+ All Categories
Home > Entertainment & Humor > Cannes Debrief 2013

Cannes Debrief 2013

Date post: 16-Jan-2015
Category:
Upload: the-via-agency
View: 902 times
Download: 4 times
Share this document with a friend
Description:
Takeaways and insights from Cannes 2013
Popular Tags:
37
DEBRIEF Tuesday, June 25, 2013
Transcript
Page 1: Cannes Debrief 2013

DEBRIEF

Tuesday, June 25, 2013

Page 2: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 3: Cannes Debrief 2013

60TH INTERNATIONAL FESTIVAL OF CREATIVITY

Tuesday, June 25, 2013

Page 4: Cannes Debrief 2013

“Creative Effectiveness at Cannes Lions aims to establish a direct correlation between creativity and effectiveness. The Festival has always been, and always will be, a Festival of creativity; however now more than ever ROI is paramount to the client and it is important that we acknowledge and reward this without losing the essence of Cannes Lions.”

Tuesday, June 25, 2013

Page 5: Cannes Debrief 2013

1,200

35,5003,400

entries submitted

shortlisted

Lions awardedTuesday, June 25, 2013

Page 6: Cannes Debrief 2013

BIG TAKEAWAYS

Tuesday, June 25, 2013

Page 7: Cannes Debrief 2013

Ads that make a difference honored in Cannes“The Cannes Lions International Festival of Creativity honored advertising and promotion that not only looks good but does good.”

“Commercials with a social conscience took the spotlight...”

DO WORK THAT MATTERS

Encouraging organ donation

Promoting safety

Donating blood

Improving self-esteem

Teaching with phonesPreventing suicide

Saving teen drivers

Sharing feelings

Saving for retirement

Tuesday, June 25, 2013

Page 8: Cannes Debrief 2013

FIND THE TRUTH

“The marketing industry used to be about ‘creating a myth then getting people to believe it’ but now the onus is on finding a truth.”

MARK D’ARCYFacebook

“I have to be true to who I am and do what makes me laugh. I'd rather stop doing it than continue to do it in a way that starts to become manufactured or fake.”

CONAN O’BRIEN

“It’s interesting that all the work that has found success this week has come out of a real truth. This has been a clear theme in virtually every seminar. Being authentic as a brand and keeping it real for the people you want to sell to.”

Tuesday, June 25, 2013

Page 9: Cannes Debrief 2013

GO FROM STORYTELLING TO STORYMAKING

Tuesday, June 25, 2013

Page 10: Cannes Debrief 2013

BE BOLD AND SURPRISING

Tuesday, June 25, 2013

Page 11: Cannes Debrief 2013

EMBRACE FAILURE

“A common theme from senior marketers at Cannes was that if you’re not failing somewhere along the line, you’re not trying hard enough to succeed. Rather than seeing failure as a negative, successful brands will be the ones that can embrace it, learn from mistakes quickly and strengthen a brand as a result.”

Tuesday, June 25, 2013

Page 12: Cannes Debrief 2013

AWARD WINNING WORK

Tuesday, June 25, 2013

Page 13: Cannes Debrief 2013

“The Most Awarded Ad Campaign In Cannes Festival's 60-Year History.”

Tuesday, June 25, 2013

Page 14: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 15: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 16: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 17: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 18: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 19: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 20: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 21: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 22: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 23: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 24: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 25: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 26: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 27: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 28: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 29: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 30: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 31: Cannes Debrief 2013

Tuesday, June 25, 2013

Page 32: Cannes Debrief 2013

INTERESTING SEMINARS

Tuesday, June 25, 2013

Page 33: Cannes Debrief 2013

Most impressive

WORK THAT MATTERS

COCA-COLA

Tuesday, June 25, 2013

Page 34: Cannes Debrief 2013

Most entertaining

WHAT CONNECTS IN COMEDY

ANDERSON COOPER & CONAN O’BRIEN

Tuesday, June 25, 2013

Page 35: Cannes Debrief 2013

Most beneficial

FREE ELVIS: HOW TO UNLEASH YOUR INNER CREATIVITY

UPPING YOUR ELVIS

Tuesday, June 25, 2013

Page 36: Cannes Debrief 2013

Most enlightening

THE FUTURE IS A MASSIVELY MULTIPLAYER GAME

JANE McGONICAL

“...how to harness the power of games to solve real-world problems and boost global happiness.”

Tuesday, June 25, 2013

Page 37: Cannes Debrief 2013

DEBRIEF

Tuesday, June 25, 2013


Recommended