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The Canadian Education and Research Institute for Counselling (CERIC) is a charitable organization that advances education and research in career counselling and career development, in order to increase the economic and social well-being of Canadians. It funds projects to develop innovative resources that build the knowledge and skills of diverse career professionals. Vision: To increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of career counselling and career education.
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Page 1: Canadian Education and Research Institute for Counselling ...contactpoint.ca/wp-content/uploads/2015/04/CER... · What a marvellous magazine! I have read it from cover to cover and

The Canadian Education and Research Institute for Counselling (CERIC) is a charitable organization that advances education and research in career counselling and career development, in order to increase the economic and social well-being of Canadians. It funds projects to develop innovative resources that build the knowledge and skills of diverse career professionals.

Vision: To increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of career counselling and career education.

Page 2: Canadian Education and Research Institute for Counselling ...contactpoint.ca/wp-content/uploads/2015/04/CER... · What a marvellous magazine! I have read it from cover to cover and

Phone: 1.888.635.7776 [email protected]

Page 3: Canadian Education and Research Institute for Counselling ...contactpoint.ca/wp-content/uploads/2015/04/CER... · What a marvellous magazine! I have read it from cover to cover and

“WOW! What a marvellous magazine! I have read it from cover to cover and I do believe you have produced the best offering yet for CERIC contacts. This magazine is full of useful information that people can take and use immediately.“

— Sherry Knight, President & CEO, Dimension 11 Ltd.

“What a wealth of information for career practitioners. Keep up the good work!!”

— Patty Watt, Client Service Consultant, Saskatchewan Ministry of the Economy

100% Canadian

National Distribution: 5,900 print and 5,000 electronic copies

Careering magazine is published tri-annually and circulated to CERIC stakeholders who are career service professionals practising in the following areas: Career Counsellors, Guidance & Employment Counsellors, Career Development Specialists, Life Coaches, Career Educators, Trainers & Facilitators, Job Developers, Human Resource Professionals, Executive Directors and Managers in Industry, Government and Not-for-Profit Organizations, Immigrant & Settlement Services Workers and Social Workers.

• Non-Profit: 31% • Government: 11% • Corporate: 4%

• Post-Secondary: 27% • K-12: 8% • Other: 4%

• Independent Practitioner/Firm: 14%

Contact:Trevor Shirtliff Account Executive Phone: 1.888.635.7776Market Zone Productions Ltd. Fax: 204-515-1185177 McDermot Avenue, Suite 200 Email: [email protected], Manitoba R3B 0S1 www.marketzone.ca

Newsstand Quality Design & Must-Read ContentDesigned to engage and inform career service professionals, Careering magazine will provide analysis and reflection of the latest counselling and career development theories, practices and resources in Canada. Between its covers you will discover timely and relevant information that will serve to educate and inspire the reader.

Bilingual ContentSpanning the nation, with an audience of both English and French subscribers, each issue of Careering dedicates approximately 30% of its overall editorial to French content.

Maximum Value ExposureCERIC’s stakeholders are instrumental in advising Canadians about career opportunities, education, training options and career development strategies. Careering magazine offers you an excellent opportunity to showcase your organization to this influential audience.

Environmentally ConsciousCareering magazine is published using environmentally sound printing processes and prints on recycled paper.

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Phone: 1.888.635.7776 [email protected] 100% Canadian

The Digital Edition of CareeringAs a sustainable alternative to the print copy of Careering, each issue is available in a digital format. This high end, fully interactive format is delivered electronically to over 5,000 career development professionals across Canada. In today’s society, this eco-friendly publication is proving to be the preferred format for a growing number of magazine readers.

Placing your advertisement in the print version of Careering will automatically ensure you’re a part of the e-mag in which all ads are hyperlinked, allowing readers direct access to your website.

Digital Advertising Options/Rates Per Issue

Integration of Video Clips, exclusive $200 per minute – minimum charge of $600 (320 pixels w X 120 pixels h, FLV format)Sponsorship Positions Vertical Banner, rotating $400 per spot (120 pixels w X 600 pixels h)Sponsorship Positions Horizontal Banner, rotating $400 per spot (468 pixels w X 60 pixels h)Integration of Flash elements $100 per element

Enhance your company’s presence in the digital format of Careering magazine by exploring one or more of the above options.

