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Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across...

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Page 1: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Canadian Newspapers

Page 2: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Fascinating Facts about Canadian Newspapers

Topic areas:

•Newspapers Across Devices•Print Newspapers•Environment•Newspaper Websites

Page 3: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

#1

85% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile

in the last week

Totum Research Canada 2012

Newspapers Across Devices

Page 4: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

More people read a newspaper every week

(on any device)than use the internet every month

Newspapers Canada 2012; Canadian Media Research, “Is the Internet Over-Rated, June 25, 2012

Newspapers Across Devices

#2

Page 5: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Canadians in the last week:

•7 in 10 read a print newspaper

•5 in 10 read a newspaper website

•4 in 10 read a newspaper on a tablet or e-reader

•4 in 10 read a newspaper or headline on their mobile phone

Totum Research; Canadians 18+, any week, December 2011

Newspapers Across Devices

#3

Page 6: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

More Canadians read newspapers in print and online each week

than Americans

77% in Canada and growing 69% in the U.S. and declining

Newspapers Canada 2012; Newspaper Association of America 2012

Newspapers Across Devices

#4

Page 7: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

There are 122 daily newspapers and over 1,100 community newspapers in Canada.

There are 21% more daily and community print newspapers in Canada than there

were in 1970.

Newspapers Canada 2012

Print: By the Numbers

#5

Page 8: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

High wire over Niagara Falls garnered 3.9 million TV viewers – more than the Stanley Cup Finals

But Canadian print newspapers make every day an event,

delivering 12 million readers

BBM, June 25, 2012; StatsCanada 2012; Newspapers Canada 2012

Print: By the Numbers

#6

Page 9: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Print remains the preferred choice for newspaper readers with 73% of adults

reading a print edition each week

NADbank 2011

Print: Engagement

#7

Page 10: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

More than 2.2 million Canadians are not listening to commercial radio, two out of three of

these are newspaper readers

ComBase

Print: Engagement

#8

Page 11: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Ad Standards Canada 2011

Print: Trust

Ads in newspapers are the most acceptable compared to out-of-home,

radio, magazine, TV and online ads

#9

Page 12: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Ad Standards Canada 2011

Print: Trust

Ads in newspapers are deemed to be the most truthful (compared to other media)

Truthful

#10

Page 13: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

NAA 2012

Print: Action

4 out of 5 adults took action (clipped a coupon, bought , visited a site) as a result of newspaper ad in the past month

#11

Page 14: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Research Brief: Center for Media Research, “QR codes best in magazines, newspapers and packaging”, Aug. 26, 2011 2

Print: Action

More consumers scan QR codes in newspaper or magazine than from any

other source

#12

Page 15: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Newspapers are recycling champions - recycled at a rate of 80%

(and as high as 97% in Ontario) - higher than any other product

Environment

Forest Products Association of Canada

#13

Page 16: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Newspapers use vegetable-based inks and have eliminated harmful VOCs

(volatile organic compounds) from the production process

Environment

Sun Chemical Inks

#14

Page 17: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Newspapers use recycled paper, as well as virgin paper that comes from saw

mill’s refuse (from lumber for houses)

Environment

Mark Glaser, Hose / MEDIASHIFT, January 22, 2010

#15

Page 18: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

3 millions views on You Tube would be a once-in-a-

lifetime smash hit.

Newspaper Websites: By the Numbers

Newspapers Canada 2012

#16

For newspaper websites, it’s Tuesday.

Page 19: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

News is a top online activity for Canadians – with only email and

browsing the web undertaken more.

Newspaper Websites: By the Numbers

reportr.net, “News is a top online activity for Canadians”, October 13, 2011

#17

Page 20: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Newspaper websites are considered to be their most trusted news source

for news online (vs. Facebook 3%, Twitter 0.2%).

Newspaper Websites: Trust

Marketwatch.com, “Ongo survey finds Americans trust news on social sites significantly less than newspaper sites with editorial curation”, September 21, 2011

#18

Page 21: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

73% indicate that they most often get news from

newspaper websites (compared to 31% for Facebook and 11% for

Twitter)

Newspaper Websites: Trust

Marketwatch.com, “Ongo survey finds Americans trust news on social sites significantly less than newspaper sites with editorial curation”,September 21, 2011

#19

Page 22: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Canadian newspaper websites are accessed more often than TV, radio or

magazines sites

Newspaper Websites: Engagement

NADbank 2011

#20

Page 23: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Online, consumers respond most to ads in local

newspapers and email

Newspaper Websites: Engagement

Newspaper Association of America, 2011

#21

Page 24: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Newspaper websites deliver

•20% of visitors are unique users (vs. other sites).

•These unique users click through 4 times more on ads!

•And the unique users are +16% more likely to purchase!

Newspaper Websites: Action

NewMediaAge.co.uk, “Premium publishers most effective for performance campaigns”, August 9, 2011

#22

Page 25: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Consumers act on newspaper digital ads - 66% took action on

an ad in the past month

Newspaper Websites: Action

Newspaper Association of America, 2011

#23

Page 26: Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

“A lie gets halfway around the world before the truth has a chance to get its pants on.”

-Winston Churchill

In Conclusion

The fact of the matter is …newspapers are being

embraced throughout the day by Canadians in all formats.


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