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Canada Report 2013

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    APEDA’S REPORT ON PARTICIPATION IN THE CANADIAN FOOD AND

    BEVERAGES SHOW 2013 HELD AT DIRECT ENERGY CENTRE, EXHIBITIONPLACE, TORONTO, CANADA DURING 3RD TO 5TH MARCH, 2013

    1 The Event  : 2013 Canadian Food & Beverages Show

    2 Place and Venue  : Direct Energy Centre, Exhibition PlaceToronto, Canada 

    3 Date of the event  : 3rd to 5th March, 2013 

    4 General description about the event/trade fair:  The 2013Canadian Food & Beverages Show is organized by the Canadian Restaurant

    and Foodservice Association (CRFA). This is considered as Canada’s largestFoodservice and Hospitality Marketplace with over 12,000 industryprofessionals made up of restaurateurs, chefs, buyers and key decision makers.

    The exhibition encompasses product sectors such as confectionery, groceryproducts, meat and poultry, dairy, canned foods, fruits and vegetables, tea andcoffee, frozen and convenience foods, oils, fats & sauces, fish and seafood,drinks .

    The event spanned over 3 Halls – A, B and C but the main show place

    was located in Hall B. There were 705 exhibitors in all. The break up of productwise exhibitors of food products was as under :

    Product Exhibitors

    Product Exhibitors

    Product Exhibitors

    Baked Goods 61 Beef products 26 Non AlcBeverages

    50

    Alc. Beverages 15 Breads/rolls 22 Breakfast foods 50

    Broilers 3 Canned F&V,and Sea foods

    16 Cheese/Cheeseproducts

    16

    Chickenproducts

    30 ChocolatesDrinks

    22 Coffee 24

    Condiments 30 Confectionery 26 Dairy products 19

    Dairysubstitutes

    9 Eggs/Products 3 Desserts/Dessertitems

    52

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    Product Exhibitors

    Product Exhibitors

    Product Exhibitors

    Ethnic foods 51 Frozen foods 66 Frostings, fillingsetc

    12

    Fruits 17 Gourmet foods 42 Herbs, spices,seasonings

    19

    Ice creams/ 16 Ingredients 49 Meat Products 48

    Meatsubstitutes

    4 Olives 10 Onions 3

    Organic foods 18 Pasta/Noodles 19 Pizza/Pizzaproducts

    32

    Pork products 24 Potatoproducts

    9 Rice 8

    Salads/Dressin

    gs

    13 Sauces/Bases 39 Sea foods 16

    Snack foods 49 Soups 12 Sugars &sweeteners

    12

    Syrups &Flavours

    25 Tea 26 Tomato &products

    11

    Turkeyproducts

    13 Veal products 3 Vegetables 20

    Vegetarianproducts

    23 Yogurt 10

    The categorization of the Halls dedicated for the event was as follows :

    Hall A : comprising of meeting halls Security office and Show office

    Hall B : Main exhibition nerve centre

    Hall C : Another primarily meeting area

    5. APEDA stand details viz area, location etc: APEDA had taken astand space of 60 Sq Mtr at the event with bare space . The stand location wasBooth No 427 , Hall No B in Between US and Mexico Pavillia.

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    VIEWS OF THE APEDA STAND

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    VIEWS OF APEDA STAND

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    6. Design and construction:  APEDA got the stand designedprofessionally through the or ganizer’s official agency , Freeman DecoratingCompany, 61 Browns Line, Toronto, Ontario M8W 3S2 (Ms Sonia Moffatt AGMTel:00-1-416-252 3361 Cell: 00-1-416 989 9542 Email :

    [email protected]  Mr Gary Moore , 000-1-416-252 3361 : Cell: 00-1-416-9367093 email: [email protected] ). The stand was openfrom two sides. A store room was created to store samples, prepared biryaniprior to taste sampling, Refrigerator and other utilities for the purpose ofpromotion of products. On one side the two exporters –  M/s KRBL and M/sDipkiran Foods carried out wet sampling of Basmati biryani and other snackitems while APEDA and Nirvana Biosys were located on the other side of thebooth. M/s Nirvana Biosys also carried out wet sampling of wines.

