Assam Company

Limited

CAMELLIA TEA BAR

Assam Company Assam Company

LimitedLimited

CAMELLIA TEA BARCAMELLIA TEA BAR

CCCCOOOONNNNTTTTEEEENNNNTTTTSSSSCCCCOOOONNNNTTTTEEEENNNNTTTTSSSS�� Our CamelliaOur CamelliaOur CamelliaOur CamelliaOur CamelliaOur CamelliaOur CamelliaOur Camellia�� ConceptionConceptionConceptionConceptionConceptionConceptionConceptionConception�� Our ExperienceOur ExperienceOur ExperienceOur ExperienceOur ExperienceOur ExperienceOur ExperienceOur Experience�� Existing Bars & Bars On AnvilExisting Bars & Bars On AnvilExisting Bars & Bars On AnvilExisting Bars & Bars On AnvilExisting Bars & Bars On AnvilExisting Bars & Bars On AnvilExisting Bars & Bars On AnvilExisting Bars & Bars On Anvil�� Pix of CamelliaPix of CamelliaPix of CamelliaPix of CamelliaPix of CamelliaPix of CamelliaPix of CamelliaPix of Camellia--------ExistingsExistingsExistingsExistingsExistingsExistingsExistingsExistings Bars Bars Bars Bars Bars Bars Bars Bars �� Prospective OutletsProspective OutletsProspective OutletsProspective OutletsProspective OutletsProspective OutletsProspective OutletsProspective Outlets�� EventsEventsEventsEventsEventsEventsEventsEvents�� Our SpecialtiesOur SpecialtiesOur SpecialtiesOur SpecialtiesOur SpecialtiesOur SpecialtiesOur SpecialtiesOur Specialties�� New RangesNew RangesNew RangesNew RangesNew RangesNew RangesNew RangesNew Ranges�� Confectioneries & Condiments at CTBConfectioneries & Condiments at CTBConfectioneries & Condiments at CTBConfectioneries & Condiments at CTBConfectioneries & Condiments at CTBConfectioneries & Condiments at CTBConfectioneries & Condiments at CTBConfectioneries & Condiments at CTB�� Theme Based MenusTheme Based MenusTheme Based MenusTheme Based MenusTheme Based MenusTheme Based MenusTheme Based MenusTheme Based Menus�� Loose tea sold in the CTB outletsLoose tea sold in the CTB outletsLoose tea sold in the CTB outletsLoose tea sold in the CTB outletsLoose tea sold in the CTB outletsLoose tea sold in the CTB outletsLoose tea sold in the CTB outletsLoose tea sold in the CTB outlets�� Camellia Tea PacketsCamellia Tea PacketsCamellia Tea PacketsCamellia Tea PacketsCamellia Tea PacketsCamellia Tea PacketsCamellia Tea PacketsCamellia Tea Packets�� Participation In Fairs & FestivalParticipation In Fairs & FestivalParticipation In Fairs & FestivalParticipation In Fairs & FestivalParticipation In Fairs & FestivalParticipation In Fairs & FestivalParticipation In Fairs & FestivalParticipation In Fairs & Festival�� Media SpeaksMedia SpeaksMedia SpeaksMedia SpeaksMedia SpeaksMedia SpeaksMedia SpeaksMedia Speaks�� Wishful ThinkingWishful ThinkingWishful ThinkingWishful ThinkingWishful ThinkingWishful ThinkingWishful ThinkingWishful Thinking

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A

make-sh

A Make-Shift Bar of CTB

MD & CEO Mr A K Jajodia with other senior officials of ACL

CTB At A Management Conference

CTB In Action

ConceptionConception

�� Camellia Tea Bar is an experience Camellia Tea Bar is an experience -- a concept and a concept and venture of Assam Company Limitedventure of Assam Company Limited

