Date post: | 01-Jan-2016 |
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Upload: | garrett-slater |
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Final Consumers
Consumers that are attending Relay for Life Need various sizes and colors Personality Age Gender Ethnicity
Business Consumers
American Cancer Society Community-based, voluntary health organization dedicated
to eliminating cancer
Contact information: (800)-227-2345 To reach American Cancer Society for event
Sponsor their organization on the backs of t-shirts Every shirt we sell they would receive two dollars in profit
Emotional Motive
An emotional motive would be approached by the product(s)
“Celebrate, Remember, Fight back” Persuaded to purchase shirt Encounter with cancer
Hierarchy of Needs
Consumers will WANT the shirt Their NEED for the shirt is to help fund cancer research Social and esteem levels
Type of Purchase
Limited Decision Making Not frequently purchased Mid price range Doesn’t involve much thought process