Date post: | 30-Oct-2014 |
Category: |
Education |
Upload: | ucf-alumni-association |
View: | 174 times |
Download: | 2 times |
Engaging Alumni: Tools and Tactics
UCF Alumni AssociationJeff Garner
CAMMP 2010
Hub and Spoke Big Picture • Easy-To-Use and Update• Improved Navigation• Consistent Brand and Look
• Built on Joomla• Open Source Software = FREE• Great Flexibility• Scalable With Many Plug-ins
Engaging: Joomla, Google, Content Feeds
Partner Ads
Social Media Resources
Promotions
Facebook Feed
Campus Brands
Easy Nav
Featured Events
Update Address
Twitter Feed
Action Items
Chapter and Club Sections: Google and YouTube
• Takes advantage of standard content and styles, yet tailored for each chapter/club•Uses Google calendar to deliver snapshot of
events for each group• Embedded YouTube videos eliminate storage
needs and standardize playback format•Google Picasa Photo Gallery tools provide
slideshow features at no cost• Facebook – “Like” button links to each chapter
and club
Most important benefit = No Direct Cost
Facebook Summary
Google Calendar updates automatically displayed here…
- AND – UCF News and RSS Feeds
display just below.
Total Number of Fans = 3,739
Strategy: ENGAGE ALUMNI
ENERGIZE UCF Supporters
LinkedIN, Twitter, and YouTube Summary
LinkedIN Participants and Connections = > 6,000YouTube Videos = 6,438 ViewsTotal Number of Followers on Twitter = 684
• Integrated Social Media Content• Leverage FREE Resources to Minimize Overhead• Reach Constituents When, Where, and How They Want
Personalized:Any info we want
to deliver
Hot Jobs:Very popular. Alumni call in asking - How Can They Get Their
Company’s Jobs Listed
Two SEGMENTED eNewsletters:• Pegasus Connections = Bi-Monthly•Alumni Connections = Quarterly
Reduces Over-CommunicationSpotlights High Value Programs and Services
Upcoming Events:Alumni relive fun, memorable events
Special Promotion:Facebook “Fan Us”
promotion
Upcoming Events:Alumni have quick overview
of signature events
New Stuff• Foursquare – tie tips and real-world value to
locations/business partners• Knight Neighbor Locator– Expand “where are they now” service down to
city/town/zipcode with interests and hooks that help people find value in being connected – and meeting their Knight neighbor.
• New Mobile App and campaign – Called “Take It With You”