    DESIGN OF APEDA STAND NO 427

    mailto:[email protected]:[email protected]:[email protected]

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    ANOTHER VIEW OF APEDA STAND DESIGN

    7. Pre-departure activities : Since there was interest by some wineexporters to display their products at the event, it was found out that forimport of wines into the Ontario state it is mandatory that clearance fromLiquor Control Board on Ontario (LCBO) M/s Nirvana Biosys sent their specialtywines (6 boxes) and had to comply with the LCBO requirements. Theyobtained the clearance from LCBO and therefore were able to display andcarry out taste sampling of wines through APEDA booth. LCBO has now alsopermitted sale of mango wine of Nirvana Biosys in Ontario region from June2013 onwards.

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    8. Details of participants: APEDA was represented at the exhibition byMr Vinod K Kaul, Deputy General Manger and Mr Ajit Kumar, Section Officer,Department of Commerce.

    MR AJIT KUMAR (LEFT ) AND MR VINOD K KAUL ( RIGHT)

    There were three exporters who participated with APEDA at the event.These were:

    Sn Name of the person Company Name Productsdisplayed alongwith quantity

    1. Mr Ali Mehdi Local Toronto

    representative of KRBLLimited ([email protected])

    Basmati Rice

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    2. Mr Jesal Patel (L) Chief Regional ManagerLocal Torontorepresentative of M/sDipkiran Foods Pvt Limitedunder the style of DeepCanada Inc6485 Airport Road,Mississauga, ON L4V 1E4TorontoTel: 001-905 694 9550Cell: 00-1-647-5199597([email protected])

    Processed foodslike ready-to-eatproducts andsnacks , Frozen ,Parathas,samosas etc.

    3. Dr JP Gupta (R ) Chairman & ManagingDirector

    Nirvana BiosysB-140, DDA Shed,OKHLA Phase 1New Delhi 110020

    Tel: 00-91-11-46573940Mobile 00-91-98-101-41635Email:[email protected]

    LUCA brandspecialty flavored

    wines like Litchiwine, mangowine herbalwine , SauvignonBlanc white wine,She Rose,Sparkling wineExotic etc.

    8.  Performance of vendor/organizer of the event: CRFA is theorganizing agency for the show. Looking back in retrospect we are of the viewthat they need to publicize this event better and also ensure that seriousbusiness interests visit the event.

    CRFA had Freeman as their agency for construction of the booths. Ourbooth was well made out as per design provided to them and the job wascompleted much ahead of the schedule. We were handed over the fullycompleted booth in the morning of 2nd  March, 2013. We had dispatched thesamples and publicity material to Toronto through M/s Bluebird Logistics Pvt

    Ltd New Delhi. Their Toronto counterpart

    M/s Meholinks were efficient in delivery of their services. The sampleswere delivered at the Booth in the forenoon of 2nd  and we were able tocomplete the decoration and sample display arrangements well in time. Mr AjitKumar and Mr Amit of Deep Foods Canada extended their wholehearted helpand support in this activity.

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    9.  Visitors details: There was a consistent flow of visitors to the APEDABooth and they showed keen interest in tasting the Basmati preparations asalso the other products being taste sampled. The specialty wines of M/s

    Nirvana Biosys drew special attention and visitors displayed keen interestespecially in herbal and mango wines. Visitors were astonished to know thatIndia produces such good wines and the general query was about theavailability of these wines in the local market for consumption. Since theLiquor Control Board of Ontario (LCBO) had earlier cleared these wines forsampling it paves the way for selling these wines in Toronto. But LCBO hasalready given clearance for sale of Mango wine from June onwards.Interested visitors were given this information. 

    SOME VIEWS OF VISITORS TO APEDA BOOTH

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    SOME MORE VIEWS OF VISITORS TO APEDA BOOTH 

    10. Details of samples and products displayed like name ofproducer/exporter, quantity/number of items etc: the samples ondisplay at the APEDA booth included the following range of products :

    10.1  Basmati Rice (KRB L, MR Overseas)10.2  Ready to eat products like Ajwain cookies, corn flakes, biscuits, roasted

    vermicelli, Instant mix sambhar, custard powder, instant mix plain dosa,instant mix Rice idli, instant mix dahi bhalla, instant mix Gulab Jamumand instant mix rawa idli (GD Foods MGF (I) Private Limited (TOPS) 

    10.3  Peanuts (GD Foods MGF (I) Private Limited (TOPS) 10.4  Jams (strawberry, pineapple, mixed fruit)  (GD Foods MGF (I) Private

    Limited (TOPS) 10.5  Pickles (red chilli, garlic, mixed, mango, ginger, sweet line and tangy

    lime) (GD Foods MGF (I) Private Limited (TOPS) 10.6  Orange marmalade (GD Foods MGF (I) Private Limited (TOPS) 10.7  Tomato ketchup (GD Foods MGF (I) Private Limited (TOPS) 

    10.8  LUCA brand specialty wines (Nirvana Biosys) 

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    PRODUCTS DISPLAYED AT APEDA BOOTH DURING THE EVENT

    10.  Performance of forwarding and clearing agency : The

    samples and publicity material were forwarded to destination through BlueBird Logistics Pvt Ltd, New Delhi . They did a good job in ensuring that thematerial compliant with the local requirement and documentation isdispatched so as to reach ahead of the commencement of the event.

