Canada’s TV viewing through COVID-19Year-over-Year Trending

Broadcast April 2019 vs. April 2020

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Ind.2+ C2-11 T12-17 A18-24 A25-54 A50-64

Total Canada Average Weekly Hours Per Capita

April 2019 April 2020

+ 14%

Source: Numeris PPM, Total Canada Mo-Su, Average Weekly Hours Per Capita, Confirmed Data

+ 7%

+ 6%

Canadians are watching 7% more tv than this time last year

+ 8% - 8%

+ 1%

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A25-54Confirmed Data

April 2019 April 2020

+ 1 % + 15%

+ 10%- 10%

- 7%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

greatest audience growth in daytime and evening

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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3500

All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A25-54(excluding specialty sports)

Confirmed Data

April 2019 April 2020

+ 12%+ 24%

+ 21%+ 3%

+ 1%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports

growth across all dayparts when sports networks excluded

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Canadian Conventional TV AMA (000) A25-54Confirmed Data

April 2019 April 2020

+ 3%+ 13%

+ 25% - 11%

+ 22%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

Canadian conventional tv up significantly in eveningand late night

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A25-54Confirmed Data

April 2019 April 2020

- 3% + 14%

- 6%

- 16%

- 17%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

daytime growth for Canadian specialty tv

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

substantial growth for Canadian specialty tv whensports excluded

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All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A25-54(excluding specialty sports)

Confirmed Data

April 2019 April 2020

+ 17% + 31%

+ 17%

+ 14%

- 6%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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Canadian Conventional National News AMA (000) A25-54 Confirmed Data

April 2019 April 2020

Source: Numeris PPM, Total Canada, Confirmed, A25-54

impressive growth in Canadian conventional national news

+ 54%

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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180

All Day

Canadian Specialty TV News AMA (000) A25-54Confirmed Data

April 2019 April 2020

+ 201%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

massive growth for Canadian specialty tv news

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A18-34Confirmed Data

April 2019 April 2020

- 2% + 9%

+ 12%- 9%

- 19%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

growth for adults 18-34 in evening and daytime

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A18-34(excluding specialty sports)

Confirmed Data

April 2019 April 2020

+ 8% + 17%

+ 24%+ 5%

- 12%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports

audience growth increases when sports networks excluded

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Canadian Conventional TV AMA (000) A18-34Confirmed Data

April 2019 April 2020

+ 4%+ 20%

+ 24%- 12%

+ 10%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

Canadian conventional tv up 4% for adults 18-34, greatest growth in evening and daytime

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A18-34Confirmed Data

April 2019 April 2020

- 9% + 4%

- 1%

- 16%

- 30%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

growth in daytime for adults 18-34 in Canadian specialty TV

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

audience growth significant for Canadian specialty tv when sports networks excluded

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All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A18-34(excluding specialty sports)

Confirmed Data

April 2019 April 2020

+ 8% + 16%

+ 23%

+ 13%

- 21%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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Canadian Conventional National News AMA (000) A18-34 Confirmed Data

April 2019 April 2020

Source: Numeris PPM, Total Canada, Confirmed, A18-34

Canadian conventional national news up 63% for adults 18-34

+ 63%

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

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All Day

Canadian Specialty TV News AMA (000) A18-34Confirmed Data

April 2019 April 2020

+ 173%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

Canadian specialty news up 173% for adults 18-34

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

Top 20 English Network Programs APRIL 2020 A25-54

Program NetworkGrey's Anatomy CTV

Survivor Global9-1-1 Global

The Rookie CTVStation 19 CTV

Young Sheldon CTVNew Amsterdam Global

Schitt's Creek CBCFBI Global

NCIS GlobalModern Family Global

Chicago Fire CITYMagnum P.I. CTV

S.W.A.T. Global Law & Order: SVU CTV

MacGyver GlobalBull Global

Hawaii Five-0 GlobalWill & Grace Global

NCIS: Los Angeles Global

audiences for this year’s April Top 10 and Top 20 first run episodes increased by 10% and 9%respectively over last year (adults 25-54)

