Canadian Diamonds Final Project MAIN

Canadian Diamonds

Canadian Diamonds Market Entry Analysis in Belgium

Submitted by T. Samuel Karun Kumar, Efemuai Ochuko Anthony & Grace Ojo

Global business Environment Submitted to Prof. Albert Knab

2012Fanshawe college

Canadian Diamonds Market Entry Analysis in Belgium 2012

Table of Contents

EXECUTIVE SUMMARY.................................................................................................................................2

Introduction.................................................................................................................................................3

PEST ANALYSIS OF BELGIUM.......................................................................................................................4

SWOT Analysis of Canadian Diamonds........................................................................................................5

Goals of this Business plan..........................................................................................................................6

Strategic relevance and functional goals.....................................................................................................8

Distribution and marketing......................................................................................................................8

The Functional goals of the Sales department:........................................................................................9

The Functional goals of the human resources department:....................................................................10

The functional goals of the Logistics department..................................................................................10

The functional goals of the finance department....................................................................................11

Market Entry Strategy...............................................................................................................................12

Marketing..................................................................................................................................................13

Financials:.................................................................................................................................................15

Legal and regulatory..................................................................................................................................17

Logistics and operations............................................................................................................................18

References:................................................................................................................................................19

Appendix:..................................................................................................................................................22

Page | 1


EXECUTIVE SUMMARY

This work is aimed at exporting Canadian diamonds to Belgium. The diamond is mined by

Diavik diamond in Canada and will be exported through our Belgium partners Ajediam Ltd.

Ajediam Ltd is a privately owned diamond company headquartered in Antwerp, Belgium. With

more than 25 years’ experience and more than 10 distribution and sales channels, the company is

a major player in the global diamond market and has been identified as a good partner in order to

achieve our monthly sales target of 100 carats and annual sales of 1200 carats of diamond to

Belgium. This sales target will be propelled by an initial investment capital of $10 million to

enable us meet our strategic goals and objectives with products values ranging from .25 carats to

3 carats of diamond.

Belgium (Antwerp) accounts for more than 60% of the world’s diamond. It has 80% shares in

world rough diamond supply and 50% share of world polished diamonds. It is a market with

global business presence with over 1500 diamond companies and 4 specialized diamond banks

and Antwerp is the most respected city in the diamond trade. Canadian diamonds are known for

their high quality and they are certified by the Kimberley process which gives it a competitive

and qualitative edge in the global market.

Page | 2


IntroductionThis business plan involves the sale and distribution of Canadian diamonds manufactured by

Diavik diamond to Belgium. Diavik diamond mine is the second diamond mine in Canada. Their

vision is to be one of Canada’s premier diamond producers. This company is based in Canada

and is looking to increase its market share by expanding its operations to Belgium.

The target market is Belgium with the major distributors of diamond in mind. Belgium is the

third largest importer of worked diamonds, with a total of over 6 billion dollars which accounts

for 12 percent of the total world worked diamond imports

The nature of this business would be to export Canadian diamonds to Belgium with Diavik

Diamonds having the sole proprietorship rights and also represent the company in Belgium. Our

strategy will be to partner with the major Diamond distributors and big jewelry stores in

Belgium.

Our approach is not just to focus on a short term desire to sell but to focus on a more expansive

time scale that will deliver our products to our customers.

Canadian diamond is a fast growing Canadian company. The first diamond was discovered in

the Northwest Territories in 1991. Canada’s diamond exports accounted for 95% of Canadian

diamond export trade in the year 2oo21 and 68% of total Canadian diamond trade. Diamonds are

profitable internationally however; Canadian diamonds have proven to be very desirable. The

nature of the business will be to export Canadian diamonds to Belgium, we plan on going into a

partnership with major distributors of diamonds in Belgium and some other big jewelry store.

Canada is third largest diamond supplier in the world and it produces 15% of the world’s

diamonds from last twenty years. In the diamond industry Canada has a leadership rule by

following Kimberley process along with other diamond producing countries. Canadian diamonds

ensures the production of diamonds with total obedience to environmental and ethical principles

and good labor practices.

1 Bruna Santarossa, “ Diamonds: Adding Lustre to the Canadian Economy” (Statistics Canada)

Page | 3


PEST ANALYSIS OF BELGIUM

POLITICAL

Stable Government and an active member of European Union (E.U)

Belgium operates a federal parliamentary Democracy

Legislations support an open market

Tax exemption laws for foreign investors

Legal protection on Intellectual property rights

ECONOMIC

Low Inflation rate of less than 3%

Belgium has a population of 10 million people and over 50% labour force.

