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7/21/2019 Cannes Lions 2012 Winning Campaigns Branded Content En
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Grand Prix
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Brand: Chipotle
Agency: Creative Artists Agency, Los Angeles,
CA
Industry: Confectionery & Snacks
Media: Promotion & Event
Market: United States
CULTIVATE CAMPAIGN Watch the video
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Gold
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Brand: Intel
Agency: Projector Inc., Tokyo
Industry: Electronics & Audio-Visual
Media: Cyber
Market: Japan
Creative Director: Koichiro Tanaka
Copywriter: Latina International
Corporation , Lilia Silva
Art Director: Masanori Sakamoto
Director: Eiji Tanigawa
The Museum of Me Watch the video
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7/21/2019 Cannes Lions 2012 Winning Campaigns Branded Content En
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Brand: Engagement Citoyen
Agency: Ogilvy, Tunis
Industry: Public interest & Non-profit
Media: Promotion & Event
Market: Tunisia
Creative Director: Nicolas Courant, Gérald
Héraud
Copywriter: Asma Kanzari, Mehdi
Lamloum, Yosri Mimouna
Art Director: Yassine Boughaba, Nicolas
Courant, Gérald Héraud
Director: Propaganda, Propaganda
Productions, Fedh Chabbi, Fehd
Chabbi, Fehd Chebbi
The Return of Dictator Ben Ali Watch the video
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Brand: Carling Beer
Agency: Ogilvy, Cape Town
Industry: Alcoholic drinks
Media: Cyber Market: South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang, Tommy
Le Roux, Nicholas Wittenberg
Copywriter: Logan Broadley, Tommy Le
Roux, Yazeed Solomons
Art Director: Delano Chengan, Benjamin de
Villiers, Jonathan Lang
Director: The Workroom, Platypus
Productions, Ian Chuter , Stephen Webster
Be the Coach Watch the video
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Brand: Wheat Thins
Agency: Starcom, New York City, NY
Industry: Confectionery & Snacks
Media: Promotion & Event
Market: United States
WHEAT THINS & COLBERT Watch the video
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Brand: General Mills
Agency: McCann Erickson, New York City, NY
Industry: Food
Media: Promotion & Event
Market: United States
Chief Creative Officer: Linus Karlsson
Executive Creative Director: Your
Majesty, Andreas Dahlqvist, Jens
Karlsson, Leslie Sims
Creative Director: Mat Bisher , Jason
Schmall
Photography: Your Majesty, Jens Karlsson
NATURE VALLEY TRAIL VIEW Watch the video
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Brand: Nike
Agency: We R Interactive, London (England)
Industry: Apparel, Clothing & Footwear
Media: Cyber
Market: United Kingdom
Creative Director: Richard Welsh
Copywriter: Bigballs Films, Lauren
Davies, Lewis Georgeson
Director: Bigballs Films, Adam
Gendle, Lewis Georgeson
I AM PLAYR Watch the video
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Brand: Montblanc
Agency: Leo Burnett, Milan
Industry: Personal accessories
Media: Promotion & Event
Market: Italy
Executive Creative Director: Paolo
Dematteis , Riccardo Robiglio, Michele Sechi
Creative Director: Paolo Boccardi
Copywriter: Markus Johansson, Francesco
Simonetti
Art Director: Andre Gidoin
THE BEAUTY OF A SECOND Watch the video
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Brand: K-Swiss
Agency: 72andSunny, Los Angeles, CA
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event
Market: United States
Chief Creative Officer: Glenn Cole
Executive Creative Director: Glenn Cole
Creative Director: Glenn Cole, Barton
Corley, Matt Murphy
Copywriter: Matt Heath
Art Director: Jay Kamath
Director: Jody Hill
LIONMFCEO Watch the video
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Brand: Qantas Airways
Agency: Wonder, Sydney, NSW
Industry: Transport & Tourism
Media: Promotion & Event
Market: Australia
Creative Director: Glen Condie
Copywriter: Finch, Glen Condie, Nathan
Earl, Nick Hayden, Phil Lloyd, Nick
Mcdougall
Director: Finch, Gregor Jordan
THE GREAT CRUSADE Watch the video
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Brand: The Village Voice
Agency: Leo Burnett, New York City, NY
