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Cannes Lions Outdoor Media Radio En

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Cannes Lions Outdoor Media Radio En
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Page 2: Cannes Lions Outdoor Media Radio En
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57th Cannes Lions International Advertising Festival20-26 June 2010, Cannes, France.

The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 22,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promo & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 6.000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

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Andes Teletransporter Industry: Alcoholic drinksMedia: Outdoor

Brand: InbevAgency: Saatchi & Saatchi, BuenosAires, ArgentinaExecutive Creative Director: MarianoSerkin, Maxi ItzkoffCreative Director: Javier CampopianoCopywriter: Patricio del SanteArt Director: Bruno Tortolano, CarlosMuller, Juan Pedro PorcaroPhotography: Leandro Fillol

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Grand PrixOutdoor

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Be Stupid, 20Smart may have the brains, but stupid hasthe balls.

Industry: Apparel, Clothing & FootwearMedia: Print

Brand: DieselAgency: Anomaly, London (England), UnitedKingdomChief Creative Officer: Anomaly

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Grand PrixOutdoor

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Be Stupid, 19Smart critiques. Stupid creates.

Industry: Apparel, Clothing & FootwearMedia: Print

Brand: DieselAgency: Anomaly, London (England), United KingdomChief Creative Officer: Anomaly

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Grand PrixOutdoor

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Be Stupid, 17Smart had one good idea and that idea wasstupid.

Industry: Apparel, Clothing & FootwearMedia: Print

Brand: DieselAgency: Anomaly, London (England), UnitedKingdomChief Creative Officer: Anomaly

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Grand PrixOutdoor

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Singalong Industry: Professional & Public servicesMedia: Outdoor

Brand: T-MobileAgency: Saatchi & Saatchi, London(England), United KingdomExecutive Creative Director: KateStanners, Paul SilburnCreative Director: Jirka Mika, Second UnitAgencyCopywriter: Stephen HowellArt Director: Rick DoddsPhotography: Sally BeerworthDirector: Michael Gracey

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GoldOutdoor

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HotelShe's only with him for his biscuits.

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2010Language: English

Brand: FrolicAgency: BBDO, Boulogne-Billancourt, FranceChief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCreative Director: Gilles Fichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie Valloton, Lucie VallottonPhotography: Clive Stewart

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GoldOutdoor

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LimoShe's only with him for his biscuits.

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2010Language: English

Brand: FrolicAgency: BBDO, Boulogne-Billancourt, FranceChief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCreative Director: Gilles Fichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie Valloton, Lucie VallottonPhotography: Clive Stewart

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GoldOutdoor

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PoolShe's only with him for his biscuits.

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2010Language: English

Brand: FrolicAgency: BBDO, Boulogne-Billancourt, FranceChief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCreative Director: Gilles Fichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie Valloton, Lucie VallottonPhotography: Clive Stewart

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GoldOutdoor

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Steel Bed Industry: Transport & TourismMedia: Print

Brand: KaranaAgency: Ogilvy, Bangkok, ThailandExecutive Creative Director: NopadolSrikieatikajohn, Wisit LumsiricharoenchokeCreative Director: Paruj DaoraiCopywriter: Rudee SurapongraktrakoolArt Director: Gumpon Laksanajinda, NopadolSrikieatikajohn, Ratapon Houyhongtong, WisitLumsiricharoenchokePhotography: Illusion Co. Ltd, SurachaiPuthikulangkura

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SilverOutdoor

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Wooden Bed Industry: Transport & TourismMedia: Print

Brand: KaranaAgency: Ogilvy, Bangkok, ThailandExecutive Creative Director: NopadolSrikieatikajohn, Wisit LumsiricharoenchokeCreative Director: Paruj DaoraiCopywriter: Rudee SurapongraktrakoolArt Director: Gumpon Laksanajinda, NopadolSrikieatikajohn, Ratapon Houyhongtong, WisitLumsiricharoenchokePhotography: Illusion Co. Ltd, SurachaiPuthikulangkura

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SilverOutdoor

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Supor Non-Stick Pans Industry: House, Garden & PetsMedia: Ambient & Interactive

Brand: SuporAgency: Leo Burnett, shanghai, ChinaChief Creative Officer: Eddie BoothExecutive Creative Director: AmandaYang, Gordon HughesCreative Director: Forest YoungCopywriter: Amanda Yang, Donna DongArt Director: Amanda Yang, ForestYoung, Gordon HughesPhotography: Eric Dang, Nicholas Siau

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SilverOutdoor

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Interactive Storefronts Industry: Media & PublishingMedia: TV & Cinema

