The Cambridge Advantage
Cambridge Judge BusinessSchool o�ers a distinctiveapproach born out of theUniversity of Cambridge way.
Participants draw upon thelatest thinking and cutting edgeacademic research as onewould expect from one of theforemost universities in theworld. This gives participants adepth of insight and experiencewhich is second to none.
The University of Cambridgehas always emphasised smallerclass sizes for maximuminteraction and focused e�ortbetween world-class faculty andworld-class participants. Thebusiness school is no exception.This makes your experiencehere one of unrivalled quality,relevance, intensity, andchallenge.
Isn't that the point?
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Cambridge ideas have changedthe world.
have been a�liated with Cambridge as students, alumni, faculty or research sta�.*
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121 Nobel Laureates
11 Fields Medalists
7 Turing Award Winners
14 British Prime Ministers
194 Olympic Medalists
*As of October 2020 Source: Wikipedia
Academic Programme Director's message
Be prepared to take the next step in your career.
Kishore SenguptaAcademic Programme
Director
The Cambridge Senior Management Programme(SMP) is a unique global learning journey designed and hosted by faculty from Cambridge Judge Business School.
Senior faculty from Cambridge Judge Business School will lead you and your group along the path towards renewal, change, and transformation.
Participants will bene�t froma structured approach across the modules. Module one delves into strategy and execution, the foundationfor the successful running ofa business unit or company. What strategies emerge in the light of new economic and business realities? Is your strategy right for this new era, and how can an organisation identify paths of change to sustainable competitive advantage? Have you linedup the right pieces in the organisation to follow suit?
Module two focusses onthe rapidly changing technological and digital environment of today. Participants will understandhow to leverage digital technologies to create or
modify customer experiences and culture, and business processes, thus meeting changing needs of the customer and the market. Some of the important questions addressed in the modules are: What are the challenges and opportunities? How will your business model change? How do you need to adjust your strategy in the light of this disruption? Do you need to totally review it? What is the impact on your supply chain? Might you need an exit strategy?
Module three will be delivered as an online module and will focus on providing you with the tools and frameworks of business analytics: biases, experimentation, descriptiveanalytics, prescriptive analytics, predictive analytics. How do you learn from data and make decisions? How do you navigate the organisational, legal, and ethical issues involved in data-based decision making? These are just some of the questions that will be addressed.
In module four, participants will learn to drive organisational transformation
and change initiatives that will boost the organisation’s competitiveness and pro�tability. They will seek answers to challenging questions: How will your organisation evolve going forward? Do you have the right people and organisational structure to deliver true transformation and sustain it over time? Are you ready for the next step in your career as you embrace change?
Executive coaching forms the vital backbone to the learning journey. We work with a team of senior, experienced coaches who will help you take stock, re�ect, and discover more about yourself, all in preparation for change and impact after the programme has ended.
We will convene the right participants, faculty, and contributors to make the SMP memorable, transformational,and impactful. We look forwardto welcoming you to Cambridge.
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The learning process is not one-way—we ‘teach’ part of the time, but this experiencebecomes really valuable when weco-develop with our participants, and in this way they are able to build up essentialnew skills andcapabilities to takeback to theirorganisations.”
Professor Christoph Loch
Director, Cambridge JudgeBusiness School
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Alumni Bene�ts
Be part of over 9,600alumni in over 100
countries
Access to Country andSpecial Interest groups
Invitations to worldwidenetworking events includingthe Business Brie�ng seriesof physical events, webinars, andexclusive alumni Grand Reunion weekend
Monthly newsletter with updates on latest research, activities, and events at the school
Join the exclusive ExecutiveEducation LinkedIn Club
Access to CambridgeJudge Business School’s
online alumni network
20% discount on allfuture Cambridge Judge
Business SchoolExecutive Education
Open Enrolment Programmes
CJBS.net emailfor life
Upon completion of the programme you are eligible to become an Associate Alumni member of Cambridge Judge Business School's global network of graduates and business-focused alumni, faculty, and sta� (for life).
Programme Bene�ts
A transformational experience that will positively impact you and your organisation.
Enhance your strategic and leadership skills to be a transformational business leader, with in-depth learning over 26 topics
Learn from over 14 esteemed CambridgeJudge Business School faculty who areworld-renowned experts and thought leadersin their �elds
Bene�t from 600 years of cumulative work experience in the classroom from a diverse group of peers
Become an associate member of Cambridge Judge Business School's global network of 9,600+ alumni
Immerse yourself in the Cambridge waythat has created knowledge for 800 years
26Topics
12Faculty
800years oflearning
600years ofwork exp.