Industry: Media & Publishing
Media: Promotion & Event
Market: United States
Chief Creative Officer: Jay Benjamin
Creative Director: Kieran Antill, Michael
Canning
NEW YORK WRITES ITSELF Watch the video
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Brand: Banco Popular de Puerto Rico
Agency: JWT, San Juan
Industry: Financial & Legal services
Media: Promotion & Event
Market: Puerto Rico
Creative Director: Miguel Fernández, Lixaida
Lorenzo, Johanna Santiago, Manuel Torres
Copywriter: Gabriela Bonilla, Lixaida
Lorenzo, Pablo Torres
Art Director: Juan Carlos Montes, Johanna
Santiago, Obed Varela, Daniel Vicente
THE MOST POPULAR SONG Watch the video
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Brand: Snoop Dogg
Agency: Pereira & O'Dell, San Francisco, CA
Industry: Tobacco & Smokers’ Requisites
Media: Promotion & Event
Market: United States
Chief Creative Officer: PJ Pereira
Creative Director: Paulo Coelho, Arício
Fortes
Copywriter: Arício Fortes, PJ Pereira
Art Director: Paulo Coelho
SNOOP DOGG'S SMOKABLE BOOK Watch the video
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Brand: Pom Wonderful, Hyatt, Jetblue
Agency: Warrior Poets, New York City, NY
Industry: Corporate self-promo
Media: Promotion & Event
Market: United States
Copywriter: Jeremy Chilnick, Morgan
Spurlock
Director: Morgan Spurlock
POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD Watch the video
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Brand: Nissan
Agency: TBWA, Los Angeles, CA
Industry: Automotive & Services
Media: Promotion & Event
Market: United States
Chief Creative Officer: Rob Schwartz
Creative Director: Jason Locey, Tito
Melega, Nik Piscitello
Copywriter: Steve Bolton
Director: @radical.media, Jeff Zwart
GT ACADEMY USA Watch the video
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Silver
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Brand: Ubisoft
Agency: Crispin Porter + Bogusky, Göteborg
Industry: Toys & Games
Media: Cyber
Market: Sweden
Language: English
Chief Creative Officer: Rob Reilly
Executive Creative Director: Gustav Martner
Creative Director: Mattias Berg
Copywriter: Jim Connolly
Art Director: Mattias Berg, Joakim Khoury
Autodance Watch the video
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Brand: Canon
Agency: Grey, New York City, NY
Industry: Electronics & Audio-Visual
Media: Promotion & EventMarket: United States
Chief Creative Officer: Tor Myhren, Jeff
Odiorne
Executive Creative Director: Ari
Halper , Steve Krauss
Creative Director: Eric King, Stu Mair Copywriter: Kent Koren
Art Director: Jayson Atienza, Elinor
Buchler, Ian Lui, Sol Oh, Korie Park
Project Imagin8ion Watch the video
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Brand: Nissan
Agency: TBWA, Los Angeles, CA
Industry: Automotive & Services
Media: Promotion & Event
Market: United States
Chief Creative Officer: Rob Schwartz
Creative Director: Jason Locey, Tito
Melega, Nik Piscitello
Copywriter: Steve Bolton
Director: @radical.media, Jeff Zwart
GT ACADEMY USA Watch the video
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7/21/2019 Cannes Lions 2012 Winning Campaigns Branded Content En
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Brand: Coca-Cola
Agency: Ogilvy, Paris
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: France
Executive Creative Director: Chris Garbutt
Creative Director: Guy Duncan, Danielle
Henry
Copywriter: Florian Bodet, Baptiste
Clinet, Adam Kennedy, Nicolas
Lautier , Brandon Rochon
Art Director: Florian Bodet, Johnny
Budden, Baptiste Clinet, AdamKennedy, Nicolas Lautier , Brandon Rochon
Director: Greg Brunkalla, Nima Nourizadeh
A STEP FROM ZERO Watch the video
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7/21/2019 Cannes Lions 2012 Winning Campaigns Branded Content En
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Brand: Smirnoff
Agency: Special, Auckland
Industry: Alcoholic drinks
Media: Promotion & Event
Market: New Zealand
Creative Director: Tony Bradbourne, Rob
Jack
Director: Joel Kefali
THE SMIRNOFF NIGHT PROJECT Watch the video
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Brand: Google
Agency: Hakuhodo, Tokyo
Industry: Internet sites & Services