Ranked high in diamond market with over 27,000 people employed

Belgium has a strong and developed banking system

3rd largest importer of diamond in the world

It is the headquarters of E.U Institutions

SOCIAL

A multi-cultural society with Flemish, French and German as the major languages

Increased spending power of its population

High regards for diamonds and pearls as a sign of social status

Christianity is the major religion

TECHNOLOGICAL

Highly developed telecommunication network

Over 80% or 8 million of the population have ready access to phone and internet

Belgium has 43 airports and good transport system

High on research and development in diamond market

Page | 4


SWOT Analysis of Canadian DiamondsStrengths:

There will be high reputation for Research and development.

Canadian diamonds have more online growth.

It is a unique product.

There will be strong brand equity.

Canadian diamonds is a geographically diversified.

Quality of the product is very good.

Canadian diamond are environmental active and aware.

Opportunities:

Innovation of unique products.

There is an increase in internet oriented consumers.

Canadian diamonds have fragmented competition in European market.

There is a huge services and product expansion.

Demand for Canadian diamond market increasing in industry.

Canadian diamonds have a demand for functional and stylish products.

Online market

Leverage of assets

Weakness:

Canadian diamonds have a low market share.

Growth management is not good.

They have only limited experience in some diamond markets.

Core competencies diverting attention of Canadian diamonds

Internal controlling on some financial reporting.

Different rates of loan outstanding

Page | 5


Threats:

Threat from external changes like politics, government and taxes etc.

Fluctuations of the exchange rate

Introduction of the new product by competitors

Poor performance of retailers result in risk for Canadian diamonds

There will be threat from economic slowdown

Maturing products, categories or services

Substitution of new products

Goals of this Business plan

1) At the end of the first year we are looking at having a sales of $30million worth of

Canadian diamonds

Objectives:

Achieving this goal of first year sales will require an annual supply of 12000 carat of

diamond

The .25 carat and 1 carat will be the major focus of the sales as these are viewed as the

preferred diamonds with larger market

This will be broken down into 200 carat every 2 months for the first year.

The sale of the colorless diamond will generate 40 % of the projected funds, while the

fancy blue diamond, a much more premium brand will generate the other 60% within the

first year.

2) By the end of the first year we are looking to achieve a minimum of $6million

Page | 6


Objectives:

Much of the Belgium operations in this phase will be conducted by our partners who

already have the distribution machinery in place.

This will require minimal supervision from us thereby reducing our operational or

overhead cost.

This goal can be actualized through cost reduction and leveraging on the expertize of

Ajediam Ltd, our Belgium partners.

3) At the end of the second year in business we will be focusing on increasing our net profit

by 25% of $30million (the initial investment)

Objectives:

The target sales for the second year will be increased to 1500 carat of diamond

annually.

With a steady growth in market sales our presence in Belgium will be increased and

we intend to promote customer loyalty programs to reward existing customers and

also get new distribution chains.

We also plan to introduce the .50 carat Fancy blue diamond into our product portfolio

for this market. This will help generate a new sales channel.

4) In the next five years we are looking at setting up a good business environment and

having a regular supply of the finest diamonds in Belgium through a highly organized

chain of offices in all the major diamond centers.

Objective:

By establishing 1 office in Antwerp, it will ensure that we have enough workforce

and market presence to sustain the projected growth rate.

Increased participation in diamond fares and being actively involved in the trading

centers in Antwerp will ensure that together with our partners we can actualize this

goal.

Page | 7


We also aim to increase our numbers of partners and distributors to achieve the goal

of being one of the biggest distributors in Belgium and globally.

Strategic relevance and functional goals

Distribution and marketing

To actualize our goals and objectives our marketing and distribution plan will be directed at a

cost effective and result oriented partnership arrangements.

Given the nature of the diamond market as a highly controlled market segment, we have decided

to enter the Belgium market through a partnership/distribution pact with an established diamond

dealer with local presence and global knowledge.

Ajediam Ltd is our partner of choice with more than 25 years of market experience in the

diamond trade. It is headquartered at the world diamond Centre in Antwerp Belgium. The

company is committed to processing high quality rough diamonds to fabulous jewelry, while

ensuring that all industry standards are maintained with the customer satisfaction of paramount

interest to Ajediam Ltd. Having a good distribution network, good logistics and a firm and

increasing customer base, Ajediam is a firm with local presence and a recognized player in the

global diamond market. This expertise will be leveraged upon in terms of transportation and

security of the rough diamonds from Canada to Belgium, as they already have an existing

transport and logistics partner for the transportation of its rough and polished diamonds globally

(from us and end user alike) while also possessing a good array of potential distributors to

increase the chains in the near future.