�� Camellia Tea Bar is an experience Camellia Tea Bar is an experience -- a concept and venture of a concept and venture of Assam Company Limited, which is the Oldest Tea Company Assam Company Limited, which is the Oldest Tea Company in the World established in 1839. We launched our first in the World established in 1839. We launched our first Camellia Tea Bar at The Saturday Club almost four years Camellia Tea Bar at The Saturday Club almost four years back and the acknowledgements from our patrons have been back and the acknowledgements from our patrons have been overwhelming, encouraging & buoyant. The unique exquisite overwhelming, encouraging & buoyant. The unique exquisite tea based recipes exclusively created with the rich heritage tea based recipes exclusively created with the rich heritage of our tea business breaks conventions of Tea Bars of our tea business breaks conventions of Tea Bars excitingly for the category providing more choice to our excitingly for the category providing more choice to our patrons. The Camellia Tea Bars have proven that tea is patrons. The Camellia Tea Bars have proven that tea is exciting, youthful, trendy and healthy. The Camellia Tea Bar exciting, youthful, trendy and healthy. The Camellia Tea Bar menu has at least 30 unique and exclusive tea menu has at least 30 unique and exclusive tea flavoursflavourscatering to the palate to provide the diverse tastes, times catering to the palate to provide the diverse tastes, times and moods. It is a oneand moods. It is a one--stopstop--shop for tea at its best and the shop for tea at its best and the ambience also provides a unique experience. It is ambience also provides a unique experience. It is contemporary yet has its strong “roots” in tea just like the contemporary yet has its strong “roots” in tea just like the Assam Company Limited with a heritage since 1839. Assam Company Limited with a heritage since 1839.

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�� We serve many exquisite We serve many exquisite flavoursflavours of tea in a trendy of tea in a trendy and unique ambience.and unique ambience.

�� We cater to the need of our patrons to experience an We cater to the need of our patrons to experience an ambience and ambience and flavourflavour in a Tea Bar with unique in a Tea Bar with unique exclusive manner.exclusive manner.

�� Our objective is toOur objective is to�� Create a great cup of tea to a discerning tea drinkerCreate a great cup of tea to a discerning tea drinker�� Create awareness of tea as a natural and healthy Create awareness of tea as a natural and healthy

beveragebeverage�� Roll out to premium hotels, supermarkets, gyms and Roll out to premium hotels, supermarkets, gyms and

other clubsother clubs�� Facilitate entry into the gift market segment through a Facilitate entry into the gift market segment through a

varied selectionvaried selection�� Establish a niche yet common market Establish a niche yet common market

EEEExxxxppppeeeerrrriiiieeeennnncccceeee ((((ccccoooonnnntttt…………....))))EEEExxxxppppeeeerrrriiiieeeennnncccceeee ((((ccccoooonnnntttt…………....))))�� Tea deserves the same respect that wine is afforded. The Tea deserves the same respect that wine is afforded. The

similarities are many with histories and antiquities interminglesimilarities are many with histories and antiquities intermingled and d and developed with heritage and culture. Both are judged by the boddeveloped with heritage and culture. Both are judged by the body, y, texture and age. However, tea has an added advantage of texture and age. However, tea has an added advantage of providing inherent health benefits.providing inherent health benefits.

�� The greater delight of ours is the location and ambience provideThe greater delight of ours is the location and ambience provided d with tea novices, students and people of all cultures and incomewith tea novices, students and people of all cultures and incomegroups sharing a social leveler is truly amazing.groups sharing a social leveler is truly amazing.

�� A guest at one of our Tea Bars was enjoying a cup after cup of hA guest at one of our Tea Bars was enjoying a cup after cup of her er favouritefavourite tea and she explained how she got transported to a tea and she explained how she got transported to a sunnier, tropical island sunnier, tropical island –– “On a beach with clear blue sea water “On a beach with clear blue sea water lapping lazily on her toes, coconut trees swayed above her and alapping lazily on her toes, coconut trees swayed above her and apineapple slice decorated the tea in her hand. At least a millipineapple slice decorated the tea in her hand. At least a million on miles away transported with the miles away transported with the flavourflavour of tea”. She looked outside of tea”. She looked outside at the street and poured another cup of tea.at the street and poured another cup of tea.

�� We offer an opportunity to go out and drink tea and tea based We offer an opportunity to go out and drink tea and tea based mocktailsmocktails are available making the experience of going out to drink are available making the experience of going out to drink to be fun, relaxing, sociable and a good laugh. A visit to ourto be fun, relaxing, sociable and a good laugh. A visit to our Tea Bar Tea Bar will not make you regret or make yourself into something you arewill not make you regret or make yourself into something you arenot. It provides an opportunity to celebrate your existence. Wnot. It provides an opportunity to celebrate your existence. What hat we offer is a choice and its all about making the right choice.we offer is a choice and its all about making the right choice.