9,600Alumni
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The coaching really helped me to understand: Who am I as a leader?What is it I can contribute?Where is my passion?Where are my blind spots?What is it that I do not see?What can I do to improve, to lead a better future?”
Senior Vice President, Head of Market Access & Policy Biocon Biologics
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Programme Curriculum
4 themes for transformation
• Strategy formulation
and implementation
• Leading complex,
strategic projects
• Operational
excellence
• Managing the
�nancials
• Strategic choice
• Driving marketing
excellence
Strategy Digital Innovation
• Breakthrough digital
innovations
• Unleashing and
enhancing innovation
• Innovation in digital
marketing
• Arti�cial Intelligence
• Business model
innovation
• Cyber security
BusinessAnalytics
• Decision biases
• Big Data
opportunities
• Predictive analytics
• Descriptive analytics
• Experimentation
• Organisational,
ethical and legal
issues
Cambridge Senior Management Programme
OrganisationalTransformation
• Leading change
• Managing the
organisational
culture
• The future of the �rm
• Managing high-
performance teams
• Coaching
• Networks - In�uencing
without formal
authority
• Leading negotiations
Module 2: 24–29 Apr 2022
Cambridge, UK
Transformational learning journey
Module 3:
24–29 Jul 2022
Cambridge, UK
Module 4:
11-Week Online Module | Business Analytics
Disclaimer: In-person module will be converted to Live online in case ofprevailing travel restriction due to COVID-19.
Contingency Dates:
Live Online | 3–4 hours session per day
25–29 Jul 2022 and 1–5 Aug 2022
Contingency Dates:
Live Online | 3–4 hours session per day
25–29 Apr 2022 and 9–13 May 2022
Module 1: 7–11 Mar 2022 and 14–18 Mar 2022
Live Online | 3–4 hours session per day
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Individualised Personal Development Sessions (IPD)
The IPD will give you a range of opportunities to understand yourself better as you look at your behaviour from many di�erent perspectives and use them, along with the other content from the programme, to make signi�cant and sustainable progress on your development plan—for which you are responsible.
Combine class work, small group work, coaching, and individual re�ection spaceto maximise your personal learning and development.Pre-work that will enable you to start to think about who you are and how you “show up” in your professional role.Small group and live sessions that will provide opportunities to look at yourself and your impact on others during the programme.A 360° instrument that gives you the opportunity to get feedback on both you and your impact from those at your regular place of work.Personality framework tool to help you understand the di�erence between behaviour and preference.Individual coaching over the duration of the programme to make a signi�cant di�erence in your leadership.
How Does it Work?
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Please note that this list may change.
Faculty
Learn from world-leading faculty to gain new insights and perspectives.
A selection of key Senior Management Programme Faculty:
Kishore SenguptaAcademic Programme Director
Christoph LochProfessor of Management Studies
Stylianos KavadiasMargaret Thatcher Professor of Enterprise Studies in Innovation & Growth
Andreas RichterProfessor of Organisational Behaviour
Mark de RondProfessor of OrganisationalEthnography
Philip StilesAssociate Professor in Corporate Governance
Jenny ChuAssociate Professor in Accounting
Jane DaviesDirector of Executive Education and faculty (Professor-level) in Management Practice
Jochen RundeProfessor of Economics and Organisation
Kamal MunirProfessor of Strategy &Policy
Please note that this list may change.
Suzanne WeeksLeadership DevelopmentConsultant, Executive Coach
Eden YinAssociate Professor in Marketing
Khal SoufaniFaculty (Professor-level) in Management Practice
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I felt like it was personalised and made for me to learn, and that was very liberating for me.I have a support group of faculty members who are going to work with me to ensure I succeed as a leader, and implement the changes that my company needs to undertake to survive for next 5 to 10 years.”
Managing DirectorSAGE Publications Asia-Paci�c
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Who should apply?
Accomplished work experience in functional, technical or business roles.
More than �ve years of management experience with a successful track record in one or more functional areas of business.
An agenda for change.
Participants join us from largeorganisations, medium-sizedcompanies or even from startups.The Cambridge Senior Management Programme will help seniorfunctional or technical managersmake the transition to a generalmanagement role, or support thosestarting new entrepreneurial ventures.
