Campus District Project Progress:Research & Design Opportunities

Contents:Client Information Project Goals Research Strategies Communication StrategiesTeam Discovery Design Opportunities

Mission Statement:Campus District Inc. (CDI) connects Cleveland’s downtown campuses by leading, providing, and promoting community development services.

Where is the Campus District?

The Campus District:

The District covers a 500 acre area north and south from Woodland Ave. to Lake Erie and east and west from E. 22nd to E. 30th.

Who are Members of the CDI*

The Campus District:

Tri-C, CSU and St. Vincent’s Hospital

Brothers PrintingThe Chilcote Company Cleveland Postal Employees Credit Union Cuyahoga County Cuyahoga Metropolitan Housing Authority (CMHA) PNC The Ohio Educational CreditThe Salvation Army Sisters of Charity Health SystemTrinity Cathedral Visiting Nurse Association of Ohio YMCA of Greater Cleveland

*from the campus district website www.campusdistrict.org accessed on 06.24.10

Client History:In the 1980s representatives of St. Vincent’s, Tri-C and CSU signed the St. Vincent Quadrangle Consortium Agreement. The agreement was to address issues of mutual concern in the community.

The board voted to change the name to Campus District, Inc. The new plan is to change the structure of the organization and connect the areas assets both physically and socially.

Project Objectives:Why are we doing this?• Investigateandaddresscommon needs of the stakeholders• Developcommunicationstrategythat builds a shared identities and trusting relationships.• Establishsystemsthatencourage stakeholder interaction.• ProposetotheCampusDistrictorganization both short and long term design solutions.

Stakeholder:

Who Are Our Stakeholders?

• CampusDistrict,Inc.• Institutions/Businesses• Residents• CollaborationParticipants

Project Mission:Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences.

Project Theme:Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences with a focus on food/retail or fitness/recreation.

Research Strategies

Lead Research Coordinators are currently gathering, analyzing and reporting Census Bureau information for the Campus District. Including: 1. Race 2. Income 3. Education 4. Housing 5. Age

Demographic Information:

Social Aspects:Through the use of interviews we are able to discover social aspects of the District. The students have over 50 completed interviews with results in progress.

Questions on the interview included:

A.) What activities are available? Which ones do you participate in?

B.) How do you get around? Why?

C.) Are there places you avoid in your neighborhood? Why?

D.) Do you live here by choice or because you have to?

Business Lists:We are creating surveys for employees of the institutions, and interviews for small business owners.

The surveys and interviews will help us to understand more about the employees and small business owners.

: what they can do or are doing to be part of the CDI community

: where they eat, where they exercise

: where they would like to eat or exercise in the CDI

: what they expect from the CDI

: how do they come into the district, what form of transportation?

Case Studies:In the Process of Evaluation:: Dudly Street Neighborhood Initiative in Boston

: City of Neighborhoods Cooper Hewitt National Design Museum

: Fairfax Renaissance Development Cooperation

: Sweat Equity Enterprises

: Design Ignites Change

Communication Strategies

1: Team CommunicationsGoogle Portal

Communications

2: Project ArchiveGoogle Portal

Communications

3: JournalismBlog - Live 6.26

Communications

4: Project Record and Future PlanWeb - Live 6.30

Communications

5: Grass Roots

Communications:

Considering Communications for Stakeholders that don’t have internet acess.

Direct Mail FlyersPostersNewsletters

Team Discovery

Team Discovery:Group Activities that facilitate the ideation process: Identifying challenges and opportunities.

What are we learning about each other? What are we discovering about the Campus District?

Project Discussion:Daily questions identify problems & opportunities:

“Once you go north of Euclid, people look at you funny.”

“I don’t go to Orange (Street) because there is nothing there.”

Project Discussion:Overheard in the StudioContributed by

Lead Designer Mark Duluk

Brainstorming:

What is Design? Discussion Honing Presentation Skills Building Professional ResumesContributed by

Lead Designer Mark Duluk

District Discovery:

Students Tour North of Euclid Lead Consultants break down north of the Campus

District into 4 areas:

Group appointed Photographers digitally record obser-

vations. Stenographers maintain Asset and Liability

Checklist while absorbing their surrounding through

sketching.

Attributes Maps:Students created

maps outlining safe

and unsafe areas in

the CDI. Separate

colors block out

areas that the

students travel to

or from.

Design Opportunities

Design Opportunities:There is a lack of access to facilities that satisfy common daily needs:food,retail,fitness&safety.

Challenge

Design Opportunities:There is a lack of access to facilities that satisfy common daily needs:food,retail,fitness&safety.

We propose design solutions that address human needs including marketplace,recreation,fitness&public safety.

Challenge

Opportunity

Design Opportunities:There is little interaction between varying stakeholder groups: people and institutions.

Challenge

Design Opportunities:There is little interaction between varying stakeholder groups: people and institutions. We propose the creation of spaces, experiences, programs or products that promote deliberate, regular exchanges.

Challenge

Opportunity

Design Opportunities:There is a diverse range of skills and assets represented in the District, yet not utilized beyond the boundaries of segregated neighborhoods.

Challenge

Design Opportunities:There is a diverse range of skills and assets represented in the District, yet not utilized beyond the boundaries of segregated neighborhoods. We propose a workforce development program that empowers one stakeholder group to train another and employ one another’s services.

Challenge

Opportunity

Design Opportunities:Despite a strong academic presence in the Campus District, only a small percentage of the population have advanced degrees.

Challenge

Design Opportunities:Despite a strong academic presence in the Campus District, only a small percentage of the population have advanced degrees. We can design opportunities that utilize institutions as a clearinghouse for community engagement and employability.

Challenge

Opportunity

Design Opportunities:There are few permanent residents in the district.

Challenge

Design Opportunities:There are few permanent residents in the district.

We can design a strong district identity that promotes community pride and empowerment.

Challenge

Opportunity

Design Opportunities:There are dramatic socioeconomic divides within the community and different perceptions of safety.

Challenge

Design Opportunities:There are dramatic socioeconomic divides within the community and different perceptions of safety. We can design programs and structures that enable safe environments.

Challenge

Opportunity