CamLogic Business Plan Sample

PAGE 1

Business Plan 201X Edition CamLogic.net

April 201a

Business Plan Cloud-‐based surveillance solu1ons

CamLogic

Sample

www.camlogic.net

CamLogic

PAGE 2


The Business Objectives What we plan to achieve in the short and long run

Un/l end of 201a Un/l End of 201b

CamLogic is a young start-‐up, star/ng its sals phase aAer 18 months of product development. Following successful first beta installa/on, the company is forecas/ng rapid growth and plans to achieve major commercial & financial milestones within the next 36 months:

3,000 (cameras)

During 201c

Break-‐even

During 201d

$50,000 /m Achieve Revenues of

$10M (yearly)

$ ì $ $

Serve more than -‐ Achieve Revenue of Achieve financial

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The Business Proposition/Concept Cloud-based Surveillance Solutions

CamLogic’s PlaZorm is the basis of its offering, both as a customer-‐premises solu/on as well as a monthly-‐paid service. Surveillance cameras (‘A’) are streamed direct to the cloud and processed by the CamLogic servers (‘B’). The streams are made available in real /me to to user devices (Mobile and PC – ‘C’) as well as recorded to network storage (‘D’). The centralized architecture allows for extreme savings due to reduced hardware needed to process massive amount of cmeras, as well as simplified maintenance leading to increased reliability.

The CamLogic Platform

(A) (B)

(C)

(D)

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Our Products & Services Market-adapted product line

Starts at $12/month / camera

An end-to-end solution to organizations wishing to implement Cloud-based

surveillance yet outsource its management

Cloud-based Managed Service

Model-‐dependent price

CamLogic can supply wide range of cameras model

according to project needs, at competitive price

Optional Sourcing of Cameras

Requirements-‐dependent price

Adaptation of the system to customer needs, based

on flexible software foundation

Customization Services

Config.-‐dependent price

CamLogic can build a complete system at

customer premises if required, especially due to

security issues

Customer-Premises Platform

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Unique CamLogic Capabilities Achieved milestones

Cost effec?veness Using the latest Cloud infrastructure, to achieve substan/al savings

Flexible Adapters Unique architecture allows adding new models in days, suppor/ng video and two-‐way audio

Watch only what maHers Using advanced mo/on detec/on and analysis, playback can focus on relevant parts, avoiding lengthy processing

High-‐end features CamLogic brings cost effec/ve implementa/ons of high end Analy/cs to mass surveillance market (including face detec/on)

True Cloud-‐Based System Powerful Camera Support Smart Search Integrated Analy/cs

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Keys To Success What we plan to do to make the business grow

AHen?on to Customer Needs: Careful tracking of customer requirements and feedback is guiding CamLogic R&D and product development, to ensure customer sa/sfac/on

Aggressive, World-‐wide Marke?ng: Based on close rela/onship with XYZ LTD, CamLogic enjoys access to world wide access, with specific emphasize on Russia and the Spanish-‐speaking markets (Spain, South America)

Innova?ve Technology: Con/nuous innova/on helps keep CamLogic at the front of worlds surveillance products and keep the cost effec/veness of the product ahead of the compe//on

Profit-‐minded sales: CamLogic is priced compe//vely yet profit is kept at significant levels to avoid wasted efforts and financial risk while penetra/ng the market

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Experienced Sales VP and Business Development, Worldwide

Bright Programmer and architect of the system

+ Joan S. CEO

+ Howard K. RND Manager

Experienced soAware expert and product management leader

+ Sandra B. VP Product Development

Key investor and business leader

+ Igor T. Chief Board Director

The CamLogic Team Meet Our Founders and Key Management Personnel

PAGE 8


- SECTION B – What the market is

telling us

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The Competitive Landscape How we compare to the other players in the market

ü  Cost effec/ve for large, mul/-‐site organiza/ons

ü  The preferred management method for all future implementa/ons

CamLogic-‐like Tradi?onal NVRs High-‐End Surveillance

20% 50% 30%

Cloud-based Surveillance Traditional NVR High-End Surveillance

ü  Simple, familiar implementa/ons

ü  established market of installers, equipment manufacturers

ü  Falling prices

ü  Dominates security-‐sensi/ve sites: Banks, Government

ü  High margin, long (and poli/cs-‐governed) sales cycle

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The Competitive Landscape How we compare to the other players in the market

Description CamLogic Traditional NVR High-End Surveillance Trend

Affordable Mul/-‐site cases

Easy installa/on

Mul/-‐site Management Via addi/onal soAware

Analy/cs

Highly Secure Customer-‐premises edi/on

Easy to upgrade Centralized soAware

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SWOT Analysis A look at our internal and external strengths and weaknesses

Advanced technology, based on the future of organiza/onal soAware – Cloud based, standardized streaming

STRENGTHS Posi?ve Nega?ve

Internal

External

Strengths

S

Weaknesses

W

Threats

T

Opportuni/es

O

New concept, does not get the support of installers who s/ll prefer NVR based products

WEAKNESSES

Catch large por/on of the market for mul/-‐site organiza/ons looking for cost effec/ve, easy to manage solu/on

