Candidate Experience: Past, Presence & Future
Short Introduction
About the ICR
Research Consulting & Training Companies:
Answers to this questions:
„How can we find the right people for our vacancies in
a most efficient and effective way?
Job Portals Recruiting (Technology) Cons.
Info at:
http://www.competitiverecruiting.de/WorkshopsundSeminare.html
Kostenfreie Downloads unter:
http://www.competitiverecruiting.de/Studien.html
Info unter www.recruitingjobs.de
• How to select the right ATS?
• How to reach candidates with multi-jobposting?
• How to select the best job portal?
• How to reach the Germany Recruiting Community?
Info at:
http://www.competitiverecruiting.de/DeutschlandsBesteBewerber
managementSoftware2014.html
Candidate Experience:
How important is this topic
in Germany?
33%
34%
36%
37%
44%
47%
51%
51%
54%
67%
0% 20% 40% 60% 80%
Talent Relationship Management
Reporting/Controlling of Recruitment…
Cooperation with Hiring Managers
ATS
Social Media Recruiting
Candidate Experience
Professionalizing of Recruitment
Active Sourcing
Employer Branding
Recruiting Experienced Personnel
TOP Topics in Recruiting in Germany
Source: ICR Survey „Quo Vadis Recruitment 2015?“ after 250 participants
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How many employers measure
candidate satisfaction?
Source ICR Recruiting Reports 2011-2014
21%
25%
22%
16%
0%
5%
10%
15%
20%
25%
30%
2014 2013 2012 2011
Measurement KPI candidate satisfaction
The vast majority of
employers are not
measuring!
Candidate Experience:
Our Journey
1.The Past
“Nobody Cared About
The Candidate”
The Situation
Managing Candidate Experience
Satisfaction = Reality - Expectations
Measuring & Benchmarking Candidate Satisfaction
www.thecandidateexperienceawards.de
Candidate Experience:
Our Journey
2.The Presence
“It’s all in the data, stupid”
Candidate Experience Awards
The Presence
Quelle: Candidate Experience Awards NAM und DACH 2015
NAM
5 Years UK/Ireland
3 Years
EMEA Launch,
incl. DACH
2015
APAC Launch
June 2015
Candidate Experience Awards
The Presence
Quelle: Candidate Experience Awards NAM und DACH 2015
123.000+
Candidate Views 13.000+
Candidate
Views 1300+
Candidate Views
www.thecandidateexperienceawards.de
NEW in DACH in 2015:
• 100+ companies signed up
• 1. Round Employer Survey (done)
• 2. Round Candidate Survey (ongoing)
• Currently 4200+ Candidate Voices
Candidate Experience
USA vs. UK vs. Germany:
What are the differences on
employer level?
Candidate Experience USA vs. Germany?
JOB CONTENT companies make available
Quelle: Candidate Experience Awards NAM und DACH 2015
0,00% 20,00% 40,00% 60,00% 80,00% 100,00%
Jobs - Open in the Recent Past But Not Open Now
Jobs - Soon to be posted but which haven't been…
Salary Ranges
Profile of Successful Candidates for Specific Positions
Career Path Examples
Employee Day in the Life Content
Benefits Details
Jobs - ALL (currently open)
Germany USA
0,00% 20,00% 40,00% 60,00% 80,00% 100,00%
Self-Assessment of Culture Fit
Contests/Games Related to Hiring
Simulations (Video) of Core Jobs
Recruiter Contact Information by Job
Employee/Recruiter Blogs
Multiple Languages (e.g. English, Spanish, French) Are…
Recruiter Tips and Advice on Hiring Process
Frequently Asked Questions
Overview of Recruiting Process
Events - Career Related Listings, Dates and Locations
Details of Application and Next Steps
Employee Testimonials
Germany USA
Candidate Experience USA vs. Germany?
RECRUITING PROCESS INFO companies make available
Quelle: Candidate Experience Awards NAM und DACH 2015
Some Support for your
Business Case:
Candidate Experience Compared
Quelle: Candidate Experience Awards NAM , UK und DACH 2015
4,4%
72,9%
6%
82%
4%
85%
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0%
Very Bad Candidate Experience
Very Good Candidate Experience
US UK Germany
Would you apply again?
Candidate Experience Compared
Quelle: Candidate Experience Awards NAM , UK und DACH 2015
Would you referr others?
1,5%
55,9%
7%
79%
4%
83%
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0%
Very Bad Candidate Experience
Very Good Candidate Experience
US UK Germany
Candidate Experience Compared
Quelle: Candidate Experience Awards NAM , UK und DACH 2015
Would you buy the products of the
company?
1,3%
40,9%
3%
61%
2%
67%
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0%
Very Bad Candidate Experience
Very Good Candidate Experience
US UK Germany
Candidate Experience Compared
Quelle: Candidate Experience Awards NAM , UK und DACH 2015
Would you share your experiences
publicly?
14,0%
10,0%
67%
48%
32%
40%
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0%
Very Bad Candidate Experience
Very Good Candidate Experience
US UK Germany
Everyone has a story.
These stories are supported by evidence:
Capital One*
• Launched in 2012 a comprehensive
metrics effort. Recruiters tied to weekly
analytics. "Candidate first" training.
Every person who applies is asked a
series of questions about their
treatment. 10,000 asks a month with
50-80% response rates. Ratings sliced
and diced by location, level, function
and recruiter.
Improvement steps by Candidate Experience
Awards participants
Intel
• Created a Candidate
Care team that researched
candidates and learned
from them how building
core relationships with
recruiter and hiring
manager, led to fewer
declines. Measure touch
points in the pipeline.
Improvement steps by Candidate Experience
Awards participants
Candidate Experience:
Our Journey
3.The Future
“Don’t make them happy!”
Seek Feedback & Listen
“…were you invited by to provide feedback about your experience…?”
Do you ask them about their experience?
Set Expectations
“Was there anything you wished you knew about [X] or the job BEFORE you…?”
Do you tell them what to expect… about each step in the recruiting process?
Everyone gets up to bat
“How satisfied were you with the ability to present your
Skills, Knowledge and Experience
during the [Application, Interview] with [X]?”
Do you invite them to add why THEY thought they were the best candidate?
Accountable
“How is Candidate Experience and Recruiter Performance
Aligned in your firm?”
It isn’t Informal Review
Formal no
Measure
Formal no
Incentive
Non
Monetary
Connected
Do You measure in order to manage?
What are your questions?
Wolfgang Brickwedde
Director
Institute for Competitive Recruiting
Heidelberg
Tel.+49 (0) 6221 7194007
Tel.+49 (0) 160 7852859
email: [email protected]
www.competitiverecruiting.de
www.thecandidateexperienceawards.de
For further info contact the speaker:
Maybe „What does a 5 star employer different compared to a 1 star employer?“