1. Cruise 101 What it means for our region AQUILA ~ Canada New England Cruise Symposium

2. Cruise in Our Region Ships calling regularly since late 80s Less than 40,000 cruisers in 1996 to over 400,000 today One of top 12 regions for cruising worldwide Mass Market brings most cruises Small, luxury and expedition growing AQUILA ~ Canada New England Cruise Symposium

3. Shore Excursions: Important to the Cruise Lines One of the main revenue generators Important for guest satisfaction An extension of the onboard experience AQUILA ~ Canada New England Cruise Symposium

4. Shore Excursions: Important to the Destination Showcases the best of the Destination Contributes to the Destinations marketing efforts with the cruise lines Greatly affects the Guest experience in the Destination and Satisfaction Ratings Can impact future calls on the port AQUILA ~ Canada New England Cruise Symposium

5. How Shore Excursions Work Tour Operators work with Local Suppliers to package products into Shore Excursions Cruise Lines work with Tour Operators to build a Shore Excursion program in a destination Cruise Lines sell the Shore Excursions to their guests through their websites, reservation agents, and onboard the ship during the cruise. AQUILA ~ Canada New England Cruise Symposium

6. What Cruise Lines Look For from a Shore Excursion? Products packaged into excursions Competitive pricing and exclusivity Highlight the culture, history, heritage and key attractions AQUILA ~ Canada New England Cruise Symposium

7. How do you get your product to the Cruise Lines? Partner with other providers in your region to develop an experience Partner with local tour operators to package your product into an excursion Focus on marketing and building relationships AQUILA ~ Canada New England Cruise Symposium