Date post: | 04-Jul-2015 |
Category: |
Technology |
Upload: | gmcs2012 |
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Tues 8th May - Fri 15th June 2012
Participating LA’s• Aberdeen City• Aberdeenshire• Dumfries and Galloway• East Dunbartonshire• East Renfrewshire• Edinburgh• Fife • Glasgow• Inverclyde• Moray• North Ayrshire• Shetland
Campaign Aims
• Influence parental attitudes.
• Increase driver awareness of children cycling, to make the journey to school safer.
• Increase the number of cycle journeys to our target schools.
What does the campaign involve?
Parents - Direct Mail
TV, Radio & Press
Previous success• 84% of drivers and 88% of parent drivers said
the campaign would make them slow down when driving through the cycle friendly zones.
• 88% of drivers and 89% of parent drivers said the campaign would make them give kids more space on the roads.
• 64% of parents said the campaign made them more confident about letting their children cycle to school.
Contact
• Email: [email protected]
• Phone:
0141 229 5440
• Website:
www.theriderz.com
www.cyclingscotland.org