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Top 10 Top 20

Canadian English Networks A25-54Top Rated Program AMA (000)

April 2019 April 2020

Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2020 v April 2019, Original Episodes only

+ 9%

+ 10%

April’s top shows performed better than they did last year

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

Top 20 English Network Programs APRIL 2020 A18-34

Program NetworkGrey's Anatomy CTV

Survivor Global 9-1-1 Global

The Rookie CTVStation 19 CTV

New Amsterdam Global Law & Order: SVU CTV

Schitt's Creek CBCNCIS Global

Modern Family Global Chicago Fire CITY Magnum P.I. CTV

S.W.A.T. Global Young Sheldon CTV

MacGyner Global Bull Global

Hawaii Five-0 Global Will & Grace Global Chicago PD CITYBlue Bloods CTV

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Top 10 Top 20

Canadian English Networks A18-34Top Rated Program AMA (000)

April 2019 April 2020

+ 9%+ 8%

Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2020 v April 2019, Original Episodes only*April 2019: April 1 – 28; April 2020:: March 30 – April 26

April’s top shows performed better than they did last yearaudiences for this year’s April Top 10 and Top 20 first run episodes increased by 9% and 8%respectively over last year (adults 18-34)

Top 20 French Network Programs APRIL 2020 A25-54

Program NetworkDistrict 31 SRC

Lâcher prise SRC Infoman SRC

Le Tricheur TVALes Chefs SRC

La Vraie Nature TVAL'amour est dans le pré V

Refuge Animal TVADans l'oeil du dragon SRC

La Facture SRCLa Recrue TVAL'Épicerie SRC

Ca Finit Bien La Semaine TVACine-Extra TVA CineMax TVA

Chicago Fire: Caserne 51 TVADu Talent a Revendre TVALes enfants de la télé SRCCombien vaut cette

maison? TVA

Bonsoir bonsoir SRC

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Top 10 Top 20

Canadian French Networks A25-54Top Rated Program AMA (000)

April 2019 April 2020

+ 8%

Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2019 v April 2020, Original Episodes only

+ 9%

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

April’s top French network shows performed better than they did last yearaudiences for this year’s April Top 10 and Top 20 first run episodes of French network shows increased by 8%and 9% respectively over last year (adults 25-54)

Top 20 French Network Programs APRIL 2020 A18-34

Program NetworkDistrict 31 SRC

Lâcher prise SRCInfoman SRC

VLOG TVA Le Tricheur TVALes Chefs SRC

La Vraie Nature TVAL'amour est dans le pré V

Refuge Animal TVADans l'oeil du dragon SRC

La Facture SRCLa Recrue TVAL'Épicerie SRC

Ca Finit Bien La Semaine TVA

Cine-Extra TVACineMax TVA

Chicago Fire: Caserne 51 TVA

Du Talent A Revendre TVADécouverte TVA

Du Talent A Revendre TVA

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Top 10 Top 20

Canadian French Networks A18-34Top Rated Program AMA (000)

April 2019 April 2020

+ 16%

+ 12%

Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2020 v April 2019, Original Episodes only*April 2019: April 1 – 28; April 2020:: March 30 – April 26

April’s top French network shows performed better than they did last yearaudiences for this year’s April Top 10 and Top 20 first run episodes of French network shows increased by 12% and 16% respectively over last year (adults 18-34)

Live86%

Playback14%

April 2019

Live86%

Playback14%

April 2020

Total TV A25-54

Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2019 v April 2020

the vast majority of tv viewing continues to be live, even without sporting events

*April 2019: April 1 – 28; April 2020:: March 30 – April 26

Live86%

Playback14%

April 2019

Live88%

Playback12%

April 2020

Total TV A18-34

Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2019 v April 2020*April 2019: April 1 – 28; April 2020:: March 30 – April 26

the vast majority of tv viewing continues to be live, even without sporting events

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