Canadian Field Print Initiative: responding to market demands for sustainability
DENIS TRÉMORIN, MSC, PAG
DIRECTOR OF SUSTAINABILITY
PULSE CANADA
Canadian Pulse Industry
Grower associations: Alberta
Saskatchewan
Manitoba
Ontario Processors &
Exporters
Pulse Canada Activities
Increase Efficiency
Transportation Market Access
Add Value
Health Nutrition Sustainability
Why an interest in Sustainable Agriculture?
Sustainability Market Requirements
Outcome-based (quantitative) • Demonstrate progress over time • Inputs – Outputs • Metrics
Practice-based (qualitative) • Compliance platform • Verification – Company specific • Certification – ISCC
Who is the Canadian Field Print Initiative?
What does the CFPI do?
• Develops tools/methodologies to measure sustainability
• Provides outcomes-based evidence of sustainability performance
• Canadian methodologies and datasets
• These metrics are:
• market-driven • science-based • outcomes-focused
• non-proprietary • collaborative • simple
What is the CFPI?
• Funding from Agriculture and Agri-Food Canada, industry funding from six partners
• Funding for project runs until April 2018 • Pulse Canada: Project Manager
• Three Activities – Canadian Field Print Calculator - Serecon – Sustainability Indicator Development - Serecon – Fertilizer Management Survey – Stratus
Research
Fertilizer Management Survey
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Phosphorus Management – Peas, Rate
65% of SK pea acres did not receive phosphorus • 41% in AB
Sample size: 220 farmers in SK • Gradual draw down of soil phosphorus • Phosphorus is a major driver of root development, healthy
roots
Phosphorus Management – Soybeans, Rate
Not much better with soybeans 43% of western soybean acres did not receive phosphorus
Sustainability Indicator Report
Sustainability Indicator Report
What is the Canadian Field Print Calculator?
Sustainability Indicators
New Indicators being developed: • Biodiversity (based on habitat potential) • Water quality
Calculator integration – March 31st
Individual producers
Calculator – Data
Platform
Crops, Geography, Pilot Projects
Workshop Purpose: Peer Group Benchmarking
+13%
Manitoba: Correlation between Nitrogen & Yield
Melfort - Correlation between Nitrogen & Yield
Why would you want to participate?
• You don’t have to participate… voluntary, market-driven approach
• Expect a value proposition back when participating
• Supply chain participation: different views bring different solutions
– Common goals: efficiency, profitability
– General Mills example: How do we make oats an attractive crop to grow? Yield and quality, agronomics, breeding
• ‘Sustainability’ is being tied to a broader program which is attractive to growers
Pulse Canada’s shift in approach: Focus on Food
• Reformulation with 20% Pea Flour
• Carbon footprint • HRS wheat: 492 g CO2/kg • Peas: 271 g CO2/kg • 9% reduction in C
footprint • 23% reduction when
considering rotational benefits to wheat
Questions?