Campaign Hosting for Agencies - Digital marketing case studies.

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www.rackfish.com

Why do agencies use Rackfish?

One-stop-shop for all digital delivery - campaign hosting including servers, CDN, encoding, special solutions, banner delivery, cloud servers and so on.

One supplier - one contact and one invoice for all delivery including CDN

Flat support organization - talk to a knowledgeable technician right away !Solutions built for scaling, when needed!

Highest quality services !

Experience! - We’ve done it before, both small and world-wide projects !

Hybrid solutions - Rackfish makes use of suitable cloud services where appropriate !

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www.rackfish.com

What does Rackfish do?

Technical resource for agency work group

Building custom solutions

Host websites !Stream video (encoding, live transcoding, mobile delivery, CDN distribution)

Network camera specialists (location scouting, logistics, installation)

Monitor and managing infrastructure

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www.rackfish.com

Case 1: Swisscom / Samsung S4

Campaign for the new Samsung S4 signed Heimat Berlin and Perfect Fools for Swisscom. At the Zürich Bahnhof train station, an installation with dual videocameras recorded visitors that competed live for a brand new Samsung S4 telephone. The video was delivered on the campaign site as well as on video-banners in major Swiss media. !Rackfish provided the campaign streaming and hosting of the site, ingestion and transcoding of banner as well as CDN distribution. Traffic was intense, with peaks at 10 Gbps. We also handled recording of the video streams for later use. !

FWA Site of the Day Award Lovie Award

!Agencies: Heimat Berlin, Germany Perfect Fools, Sweden !

www.rackfish.com

Case 2: Adidas - Unite All Originals

The Unite All Originals experience sees hip-hop legends Run DMC collide DJ A-Trak in New York. Users are invited to create their own visual remix of the video by shouting out things they see in the film, triggering animations and special effects in real time. !The end result provides hundreds of animations, trigger-able through more than 15,000 keywords localized in over 50 languages. !Rackfish provides a managed campaign hosting solution build for redundancy and speed where load balanced, 24/7 managed campaign servers interact with a world-wide coverage and closeness to target audiences via our CDN. !

!Agencies: Sid Lee, Canada Stink Digital, UK

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www.rackfish.com

Case 3: Mexicoviapacifico.com

The idea: deliver a website that could be visited online and in real life. !The solution: Live streaming of mural paintings 24/7 from Venice Beach, California and Todos Santos, Puerto Escondido and Mazatlán, Mexico. The webpages where represented by live streamed video from the walls. A click on the painted “menus” took the users to another live-stream. !Rackfish took an active part in the project group from start with technical feasibility, design and implementation as well as scouting. !Rackfish managed redundant servers receiving video streams from cameras, converted them live and distributed via our CDN to the website - tailored for the west-coast audience !

!Agencies: Creature, US Unit 9, UK !

FWA Site of the day Aug 23, 2010, Silver National ADDY Award – Non traditional advertising 2011  Nomination (as producers) for Cannes Cyber Lions 2010

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