• Campaign lenth

September 10th to November 30th 2010

• Analysed Períod

September 10th to November 30th 2010

• General Objetives : BRANDING

Other lineaments of campaign:

- Regional Presence- Coverage- knowledge in Centro América - Brand Awarness

• Windows Live Hotmail

• Windows Live Hotmail

Fuente: Microsoft

Completed% 99.39

Completed Clicks37.272

Clicks Contratados Vs Clicks Cumplidos

37.500

37.272

Clicks Contratados

Clicks Cumplidos

Hired Clicks

Completed Clicks

Hired Clicks vs Completed Clicks

0.12 0.14 0.22 0.16% CTR

3.825.214 2.916.675Impresiones 3.351.150 2.230.429

3537

3560

4539

4503

84

85

7676

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

El SalvadorBusqueda

GuatemalaBusqueda

El SalvadorContextual

GuatemalaContextual

70

72

74

76

78

80

82

84

86

Clicks

Dias

• Impressions, Clicks, Days CTR% • Google

% CTR Optimization

Coverage byimpressions

IMPRESSIONS

Completed % 101.86

Clicks “El Salvador”

8.063

Clicks “Guatemala”

8.076

Clicks Contratadas Vs Clicks Cumplidas

16.319

16.000

Clicks Contratados

Clicks Cumplidos

• Google

Hired Clicks vs Completed Clicks

Hired Clicks

Completed Clicks

• Impressions, Clicks, Days CTR%

Clicks Contratadas vs Clicks Cumplidas

Completed % 100

Total Clicks 7.097

Total Clicks9.042

Completed % 100

CONTENT

SEARCH

Clicks Contratadas Vs Clicks Cumplidas

7.000

7.097

Clicks Contratados

Clicks Cumplidos

Clicks Contratadas Vs Clicks Cumplidas

9.042

9.000

Clicks Contratados

Clicks Cumplidos

• Google

Hired Clicks vs Completed Clicks

Hired Clicks vs Completed Clicks

Hired Clicks

Completed Clicks

Hired Clicks

Completed Clicks

• GoogleCampaign Evolution

Impresiones

Clicks

% CTR