Date post: | 14-Jan-2015 |
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'When people not used to speaking out are heard by people not used to
listening, then real changes can be made.'
John O’Brien
LobbyingMediaSocial MarketingSocial Media
Lobbying
Lobbying
Make a Plan What do you want to achieve?Develop key messagesDevelop a strategy Gather supportMeet with those you are lobbyingKeep them informed
Media
Media
Be realistic about your expectationsTelevision, radio, paper, online
Develop a media strategy! PolicySpokespersonTrainingKey MessagesWebsiteBackgroundersMedia Packs
Social Marketing
Social Marketing
Mix of marketing and policy development to achieve specific goals for a social good
Can include: TV, radio and paper advertisingOnline advertising and informationMessages on merchandise such as fridge magnets, packaging etc.
Usually part of a bigger campaignhttp://www.youtube.com/watch?v=siatwg2fXtc
Give a Damn http://www.wegiveadamn.org/
Social Media
Social Media
FacebookTwitterBlogsFlickrMySpaceWiki’sPodcastsSkypeCauses