Brand: ESPNAgency: Wieden + Kennedy, New York City,NY, United StatesChief Creative Officer: N/AExecutive Creative Director: KevinProudfoot, Todd WaterburyCreative Director: Derek Barnes, JeromeAustria, John Parker, Stuart JenningsCopywriter: Eric SteeleArt Director: Stuart Jennings

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SilverOutdoor

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Splitting Seven Industry: PharmaceuticalMedia: Ambient & Interactive

Brand: Paras PharmaAgency: Y&R, Dubai, United Arab EmiratesChief Creative Officer: Shahir ZagExecutive Creative Director: Komal BediSohalCreative Director: Kalpesh Patankar, ParixitBhattacharya, Shahir ZagCopywriter: Kalpesh Patankar, ParixitBhattacharyaArt Director: Daniel Botezatu, KalpeshPatankar, Parixit Bhattacharya, Umran ShaikhPhotography: Daniel Botezatu, Umran Shaikh

BronzeOutdoor

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Dogfight Industry: Media & PublishingMedia: Outdoor

Brand: TVNZAgency: BBDO, Auckland, New ZealandExecutive Creative Director: Nick WorthingtonCopywriter: Kimberley Ragan, RebeccaJohnson-PondArt Director: Kimberley Ragan, RebeccaJohnson-PondPhotography: Rajiv Raj, Stephen LangdonDirector: Celeste Pulman, Lou Kuegler

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BronzeOutdoor

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GrasslandLand RoverGo Beyond

Industry: Automotive & ServicesMedia: Print

Brand: Land RoverAgency: Y&R, beijing, ChinaChief Creative Officer: MarcusRebeschini, Nils AnderssonExecutive Creative Director: Nils AnderssonCreative Director: Graham Lang, MarcusRebeschini, Mike Shackle, Nils AnderssonCopywriter: A S Anam, Nils AnderssonArt Director: A S AnamPhotography: Kerry Wilson, Sebastian Siah

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BronzeOutdoor

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MountainLand RoverGo Beyond

Industry: Automotive & ServicesMedia: Print

Brand: Land RoverAgency: Y&R, beijing, ChinaChief Creative Officer: MarcusRebeschini, Nils AnderssonExecutive Creative Director: Nils AnderssonCreative Director: Graham Lang, MarcusRebeschini, Mike Shackle, Nils AnderssonCopywriter: A S Anam, Nils AnderssonArt Director: A S AnamPhotography: Kerry Wilson, Sebastian Siah

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BronzeOutdoor

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DesertLand RoverGo Beyond

Industry: Automotive & ServicesMedia: Print

Brand: Land RoverAgency: Y&R, beijing, ChinaChief Creative Officer: MarcusRebeschini, Nils AnderssonExecutive Creative Director: Nils AnderssonCreative Director: Graham Lang, MarcusRebeschini, Mike Shackle, Nils AnderssonCopywriter: A S Anam, Nils AnderssonArt Director: A S AnamPhotography: Kerry Wilson, Sebastian Siah

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BronzeOutdoor

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Bag Industry: Media & PublishingMedia: OutdoorLanguage: English

Brand: The EconomistAgency: Ogilvy, Mumbai, IndiaChief Creative Officer: Abhijit Avasthi, RajivRaoExecutive Creative Director: SumantoChattopadhyayCreative Director: Heeral DesaiAkhaury, Sukesh Kumar NayakCopywriter: Sukesh Kumar Nayak, VedashreeKhambeteArt Director: Heeral Desai Akhaury, R.Pratheeb, Soumen Nath

BronzeOutdoor

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Baby Industry: Media & PublishingMedia: OutdoorLanguage: English

Brand: The EconomistAgency: Ogilvy, Mumbai, IndiaChief Creative Officer: Abhijit Avasthi, RajivRaoExecutive Creative Director: SumantoChattopadhyayCreative Director: Heeral DesaiAkhaury, Sukesh Kumar NayakCopywriter: Sukesh Kumar Nayak, VedashreeKhambeteArt Director: Heeral Desai Akhaury, R.Pratheeb, Soumen Nath

BronzeOutdoor

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Whale Industry: Media & PublishingMedia: OutdoorLanguage: English

Brand: The EconomistAgency: Ogilvy, Mumbai, IndiaChief Creative Officer: Abhijit Avasthi, RajivRaoExecutive Creative Director: SumantoChattopadhyayCreative Director: Heeral DesaiAkhaury, Sukesh Kumar NayakCopywriter: Sukesh Kumar Nayak, VedashreeKhambeteArt Director: Heeral Desai Akhaury, R.Pratheeb, Soumen Nath

BronzeOutdoor

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Pink and BlueI saw paint turn into Impressionism. I sawRenoir painting me. I saw the disappointedbanker who ordered me. I saw his disregardwhile throwing me into a dusty room. I sawyears go by. I saw Europe finallyacknowledge my value. I saw Brazil embraceme. I saw a new home. I saw that same hometurn into the country’s most visited museum.But, having seen all that, there’s one thing Ihaven’t seen yet: you. Come. I wish to seeyou.