Media: Promotion & Event
Market: Japan
Executive Creative Director: Hiroyuki
Ito, Kentaro Kimura
Creative Director: Keiichi Motoyama, Wataru
Sasaki
Copywriter: Yasutaka Ide, Hitoshi Sakamoto
Art Director: Koichi Kosugi
Director: Hiroki Ono
HATSUNE MIKU Watch the video
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Brand: The Climate Reality Project
Agency: M SS NG P ECES, Brooklyn, NY
Industry: Public interest & Non-profit
Media: Promotion & Event
Market: United States
Creative Director: Josh Nussbaum
Copywriter: Jeremy Lubman
Director: Jeremy Lubman, Adam
McClelland, Josh Nussbaum
24 HOURS OF REALITY Watch the video
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Brand: Skittles
Agency: TBWA, London (England)
Industry: Confectionery & Snacks
Media: Cyber
Market: United Kingdom
Executive Creative Director: André
Laurentino
Creative Director: Johan Dahlqvist, Lee Tan
Copywriter: Lee Tan
Art Director: Johan Dahlqvist
Director: David Frymann, Jakob Markey
BLUE SKITTLES - LIKE THE RAINBOW Watch the video
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Brand: Military Forces of Colombia
Agency: DDB, Bogotá
Industry: Public interest & Non-profit
Media: Promotion & Event
Market: Colombia
Creative Director: Alfonso Díaz, Juan Carlos
Espitia, Juan Carlos Palma
Copywriter: Alfonso Díaz, Mario Leon
The Code Watch the video
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Brand: Hasbro
Agency: MediaCom, Dusseldorf
Industry: Toys & Games
Media: Promotion & Event
Market: Germany
Creative Director: Georgios Engels
OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK Watch the video
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Brand: Activision Publishing
Agency: NCompass International, West
Hollywood, CA
Industry: Toys & Games
Media: Promotion & Event
Market: United States
Creative Director: Patrick Fong
CALL OF DUTY XP 2011 Watch the video
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Brand: Gatorade
Agency: VML, Inc., Kansas City, MO
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: United States
Chief Creative Officer: Debbi Vandeven
Creative Director: Nick Allegri, Tony
Snethen
Copywriter: Joel Henning, Allison Pierce
Art Director: Katelyn Carson, Chad
Green, Alison Radke
Director: Optimum Sports, Tom McGovern
EVERYTHING TO PROVE Watch the video
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Brand: Intel
Agency: VICE Media, Brooklyn, NY
Industry: Electronics & Audio-Visual
Media: Promotion & Event
Market: United States
THE CREATORS PROJECT Watch the video
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Bronze
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Brand: Smart
Agency: BBDO, Dusseldorf
Industry: Automotive & Services
Media: Ambient & Interactive
Market: Germany
Creative Director: Jan Harbeck, Ton
Hollander , David Mously, Jens
Ringena, Wolfgang Schneider
Copywriter: Fredric Antonsson, Lukas Liske
Art Director: Sebastian Forsman, DanielSchweinzer, Tomas Tulinius
EBALL Watch the video
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Brand: Coca-Cola
Agency: Wieden+Kennedy, Portland, OR
Industry: Non-alcoholic drinks
Media: Cyber
Market: United States
Executive Creative Director: Mark
Fitzloff , Susan Hoffman, Iain Tait
Creative Director: Hal Curtis, Jeff Gillette
Copywriter: Darcie Burell, Heather Ryder
Art Director: Josh Boston, Dani
Gurlanick, Chris Thurman
Director: David Scott
COCA-COLA POLAR BOWL Watch the video
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Brand: Coca-Cola
Agency: Ogilvy, Paris
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: France
Executive Creative Director: Chris Garbutt
Creative Director: Guy Duncan, Danielle
Henry
Copywriter: Florian Bodet, Baptiste
Clinet, Adam Kennedy, Nicolas
Lautier , Brandon Rochon
Art Director: Florian Bodet, Johnny
Budden, Baptiste Clinet, AdamKennedy, Nicolas Lautier , Brandon Rochon
Director: Greg Brunkalla, Nima Nourizadeh
A STEP FROM ZERO Watch the video
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Brand: Tic Tac
Agency: Ogilvy, Paris
Industry: Beauty & Health
Media: Promotion & Event
Market: France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Director: Florian Bodet, Baptiste