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�� EXISTING BARSEXISTING BARSEXISTING BARSEXISTING BARSEXISTING BARSEXISTING BARSEXISTING BARSEXISTING BARS�� 1.SATURDAY CLUB1.SATURDAY CLUB1.SATURDAY CLUB1.SATURDAY CLUB1.SATURDAY CLUB1.SATURDAY CLUB1.SATURDAY CLUB1.SATURDAY CLUB�� 2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB2.CALCUTTA SWIMMING CLUB�� 3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]3.ROYAL CALCUTTA TURF CLUB [ 2 KIOSKS ]�� 4.CC& FC4.CC& FC4.CC& FC4.CC& FC4.CC& FC4.CC& FC4.CC& FC4.CC& FC�� 5.SAMILTON HOTEL5.SAMILTON HOTEL5.SAMILTON HOTEL5.SAMILTON HOTEL5.SAMILTON HOTEL5.SAMILTON HOTEL5.SAMILTON HOTEL5.SAMILTON HOTEL�� 6.WOODLANDS6.WOODLANDS6.WOODLANDS6.WOODLANDS6.WOODLANDS6.WOODLANDS6.WOODLANDS6.WOODLANDS�� 7.PRINCETON CLUB7.PRINCETON CLUB7.PRINCETON CLUB7.PRINCETON CLUB7.PRINCETON CLUB7.PRINCETON CLUB7.PRINCETON CLUB7.PRINCETON CLUB�� 8.GARIAHAT MALL8.GARIAHAT MALL8.GARIAHAT MALL8.GARIAHAT MALL8.GARIAHAT MALL8.GARIAHAT MALL8.GARIAHAT MALL8.GARIAHAT MALL�� 9. METRO STATIONS9. METRO STATIONS9. METRO STATIONS9. METRO STATIONS9. METRO STATIONS9. METRO STATIONS9. METRO STATIONS9. METRO STATIONS--------12 STATIONS12 STATIONS12 STATIONS12 STATIONS12 STATIONS12 STATIONS12 STATIONS12 STATIONS�� 10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT10.STAR THEATRE FOOD COURT�� 11.PRIYA CINEMA11.PRIYA CINEMA11.PRIYA CINEMA11.PRIYA CINEMA11.PRIYA CINEMA11.PRIYA CINEMA11.PRIYA CINEMA11.PRIYA CINEMA�� 12.GODHULI12.GODHULI12.GODHULI12.GODHULI12.GODHULI12.GODHULI12.GODHULI12.GODHULI

�� ON THE ANVILON THE ANVILON THE ANVILON THE ANVILON THE ANVILON THE ANVILON THE ANVILON THE ANVIL�� SHOPSHOPSHOPSHOPSHOPSHOPSHOPSHOP--------ININININININININ--------SHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACHSHOP CONCEPT WITH SPINACH--------A RETAIL CHAIN OF A RETAIL CHAIN OF A RETAIL CHAIN OF A RETAIL CHAIN OF A RETAIL CHAIN OF A RETAIL CHAIN OF A RETAIL CHAIN OF A RETAIL CHAIN OF

WADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR ENDWADHWAN GROUP NUMBERING 35 BY THIS YEAR END........�� 20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND20 STORES IN ORISSA AND JHARKHAND

SATURDAY CLUBSATURDAY CLUBSATURDAY CLUBSATURDAY CLUBSATURDAY CLUBSATURDAY CLUBSATURDAY CLUBSATURDAY CLUB SAMILTONSAMILTONSAMILTONSAMILTONSAMILTONSAMILTONSAMILTONSAMILTON HOTELHOTELHOTELHOTELHOTELHOTELHOTELHOTEL

CC & FCCC & FCCC & FCCC & FCCC & FCCC & FCCC & FCCC & FC

ROYAL CALCUTTAROYAL CALCUTTAROYAL CALCUTTAROYAL CALCUTTAROYAL CALCUTTAROYAL CALCUTTAROYAL CALCUTTAROYAL CALCUTTATURF CLUBTURF CLUBTURF CLUBTURF CLUBTURF CLUBTURF CLUBTURF CLUBTURF CLUB