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      The samples were duly and timely cleared by M/s Meholinks, Canada anddelivered at APEDA booth on 2nd March forenoon.

    11.  Special campaign undertaken during the exhibition : M/s

    KRBL carried out wet taste sampling of Basmati Biryani on all the three days ofthe event . On the other Hand, M/s Dipkiran Foods carried out wet sampling oftheir snack foods items.

    PREPARATIONS FOR BASMATI BIRYANI TASTE SAMPLING

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    WINE TASTING IN PROGRESS

    BASMATI BIRYANI IS NOW READY AND WAITING FOR TASTERS

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     AFTER SUMPTUOUS BIRYANI A SIP OF JUICE IS WELCOME

    A LITTLE BIT OF INDIAN SAMOSA IS WELCOME TOO

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    12. Involvement / support of Embassy : APEDA had remained inconstant touch with the Consulate General of India in Toronto and Ottawaregarding this exhibition. There was a big delegation led by Secretary, Ministryof Mines, during the same period (3-6th March, 2013) and the CGI office, with

    this and other commitments, were very helpful to APEDA . Mr Pradip Kumar,Consul (com) , Consulate General of India, 365, Bloor Street East No 700,Toronto (Tel: 00-1-416-960-3855 ; Fax: 00-1-416-960-9812 Email:[email protected])  visited the APEDA booth and saw all thearrangements . Mr Abhishek , Marketing Officer , CGI, Toronto also visited theAPEDA booth. 

    CGI invited Mr Vinod K Kaul and Mr Ajit Kumar for meeting-cum-dinnerhosted in honour of the visiting Ministry of Mining Delegation where we metMrs Preeti Saran, the Consul General. We mentioned to her the details of our

    participation. She mentioned that the CGI’s efforts on the wine entry issuewas taken up with LCBO but LCBO necessarily goes by their set norms andprocedures . We mentioned that the matter was resolved as the local agent ofNirvana Biosys had liaised with the LCBO and clearances were obtained in timejust ahead of the commencement of the event. The CGI also invited us for ahigh tea at the India Day celebrations on 4th .

    DISCUSSIONS WITH MRS PREETI SARAN, H.E C.G. AT THE INDIA DAY FUNCTION (MRPRADEEP KUMAR, CONSUL (COM) AND MR AJIT KUAMR ARE ALSO SEEN)

    mailto:[email protected]:[email protected]:[email protected]

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     MR ABHISHEK, MARKETING OFFICER, CONSULATE GENERAL OF INDIA ATAPEDA STAND (ON EXTREME LEFT IS MR ROBBIE GIRDHAR)

    12.  Important visitors/dignitaries visited (their comments , if any): 

    Mr Pradeep Kumar, Consul ( Commercial ) , Consulate General of Indiavisited the APEDA booth and had discussions about the participation .

    Mr Abhishek, Marketing Officer, Consulate General of India visited theAPEDA booth . 

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    13.  Import export details of targeted country and marketanalysis: 

    Exports from India to Canada of APEDA related products : The details ofAPEDA related products’ exports to Canada since 2009-10 up to the periodApril-December of FY 2012-13 , as per DGCIS information has been a sunder

