Food Talks CanadaFarm To Table Education

Hayley MicaOlivia Jay

Emma DingDominique Mutual

MRKT 4201 S10

Brand IdentifyName: Food Talks Canada

Theme: Farm To Table Education

Why: To create opportunities that spark conversation about farm to table education

Big Idea: To provide resources that create fun, inspiring food literacy themed activities for the classroom

Personality: Bright, healthy, creative, inspiring, fun!

Colour Selection:

● Pink - love & nurturing● Orange - social communication,

self-reliance, joy (combines the energy of red & happiness of yellow)

● Green - growth, fertility, education, & environment

Logo

NarrativeObjectives:

● Sparking conversation about farm to table education

● Provide resources that inspire & create fun opportunities for students to learn about food literacy through hands-on experiences

Examples of Resources:

● Lesson Plans

● Field Trips Locations

● Volunteer Chefs sessions

● Volunteer Gardeners sessions

Touch Points - TeachersAudience Touch Points

Teachers Website● Landing page● Teachers page● Resources Page

Newsletter - Resource Update email, Lesson Plans, Field trip ideas

Social media (Twitter, IG, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )

Email

Word of Mouth

Touch Points - School BoardAudience Touch Points

School Board Website● Landing Page● School board Page● Resources Page

Newsletter - Pro D Day opportunities, Workshops, Talks

Social media (Twitter, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )

Word of Mouth

Touch Points - Parents

Audience Touch Points

Parents Website● Landing page● Parents page● Resources page

Newsletter - At home activities, information inquiries

Social media (Twitter, IG FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )

Word of Mouth

Touch Points - Students/Advocates

Audience Touch Points

Students/Advocates

Website● Landing page● Advocates page

Word of Mouth

Social media (Twitter, IG, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )

Website | Landing Page

Website | About

Website | Food Facts

Website | Teachers

Website | Parents

Website | School Board

Website | Advocates

Social Media | Instagram

Social Media | Facebook

Social Media | Twitter

Email - Welcome/Sign-up

Email - Field Trip Invitation

Email - Parent Information Inquiry