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The Brief Everyone says fresh air does you good, however the great outdoors often leads to hunger. The only thing a camper wants at the end of the day is the comfort of a flavorsome meal that energises them for the day ahead. However camp food can often be restricted due limited equipment, weight of food and sometimes rationing. Consider a collection of recipes that offer a new camping experience, this could include a twist on the classic full English fry up, forgotten cowboy recipes or a completely alternative set of ingredientsto chuck in the frying pan. Background Camping is a great alternate that allows you to get away from the mundane every day events we encounter, as there is no TV, computers, radio, and often no electricity. These are things that distract from the enjoyment of life and spending time in the wilderness can give you new perspectives on your own lifestyle. Despite the digital age, to many people the wilderness is still a haven of escapism. The best parts of a camping adventure are often down to good company and most of all the comfort of wholesome campfire food. Target Audience An adventurous group of open -minded people who enjoy the escapism of the outdoors and have non-materialistic values. Experienced at camping and have a passion for homemade food topped with good company. Considerations Consider appropriate formats for which the recipes could be displayed or even stored in on a camping trip, as durability is crucial. What sort of food would be appropriate to take on a camping trip? How the food would be stored would depend on the target audience. Consider weather conditions and location, meals for example may have to be quick and easy to make. How would you make the recipes different to other camp food? Your research and investigation would be key for you to be innovative and forward thinking. Tone of voice Information should be communicated in an informative but inspirational way that welcomes people to step out of the box and seek out an adventure through an alternative way of presenting information. Deliverables A publication that reflects the research and findings of alternative campfire food. A set of cooking products to accompany the publication.