The Functional goals of the Sales department:

Page | 8


This functional goals can help Canadian Diamond company to implement all the effective

strategies which would improves the sale revenue. The main goal of the sale department is to

determine all the possible business achievement of milestones and send notifications to other

functional department to work accordingly with them. The goal of the Canadian diamond sales

is $30 million in the one year by the end of 2013. Sales department main objective is to generate

the sale revenue at the point of regular intervals of the business. Firstly, Canadian Diamonds sale

department will focus on short term sales target in Belgium. Secondly, sale department work

hard to achieve the short term sales to long term sales to actual position in the Belgium Diamond

market. Some of the key important goals of the sales department are follows:

Sales department will be checking all sales revenue at the regular business intervals and

informing about present situation about Diamond market to other functional departments

in each and every month.

Motivating and educating sales staff about diamonds qualities and characteristics.

Selecting a high level sales team in a particular period, to improve sale revenue.

Analyzing the competitors sales data at the present position in the market, and implement

their strategies in our business to improve sales.

Setting up original sales targets and working hard to achieve those sales targets.

Training the sales staff on key sales techniques, skills and attitudes in three weeks of

time.

The Functional goals of the human resources department:

This functional department goal is to be recruiting the best skilled employees to perform the

business activities in all the functional departments of the organization. The human resource

department will always train and motivate employees in Canadian Diamond Company, it will

help to achieve desired sales target in Belgium diamond market. This will help Canadian

diamonds to reach its sale target of $30 million in a one year. The main goal of this department

is to develop and train employees to know about the present situation of diamond market in

Page | 9


Belgium, its leads to achievement of the business goal. Some of the key goals of human resource

department are follows

Advertising the available job positions in Canadian diamond through business

newspapers, famous job sites in a two week time.

Evaluating and screening the best and qualified employees from the applied candidates

for the positions available, and conduct interview in a 3 week time.

Implementing effective trainings programs for the selected employees in a two week

time.

Training selected employees about their task and assignments in Belgium diamond

market.

The functional goals of the Logistics department

The management of our logistics comes into place when we need to talk about the inventory

system and the transportation system. The transportation system for our product will be the use

of transport contractors. The logistics and inventory department will ensure the following in

order to achieve the business goals and objectives

They will ensure that on the arrival of the diamonds, the Belgium transport firm will declare the

goods at the customs department in the airport after which the dealer will be notified

Adherence to regulations and strict compliance to standards

Ensure the smooth operations and enforce work ethics.

Laise with our Belgium partners for easy transfer of goods

Develop proper procedures for daily operations and monthly assessment

The functional goals of the finance department

Page | 10


Financial planning is vital in the diamond business. This is the department charged with the

responsibility to reduce cost and monitor the financial trends of the market and it will be

responsible for guiding the business into viable investment and determine what the best option

will be. This will ensure that the business remains profitable and maintain a good financial

relationship with the banking and financial institutions that are involved within the market.

Below are the major functions of this department

Developing profit maximization strategies to achieve the business goals.

Determine a financial plan and making funds available for the business by assessing the

best sources of funds either through shareholders, banks, investors or other means.

Cost estimation of all businesses

Preparation of balance sheets

Performing accounts audit biannually

Keeping proper records of the cash flow statement monthly

Analyzing and monitoring the financial activities of the business on a monthly basis

Market Entry Strategy

Page | 11


Our entry strategy into the Belgium market will be partnership with Ajediam ltd, a privately

owned diamond company in Belgium with over 10 distribution channels and sales outlet within

the country. Using this strategy will be the most cost effective way to gain access to the Belgium

market and also a less risky way to do business particularly in Antwerp. The market presence of

the partners will ensure that our diamond gets accepted and easily sold across an already existing

customer base. Once the brand is established within the market other strategies can be added

such as sales offices to boost local presence and increased distribution network.

Ajediam Ltd already has an existing transport system with a 25years experience that allows for

the safe transportation of diamonds to users around the globe, thus the transportation of the

diamonds to Belgium will be done in alliance with our partners Ajediam Ltd. This will ensure

that the cost of transportation is kept at bay and the fact that the Canadian diamonds exported are

high quality and certified by the Kimberley process, our diamonds will meet the necessary

market standards and remain attractive to our prospective customers.