OPPORTUNITIES

NVR industry adop/ng the Cloud as an op/onal component, answering some of the need for centralized solu/on

THREATS

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Comparative Cost Efficiency

Cloud-‐based Surveillance Solu/on, based on the CamLogic Technology

Our Company Sta?s?cs NVR-‐based solu/ons u/lizing local processing

and storage, per site

Our Main Compe?tor

What the graphs are saying about revenue

VS Camera Costs: 300-‐1,500 USD

Installa/on

~12$ / Site

> 4 Camera, Single Site

Same

Installa/on

$1,000

Lower

Up to 4-‐camera, Mul/-‐Site

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- SECTION C –

Product Details

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Project Milestones Where we are with what we need to accomplish

Area Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

1st genera/on

2nd Genera/on

Open Service

Analy/cs

Low Cost Camera

Cloud Service

ROW

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Main Camera Stream Processor

Main Applica*on Server

Origin Streaming Server

Edge Streaming servers (Site-‐B)

Distributed Storage Sub-‐System

Recording sub-‐system

Stream Access Control

Mul@-‐plaAorm streaming

Mul@-‐plaAorm streaming

Standard, Highly Scalable Web Technology

Edge Streaming servers (Site-‐A)

∂ ∂

System Flow Diagram Basic Architecture

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The PC Application The application for power-user

Flexible Easy layout of mul/ple camera and addi/onal control panels

Each panel can be hidden

Event no/fica/ons

Dedicated panel, badge on each window

Mul/-‐client run in parallel, no limits

Modern design Using the latest HTML5 Technology

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Mobile Support: Smartphones

Allows easy access to Live and Recordings

Support for both iOS and Android

Efficient design allows for easy access on small screen to both ive and recorded video, allowing access from everywhere

Powerful na/ve applica/on

Watch Cameras Everywhere

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Advanced Tablet Support Detailed view of target scenes

Tablet resolu/on allows for mul/-‐camera, HD view of watched scene )one or more), on the go. Flexible layout allows for both mul/ camera or single, HD view

High-‐defini?on Camera, on the go!

Live Mul/-‐Site

Recorded HD

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Equipped with the latest in Video Analytics

CamLogic is equipped with the latest in Video Analy/cs, saving the cost and elimina/ng the errors associated with human operators tracking surveillance cameras. A wide range of op/ons are added per customer needs and integrated into the overall solu/on

Camera & Server-‐based Ar?ficial Vision

Making Video Surveillance as Smart as We Are (Almost…)

LPR Line Crossing Loitering

Algorithms replace human operators

People Coun/ng …

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- SECTION C – Sales and Marketing

Overview

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Sales & Distribution Strategy How we plan to penetrate the market

Exhibi?ons Exis?ng Networks Mul?-‐country Offices Web and news leHers

Par/cipate in main events to introduce the product to new

customers

Use exis/ng (or partners’) business connec/on to reach

poten/al customers

Trough partnership with Olencom LTD

Reaching customers via the Web, Email

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The Companies’ Web Site An immediate exposure to the CamLogic advantage

Product Overview

Specifica/ons

News

Business Case

Mul/-‐Language

An updated, easy to use site serves as an immediate venue to product and company informa/on. Designed as a mul/-‐language easy to manage marke/ng tools using the latest in Web technology

Modern, Easy to Use

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Our Reach Across the World Where we operate and intend to expand

Israel

South America

6 Russia 15 Spain 2 South America*

Sales & Marke/ng

Russia

R&D, Product Development Spain

Sales & Marke/ng

Marke/ng & Sales

Israel

* Established now

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Product Pricing Strategy Planned Pricing for the Penetration Phase

August 2013

Targe/ng organiza/ons wishing to implement quickly large scale system without inves/ng in hardware (except cameras

Targets customers wishing to have their own system, based on

CamLogic technology

$19.99 per month

Per Camera

10-Hours Disk Space

Unlimited View

(Without cameras)

CLOUD PACKAGE

$75,000 + maintenance

Up to 1,000 Camera

Not including Hardware

Without Adaptations

1-year support

CUSTOMER PREMISES

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Sales Targets - Timeline Our business goals in terms of sales, financials

$500,000 201x: Ini/al Sales

201y: Penetra/on Year

201z: Break-‐Even

201?: Maximized Value

$1M

$10M

$3M

August 201d Maximized Company Valua/on

April 201c Break-‐Even

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P&L – Short Form Lorem Pellentesque ullamcorper et vehicula

Social Media Sta/s/cs

201a 201b 201c Notes

Sales

Fross Profit

Expenses

Net Profit

Highlights

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Summary

CamLogic is an advanced, second genera/on surveillance solu/on, leading the market in terms of features and flexibility

The company has developed all the key ingredients to ensure fast market penetra/on and steady, healthy growth in world markets

Ini/al indica/on from the market as well as comparison to compe//on indicates clear advantage

Addi/onal product and business informa/on is available in separate documents

The company is seeking growth investment to allow for rapid, flawless increase in sales towards high company valua/on and market leadership posi/on

What we are looking for

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Contact

+972 (0)?????

[email protected]

www.camlogic.net

Date post:	17-Jan-2017
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CamLogic Business Plan Sample

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