    Qty: MTs Val: $ million

    2009-10 2010-11 2011-12 2012-13*

    Product Qty Value Qty Value Qty Value Qty Value

    Guar gum 1209 2 4628 8 8088 48 5639 80

    Basmati Rice 9245 13 16531 22 28458 36 22227 24

    Other ProcessedFruits & Veg 25275 16 17531 12 17616 14 11191 10

    Cereal Preparations 5358 7 6448 9 8214 12 6185 10

    MiscellaneousPreparations 6320 8 5363 7 7923 11 6291 10

    Buffalo Meat 280 0 0 0 2427 6 708 2

    Other FreshVegetables 3190 3 3171 3 4002 4 3389 3

    Mango Pulp 2079 2 2885 3 2945 3 2132 2

    Alc & Non-Alcoholic

    Beverages 56 0 105 0 2025 3 2443 2Groundnuts 547 1 23 0 1772 3 378 0.5

    Non Basmati Rice 1560 1 111 0 3655 3 1611 1

    Floriculture 534 2 524 2 868 3 722 2

    Dried andPreserved Veg 3490 4 1748 2 1800 2 1224 2

    Jaggery andConfectionery 1453 1 1384 1 2633 2 1600 2

    Milled Products 1890 1 2232 1 2564 1 2655 1

    Other Fresh Fruits 1255 1 1213 1 1356 1 760 0.3

    Pulses 165 0 107 0 283 0 759 1Natural Honey 56 0 187 1 94 0 107 0.4

    Fresh Mangoes 255 0 427 0 406 0 430 0.4

    Other Cereals 404 0 743 0 874 0 1314 1

    Walnuts 0 0 0 0 24 0 0 0

    Poultry Products 0 0 1791 0 1069 0 0 0

    Fruits & VegetablesSeeds 5 0 7 0 7 0 0.9 0.02

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    Dairy Products 7 0 63 0 18 0 27 0.1

    Fresh Onions 283 0 227 0 226 0 243 0.1

    Sheep / Goat Meat 44 0 0 0 28 0 0 0

    Processed Meat 1 0 9 0 7 0 0 0

    Cocoa Products 10 0 5 0 4 0 60 0.2

    Fresh Grapes 9 0 24 0 3 0 79 0.12Wheat 0 0 3 0 0 0 0 0

    Swine Meat 0 0 0 0 0 0 0 0

    Animal Casings 0 0 0 0 0 0 0 0

    Total 64980 62 67487 72 99389 153 72175 155.14

    *April-December, 2012-13 Source: DGCIS

    From the above table it emerges that the major products currentlybeing exported are Cereals and cereal preparations, processed food items ,milled products, Guar Gum, Jaggery & Confectionery.

    During our interaction with limited interaction with the trade interests,it emerges that there is good potential for enhancing the export of theprocessed food products but at competitive prices. But it was noticed thatpeople in Canada would like to taste the products before deciding on theiracceptance of products . Hence, it is essential that apart from routineparticipation in Trade Fairs , APEDA may conduct specific promotion programsfor products like Mangoes, Grapes and any other products that would bedecided in consultation with the Indian Mission in near future.

    Imports from Canada : As per DoC website, quoting DGCISinformation, the import of APEDA related products for the period 2009-10 upto the period April-December, 2012-13 was as under : 

    Figures in $ millionS.No. HSCod

    eCommodity 2009-

    102010-11 2011-

    20122012-

    2013(Apr-Dec)

    1 1 LIVE ANIMALS. 0.03 0 0 0

    2 2 MEAT AND EDIBLE MEAT OFFAL. 0 0 0 04 4 DAIRY PRODUCE; BIRDS' EGGS; NATURAL

    HONEY; EDIBLE PROD. OF ANIMAL ORIGIN,NOT ELSEWHERE SPEC. OR INCLUDED.

    0.12 0.57 1.57 0.32

    5 5 PRODUCTS OF ANIMAL ORIGIN, NOTELSEWHERE SPECIFIED OR INCLUDED.

    0.28 0.48 0.82 0.32

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    6 6 LIVE TREES AND OTHER PLANTS; BULBS;ROOTS AND THE LIKE; CUT FLOWERS ANDORNAMENTAL FOLIAGE.

    0 0 0 0.01

    7 7 EDIBLE VEGETABLES AND CERTAIN ROOTS

    AND TUBERS.

    587.48 480.35 629.55 424.85

    8 8 EDIBLE FRUIT AND NUTS; PEEL OR CITRUSFRUIT OR MELONS.

    0.02 0.42 1.34 1.01

    10 10 CEREALS. 0 0 0.04 0

    11 11 PRODUCTS OF THE MILLING INDUSTRY;MALT; STARCHES; INULIN; WHEAT GLUTEN.

    0.06 0.02 0.12 0.16

    13 13 LAC; GUMS, RESINS AND OTHER VEGETABLESAPS AND EXTRACTS.