Industry: Culture, Recreation & SportMedia: Print

Brand: MaspAgency: DDB, São Paulo, BrazilChief Creative Officer: Sergio ValenteExecutive Creative Director: Sergio ValenteCreative Director: Moacyr Netto, RenataFlorio, Rodrigo Almeida, Sergio ValenteCopywriter: Edson OdaArt Director: Rodrigo BombanaPhotography: Sérgio Prado

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BronzeOutdoor

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The SchoolboyI saw the failure of a genius. I saw the finalyears of Vincent Van Gogh. I saw Frenchmenunderestimating me. I saw a master die inpoverty. I saw a remorseful Europe. I sawmillionaires shouting my name at auctions. Isaw a new home. I saw adults teaching, I sawchildren learn. I saw a young building becomeBrazil’s most visited museum. But, havingseen all this, there’s one thing I haven’t seenyet: you. Come. I wish to see you.

Industry: Culture, Recreation & SportMedia: Print

Brand: MaspAgency: DDB, São Paulo, BrazilChief Creative Officer: Sergio ValenteExecutive Creative Director: Sergio ValenteCreative Director: Moacyr Netto, RenataFlorio, Rodrigo Almeida, Sergio ValenteCopywriter: Edson OdaArt Director: Rodrigo BombanaPhotography: Sérgio Prado

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BronzeOutdoor

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Rembrandt SelfI saw a photographer before photography wasinvented. I saw Rembrandt. I saw his brushstrokes shaping me. I saw the beginning of anew era. I saw Baroque, I saw Impressionism,I saw Realism. I saw Europe. I saw the world.I saw Brazil. I saw a museum flourish. I sawthe dream of a man become the biggestmuseum in Latin America. But, after seeingall that, there’s one thing I haven’t seen yet:you. Come. I wish to see you.

Industry: Culture, Recreation & SportMedia: Print

Brand: MaspAgency: DDB, São Paulo, BrazilChief Creative Officer: Sergio ValenteExecutive Creative Director: Sergio ValenteCreative Director: Moacyr Netto, RenataFlorio, Rodrigo Almeida, Sergio ValenteCopywriter: Edson OdaArt Director: Rodrigo BombanaPhotography: Sérgio Prado

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BronzeOutdoor

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ElephantSticks everything safely. Polar Bear

Industry: Office equipmentMedia: Print

Brand: Sakura ProductsAgency: Ogilvy, Bangkok, ThailandExecutive Creative Director: NopadolSrikieatikajohn, Wisit LumsiricharoenchokeCopywriter: Jutatip Praditgate, KiattisakKitabhuwanontha, Kris Garford SpindlerArt Director: Gumpon Laksanajinda, NatPromdhep, Nopadol S., SomchaiDejnarongpitak, Wisit L.Photography: AnuchaiSecharunputong, Remix Studio

BronzeOutdoor

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GiraffeSticks everything safely. Polar Bear

Industry: Office equipmentMedia: Print

Brand: Sakura ProductsAgency: Ogilvy, Bangkok, ThailandExecutive Creative Director: NopadolSrikieatikajohn, Wisit LumsiricharoenchokeCopywriter: Jutatip Praditgate, KiattisakKitabhuwanontha, Kris Garford SpindlerArt Director: Gumpon Laksanajinda, NatPromdhep, Nopadol S., SomchaiDejnarongpitak, Wisit L.Photography: AnuchaiSecharunputong, Remix Studio

BronzeOutdoor

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Chalkbot Industry: Public interest & Non-profitMedia: Ambient & Interactive

Brand: NikeAgency: Wieden + Kennedy, Portland,CO, United StatesExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Danielle Flagg, TylerWhisnandCopywriter: Karl Lieberman, Marco KayeArt Director: Adam Heathcott, ChrisHutchinson, James Moslander, RyanO'RourkeDirector: Alex Barwick, Daniel Sheniak, FrankBudgen

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SilverMedia

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Andes Teletransporter Industry: Alcoholic drinksMedia: Outdoor