STAR THEATRESTAR THEATRESTAR THEATRESTAR THEATRESTAR THEATRESTAR THEATRESTAR THEATRESTAR THEATRE

PRINCETON CLUBPRINCETON CLUBPRINCETON CLUBPRINCETON CLUBPRINCETON CLUBPRINCETON CLUBPRINCETON CLUBPRINCETON CLUB SHOPSHOPSHOPSHOPSHOPSHOPSHOPSHOP--------IN SHOPIN SHOPIN SHOPIN SHOPIN SHOPIN SHOPIN SHOPIN SHOPGODHULI 17GODHULI 17GODHULI 17GODHULI 17GODHULI 17GODHULI 17GODHULI 17GODHULI 17

PRIYA CINEMA WOODLANDS HOSPITAL

Prospective OutletsProspective OutletsProspective OutletsProspective OutletsProspective OutletsProspective OutletsProspective OutletsProspective Outlets

“Friendly “Friendly NeighbourhoodNeighbourhood Store Store

for Daily Home Needsfor Daily Home Needs””

Prosposed StructureSpinach Outlets at TalaParkLake TownAliporeBehalaNarendrapore& 20 stores in Orissa & Jharkhand.

Other Bars at Salt Lake [2]RanchiDelhi

Inauguration of

Camellia Tea Bar Camellia Tea Bar Camellia Tea Bar Camellia Tea Bar at Gariahat Mall

By Ex-Mayor MrSubroto Mukherjee,

actor Ms PallaviChaterjee with

Director & CFO,ACL Mr Abhay Chawdhry.

Inauguration of

Camellia Tea Bar Camellia Tea Bar Camellia Tea Bar Camellia Tea Bar at Gariahat Mall

By Ex-Mayor MrSubroto Mukherjee,

actor Ms PallaviChaterjee with

Director & CFO,ACL Mr Abhay Chawdhry.

InaInaInaInauguration of RCTC by the renowned film uguration of RCTC by the renowned film uguration of RCTC by the renowned film uguration of RCTC by the renowned film Inauguration of RCTC by the renowned film Inauguration of RCTC by the renowned film Inauguration of RCTC by the renowned film Inauguration of RCTC by the renowned film director director director director director director director director MrMrMrMrMrMrMrMr GautamGautamGautamGautamGautamGautamGautamGautam GhoshGhoshGhoshGhoshGhoshGhoshGhoshGhosh & actor Locket & actor Locket & actor Locket & actor Locket & actor Locket & actor Locket & actor Locket & actor Locket ChatterjeeChatterjeeChatterjeeChatterjeeChatterjeeChatterjeeChatterjeeChatterjee with with with with with with with with VP,MarketingVP,MarketingVP,MarketingVP,MarketingVP,MarketingVP,MarketingVP,MarketingVP,Marketing ACL, ACL, ACL, ACL, ACL, ACL, ACL, ACL, MrMrMrMrMrMrMrMr M M M M M M M M

RamanRamanRamanRamanRamanRamanRamanRaman. .

Inauguration of Tea Inauguration of Tea Inauguration of Tea Inauguration of Tea Festival at Festival at Festival at Festival at

Swabhumi Swabhumi Swabhumi Swabhumi

By Retired General By Retired General By Retired General By Retired General

ShankarShankarShankarShankar RoychaudhuryRoychaudhuryRoychaudhuryRoychaudhury,,,,

Actor Locket ChatterActor Locket ChatterActor Locket ChatterActor Locket Chatterji,ji,ji,ji,

Designer Agnimitra Designer Agnimitra Designer Agnimitra Designer Agnimitra

Paul and Mr. Paul and Mr. Paul and Mr. Paul and Mr. AbhayAbhayAbhayAbhay

ChawdhryChawdhryChawdhryChawdhry....

Inauguration of Tea Inauguration of Tea Inauguration of Tea Inauguration of Tea Festival at Festival at Festival at Festival at

Swabhumi Swabhumi Swabhumi Swabhumi

By Retired General By Retired General By Retired General By Retired General

ShanShanShanShankarkarkarkar RoychaudhuryRoychaudhuryRoychaudhuryRoychaudhury,,,,

Actor Locket Chatterji,Actor Locket Chatterji,Actor Locket Chatterji,Actor Locket Chatterji,

Designer Agnimitra Designer Agnimitra Designer Agnimitra Designer Agnimitra

Paul and Mr. Paul and Mr. Paul and Mr. Paul and Mr. AbhayAbhayAbhayAbhay

ChawdhryChawdhryChawdhryChawdhry....