Clinet, Nicolas Lautier , Frédéric Levron
Copywriter: Charles-Henry Joyaut
Art Director: Salomé Jestin
Director: François Néméta
THE WORST BREATH IN THE WORLD Watch the video
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Brand: Sour Patch Kids
Agency: Mother, New York City, NY
Industry: Confectionery & Snacks
Media: Promotion & Event
Market: United States
WORLD GONE SOUR Watch the video
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Brand: Air New Zealand
Agency: Host, Sydney, NSW
Industry: Transport & Tourism
Media: Promotion & Event
Market: Australia
Executive Creative Director: Leslie Ali, Bob
Mackintosh
Creative Director: David Smith
Copywriter: The Jamboree, Edwin
Hughan, Kim Neidhardt, Matthew Ryan
Art Director: Andrew Guirguis, Ciaran
McCarthy
Director: Leslie Ali
THE KIWI SCEPTICS Watch the video
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Brand: Pepsi
Agency: Sony Music, New York City, NY
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: United States
Executive Creative Director: Daniel Frydman
Creative Director: Laurie Mucciolo
Art Director: Michael Calamusa, Jayk
Mesler , Todd Ryan
THE X FACTOR USA DIGITAL ECOSYSTEM Watch the video
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Brand: Ballantine's
Agency: Optimedia, Madrid
Industry: Alcoholic drinks
Media: Promotion & Event
Market: Spain
Creative Director: Javier Roldan
PLAN B - BALLANTINE'S Watch the video
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Brand: Jordan
Agency: Wieden+Kennedy, New York City, NY
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event
Market: United States
Executive Creative Director: Ian
Reichenthal, Scott Vitrone
Creative Director: Andy Ferguson, Brandon
Mugar
Copywriter: Eric Steele
Art Director: Azsa West
Director: Ricardo Rivera
THE EXPLOSIVE GAME Watch the video
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Brand: Hyundai
Agency: GreenLight Media & Marketing
Industry: Automotive & Services
Media: Promotion & Event
Market: United States
Executive Creative Director: Nick Davidge
Creative Director: Scott Muckenthaler , Tom
Pettus
Director: RSA FILMS, Amir Bar-Lev, Jesse
Brandt
RE: GENERATION MUSIC PROJECT Watch the video
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Brand: Mr. Pizza
Agency: SS+K, New York City, NY
Industry: Catering industry
Media: Promotion & Event
Market: United States
Chief Creative Officer: Kash Sree
Creative Director: Kash Sree
Copywriter: Paul Spelman, Kash Sree
Art Director: Mike Yang
Director: Bong Un Jung, John Parker
TRUE ORIGINS OF PIZZA Watch the video
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Brand: WIDERØE
Agency: McCann Erickson, Oslo
Industry: Transport & Tourism
Media: Promotion & Event
Market: Norway
Copywriter: Hallvard Fjeldbraaten, Karina
Hillestad
Art Director: Christian Aune, Nina
Nedreaas, Kjetill Nybø, Johannes
Rummelhoff
A SUMMER WITHOUT RAIN Watch the video
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Brand: Dewar's
Agency: Bacardi India, Gurgaon
Industry: Alcoholic drinks
Media: Promotion & Event
Market: India
THE DEWARISTS Watch the video
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Brand: Denny's
Agency: Gotham Inc., New York City, NY
Industry: Catering industry
Media: Promotion & Event
Market: United States
Chief Creative Officer: Marty Orzio
Copywriter: Stephen Lundberg
Art Director: Natalie Chambers
Director: Jerry Collins
ALWAYS OPEN Watch the video
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Brand: Jacob's Creek
Agency: Cummins Ross, Melbourne, VIC
Industry: Alcoholic drinks
Media: Promotion & Event
Market: Australia
Copywriter: Sean Cummins
Art Director: Jason Ross
Director: Steve Callen
OPEN UP WITH ANDRE AGASSI Watch the video
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Brand: Google
Agency: Hakuhodo, Tokyo
Industry: Internet sites & Services
Media: Cyber
Market: Japan
Executive Creative Director: Kentaro Kimura
Creative Director: Kentaro Kimura, Keiichi
Motoyama
Copywriter: Yasutaka Ide, Hitoshi Sakamoto
Art Director: Yusei Kakizaki
Director: AOI Advertising Promotion
Inc, Hiroki Ono
MEMORIES FOR THE FUTURE Watch the video
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