Brand: InbevAgency: Saatchi & Saatchi, BuenosAires, ArgentinaExecutive Creative Director: MarianoSerkin, Maxi ItzkoffCreative Director: Javier CampopianoCopywriter: Patricio del SanteArt Director: Bruno Tortolano, CarlosMuller, Juan Pedro PorcaroPhotography: Leandro Fillol

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SilverMedia

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Replay Industry: Non-alcoholic drinksMedia: Miscellaneous

Brand: GatoradeAgency: TBWA, Los Angeles, CA, UnitedStatesChief Creative Officer: Rob SchwartzExecutive Creative Director: Jimmy SmithCreative Director: Brent Anderson, SteveHowardCopywriter: Adam Nowak, BrentAnderson, Steve HowardArt Director: Katie Meza, Peter ReidDirector: Kris Belman, Scott Balcerek, V.Scott Balcerek

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SilverMedia

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The Bubble Project Industry: Public interest & Non-profitMedia: Ambient & InteractivePublished: Sep., 2009

Brand: BekolAgency: Saatchi & Saatchi, Tel-Aviv, IsraelChief Creative Officer: Yoram LeviCreative Director: Ban Sever, BenSever, Nadav Presman, NadavPressman, Yoram LeviCopywriter: Tomer GidronArt Director: Eran Nir, Eranir

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BronzeMedia

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Last Call Industry: Media & PublishingMedia: Promotion & Event

Brand: NBC UNIVERSAL GLOBALNETWORKS DEUTSCHLANDAgency: Jung von Matt,, Hamburg, GermanyExecutive Creative Director: MathiasStiller, Wolfgang SchneiderCreative Director: Andreas Henke, ChristianKroll, Peter GochtCopywriter: Andreas Henke, Peter GochtArt Director: Daniel Leverenz, Marius Bell

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BronzeMedia

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Baby Pacifiers Industry: Public interest & Non-profitMedia: Promotion & Event

Brand: Military Forces of ColombiaAgency: DDB, Bogotá, ColombiaCreative Director: Juan Carlos Espitia, JuanCarlos Palma, Juan Pablo Navas, MauricioRochaCopywriter: Jorge Jácome, Ricardo UribeArt Director: Fabian Fernandez, GabrielEscobar, José Davis Mendoza, Juan GabrielLópez

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BronzeMedia

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Real Stories Industry: Media & PublishingMedia: Promotion & Event

Brand: TVNZAgency: BBDO, Auckland, New ZealandExecutive Creative Director: Nick WorthingtonCopywriter: Kimberley Ragan, RebeccaJohnson-PondArt Director: Kimberley Ragan, RebeccaJohnson-PondPhotography: Rajiv Raj, Stephen LangdonDirector: Celeste Pulman, Lou Kuegler

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BronzeMedia

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Bus Ticket Industry: Beauty & HealthMedia: Promotion & EventPublished: Jun., 2009Language: English

Brand: ElmexAgency: Y&R, Tel-Aviv, IsraelChief Creative Officer: Gideon AmichayExecutive Creative Director: AdamPolachek, Tzur GolanCreative Director: Gideon Amichay, YaneevAvital, Yaniv AvitalCopywriter: Oz FrenkelArt Director: Nathan Freifeld

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BronzeMedia

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Josh's Band Industry: Professional & Public servicesMedia: Promotion & Event

Brand: T-MobileAgency: Saatchi & Saatchi, London(England), United KingdomExecutive Creative Director: KateStanners, Paul SilburnCreative Director: Jirka Mika, Second UnitAgencyCopywriter: Stephen HowellArt Director: Rick DoddsPhotography: Sally BeerworthDirector: Michael Gracey

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BronzeMedia

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Whopper Face Industry: Catering industryMedia: Ambient & Interactive

Brand: Burger KingAgency: Ogilvy, São Paulo, BrazilChief Creative Officer: Anselmo RamosExecutive Creative Director: Michel LentCreative Director: AngelaBassichetti, Anselmo RamosCopywriter: Eduardo MarquesArt Director: Denis Kakazu, DougasKozonoe, Douglas Kozonoe, Lucas ZaidenDirector: Giuliano Saade

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BronzeMedia

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Starbucks Love ProjectIntegrated Campaign

Industry: Catering industryMedia: Promotion & Event

Brand: StarbucksAgency: BBDO, New York City, NY, UnitedStatesChief Creative Officer: David LubarsExecutive Creative Director: DavidCarter, Linda HonanCreative Director: Arturo ArandaCopywriter: Kara Goodrich, Kim MokArt Director: Alex ShulhaferDirector: Aaron Koblin, Chris Palmer

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BronzeMedia

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