EVENTS AT CAMELLIAEVENTS AT CAMELLIAAddaAdda with a with a CuppaCuppa

& Monsoon Festival at & Monsoon Festival at SamiltonSamilton

Celebrities at the ADDACelebrities at the ADDACelebrities at the ADDACelebrities at the ADDA

City models at the monsoon festCity models at the monsoon festCity models at the monsoon festCity models at the monsoon fest

EVENTEVENTEVENTEVENTS [S [S [S [EVENTS [EVENTS [EVENTS [EVENTS [contdcontdcontdcontdcontdcontdcontdcontd]]]]]]]]

Inauguration by celebrities at Inauguration by celebrities at GodhuliGodhuli & Valentines Day & Valentines Day Celebrations & Event at Star TheatreCelebrations & Event at Star Theatre

Our SpecialtiesOur Specialties

Litchi TeaBlue Hawaiian Vanilla Ice -T Green Surprise

Blue Lagoon Tea-Colada HH

Hopper Sipper Apple Ice T

Peach Litchi Surprise G

rG

Grappa tea

NEW RANGESNEW RANGES

CoconutCoconutCoconutCoconut Mint TeaMint TeaMint TeaMint Tea Golden Glow

KhattaKhattaKhattaKhatta GajarTeaGajarTeaGajarTeaGajarTea Mash Melon Tea Mash Melon Tea Mash Melon Tea Mash Melon Tea TwistTwistTwistTwist

Pineapple T Saloni

AcupulcoAcupulcoAcupulcoAcupulco TeaTeaTeaTea

Cardinal PunchCardinal PunchCardinal PunchCardinal Punch

Dandy Tea

Tropical Tea Tropical Tea Tropical Tea Tropical Tea ColadaColadaColadaColada

UpUpUpUp----BeetBeetBeetBeet----TTTT WatermelonT

Pink MelonPink MelonPink MelonPink Melon----TTTT----DelightDelightDelightDelight PomPomPomPom TeaTeaTeaTea

SungroSungroSungroSungroveveveve TTTT

Slim Jim TeaSlim Jim TeaSlim Jim TeaSlim Jim Tea

Sweet 16Sweet 16Sweet 16Sweet 16

StrawberryStrawberryStrawberryStrawberryTTTT

TongaTongaTongaTonga----TeaTeaTeaTea

Hot CupsHot Cups

White TeaHerabal

Herbal TeaHot Buttered AppleTeaChai

Jasmine TeaLemon Tea Yogic Assam Masala Chai

Confectioneries & Condiments at CTBConfectioneries & Condiments at CTB

Theme based menusTheme based menusTheme based menusTheme based menus

Loose tea sold in the CTB outletsLoose tea sold in the CTB outlets

�� ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox ASSAM PREMIUM [blend of orthodox & & & & & & & & ctcctcctcctcctcctcctcctc]]]]]]]]

�� EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure EXQUISITE DARJEELING [ pure Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]

�� ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]ASSAM GOLD [blend of orthodox]�� ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ASSAM CHOICEST [blend of ctcctcctcctcctcctcctcctc & & & & & & & &

Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]Darjeeling]�� EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox & EARLGREY [ blend of orthodox &

BergamontBergamontBergamontBergamontBergamontBergamontBergamontBergamont oil]oil]oil]oil]oil]oil]oil]oil]�� CHAI [CHAI [CHAI [CHAI [CHAI [CHAI [CHAI [CHAI [ctcctcctcctcctcctcctcctc & & & & & & & & masalamasalamasalamasalamasalamasalamasalamasala]]]]]]]]

CAMELLIA CAMELLIA –– Tea PacketsTea Packets

Participation in Fairs & Festivals Participation in Fairs & Festivals

Media SaysMedia Says

WISHFUL THINKINGWISHFUL THINKING

CAMELLIA CHA BARCAMELLIA CHA BAR(STAND ALONES)(STAND ALONES)

The “first” creating another “first”The “first” creating another “first”