This entry strategy also places us in a better position to deal with issues such as intellectual

property rights and expropriation risk. By leveraging on the business expertise and

infrastructures of our partners we can determine the demand for Canadian diamonds and work to

increase demand to meet our goals and objectives before taking further decisions to invest

directly into the market.

Page | 12


Marketing

Product: Canadian Diamond

Diamonds are largely considered to be the most valuable gem in the world (not by actual value;

high quality rubies can often be worth more) but rather their value comes from demand and the

cultural value placed on them. Dating back to ancient Greece diamonds (and diamond jewellery)

have been a symbol of love; ancients believed they were hardened drops of dew, splinters from

the stars or crystallized lightening. There is little branding needed to sell diamonds; they are a

brand all their own. Canadian diamonds are clean certified and are very high quality; this gives

Canadian diamonds a competitive edge in the diamond market.

What sets Canadian diamonds apart from the plentiful competition is the quality associated with

Canadian diamonds. Canada has an excellent certification process; this ensures that the diamonds

are conflict free and they come with a laser inscribed number which can in most cases be traced

back to the mine which they originated from. All of these factors set Canadian diamonds apart

from the competition and give then a special niche in the diamond market.

Canadian diamonds, because of their high quality and certification, can be sold in many

international markets

Promotion:

The promotion method to be used for our services would be the use of Diamond exhibition

advertisement through various medium, television, and internet. The company will be in

attendance in different trade shows to display our products

The segmentation strategy would be to aim the sale of diamonds at men (women tend to look

more than they actually purchase) this can be done through promotions, sales and deals during

holiday seasons. However, it is generally women who the jewelry is being purchased for, so our

products will be marketed to women through the internet and other advertising mediums. We

would also create posters and brochures that will be showcased at different stores. Also our

Page | 13


diamonds will be promoted/ marketed as an investment as opposed to a purchase; “diamonds are

forever” is one of the most well-known marketing phrases in the world. Marketing diamonds as

an investment can often help reinforce the four C’s of the diamond industry; color, cut, clarity

and carats.

Pricing:

We would be using the premium pricing strategy to enter the market this is because Canadian

diamonds already are a brand all to themselves, they are widely known for their ``clean``

reputation as well as being high quality and environmentally friendly. As mentioned earlier we

estimated $10million CAD for the start-up capital in order to meet up with certain standards

In order for our company to gain initial recognition in our target market at some point we will

have to work with flexible prices for our partners. This will be based on customer’s budget,

demand.

Placement:

The Belgium partners will have the sole responsibility for placing the diamonds in the market.

The partners will manage their supply chain and ensure that the products are always available at

the warehouse or as demanded.

The Belgium partners will be responsible for insurance and freight, financing costs and shipping

cost. The responsibility of the Canadian company will be to take all the necessary orders and

prepare the Canadian documents needed

Financials:

Startup expenses:

Page | 14


To start the Canadian diamonds business in Belgium, the startup capital would be $10 million

CAD. The following are the assumptions for the Canadian diamonds business in Belgium

Particulars Explanation Amount

Startup capital Initial investment in

Belgium

$10 million CAD

Initial ground work Business Analysis In

Belgium market

$30,000 CAD

Insurance 10% of the Initial

investment

$1 million CAD

Marketing Promoting and

advertisement expenses

$200,000 CAD

Transportation Shipping and other

transportation costs

$500,000 CAD

Bank charges Bank transactions and other

bank fees

$20,000 CAD

Business License Starting business licensing $5000 CAD

Partnership expenses Distribution and supplying $2 million CAD

Other expenses $100,000 CAD

1st year sales estimations:

Page | 15


The Canadian company, at the end of the first year estimated sales would be $30 million. The

prices below is all in Canadian dollars (CAD)

Types of

Diamonds

Breakdown Estimated Monthly estimate Annual Total

.25 carat 500 units

monthly

$600 per unit 500*600= $300,000 $3,600,000

1 carat 250 units

monthly

2500 per unit 250*2500=$625,000 $7,500,000

2 carat 100 units

monthly

6000 per unit 100*6000=$600,000 $7,200,000

3 carat 50 units

monthly

18000 per unit 50*18000=$900,000 $10,800,000

Total $29,100,000

Justification of pricing:

As Belgium people are more interested in buying diamonds. I think Canadian diamonds will

reach there expectation by following factors:

Canadian diamonds are best in quality

Breakdown of the prices for each carat is so reasonable for Belgium people

The high rate carat quality attract people by breakdown of low prices

Assuming rich people can buy good quality diamonds for their wealthy status

Legal and regulatoryBelgium has embraced free trade since its membership with the European Union began; along

with being a member of several trading blocs Belgium is also part of 20 bilateral trade

Page | 16


agreements with nations (including Canada). However even free trade is not entirely free; any

country exporting to Belgium that is not an EU member nation faces import duties as well as a

value-added tax (VAT). Depending on the product these additional taxes cost on average 5-6

percent of the total value of the product; this leaves non EU members at a price disadvantage2.

