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1Copyright © 2016, The Green Grid
Nordic Digital Business Summit 2016The Green Grid
Roel CasteleinEMEA Director Marketing, The Green Grid
2Copyright © 2016, The Green Grid
Data + Analytics
3Copyright © 2016, The Green Grid
AMSIX data traffic 2001
Jul ‘01In: 690 TB
Out: 687 TB
4Copyright © 2016, The Green Grid
AMSIX data traffic 2016
Aug ‘16In: 951,805 TB
Out: 953,805 TB
1,384x
5Copyright © 2016, The Green Grid
Growth internet connections
1996
-2006
: Com
puter
s
2006
-2011
: Mob
ile
2011
- 202
0: Int
ernet
of Th
ings
05
1015202530
Billion internet connections
Source: World Factbook www.cia.gov/library/publications/the-world-factbook
6Copyright © 2016, The Green Grid
Growth Cloud
2002 2011 20200%
10%
20%
30%
40%
50%
60%
70%
62% 61%53%
25% 22% 24%
13%17%
23%
Cloud components break downGrowth by component
End user DevicesNetworksData Centers
Source: World Factbook www.cia.gov/library/publications/the-world-factbook
7Copyright © 2016, The Green Grid
Electricity demand by country
UKFra
nceBraz
il
Canad
a
German
y
Cloud Com
puting
Russia Ind
iaJap
an USAChina
0500
10001500200025003000350040004500
318 420 457 519 522 684 729 774 939
3790 3862
Electricity in Billion KWh, 2011
Source: World Factbook www.cia.gov/library/publications/the-world-factbook
8Copyright © 2016, The Green Grid
Data = Energy
• ICT consumes 6-9% of utility power globally• Data Centres consume 1/3rd ICT power• Data Centres consume 2-3% of grid
capacity• Data is currently growing +/- 20%* CAGR• Sustainable?
(*) 70% CAGR in data growth will be offset by performance improvements:• Clock rate: 1 -> 5Ghz• PUE: 2.5 -> 1.3• Virtualization: 0% -> 40%• Utilization: 5% -> 40%
9Copyright © 2016, The Green Grid
In a nutshell
Transform your business, derive intelligence, but please handle your data sustainably!
New models As-a-Service
iPhoneKoneRRGEHonestJukelyTesla
Analytics
CD
Stream
IIoT
Resource efficient Data Center and ICT infrastructure
ClusteringClassifiers
AssociationsText Analytics
Time series analysis
10Copyright © 2016, The Green Grid
Call to action
Data growth
Energy cost
HighLow
High Patch up
existing technology
Rewrite OS, cold
storage, distributed compute,
etc.
Unlikely Business as usual
11Copyright © 2016, The Green Grid
The Green GridMission• Drive accountable, effective, resource-efficient, end-to-end ICT ecosystems
Membership• Non-profit, open industry consortium of end-users, policy-makers, technology
providers, facility architects, and utility companies
The key source for technical consideration on emerging resource efficiency trends• Establish metrics • Drive understanding of risk • Proactively engage governments to influence effective policy • Provide frameworks for organizations to realize operational efficiency and maturity
12Copyright © 2016, The Green Grid
Why participate in The Green Grid?• Learn what you need to run your business:
• Stay current• Stay relevant• Stay profitable
• Broader innovation • Achieve more through interaction with industry-leading peers• Influence industry by highlighting what’s important to you• Stay ahead of regulations that impact the operation of your business• Achieve levels of overall efficiency your business could not otherwise attain
13Copyright © 2016, The Green Grid
But what does it mean to you?It means...• Greater productivity per unit
of energy consumed• Reduced costs for facilities and IT budgets• Mitigated operational and corporate risks• Improved environmental sustainability• Enhanced corporate responsibility
And that’s what we’re helping companies like yours achieve
14Copyright © 2016, The Green Grid
Board Members
Contributor Members
15Copyright © 2016, The Green Grid
The Green Grid PUE metric • “Self-help” Data Center
energy efficiency measurement tool
• Measures relationship facility energy and IT equipment energy
• Reported 20% drop in PUE could mean energy savings of $1.4 – $2.5 million per year for a 5MW data center
16Copyright © 2016, The Green Grid
• Benchmark DC performance, determine maturity levels and identify steps and innovations needed to achieve greater energy efficiency and sustainability
• More than 130 DCMM assessments completed• With every DCMM assessment, the accuracy and
effectiveness of the tool becomes more precise, as the industry benchmark is aggregated with greater exactness
Data Center Maturity Model (DCMM)
Achievement
17Copyright © 2016, The Green Grid
Free Cooling MapsAchievement
18Copyright © 2016, The Green Grid
Global Harmonization Metrics for Data Center Energy Efficiency• Facilitated meetings among global leaders to agree on standard approaches and reporting
conventions for key energy efficiency metrics• Participants agreed that harmonizing global metrics for data center energy efficiency would
solve inconsistencies that previously undermined improvement measurement• Along with The Green Grid, global task force participants included:
Achievement
• U.S. Department of Energy’s Save Energy Now and Federal Energy Management programs
• U.S. Environmental Protection Agency’s ENERGY STAR Program
• European Commission Joint Research Centre
Data Code of Conduct• Japan’s Ministry of Economy, Trade, and Industry• Japan’s Green IT Promotion Council
19Copyright © 2016, The Green Grid
Thank youwww.thegreengrid.org