�� To start “ Stand Alone” chain of To start “ Stand Alone” chain of “tea enjoying areas”“tea enjoying areas”�� Promote tea and its benefitsPromote tea and its benefits�� Creating unique consumer experienceCreating unique consumer experience

CAMELLIA IS DECIDEDCAMELLIA IS DECIDED

�� What after Camellia (Cha Bar, Tea Boutique, Tea Lounge???)What after Camellia (Cha Bar, Tea Boutique, Tea Lounge???)�� Self explanatory for conceptSelf explanatory for concept�� Easy on the tongueEasy on the tongue�� WHO: WHY: HOWWHO: WHY: HOWWHO: WHY: HOWWHO: WHY: HOWWHO: WHY: HOWWHO: WHY: HOWWHO: WHY: HOWWHO: WHY: HOW�� Who should be pursued first (all walks? Niche, students or 6Who should be pursued first (all walks? Niche, students or 6--60?)60?)�� Why should they spend time and moneyWhy should they spend time and money

Exclusivity and ambienceExclusivity and ambience�� How should they be accessedHow should they be accessed

Hoarding, paper advertisements and words of mouth.Hoarding, paper advertisements and words of mouth.NO 2NO 2NO 2NO 2NO 2NO 2NO 2NO 2NDNDNDNDNDNDNDND CHANCE FOR 1CHANCE FOR 1CHANCE FOR 1CHANCE FOR 1CHANCE FOR 1CHANCE FOR 1CHANCE FOR 1CHANCE FOR 1STSTSTSTSTSTSTST IMPRESSIONIMPRESSIONIMPRESSIONIMPRESSIONIMPRESSIONIMPRESSIONIMPRESSIONIMPRESSION

�� What to be seen, not seen, felt, not feltWhat to be seen, not seen, felt, not felt�� Sit, stand, lie down (Relaxation, formal meetings etc)Sit, stand, lie down (Relaxation, formal meetings etc)�� How does the consumerHow does the consumer

Once. Always. Forever.Once. Always. Forever.

�� Getting them “addicted”Getting them “addicted”�� “Addicts” Create their “communities”“Addicts” Create their “communities”�� Consumers write, talk, love & debateConsumers write, talk, love & debate

Making of the brand CamelliaMaking of the brand Camellia

�� Research the consumerResearch the consumer�� Prepare marketing & communication planPrepare marketing & communication plan

�� Design look, feel, ambienceDesign look, feel, ambience

The “identity” of CamelliaThe “identity” of Camellia

�� Design logo, signage, brand Design logo, signage, brand colourscolours�� Calendar of promotional/PR ideas with costCalendar of promotional/PR ideas with cost�� The overall business plan for CamelliaThe overall business plan for Camellia�� Deliverables for any agencyDeliverables for any agencyDeliverables for any agencyDeliverables for any agencyDeliverables for any agencyDeliverables for any agencyDeliverables for any agencyDeliverables for any agency�� Brand identity including name, logo, Brand identity including name, logo, colourscolours�� Positioning, Marketing, communication strategyPositioning, Marketing, communication strategy�� Design of interiors, ambience, conceptDesign of interiors, ambience, concept�� Promotional/PR calendar with costsPromotional/PR calendar with costs�� Timelines & InvestmentsTimelines & InvestmentsTimelines & InvestmentsTimelines & InvestmentsTimelines & InvestmentsTimelines & InvestmentsTimelines & InvestmentsTimelines & Investments�� Project duration FebProject duration Feb--April 2008April 2008�� Investments: INR 10,00,000(approx)+ Service TaxInvestments: INR 10,00,000(approx)+ Service Tax�� Payment Schedule:Payment Schedule:-- 50% on signing of contract50% on signing of contract-- 25% on presentation with detailed strategy25% on presentation with detailed strategy-- 25% on submission of final report25% on submission of final report

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�� 551 551 sft.(Builtsft.(Built up area) on ground floor at up area) on ground floor at Theatre Road with attached toilet @ Theatre Road with attached toilet @ RsRs. 1.10 . 1.10 Cr.Cr.

�� 500 500 Sft.(BuiltSft.(Built up area) on ground floor at up area) on ground floor at PoonamPoonam Building, Russell Street with attached Building, Russell Street with attached toilet @ toilet @ RsRs. 1.10 Cr.. 1.10 Cr.