There are also non-tariff trade barriers that exist within Belgium such as Non- agricultural and

manufacturing subsidies, quotas (agricultural products), import restrictions and bans for some

goods and services, market access restrictions in some services sectors, non-transparent and

restrictive regulations and standards3 .The mean tariff rate for all goods is 1.50 percent; the cost

to import (US$ per container) is 1600 dollars

The Belgian government provides protection for intellectual property. This protection takes on

various forms such as copyrights, patents, trademarks, models and plant breeders` rights; they

provide protection and exclusive rights to the titleholder for a designated period of time 4

The government grants equal treatment for foreign businesses under the law as well as special

tax inducements and assistance5 As a member of the European Union Belgium also supports the

TRIPS declaration (trade related aspects of intellectual property rights)6 , as well as being a

member of WIPO (World Intellectual Property Organization) which promote intellectual

property rights internationally.

Belgium is involved in OPEC, NATO and EFTA . These trading blocs give Belgium access to a

majority of the world market and vice versa.

Logistics and operations

2 Encyclopedia of the Nations, Belgium International Trade3 The Heritage Foundation, 2010 Index of Economic Freedom http://www.heritage.org/index/Country/Belgium (Retrieved on October 27, 2010)4 European Commission, Intellectual Property http://ec.europa.eu/youreurope/business/competing-through-innovation/protecting-intellectual-property/belgium/index_en.htm (Retrieved on October 26, 2010)5 Encyclopedia of the Nations, Belgium Foreign Investment http://www.nationsencyclopedia.com /Europe/Belgium-FOREIGN-INVESTMENT.html (Retrieved on October 26,2010)6 The World Trade Organization, Trade- Related Aspects of Intellectual Property Rights http://www.wto.org/english/tratop_e/trips_e/trips_e.htm (Retrieved on October 27, 2010)

Page | 17


As a result of our market entry strategy which is a partnership structure, we will be using the

facilities and machineries of our partners in Belgium. The diamonds will be picked up from the

collection point in Canada and the task of security and transportation from that point will be

transferred to Ajediam Ltd who is better equipped to handle the safe delivery, storage and

processing and sales of the diamonds using their facilities. These procedures will be dully spelt

out and a signed agreement will be made to ensure the parties are aware of their responsibilities.

We will however be responsible for providing measures at the point of handover to double check

the value and quality of each carat handed over to our partners. This will ensure that all

documentations tally. A weekly report and supervision will be made on all records concerning

the sales of the diamonds to ensure that all parties are equally carried along on the position of the

business.

Page | 18


References:

Canadian Diamond News | Canadian Diamonds by The Hallmark of Quality. (n.d.). Canadian

Diamonds by The Hallmark of Quality. Retrieved from

http://www.hallmarkofquality.ca/category/canadian-diamond-news

Canadian Diamonds & Diamonds in Canada. (n.d.). Retrieved from http://www.canadian-

diamonds-wholesale.com/

Canadian Diamonds | Blue Nile. (n.d.). Engagement Rings, Diamonds, Wedding Rings and Fine

Jewelry at Blue Nile. Retrieved from http://www.bluenile.com/ca/canadian-diamonds?

gclid=COvKu-P3q7MCFYQ7MgodP0QADQ&click_id=754367618

Wholesale Canadian Diamonds, Engagement Rings, GIA and AGS ideal cut Certified Diamonds,

Wedding Bands, Platinum Jewelry direct from Diamond Broker. (n.d.). Retrieved from

http://canadadiamonds.com/

Antwerp diamonds, Diamond Engagement Rings Buy wholesale in Antwerp World Diamond

Center. (n.d.). Retrieved from http://www.ajediam.com/

Diamond prices, compare actual value of diamonds. (n.d.). Antwerp diamonds, Diamond

Engagement Rings Buy wholesale in Antwerp World Diamond Center. Retrieved from

http://www.ajediam.com/Diamonds_Prices_Diamonds_Ratings.html

Loose, Solitaire Diamonds Buy diamonds wholesale loose Antwerp World Diamond Center.