Clicking on the following link will provide you with an opportunity to view the above options and their capabilities. http://marketzone.ca/ebooks/CERIC/CER-T0214/

Rate CardNet Full-Colour Rates Per Issue 3X 2X 1X

Double Page Spread $3,300.00 $3,600.00 $3,900.00Outside Back Cover $2,600.00 $2,800.00 $3,000.00Inside Front Cover $2,250.00 $2,475.00 $2,700.00Opposite Inside Front Cover (page 3) $2,250.00 $2,475.00 $2,700.00Opposite Table of Contents $2,250.00 $2,475.00 $2,700.00Inside Back Cover $2,100.00 $2,325.00 $2,550.00

PRIME POSITIONS ALLOTTED ON A FIRST-COME FIRST-SERVED BASIS

Full Page $1,950.00 $2,175.00 $2,400.002/3 Page $1,450.00 $1,650.00 $1,800.001/2 Page Island $1,250.00 $1,650.00 $1,600.001/2 Page $1,100.00 $1,225.00 $1,350.001/3 Page $750.00 $850.00 $950.001/4 Page $600.00 $675.00 $750.001/6 Page $480.00 $540.00 $600.00

SPECIAL REQUEST AD PLACEMENTS ALLOTTED ON A FIRST-COME FIRST-SERVED BASIS

Direct Mail / Outsert OpportunitiesShowcase your organization by including a unique direct mail or promotional piece within the protective polybag that Careering is distributed in. By utilizing this medium, you’re ensuring your messaging commands exceptional exposure and is reaching the individual you look to target. Ask us for a quote on your particular distribution requirements. Outserts can be distributed nationally or zoned regionally by province.

2015/16 Production Schedule Distribution Date Materials DeadlineSpring/Summer 2015 May 30/15 May 16/15Fall 2015 October 16/15 October 5/15Winter 2016 Conference Issue Bonus Circulation January 22/16 January 11/16

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100% CanadianPhone: 1.888.635.7776 [email protected]

Specifications

Careering is printed to superior offset printing standards on quality recycled stock, saddle stitched and trimmed to 8.5” x 11” dimensions.

Artwork Requirements

For optimum reproduction all digital colour files should be supplied in CMYK mode at 400 dpi resolution. Greyscale artwork should be provided at 400 dpi, and line art should be at 800 dpi.

Accepted file formats are High-res PDF, EPS, TIFF or JPEG. All fonts should be embedded in the file.

Upload Instructions

Upload your press ready files or your photos, logos and send your ad text in a word document to:

https://dropbox.hightail.com/file-and-document-upload

Please name your files as your business name.

Design Services

The publisher offers a complimentary professional ad design service available to magazine and direct mail advertisers.

Double PageSpread Bleed

Full Page No Bleed

Full Page-Bleed

2/3 Page Horizontal

2/3 Page Vertical

1/2 Page Horizontal

1/2 Page Vertical

1/2 Page Vertical /Island

1/3 Page Square

1/3 Page Horizontal

1/3 Page Vertical

1/4 Page Horizontal

1/4 Page Vertical

1/6 Page Horizontal

1/6 Page Vertical

1/8 Page Horizontal

1/8 Page Vertical

Display Ad Dimensions (magazine trim size: 8.5” x 11”)

Size Width Height

Double Page Spread Bleed 17.25" 11.25"

Full Page No Bleed 7" 9.5"

Full Page Bleed 8.75" 11.25"

2/3 Page Horizontal 7" 6.333"

2/3 Page Vertical 4.639" 9.5"

1/2 Page Horizontal 7" 4.556"

1/2 Page Vertical 3.416" 9.5"

1/2 Page Vertical Island 4.583" 7"

1/3 Page Square 4.583" 4.583"

Size Width Height

1/3 Page Horizontal 7" 3"

1/3 Page Vertical 2.21" 9.5"

1/4 Page Horizontal 4.556" 3.416"

1/4 Page Vertical 3.416" 4.556"

1/6 Page Horizontal 4.556" 2.21"

1/6 Page Vertical 2.21" 4.556"

1/8 Page Horizontal 3.416" 2.21"

1/8 Page Vertical 2.21" 3.416"

Technical Specifications


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