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CANFORD CLIFFS HOME TRUTHS ABOUT THE LOCAL MARKET PROPERTY BRIEFING
C A N F O R D C L I F F S
H O M E T R U T H S A B O U T T H E L O C A L M A R K E T
P R O P E R T YB R I E F I N G
2 — SAVILLS.CO.UK
19.4%The premium for
properties within 100m of the coast compared to 1km
in England and Wales.
3X MORE BUYERSThis year so far, we’ve
registered three times more new buyers in Canford Cliffs
than in 2019.
Property profileFactors shaping the local market
83%Over the summer months, we’ve seen strong activity
in the area. In July and August, our office in Canford
Cliffs agreed 83% more sales than in the same
period last year.
MULTIPLE OFFERS53% of properties in Canford Cliffs have
received multiple offers since lockdown. Our sellers
are selecting the right buyers and finding people who can
move within their timescales.
YO U R L O C A L M A R K E T
The coastal market is thriving as buyers reassess their needs
“It has been an unpredictable yet remarkable year for the UK property market, and the coastal market in particular is thriving. The lockdown has made people reassess their lifestyle choices and they’ve started to reconsider where and how they might now prefer to live. With the prospect of flexible working, people are no longer anchored to a specific location and that, along with dreams of sea views, has brought attention to the Canford Cliffs and Sandbanks area. A lot of that attention is from London buyers. The number of people registering to buy from us has more than tripled since the same period in 2019, with a significant number of those enquiries coming from people living in London. Thanks to our network of 39 offices in the capital, we’re well placed to help people during this spike in demand. Our team here in Canford Cliffs has been busy selling 83% more property in July and August 2020 compared with the same period last year. Although there has been a lot of activity, the market remains price sensitive. Buyers will pay the right price for the right property. For London buyers, the most common request is for property that is as close to the coast as possible to take advantage of the sea and the golden sandy beaches. We’re also getting interest in waterside plots. Where we might normally sell two in a year, we’ve just exchanged on two in the past month. So, whether you are thinking of selling your home, or buying, renting or letting, we’d be delighted to talk to you.”
Sean Gibson Head of Office +44 (0) 1202 492 517 [email protected]
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PROPERTY VALUES IN THE CANFORD CLIFFS AREA With a renewed interest in coastal living, prime property in and around Canford Cliffs will see strong activity in the coming months
“We are seeing strong activity in Canford Cliffs as a result of a renewed motivation for coastal living and an increase in buyers moving from London. Despite the headwinds facing the housing market from the Covid-19 pandemic, we’ve seen a growth of 1.1% for prime property values in and around Canford Cliffs in the year to the end of June. Nonetheless, the market is price sensitive with average values 5.2% below where they were at the time of the Brexit referendum. Canford Cliffs is particularly desirable with the average transactional value of £713k (in the 12 months to March 2020) more than double that of its local authority, Bournemouth, Christchurch and Poole. The well-known Sandbanks peninsula, home to best in class properties with sea views is unsurprisingly the most expensive market, commanding some of the highest premiums for waterfront living across the UK.”
KeyAverage transaction value 12 months to March 2020
Below £200,000 £200,000-£400,000 £400,000-£600,000 £600,000-£800,000 Over £800,000Kirsty Bennison
Residential Research +44 (0) 207 016 3836 [email protected]
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“This luxury upper floor cliff top apartment had been on the market for over a year and was yet to attract the right buyer. However, when lockdown eased, it was a different story entirely when we received interest from a number of prospective buyers who were drawn to its unique position and magnificent sea and harbour views. We contacted a buyer from a nearby area who was reassessing their property needs, showed them the property and they fell in love with it instantly. The deal was agreed quickly and we managed to secure an offer close to asking price for our client, a very strong result for an apartment in this development.”
SOLD CHADDESLEY GLEN, POOLE Location was everything for the buyers of this beautiful sea front apartment
Safe harbour • In an unpredictable
post-lockdown market, we can help find the right buyers for the right properties
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Keith Fensom Residential Sales +44 (0) 1202 492 502 [email protected]
SOLD WHITECLIFF RD, POOLE This stunning seafront property was snapped up by cash buyers before it officially went on to the market
“We were contacted by a cash buyer from London who had seen everything that was on the market and was eagerly awaiting new properties to be launched. They wanted to enjoy the tail end of summer by the seaside, so were keen to get a deal done quickly. They phoned us because they were familiar with our brand, and enquired if we had anything that might suit them. We knew this property was the perfect fit. It was priced slightly higher than what they wanted to spend, but they ended up offering close to the asking price because it was perfect to their requirements. The deal was agreed prior to it officially going on to the market, and the property exchanged within three weeks of the deal being agreed.”
Competitive bids • Our strong presence
in London and beyond puts us in the forefront of buyers’ minds
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Sean Gibson Head of Office +44 (0) 1202 492 517 [email protected]
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SOLD OLD COASTGUARD RD, SANDBANKSCompetition for this waterside plot was fierce
“Since lockdown, the market for waterside plots has been particularly competitive. This property is tucked away off the main peninsular road in a very quiet and peaceful location and has direct water access and a mooring. The new owners plan to knock the existing house down and replace it with a substantial modern new build. We plan to work closely with the new owner with the regard to the design, size, specification and materials to make sure they have full guidance and can maximise the new plot to build their dream home.”
Changing needs • We keep abreast
of what our buyers are looking for, and can find the right properties to meet their evolving needsSabrina Bodley
Residential Sales +44 (0) 1202 492 509 [email protected]
98% Since the market reopened
on 13 May, our sales across the UK have achieved 98% of their
guide price on average.
STRONG ACTIVITY IN THE PRIME MARKETS
We have seen a 127% increase in the number of sales agreed for property above £1 million
across the UK in August compared with the same month a year ago.
This reflects how pent-up demand has been sustained throughout
the summer months.
National coverage Activity influencing the wider UK market
COMMITMENT TO MOVE The net balance of those who
have become more committed to move in the next 12 months is +9% in April, +32% in June
and +21% in August.
The right buyer for your property may already live in Canford Cliffs or the surrounding area. Often, we see buyers move from London in search of stunning properties and a coastal lifestyle. Wherever they may be coming from, we’ll help them find your property. Thanks to Savills global network of offices, your property is visible across the UK and internationally. Each of our offices is dedicated to its local market and understands its attraction and unique features. And once you’ve sold your property, we’re here to help you move on to the next stage of your journey.
Even if you are not looking to move soon, we are happy to provide a free appraisal of your property.
O U R S E R V I C E T O YO UINCREASE IN BUYERS
FROM LONDONAll of our country offices are
reporting an uptick in buyers from London. Of new buyers registering with us to buy a country property,
32% come from London compared with 21% last year.
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R E M O VA L S
7 — SAVILLS.CO.UK
34 Haven RdCanford Cliffs
PooleBH13 7LP
+44 (0) 1202 708 888
Keith Fensom Residential Sales +44 (0) 1202 492 502 [email protected]
Pippa Leech Residential Sales +44 (0) 1202 492 504 [email protected]
Sean Gibson Head of Office +44 (0) 1202 492 517 [email protected]
Sabrina Bodley Residential Sales +44 (0) 1202 492 509 [email protected]
Trevor Kearney Country Department +44 (0) 20 7409 8872 [email protected]
