Date post: | 14-Apr-2017 |
Category: |
Data & Analytics |
Upload: | full-circle-insights |
View: | 353 times |
Download: | 0 times |
Get the Campaign Performance Insights You Need to Drive
Revenue
AGENDAAbout Full Circle
The Next-Generation of Campaign Influence
Campaign Influence and Attribution Best Practices
How to Track Influence in Salesforce
Questions
2
“Campaign influence tracks pipeline and revenue for multiple campaigns and ties all campaigns of a contact role to that opportunity for pipeline and ROI reporting.”
According to the Salesforce Success Community
How Should You Weight Your Models?
The shorter the sales cycle, the
more critical the first touch campaign
Campaigns that touch decision
makers should be weighted more
heavily
For longer sales cycles the tipping point campaign is more important
4
The Next-Generation of Campaign Attribution
SALES REPORT:
$1.5M Opportunity
Inbound call: $300KWebinar: $200KTV ad: $100KTwitter: $150KEmail: $400KEvent: $350K
Weighted Campaign Influence
5
6
Or Across a Single Opportunity
Shorter Sales Cycles
7
Longer Sales Cycles
8
Get More Granular With Weighting
9
What this can show you
10
11
Measuring vs. Benchmarks
12
Across Company Size
13
Across Industry Type
14
Across Geographical Location
How does Full Circle Campaign Influence get you there?
Let’s take a look at the application
15
Customer Story – High Tech Mid Market Company
VP Sales asks Marketing to sponsor more conferences this year
VP Marketing wants to end conference sponsorship because: No idea if it helps generate revenue or
pipeline No visibility into campaign performance “Gut feeling” that it isn’t working
16
Before using campaign influence . . .
Conferences do not seem to have an impact on pipeline or revenue. So why should we keep doing them?
17
After using campaign influence . . .
Surprising the marketing team, conferences are one of the top revenue and pipeline draws
18
Moving Towards Weighted Influence:
Socialize the idea of weighted campaign
influence across sales and marketing
19
Familiarize yourself with our free 30 day Campaign Influence
trial on the AppExchange
Understand your current attribution
methodologies and limitations
Connect with us for a complimentary
consultation on which influence models work
best for you
1 3
24
Questions?
20