Campaig Planning

hello!I am Hesam

Project Manager @Anetwork

Why do we need it at all?

Planning

Lets review some global data

64% of marketing campaigns fail to meet

their main goals

3 / 4 of social media campaigns fail!

50% of marketers cant coordinate their

marketing campaigns

Why all of these happen?

There is a lack of Strategy and Planning

How to plan a campaign

Before that

what do we call a “campaign”?

A campaign can be defined as a uni-focus, short term strategic communication program, making use of various

mass media, aimed at a defined target audience.

1.Define your goalSet your strategy

You need a goal:

Alice: which way should I go?Chester Cat: where do you want to go?

Alice: I don’t know.Chester Cat: Then it doesn’t matter which way you go.

Even Chester cat knew you need a goal

Define the measures

When ever you set a goal you need to define how do you want to measure if you achieved the goal in the end.

Review the campaign goal continuously

2.5 W and 1 H of campaign planning:

5 Ws• Who? Who is the audience? • What? What to say? • Where? Where are our audiences?• Why? Why are we doing this? (the

objectives)• When? When is the best time?

1 H• How? How are we going to do this?

(choose the channels)

3.Some more detailed steps

Define the

audience

Define advertising objectives

Define the

budget

Develop Media Plan

Creat Ad

Message

Execute the

campaign

thanks!You can find me at

@Sam-asadi on twitter@samyasady on other media

s.asadi@anetowrk.ir