Highlights

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November 2011, datamine ltd

Campaign Management Platform

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Customer Analytics API

Historical data on:

Customer data

Purchase & Payment

history

Segment Definitions &

Rules

Customer Datamart

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ts

Campaign management

server

Campaign administration,

release engine, segment

designer, reporting and

performance assessment

Campaign API

Reporting server

Reporting objects/ specific

implementations along with

server-side components and

mechanisms

Infrastructure

Customer Analytics architecture

Customer value,

Segmentation & Analytical

models

External models – automated

with evaluation & refresh

strategies

Campaign repository

Segments & target groups

Exclusion lists & unification

rules

Performance data

Campaign Database

Application layer

Insight Reporting Specialized environment for dynamic

report generation, via cubes

Provide customer insight, campaign

performance analysis, segment profiling

and custom perspectives

Based on powerful OLAP models with a

wide range of dimensions and measures.

Customer Value & Segmentation Standard segmentation schemes

including RFM or RFV

User-defined segmentation schemes

defined via Segment Designer

Available trough the enterprise via (a)

reports and (b) web services for rapid

integration

Campaign management Campaign editing & administration

Target Group definition

Lifecycle management

Interactive customer profiling &

statistics

Randomization engine for control group

analysis

Execution Channels

SMS servers

Email servers

Call center

The web

social

networks

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Campaign management, overview

Filtering & Fine tuning

Apply special rules for customer exclusion, filter-

out logic

Customer Communication

Personalized communication through the selected channel/scenarios

Campaign Analytics

Overall campaign evaluation, Insight, KPIs and

dashboards

Campaign & Target Group Definition

explore the customer base, design accurate target

group

Profile Analysis

Analyze target group against demographics, usage and marketing

classification info

An interactive platform enabling quick campaign definition, customer set building, execution management and

performance assessment. The main process is based on iterations on target group design, customer profiling

and fine-tuning.

Includes Segment designer as the

main tool for customer analysis,

browsing and sampling

Comes with interactive

analyzers, customer

profiling, performance

analysis tools

Rich UI, web-enabled

(smart client architecture)

Integrates with multiple

channels, including

social media

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Campaign management -modules/functions

Campaign Editor

Define powerful cross-sell/ upsell campaigns, set up the actions associated with the campaign,

customers set, products of interest, execution plan, budgeting, performance criteria, admin etc.

Segment Designer

Define complex target groups, define the customer selection criteria via specialized Rule Engine.

Datamine’s Segment Designer exposes a parameterized, pre-configured customer data model, to be

used as input for definition of complex rules – the fundamental elements of a customer segmentation

scheme/ target group definition

Exclusion logic & campaign unification Instant identification of customers participating in more than one campaign

Campaign take over (deactivating those customers found active in older campaigns)

Campaign Execution framework Incorporates the campaign release package and customer feedback process

Segment Profile Analyzer

Interactive customer statistics & profiling against several customer-level attributes, instant and

interactive profiling as you define your customer target group

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Campaign management -modules/functions

Specialized Campaign reporting

Monitor campaign execution and analyze performance. Specialized reports presenting campaign

repository, customers sets, rules, statuses and related statistics

Integration framework

Integration channels: SMS, mail, direct mail, call center, social media

Customer Manager

Provides dynamic (as-you-type) search and navigation against the customer database, using powerful

text search functions. Enables browsing and analysis functions including a Customer Viewer interactive

report

Customer Import/Export Wizard

Powerful utility which enables the user to load customers from any valid data source and/or enables

configurable customer export scenarios, featuring random sampling

User Management

The underlying administration framework provides advanced user management modules, featuring

flexible role definition, admin and monitoring tools. Auditing modules capture actions on certain objects,

while auditing is available to authorized administrators via standardized report objects

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Campaign Repository & Search Engine

List of all campaigns satisfying user’s criteria such as status, critical dates, types or keywords related with the campaign

Campaign performance dashboard

A wide set of analyzers against campaign performance data (automatically generated for the selected campaign)

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Campaign management – sample UI

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The selected campaign Target group logic (rules)

Target group profiling

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3

Campaign management – sample UI

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The customer model

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Rule definition (expressions) Affected customers (count)

Attribute list of values & stats

4

Segment designer (rule-editor)

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Export Scenario

1

Export preview

Presents the source of the customers, the total number of customers found and the total random number to export (adjustable through the

‘Random Sample Size’ sliding bar). Define here the target file or database – depending on your profile

Preview of the set of contracts to be exported (field selection is also available)

Campaign management -exporting customers

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Campaign Reporting – Performance Analysis

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Company Profile Datamine ltd. Datamine was founded in January '05 and is based in Athens, Greece. Datamine is dedicated in redefining the role of

information technology within the modern, customer-centric enterprise through innovative data-driven applications

Solutions & Services Datamine provides large-scale Information Systems engineering featuring Statistical & Data Mining logic, answering the

demanding management information needs of modern, competitive corporations. Solutions offered range from analytical

CRM, data modeling & Business Intelligence to loyalty, campaign management and executive information systems

Products Datamine has invested on Research and Development of innovative data-intensive systems for modern corporations and

the web. Our offering includes CAS – Competition Analysis System (for telecoms and retail industry), Corporate

Criterion (general purpose customer satisfaction measurement and modeling platform) and Campaign Management

platform

Human Resources Datamine’s team demonstrates sound scientific background and extensive professional experience in statistical analysis,

data mining, software architecture, data warehousing and B.I. with extended experience In telecommunications, banking

and web corporations

Major Customers Partners

George Krasadakis g.krasadakis@datamine-it.com

datamine ltd Decision Support Systems

22 Ethnikis Antistasis avenue

15232 Chalandri

Athens, Greece

T: (+30) 210 6899960

F: (+30) 210 6899968

info@datamine-it.com

http://www.datamine-it.com

Contact