The learning journey is speci�callydesigned for participants with:
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Note: The above data is across previous cohorts16
Past Participant Pro�lesThe Cambridge Senior Management Programme participant mix re�ectsdiversity across functions, industries, backgrounds, companies, and life experiences.
Industry Sectors
Average years of work experience
Number of companies represented
13% Banking/Finance 4% Oil and Gas/Energy
10% Telecommunications 3% Internet/E-commerce
4% Infrastructure
1% Fast-Moving ConsumerGoods
1% Hi-Tech
1% Retail
7% Manufacturing
6% Pharmaceuticals/ Biotechnology/Healthcare
9% Information Technology/Services
11% Consulting
18+ yrs 99
30% Others
Note: The above data is across previous cohorts1417
Geographies
India
UK13%
Japan1%
Indonesia1%
Philippines1%
Australia1%
Denmark1%
Switzerland1%
Kuwait7%
Singapore13%
Malaysia4%
Vietnam4%23%
HongKong
2%
Ghana1%
Myanmar1%
Oman1%
Netherlands2%
Nigeria1% Kenya
1%Sri Lanka1%
SaudiArabia
9%
Thailand1%
UAE7%
Brazil3%
UnitedStates
1%
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* Accomodation and travel are not included
Please note that admissions to the programme are on a rolling basis. We strongly recommend interested participants apply early.
To apply to the programme, please complete the online application form.
Application process
Apply now and take your next step towards joiningthe programme.
01ROUND
02ROUND 16 December 2021
Application Fees: USD 400
18 November 2021Application Fees: USD 300
03ROUND 25 January 2022
Application Fees: USD 500
Application deadlines:
Tuition Fees: USD 22,000*
APPLY NOW
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Cambridge Judge Business School
Meeting the challenges of the global business landscape from the heart of one of the world’s top universities.
Why Cambridge?
Cambridge Judge Business School Executive Education
Founded in 1990, Cambridge Judge Business School is part of the Faculty of Business andManagement at the University of Cambridge.
The reputation of Cambridge Judge Business School has rapidly grown and today isinternationally celebrated as a provider of world-class management education, especially inentrepreneurship and innovation management. With a leading-edge faculty of over 50members and 19 research centres the school has been rated as the best for the impact of itsresearch by the UK Government.*
One of the main strengths of the school is the particular emphasis on collaboration, be itwith the vibrant high-tech businesses of the Cambridge Cluster or organisations worldwide.The Cambridge Judge Business School is a place where people from many disciplines shareideas—policy makers, entrepreneurs, leaders of industry, regulators, not-for-pro�torganisations, and academics.
Cambridge Judge Business School o�ers a distinctive approach born out of the University ofCambridge way. With cutting-edge academic research at its heart, participants draw upon thelatest thinking, as one would expect from one of the foremost universities in the world.
Small class sizes give participants a depth of insight and experience which is second to none,with maximum interaction and focused e�ort between world-class faculty and world-classparticipants. This makes your experience one of unrivalled quality, relevance, intensity,and challenge.
Cambridge Judge Business School Executive Education o�ers a wide range of openenrolment and customised programmes. These bene�t leaders, executives, and managerswho strive for professional and personal growth, while enabling organisations to achieveoperational excellence.
*(UK government survey REF14)
Including the Senior Management Programme, our Executive Education portfolio o�ers over 30 open programmes in the fundamental business management areas of leadership, strategy, �nance, people and management, marketing, operations management, innovation, general management, and professional service �rms.
Executive Education also provides a variety of custom programmes designed to help organisations maintain a competitive advantage, and to inspire executives who are ready to drive performance.
Cambridge Judge Business School Executive Education University of Cambridge Trumpington StreetCambridge CB21AGUnited Kingdom
The organisers reserve the right to change any details of the Programme without notice.© JBS Executive Education Limited(JBSEEL) has copyright ofall original material contained in this brochure (December 2020).
This programme is being delivered in collaboration with Eruditus ExecutiveEducation.
Prospective participants withquestions on the programme are encouraged to contact EruditusExecutive Education for furtherinformation.
Email: [email protected]: +1 (646) 713-0918 (US) +52 55535 02404 (South America) +971 4430 2011 (Dubai) +65 6871 4030 (Singapore) +91 90290 07437 (India)
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