafetyprecautionslaiddownbythepremisesproviderattheteachingsiteofeachcoursemustbeadheredtobystudents.

35. CPAwilltakeallreasonablestepstoprovidetheagreedservices,howeverifduetoindustrialactionorothercircumstancesbeyondCPA’scontroldonotpermitthisCPAacceptsnoobligationtoprovideserviceslaiddowninpromotionalmaterial.

General36. CPAreservestherighttoamendthetermsandconditionswithoutpriornotice.

37. TheCPAprospectusandwebsitemarketingmaterialisforinformationpurposesonlyandwhilstallreasonablecareistakenwithits’preparationCPAdoesnotacceptliabilityforanyinaccuraciesoromissions.

38. CopyrightofallofcoursematerialincludingsoftwaresuppliedduringthestudyofthecourseremainsthepropertyofCPAunlessotherwisestated.

39. WhilsteverycareistakenintheadviceandeducationgivenbyCPAtutorsandstaff,CPAdoesnotacceptliabilityforanyloss,damageorotherexpenseincurredfromsuchadviceandeducationservices.

40. CPAagreestoabidebytherequirementsoftheDataProtectionAct1998.DetailsofhowthisisachievedareincludedintheCPAprivacystatementavailablefromtheCPAwebsiteoruponrequest.

41. CPAmustbenotifiedinwritingofanychangeofpersonalorcontactdetailsincludingemailaddress.CPAacceptsnoresponsibilityforanycoursematerialorinformationthatisnotreceivedbythestudentduetofailureofnotification.

4. AnydoubtorambiguityofthesetermsandconditionsshallbedecidedsolelybyCPAinaccordancewithEnglishLaw.

Page55

Cambridge Professional Academy

Address: 4thfloor,JanusHouse, 46-50StAndrewsStreet, Cambridge, Cambridgeshire, CB23AH

Telephone: 0844 800 5256 / +44 (0) 1223 365505

Fax: 0844 800 5247 / +44 (0) 1223 328882

Email: [email protected]

[email protected]

FordetailsaboutCambridgeProfessionalAcademy,ourstudycentresandothercoursesthatweofferpleasevisitourwebsitewww.professionalacademy.com

www.professionalacademy.com

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