+ All Categories
Home > Documents > Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of...

Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of...

Date post: 31-Jul-2020
Category:
Upload: others
View: 0 times
Download: 0 times
Share this document with a friend
4
Contact Information Production Inquiries | Jwad Khan Production Coordinator 416-510-6779 Email: [email protected] Top Industries Served Food & beverage Manufactured industrial inputs Paper & print Automotive parts Distribution Clothing, apparel & textile products Chemicals, petroleum & hazardous waste Pharmaceuticals Computers & electronics Lumber & building materials Agriculture, forestry, fishing & mining Transportation services Storage & warehousing Retail Construction Western Canada 3,326 Central Canada 6,889 Eastern Canada 4,973 Geographic distribution Canadian Shipper Reader Demographics Lou Smyrlis Managing Director 416-510-6881 Email: [email protected] Executive management 52% Purchasing/procurement 8% Storage & warehousing 4% Financial management 8% Plant production/operations 9% Transportation & distribution 14% Other 5% Top Occupations Sales Inquiries Anthony Buttino Sales Manager 416-614-5830 514-292-2297 Email: [email protected] Editorial Inquiries John Tenpenny Editor 416-510-6880 Email: [email protected] Canadian Shipper 5353 Dundas Street West, Suite 400 Toronto, Ontario, Canada M9B 6H8 WHERE TO REACH US Percent of respondents who purchase or influence the purchase of transportation services
Transcript
Page 1: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

Contact Information

Production Inquiries | Jwad Khan Production Coordinator 416-510-6779 Email: [email protected]

Top Industries ServedFood & beverageManufactured industrial inputsPaper & printAutomotive partsDistributionClothing, apparel & textile productsChemicals, petroleum & hazardous waste

PharmaceuticalsComputers & electronicsLumber & building materialsAgriculture, forestry, fishing & miningTransportation servicesStorage & warehousingRetailConstruction

Western Canada3,326

Central Canada6,889

Eastern Canada

4,973

Geographic distribution

Canadian Shipper Reader Demographics

Lou SmyrlisManaging Director 416-510-6881Email: [email protected]

■ Executive management 52%

■ Purchasing/procurement 8%

■ Storage & warehousing 4%

■ Financial management 8%

■ Plant production/operations 9%

■ Transportation & distribution 14%

■ Other 5%

Top Occupations

Sales Inquiries

Anthony ButtinoSales Manager 416-614-5830 514-292-2297Email: [email protected]

Editorial Inquiries

John Tenpenny Editor416-510-6880Email: [email protected]

Canadian Shipper5353 Dundas Street West, Suite 400Toronto, Ontario, Canada M9B 6H8

WHERE TO REACH US

Percent of respondents who

purchase or influence the purchase of transportation

services

Page 2: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

ALL MODES, ONE MAGAZINE

PUBL I S H ED S INCE 1898

WRIT TEN FOR BUYERS OF TRANS PORTAT ION S ERVICES

2020 Media Kit

Total average qualified nonpaid

circulation

15,485

Established

1898

FIELD SERVED:Freight

transportation & logistics

Page 3: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

Magazine Editorial Schedule

Advertisement Size Specifications

Print Advertising Rates CAD

2020 Media Kit

January• INDUSTRY SPOTLIGHT: Automotive Logistics• MODAL FOCUS: Ocean• RESEARCH: Supply Chain Salary Survey

Space close – December 6, 2019Ad material due – December 13, 2019

September• INDUSTRY SPOTLIGHT: Healthcare/Pharma • MODAL FOCUS: Truck Transport• INFRASTRUCTURE: West Coast Gateways

Space close – August 7, 2020Ad material due – August 14, 2020

OUTSIDE BACK COVER: 15% premium. INSIDE FRONT/BACK COVER: 10% premium

Full PageBleed: . . . . . . . . . . . . . . . . . . . . . . 8-3/8” x 11”Trim: . . . . . . . . . . . . . . . . . . . 8-1/8” x 10-3/4”Live Area: . . . . . . . . . . . . . . . . . . . . . . . 7” x 10”

1/2 horizontal: . . . . . . . . . . . . . . 7” x 4-7/8”1/2 island: . . . . . . . . . . . . . . 4-1/2” x 7-1/2”1/2 vertical:. . . . . . . . . . . . . . . . 3-3/8” x 10”1/3 vertical:. . . . . . . . . . . . . . . . 2-1/8” x 10”

1/3 horizontal: . . . . . . . . . . . . . . 7” x 3-1/4”1/3 square: . . . . . . . . . . . . . 4-1/2” x 4-7/8”1/4 horizontal: . . . . . . . . . . . . . . 7” x 2-1/4”1/4 vertical:. . . . . . . . . . . . . 3-3/8” x 4-7/8”

GROSS RATES 1X 3X 6X PAGE $4,565 $4,337 $4,109

1/2 ISLAND $3,405 $3,235 $3,065

1/2 $3,241 $3,079 $2,917

1/3 $2,970 $2,821 $2,673

1/4 $2,739 $2,602 $2,465

Business Card Ad $579

May• INDUSTRY SPOTLIGHT: Cold Chain Logistics• MODAL FOCUS: Airfreight • RESEARCH: The Digital Disruption of Third-Party Logistics• RESEARCH: Canada’s Top 100 For-hire Fleets

Space close – April 3, 2020Ad material due – April 13, 2020

July• INDUSTRY SPOTLIGHT: Retail• MODAL FOCUS: Intermodal• RESEARCH: Shipper’s Choice Survey

Space close – June 5, 2020Ad material due – June 12, 2020

March• INDUSTRY SPOTLIGHT: Chemicals/Petroleum• MODAL FOCUS: Courier• INFRASTRUCTURE: East Coast Gateways• LEADERSHIP ROUNDTABLE: Supply Chain Human Resources Trends

Space close – February 7, 2020Ad material due – February 14, 2020

November• INDUSTRY SPOTLIGHT: President’s Issue: Supply Chain Outlook for 2021• MODAL FOCUS: Rail • RESEARCH: Transportation Buying Trends Survey• INFRASTRUCTURE: St. Lawrence Seaway/ Great Lakes

Space close – October 2, 2020Ad material due – October 9, 2020

Page 4: Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of transportation services. 2020 media kit. ... outside back cover: 15% premium. inside

Canadian Shipper is written for Canadian transportation and logistics professionals who manage product flow from manufacturer to point-of-sale. Editorial focus on reporting, analysis and interpretation of Canadian logistics trends and issues.

Online and Direct Marketing GROSS RATES

$1176 per month • Run-of-site banner – 728x90• Mobile – 300x90• 2500 impressions per month guaranteed

Wallpaper

Native Articles

$4705 per month

• Exclusive space (only 1 advertiser/month)• Run-of-site; maximum impact; maximum visibility• 10,000 impressions per month guaranteed

$1765 each

• sponsored content posted in our newsletter and on the website• Stays on website indefinitely

Big Box$1765 per month • Run-of-site banner - 300x250• 6000 impressions per month guaranteed

Canadian Shipper News First (Mondays and Thursdays)

E-blast

$2000 per month

• Leaderboard 640x90 pixels• Box ad format 300x250• Mobile 300x90• 4000 impressions guaranteed

Full list: $2500 net

Partial list: $1500 net

• 100% CASL-compliant email list• Save the print and postage costs

Leaderboard

2020


Recommended