A custom, turnkey Internet marketing tool for small to medium size businesses

Keith Sauro, National Sales Director Digital Sherpa

• The Value of Digital Sherpa.

• How Do Search Engines Work?

• How Does Content Marketing Work?

• How is Content Supercharged by Social Media?

• Understanding the Long Tail Search.

• The Value of A Social Media Fan or Follower has just gone up!

• Campaign Sherpa- What is it? And Why Do I need it?

• Q and A.

Agenda

Google searches the internet all day for fresh, frequent, and unique content, then it organizes the content around keywords, and places it into it’s big file cabinet so people can find it easily.

Keywords

CONTENT

How Do Search Engines Work?

What is a Blog?

A Blog is a website that works with your main site. It is an extension of YOU!

What is a Blogging?

Write Content that’s Interesting Customers You Want To Do Business With. FLOOD THE SYSTEM WITH LOTS OF UNIQUE CONTENT AND CREATE LOTS OF KEYWORDS!

How Does Social Media Help?

•Grow fans and followers that are customers/prospects.

•Content keeps you top of mind with fans and followers.

•Their engagement gets you noticed by Google.

•Google pushes you up in rank and around those keywords created by the content

MORE FANS AND FOLLOWERS= MORE RELEVANCY!

Web site

Web site FacebookFacebook

TwitterTwitter

OtherSoc.Id’s

OtherSoc.Id’s

BlogBlog

Grasping Long Tail: “Most Important Web Page”

Source: Doug Cook Search Director Twitter, Yahoo, Able Grape

Specificity of Long Tail

Source: Doug Cook Search Director Twitter, Yahoo, Able Grape

in

Creativity of Long Tail

Source: Doug Cook Search Director Twitter, Yahoo, Able Grape

Large room apartm

ents fitness center m

idtown

Atlanta

Spacious A

partments

midtow

n amenities

Atlanta

An integrated marketing plan provides you with the best opportunity to reach all prospective renters and buyers.

Social media marketing allows you to connect with your renters, buyers and prospects directly

Some renters and other business prospects prefer to use ILS when searching

Some prefer to use Google or Social Networks

You want to be everywhere your renters, buyers, and prospects are

Why Social Media Marketing?

There are 5 Great Reasons to Use

Attract online traffic

Find new customers

Content creation

Generate leads

Social media presence

Oh, and One More Important Reason!

Attract online traffic

Find new customers

Content creation

Generate leads

Social media presence

SAVES YOU TIME!

Thank You For Your Business!

Social Web Value Has Increased!

NEW THIRD PARTY ENDORSED SEARCH!

From people you trust…YOUR FRIENDS!

Bing and FacebookQuestion? Ask Your Wife, Ask Your Friends, Ask Your

Search Engine

Google +1: Responds by Putting Networks & Connections to Work

HAVING LOTS OF ACTIVE FACEBOOK “LIKES” IS MORE

IMPORTANT THEN EVER!

Introducing…

A new product from DigitalSherpa to help build and activate Social Media fans and followers

What is it?

Create and manage campaigns in social media platforms

Sweepstakes

Photo Contest

Video Contest

Survey

Sign-up Form

Quiz

Coupon

& more!

With the goal of growing and activating fans & followers

WHEN YOU GIVE SOMEONE A REASON TO ACT, THEY DO!

Did You Know?

• 50% of online users like to enter a sweepstakes or contest twiceper month- Forrester Research

• Businesses that offer contests have at least 2X as many friends and followers? Forrester Research

Did You Also Know?

Active fans and followers:Are 41% more likely to recommend to friends Forbes

Research

Have higher brand perception & recallSyncapse- a leading social media marketing firm study

Are more loyalSyncapse- a leading social media marketing firm study

Increase referrals & traffic to your websiteDigital Sherpa- Research of over 1500 companies

Increase your page rank with major search engines (when combined with a good content marketing program) Digital Sherpa- Research of over 1500 companies

How does it work?

It takes 8 – 12 weeks to run an effective campaign

Details

Who does what?

Partner We are a Qualified Partner of Wildfire Interactive,

Inc. fbFund Winner OnMedia 100 Winner ClickZ Marketing Excellence

Awards Finalist Tie50 Top Startups

in the World

CampaignSherpa & Digital Sherpa

Two Sherpas are Better than One Complement each other

Digital Sherpa is content marketing

CampaignSherpa builds connections

A growing and active fan base will supercharge a Broker Sherpa program

More eyes to view content, more followers to share content = higher Google Rank

Who is a good CampaignSherpa client?

Any DigitalSherpa clients

or

Anyone else with: Established & active Facebook Page (not

Profile) Can make us administrator of their page At least 50 ‘Likes’

Commonly Asked Question from the Field…

Q: Can I Buy a Campaign if I Do not have a Digital Sherpa?

A: Yes on three very important conditions:

1.) Must have a Facebook Fan Page for your business already. (We do not set up your fan page in this model.)

2.) Must have access to Facebook Credentials.

3.) Must have at least 50 likes.

Why 50 ‘Likes’?

1 910 9050 450

Case studies

in Starting in May, 2011 we ran 2 sweepstakes Campaigns for 2 Carter-Haston Properties

Entry Form

Pilot Campaigns Apartment community promotion with 3 goals in mind:

Provide incentive for new and renewed leases Increase Facebook following Improve engagement on Facebook Page

Campaign chosen to meet these goals Sweepstakes to win iPad for anyone who signed a new

lease or renewal or referred a new lease.

Results Increased number of Facebook followers by

400% / 550% Increased new likes by 6,300% / 3,600%* Post views increased by 178% / 166%* Increased post feedback by 100% / 12%*

*compared 6 weeks of promotion with 6 weeks immediately before promotion began

PricingWhat You Get  Consult and recommend style, length and

frequency of campaign

Create contest pages and integrate with Facebook Page

Provide samples of rules and requirements for campaign type

Integrate with client blog and social networks

Create custom graphics, promotions, and copy

Reporting on campaign progress

Create and execute marketing plan

Provide materials to integrate campaign with client website

Assist in winner selection

$950/Campaign$950/Campaign

Introductory OfferIntroductory Offer$795/Campaign*$795/Campaign*

* For existing Sherpa clients only

Limited Release

In order to ensure quality, during the first few months of the product launch we will be limiting new campaigns to 10 per week

Additional sales are launched in next available week

Clients are notified of timing with welcome call (within 48 hours of contract receipt)

Questions?

How Do I Sign Up?

1) E-mail ksauro@nci.com

2) Call or E-mail Your Local Account Executive

3) Call Your E-mail Your Social Media Account Manager