CAN WE MAKE EVERYONE THINK LIKE A DESIGNER?

Kaba SuEC/Media Design lead

97%REACH

Top apps in each own category on platforms

iOS

Android

DesignTech

Business

When design start to have a seat…

Build

Evaluate

strategy

Inspiration

Ideation

Design

We form UCD process

We ask the team to think about values every time

We change the way we see, sit and eat

We go out and get inspired by real life

We prototype and experiment ideas to start the learning process.

We iterate ideas with the core team

We learn from users and create with users

We start to prove we can deliver great products

and be recognized by international design award

CAN WE MAKE EVERYONE THINK LIKE A DESIGNER?

NO!

DesignTech

Business

When design starts to have a seat…

Design

TechBusiness

everyone still has different priority and that’s the bloody truth

and everyone think they are the advocator for users

Design DesignTechBusiness

Don’t think you are here to lead

Design TechBusiness

you are actually here to push

TREAT EVERY STAKEHOLDER AS YOUR USERS

You have to design the change. Keep your empathy for users, stakeholders and bosses

image credit: children for health

When you start to think as part of them, you start to become a product designer

image credit: Mellisa Perri

ProductTech

Business

Every decision you make, you start to think about the balance of people’s priority

and the balance of scope, time and resource

Quality

Scope

ResourceTime

Learning by iterating

incremental development

DT points out the future

But there’s no shortcut

You still have to work backwards from the vision and pivot when you need to.

TREAT EVERY STAKEHOLDER AS YOUR USERS

and love them, love your product