    0.04 0.05 0.03 0.06

    15 16 PREPARATIONS OF MEAT, OF FISH OR OFCRUSTACEANS, MOLLUSCS OR OTHERAQUATIC INVERTEBRATES

    0.06 0.05 0.01 0

    16 17 SUGARS AND SUGAR CONFECTIONERY. 0.84 2.73 2.28 2.2617 18 COCOA AND COCOA PREPARATIONS. 0.02 0.72 0.48 0.01

    18 19 PREPARATIONS OF CEREALS, FLOUR,STARCH OR MILK; PASTRYCOOKSPRODUCTS.

    0.02 0.06 0.03 0.05

    19 20 PREPARATIONS OF VEGETABLES, FRUIT,NUTS OR OTHER PARTS OF PLANTS.

    0.1 0.03 0.01 0.01

    20 21 MISCELLANEOUS EDIBLE PREPARATIONS. 1.01 1.21 1.24 0.96

    21 22 BEVERAGES, SPIRITS AND VINEGAR. 0.09 0.75 0.92 0.29

    Total 590.17 487.44 638.44 430.31

    Source: DGCIS 2012-13 figures for the period April-December, 2012

    It is noticed that imports from Canada over score exports from India.This leaves a lot of scope for aggressive marketing of APEDA related productsin Canada through concerted promotional activities.

    14.  Publicity and advertisement: As far as APEDA is concerned,sufficient publicity was done amongst exporter through sending them noticeof participation. As for the organizers, it appears that this aspect of properpublicity has left something more to be desired. There was no informationabout the inauguration of the event. 

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    15.  Feedback of the participants: At the end of the exhibition,participating exporters were requested to provide their frank feedback. Theirwritten feedback is reproduced as follows : 

    16.1 Mr Ali Mehdi: Commendable effort and hard work by APEDA. Overallstall location and presentation have been very impressive. CRFA, however,needs to do its part by drawing in more serious buyers/visitors to walk theshow. Number of crowd/attendees was very poor.

    16.2 Mr Jesal Patel : APEDA presence very good and impressive. They shouldparticipate more often to value our Indian food presence felt. My suggestionwould be to participate in Grocery and Food Shows more rather than Showslike CRFA where more emphasis is for restaurants. Looking forward to working

    with APEDA in future exhibitions. All the best APEDA.

    16.3 Dr JP Gupta : On behalf of our company, I would like to express mysincere thanks and gratitude for your support during CRFA show. It isworthwhile to mention that the Stall was well prepared meeting Internationalstandards. It would not have been possible for us to participate in this fairwithout extending an APEDA support. We achieved the followings:-

    - Our wines have been tested by LCBO and found to be fit for human

    consumption.- Wines supplied to LCBO were Sauvignon Blanc, Lychee, Mango andHerbal red and white and SHE.- Most of the visitors appreciated our wines due to their uniqueness instyle, structure and delicacy. Appreciation on our Herbal red and white wineswere beyond our expectations.- Two distributors one from Florida and one from Calgary (Canada) visitedour stand. They have also appreciated our wines due to uniqueness and thepositive response, which they received from almost all visitors. The agreed tointroduce our wines in US and Canada.

    - Mr. Miguel Chiaperro, our distributor also spent more than one and halfday at our stall providing assistance to us in wine tasting. He was surprisedwith the positive response of LUCA wines form visitors.

    We are extremely satisfied with the response received on LUCA wines as wellas the support provided by us by APEDA.

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    About Business Generation  : We are going to receive orders for 4containers load (40’) amounting to Rs.5.0 Cr from Mr. Raman Khatra, Calgary.This order is for our lychee, mango & herbal wine.

    1.  If the response of the 4 containers in British Columbia, Calgary, Albertais positive, we could expect further orders of two containers load (40’). 2.  Conducting major wine fairs in various province in Canada could provide

    the best options to offer wines for tasting at one place. It is always quitedifficult to send samples of wine to each individuals parties.

    Last but not the least LUCA wine has participated in various fairs throughAPEDA. All our exports orders taking place through our participation in APEDAfairs.

    16. 

    Enquiries generated : It was our general feeling that during thethree-day exhibition not many serious business/trade interests were available.However the following showed interest in Indian food products.

    SN Contact Details Products/area of interest

    1. Mr. Bakshi PuriRaj Grocers Inc114 Norfinch Drive, Unit # 4Toronto, Ontario M3N 1x1

    Tel : 001-416-745-0776Fax : 001-416-745-0300E.mail : [email protected] 

    Showed interest in importingany consumer pack goods forretail.

    2. Mr. Robbie GirdharTel : 001-416-400 6053 (Cell)Tel : 001-9057958052E.mail : Robbie.girdhar@gmail 

    Showed very keen interest insourcing frozen foods in privatelabel, gherkins, olives and therange of processed food itemsof tops brand.