(n.d.). Antwerp diamonds, Diamond Engagement Rings Buy wholesale in Antwerp World

Diamond Center. Retrieved from http://www.ajediam.com/loose_diamonds.html

The Diavik Diamond Mine - Home page. (n.d.). Retrieved from http://www.diavik.ca/

Diamond Price Guide. (n.d.). Diamond Buying Guide : Learn About Purchasing Diamonds.

Retrieved from http://www.thediamondbuyingguide.com/diamondpriceguide.html

The Diavik Diamond Mine - Our operations. (n.d.). The Diavik Diamond Mine - Home page.

Retrieved from http://www.diavik.ca/index_ouroperations.asp

The Diavik Diamond Mine - Our product. (n.d.). The Diavik Diamond Mine - Home page.

Retrieved from http://www.diavik.ca/ENG/ouroperations/index_ourproduct.asp

Page | 19

http://canadadiamonds.com/


Canadian Diamond Broker Wholesale Company. (n.d.). Wholesale Canadian Diamonds,

Engagement Rings, GIA and AGS ideal cut Certified Diamonds, Wedding Bands, Platinum

Jewelry direct from Diamond Broker. Retrieved from

http://canadadiamonds.com/diamond_company_information.htm

Canadian Diamonds & Diamonds in Canada. (n.d.). Retrieved from http://www.canadian-

diamonds-wholesale.com/

Customer Testimonials - Canada Diamonds - Wholesale Canadian Diamonds Brokers.

(n.d.).Wholesale Canadian Diamonds, Engagement Rings, GIA and AGS ideal cut Certified

Diamonds, Wedding Bands, Platinum Jewelry direct from Diamond Broker. Retrieved from

http://canadadiamonds.com/customer_feedback.htm

How Canada Diamonds offers such Incredibly Low diamond prices. (n.d.). Wholesale Canadian

Diamonds, Engagement Rings, GIA and AGS ideal cut Certified Diamonds, Wedding Bands,

Platinum Jewelry direct from Diamond Broker. Retrieved from

http://canadadiamonds.com/low_diamond_prices.htm

http://globaledge.msu.edu/Countries/Belgium/statistics

Bruna Santarossa, “ Diamonds: Adding Lustre to the Canadian Economy” (Statistics Canada)

http://www.conflictdiamonds.com/pages/report/2.html

http://www.belgium.be/en/about_belgium/government/communities/

Parker, Philip M., The 2009 World Market Forecasts for Imported Worked Diamonds Excluding

Industrial Diamonds (Icon Group Ltd, 2009)

http://globaledge.msu.edu/Countries/Belgium/economy

Article. (n.d.). Rapaport. Retrieved from http://m.diamonds.net/news-article.aspx?

id=40363&s=11

Page | 20


Canadian Minerals Yearbook (CMY) - 2008: Diamonds | Minerals and Metals Sector.

(n.d.).Welcome to Natural Resources Canada | Bienvenue à Ressources naturelles Canada |

Natural Resources Canada. Retrieved from

http://www.nrcan.gc.ca/minerals-metals/business-market/canadian-minerals-yearbook/2008-

review/commodity-reviews/3495

Diamond Prices - Truth About Diamonds. (n.d.). Truth About Diamonds - Opening the Eyes of

the Diamond Consumer. Retrieved from

http://www.truthaboutdiamonds.com/truth-about/diamond-prices/

Diamonds.net - Canadian Diamonds. (n.d.). Diamonds.net – Diamond Prices, Rapaport News

and Information. Retrieved from http://www.diamonds.net/News/NewsItem.aspx?

ArticleID=41670&ArticleTitle=Canadian+Diamonds

Page | 21


Appendix:

7 http://www.diamonds.net/News/NewsItem.aspx?ArticleID=41670&ArticleTitle=Canadian+Diamonds

Page | 22


8 http://m.diamonds.net/news-article.aspx?id=40363&s=11

Page | 23


9

9 http://www.nrcan.gc.ca/minerals-metals/business-market/canadian-minerals-yearbook/2008-review/commodity-reviews/3495

Page | 24


Page | 25

Date post:	28-May-2017
Category:	Documents
Upload:	jayaprakash-reddy
View:	221 times
Download:	5 times

Canadian Diamonds Final Project MAIN

Documents