CAMPAIGN INTELLIGENCETHE 5 STEPS TO CAMPAIGN
INTELLIGENCE
WHAT IS CAMPAIGN INTELLIGENCE?
• CAMPAIGN INTELLIGENCE IS THE COLLECTION AND ANALYSIS OF PERFORMANCE DATA THAT IS USED TO JUDGE EFFECTIVENESS OF A MARKETING CAMPAIGN.
• IMPROVES FUTURE EFFORTS OF A BUSINESS.• IT AIDS IN UNDERSTANDING THE BUYING
PATTERNS OF YOUR CUSTOMERS, INCREASING YOUR CAMPAIGN ROI, TRACKING LEADS, AND INVESTING PROPERLY IN YOUR CAMPAIGNS.
5 STEPS TO CAMPAIGN INTELLIGENCE
• 1. DATA COLLECTION• 2. DATA ANALYSIS• 3. DATA INSIGHTS• 4. INTELLIGENCE• 5. APPLY INTELLIGENCE TO
CAMPAIGNS
1. DATA COLLECTION
• CHOOSE DATA COLLECTION TOOLS BEFORE THE CAMPAIGN BEGINS (EX. GOOGLE ANALYTICS, OMNITURE).
• LIMIT THE PARAMETERS (TIME, PRODUCT, ETC.) YOU WILL MEASURE.
• RETRIEVE DATA FROM YOUR DATA COLLECTION TOOLS.
• COMPILE DATA IN ONE LOCATION FOR EASY ACCESS AND ANALYSIS.
2. DATA ANALYSIS
• RUN YOUR DATA THROUGH DATA ANALYTICS SOFTWARE OR HIRE A PROFESSIONAL DATA ANALYST.
• IDENTIFY MARKETING TRENDS, CONSUMER BEHAVIOR, OR OTHER PATTERNS.
• THIS IS ONE OF THE MOST IMPORTANT STEPS BECAUSE IT SETS UP THE CONCLUSIONS OF YOUR RESEARCH.
3. DATA INSIGHTS
• REVIEW THE PATTERNS AND TRENDS FOUND DURING ANALYSIS.
• IDENTIFY WHICH PATTERNS WILL BEST INFORM AND ENCOURAGE NEW PRODUCTIVE MARKETING STRATEGIES.
• ASK YOURSELF HOW THESE FINDINGS WILL IMPROVE YOUR MARKETING CAMPAIGNS.
4. INTELLIGENCE
• DATA INSIGHTS ARE TRANSFERRED TO CAMPAIGN INTELLIGENCE SOLUTIONS.
• THESE SHOULD BE MANAGED AS ADVICE TO IMPROVE CURRENT AND FUTURE CAMPAIGNS.
5. APPLY INTELLIGENCE TO CAMPAIGNS
• OFFER YOUR CAMPAIGN INTELLIGENCE SOLUTIONS IN THE FORM OF ADVICE OR RESEARCHED SUGGESTIONS.
• APPLY THEM TO CAMPAIGN MANAGEMENT.• REPEAT THE CAMPAIGN INTELLIGENCE
PROCESS FOR EACH CAMPAIGN TO GAIN CONSISTENT AND CURRENT FEEDBACK.
RESOURCES
• HTTP://WWW.SPRINTMARKETING.COM/CAMPAIGN-INTELLIGENCE/• HTTP://TOPCWEB.COM/CONTENT/CAMPAIGN-INTELLIGENCE• HTTP://BLOGCRITICS.ORG/HOW-BUSINESS-INTELLIGENCE-CAN-AMPLIFY-YO
UR-MARKETING-CAMPAIGN/