    3. Mr. Ambrose MontaguTel : 001-416-5981007

    E.mail : [email protected] 

    Showed keen interest inimporting Luca wines

    4. Montago Fine Foods LtdTel : 001-416-807-2253

    He showed keen interest inLychee wine of Nirvana Biosys

    5. Lt Col (Retd) Paul AnejaPresidentLe Gold

    He showed keen interest in longterm and large consignmentsourcing of LUCA brand wines .

    mailto:[email protected]:[email protected]:Robbie.girdhar@gmailmailto:Robbie.girdhar@gmailmailto:Robbie.girdhar@gmailmailto:[email protected]:[email protected]:[email protected]:[email protected]:Robbie.girdhar@gmailmailto:[email protected]

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    International Spirits Marketing Inc71 Kingspoint Circle Stoney ChowkOntario L8E 6E6Cell: 00-1-727-269 2229Office: 00-1-905-643 9122Email: [email protected] 

    He had intensive discussionswith Dr JP Gupta and thefeedback is that good businessis likely to be generated.

    6. Mr. Peter BlakemanCo-ordinator/Chef ProfessorSchool of Culinary and Wine studiesFood and Wine Sciences DivisionNiagara College Canada135 Taylor RoadNiagara-on-the-Lake, ontario LOS1JO

    Tel : 001-905 641-2252 extn 4630Fax : 001-905-988-4309E.mail :[email protected]

    He wanted to know aboutspices grinding machines.

    7. Ms. Nancy HewittFood Service Market SpecialistOntario Greenhouse VegetableGrowers32 Seneca RoadLeamington, Ontario N8H 5H7

    TEL ; 001-289-337-5440 (Office)FAX : 001-519-326-7842Cell : 905-466-5628E.mail :[email protected] 

    She showed interest in sourcingIndian fresh horticultureproduce.

    The other visitors who visited APEDA booth and had some interactionare :

    SN Contact Details Products/area of interest

    1. Mr Gregor PhibbsSalesBlue RoverTel: 00-1-855-682-2874Cell: 00-1-905-745-5437

    He mentioned that he can helpclient in guidance ein localregulations of the Governmentof Canada

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

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    2. Mr Adrian FenechSales ExecutiveCANAAN Transport Group IncSuite 910-185, The West MallToronto ON M9C 5L5

    Tel: 00-1-416.621.6800Fax: 00-1-416.621.6801Cell: 00-1-647-657.1570Email:[email protected]

    Can help in local transportlogistics

    3. Mr KV (Kam) RatheeSpecial Advisor – India

    Blake, Cassels & Graydon LLPBarristers & SolicitorsPatent & Trade Mark Agents199 Bay StreetSuite 4000, Commerce Court StreetToronto ON M5L 1A9Canada

    Tel: 00-1416.863.2400Dir: 00-1-416.863.3157

    Direct Cell: 00-1-416.898.1599Fax: 00-1-416.863.2653Email: [email protected]

    Can extend assistance in anyblegal issues

    4. Mr Carol ZweepManagerPackaging & Food LabellingServicesGFTCGuelph Food Technology Centre

    88, McGilvray StreetGuelph, ONN1G 2W1 CanadaTel: 00-=1-519.821.1246 X 5019Cell: 00-1-519.362.8564Email: [email protected] Fax: 00-1-519.836.1281

    Keenly discussed how APEDA asan organization functions.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]

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    5. Mr Suman SandillyaExecutive Chef, CenterplateDirect Energy Centre, 100 Princess;Blvd, Toronto , ON M6K 3C3CanadaTel: 001-416.263.3527Fqax: 00.1.416.263.4157Cell: 00-1-416.508.2441Email:[email protected]

    He is the Executive Chef at theDirect Energy Centre

    Took keen interest in APEDAstall especially wines andBiryani. Appreciated bothproducts being sampled

    17.  Recommendations: It is essential that in consultation with theIndian Mission and importers, APEDA needs to conduct regular and focused

    promotional campaigns for products for which after promotion sales can beavailable.

    It also emerged during our interactions that the best mode of operation inCanada is through local distributor network.

    18.  Photographs of the event: Annexed within the report atappropriate places. 

    (Ajit Kumar) (Vinod K Kaul)Section Officer Deputy General Manger

    Department of Commerce APEDA

    PLACE: NEW DELHI

    DATE: 30TH

     MARCH, 2013


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