Date post: | 13-Aug-2015 |
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Marketing |
Upload: | karen-saba |
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“Creativity is fuelled by Culture and Code”
AOL
Photo Credits: timg.com/vi/rsrV-XvE-1U/maxresdefault.jpg
Lions Innovation is a festival within the festival that takes place for the first time during Cannes Lions week. It’s a unique
two-day event where data, technology and creativity will intersect.
Today, data and technology are driving creative solutions in ways never seen
before, and at a rate that’s unprecedented.
Photo Credits: Cannes Lions and Mish Fletcher
“You don't need to be inhuman shape to do interesting things”
Sir Tim Berners Lee
Photo Credits: www.julianhanford.com
“It’s not about who’s right, it’s about what’s right. There’s a new age of accountability.”
Pharrell Williams
Photo Credits: Forbes
"We don't pay enough attention to what other people feel"
Evan Spiegel Founder of Snapchat
Photo Credits: Pagesix.com
“As people become more aware and engaged around climate change and
societal inequality, they are increasingly holding businesses and brands who
aren’t part of the solution to account. Brands need to have more depth and
breadth to engage consumers. Connecting purpose to purchase.”
UNILEVER
Photo Credits: http://i.ytimg.com/vi/7L2tfBmC4I4/maxresdefault.jpg
Glass Lion – The Lion for Change recognises work that implicitly or explicitly
addresses issues of gender inequality or prejudice, through the conscious
representation of gender in advertising.
NEW FOR 2015: GLASS LION – THE LION FOR CHANGE
THE GREATER GOODConversations, seminars and awards (for unbranded campaigns) celebrating ‘The
Greater Good’ were a highlight at the Cannes Lions 2015
Al Gore on Climate Change Monica Lewinsky on Cyber Bullying Jamie Oliver on Trust & Education
Photo Credits: Pagesix.com, The Daily Mail and Andrew Parsons
EVERYONE IS CREATIVECannes Lions is becoming a festival that celebrates creativity as a whole, no matter
where it comes from. Testament to this are three Grand prix winners this year.
Google Cardboard – Mobile Grand Prix Soundcloud – Radio Grand Prix Apple – Outdoor Grand Prix
Photo Credits: www.marketingmagazine.com, The Drum and clearchannel.co.uk
Great Work …Doesn’t shy away from data, it embraces and simplifies
Uses Artificial Intelligence, Virtual Reality and technology to enhance
Doesn’t overcomplicate, it simplifies
Has a purpose, gives something in return
Can come from anyone, anywhere!