Date post: | 16-Dec-2015 |
Category: |
Documents |
Upload: | sonny-wellington |
View: | 214 times |
Download: | 0 times |
Campaign Strategy
Campaigns & Elections Unit
Primary & Caucus
Link(Caucus & Primary System) Link(Frontloading HQ)
Getting Ahead Early Campaigns start
nearly a year out in advance of election if not earlier.
Strong showings needed early- candidate must do well in both Iowa and New Hampshire to make a solid push for the presidency.
Iowa Caucus Iowa Caucus
First electoral event of presidential campaign Disproportionate amount of media attention
vs. amount of delegates are elected from Iowa Must do well here otherwise lose media
attention and financers necessary for successful campaign 2012 winner – Mitt Romney
Winners tend to be very liberal Democrats or very conservative Republicans
New Hampshire Primary
First primary of presidential election campaign
Known for massive amounts of media coverage
The momentum of a win in New Hampshire can propel candidates to the nomination
A New Hampshire loss or poor showing can often force candidates to drop out of the race 2012 winner – Mitt Romney
Campaign Strategies Deciding which states to focus
resources on is essential. Swing states (13) usually draw most attention- Florida, Pennsylvania, Ohio.
How much money should be spent on different types of advertising?
What issues need to be stressed? Look at current events. 2012 key ones?
Advertising Mediums of
the Campaign
TrailGaining notice and popularity
The Campaign RunPolitical Ads start- with the
official opening of the mud-slinging season
Attack Ads help increase voter turnout
Allows the voters a deeper look into the character of the candidate
Using the Airwaves
Paid Advertisements (TV and Radio)Best way to reach peopleLesser known candidates can boost their popularity
Has greater effect in the primaries then in general election
TV leads people to relying on popular images and symbols
News Broadcasts and TV Shows
Very low cost to candidates Has greater credibility with
voters Pick and choose which programs
to be “guests” on Can be less informative though.
Examples: Barack Obama on Ellen
Internet Each candidate has own website Makes direct mailings
campaigns possible, easy way to raise money
Allows access to specific voters via email
Facebook, Twitter, Youtube, Websites, etc. 15 million American FB users in
2008 60 million American FB users in
2012 9 million tweets during Pres.
Obama’s speech 57,000+ per minute #DNC2012
Political Debates Provides
advantage to the challengers- ability to be seen and heard from
Slip of tongue during debates can hurt you. – Rick Perry
Appearance of individual can help or hurt as well