Capabilities
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Blue Yonder: Innovation in InsightWe discover the fresh, clear insight needed to ignite, develop and deliver leading brands to market.
We love creating game changing innovation; be it our clients’ or our own.
A quality and attention to
detail only possible after 20
years product testing with
the worlds more famous
technical teams
We get the stakeholder
and supply chain
challenge.
This helps us create
work that impacts
We blend qual,
quant, data
science and video
production capabilities
to get the right story
We’re an
extension of the
team
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Ignite Develop Deliver
Innovation in InsightWe deliver end to end, world class research to teams globally across three core phases of product development…
20+years
21countries
14languages
40+categories
1 000, 000+consumers
Blue Yonder: Innovation in Insight
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Blue Yonder: Innovation in Insight
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
How we do itWe’re a full service agency. Qual. Quant. Data Science. Innovation. Content Creation. We’ve worked in over 40
categories, across 21 countries, 5 continents, and in 14 languages. Here’s a sense of how we do it…
Instant, Dynamic, Digital
Interactive data dashboards
Harnessing the power of your data
Innovative, Realistic, Safe Space
Full Category Content
Meeting the shopper needs of R&D, Brand,
Category and Marketing teams
Sensory, Descriptive, ExploratoryBuilt to ISO Standards
Combine sensory data with close
observation and consumer language
Understand your need Develop your solution Innovate together
Smart, Robust, KnowledgeExpert analysis to discover insightUsing advanced statistical methods to deepdive into data
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Click, Capture, LearnNew metric to explore the complex,
emotive, consumer landscapeNew approach for a new era of insight
(more details availble in full deck - just ask!)
Creative, Visual, StorytellingBringing your research to life through creative stories4K clarity for stakeholder standard
Outstanding storytellingWe bring research to life, enriching it through storytelling, delivering compelling, high impact, insightful, videos to stakeholders to
gain buy in. From concept optimisation through early prototype usage and at shelf behaviour to final TVC output, our in house
video editing delivers captivating, natural testimonials. Here’s a sense of how we do it…
We only use 4K
Cameras
12 Port
Live vision
mixing
Multi angle
4K video
capture
Live Dash access to
Video Diary platform
High Definition,
secondary audio
capture
Unrestricted
viewing access to
all consumer areas
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
What we do
Brand Pack Formulation Category
All brands are different.
Your brand is not the same.
No one size fits all models here.Our Oracle data science team starts by understanding your category and your brand growth drivers, before creating a tailored growth path.
What does the purchase journey look like? Where on the journeyshould your team focus to unlock most revenue, and with whichsegment?
Which aspects of the brand position are most compelling and revenue generating? What is the consumer engagement modelwith the highest ROI? Which other categories could be a source ofgrowth?
We’re not interested in tracking performance. Once we’ve understood your brand on it’s own terms we’ll select the right metricsto predict and drive performance, whether or not that requires primary research.
As a minimum, a pack must be functional. To progress, it must be ergonomic and intuitive. To be perfect, it must delight.
We make packs perfect on a technical level for every touchpoint. Our work can be found in the hands of billions ofconsumers worldwide.
Every product has aformulation - the way it feels, tastes or smells.
We decode formulations to make sure your products deliver to brand and consumer needs.
For 20 years, we’ve helped over 100 brands across 40 sectors perfect their formulations: what is your consumer driven solution for formulationtesting?
Categories change. All the time.
There are new consumer needs, new products, new information, new buyers and new storeguidelines.
We understand this, and we grow categories – over 40 of them, across channels.
Through shopper and SKU understanding, fixture and POS optimisation in store and online, we increase penetration and incremental purchase and build buyer relationships
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
What we do
Brands need the right claims to sell their products – we’re behind some of the mostfamous.
We generate that right claim, make it compelling andsubstantiate it – globally, ensuring claims withstand legal contest.
Claims need bringing to life with demonstrations of the technology, the science or the benefit.
We bring them to life, delivering a reason to believe! We create, build, design and film demos for over 60 brands in 15 countries.
We understand shoppers –what makes them tick, when, where and why. Weunderstand that the shopper journey begins in home and extends beyond the shelf: purchase triggers, barriers, pricing, at shelf impact…
We understand shoppers wherever they are, at whatever stage in the shopper journey they are at.
To help us, we built Shopper:Lab™. Co-created with global giants, it helps us to understand shoppers even more, which helps us drive sales - even more.
Claims
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Demos Shopper
Eco Systems
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
r
Blue Yonder, Core TeamA modern agency is more than an agency.
Our core team forms a hub from which we coordinate the network.
o
ti
RichardMD
Kate Research Director
MarkOperations
Lead
JonathanCIO
Jordan
Creative
Lead Mike
Data Science
Lead
Hannah Research Director
& Client Lead
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Our current global ecosystem looks like this...
Germany
Technical researchers.15+ years workingwith globalgiants
Core Technical supplier toglobal giants for 7+ years
Core Technical supplier to
global giants for 5+
years
Product Test experts: trusted partner of Blue
Yonder for 11 years
Fieldwork specialistsworkingwith Blue Yonder on leading
brandsfor 3 years
Fieldwork specialistsworkingwith Blue Yonder on leading
brandsfor 3 years
France
Sweden LatAm SEA
India
Creative &
Design
Logistics Specialists Tech
Couriers
Product suppliers
Graphic designers
Visualisers
Animators
Production companies Chauffeurs
Translators
Digital platform
developers
App
designers
and builders
Research: Core Regions
High quality
sample
providers
USA
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Specifics of partners available upon signing of contract
Technicians
Blue Yonder is an ecosystem of partners
2019 & Beyond
Creative anddesign
Creative and
design
Visualisers
Graphic Designers
LeeProduction Company
2D/3D/CGI Animation
Marketing Agency
3D Modelling andprinting
PHD Students
VR Creators
Consumer psychologists
Eye tracking
UX
EstablishCIC Formulation chemists
Fragrance Houses
Sensory/FoodScientists
Eye tracking
UX
Database Developers
Digital Platform Supplier
WebsiteDevelopers
Office Designers
Commercial printers
Label Manufacturer
Electroplaters/debranders
University of Leeds
Phoenix DanceTheatre
Gym Equipment Rental
Ambulance technicians:
advanced first aiders
Research
Fieldwork
Tech
Tech
Product
Product
Specialists
Specialists
Consumer
Recruiters
In Leeds alone...
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Audio-visual Research
FacilitiesResearch
TeamData Science Innovation
TeamMedia Team
Our ecosystem partnership in action
Initiated collaboration with Leeds University
to accommodate lab space for
automated consumer formulation
selection.
Led a project that brought external tech to
internal ways of working, reversing the technique
of replicating cattery behaviour in a consumer
environment, to replicating consumer behaviour in
a cattery environment.
Delivered all elements and personnel required
for city centre pop up shop within 2 week
timescale.
Established digital partners to streamline Big
Data, ensuring results were relevant, actionable
and insightful.
For more case studies and POVs, please get in touch
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Global Digital Solutions
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
3D Digital Discovery Dash –
Online Community
Global Digital Solutions: Data Collection
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
‘Anywhere we need
to understand a
moment, in the
moment’
‘Blue Yonder didn’t just
open the doors with 3D,
they blew it off its hinges’
‘Because sometimes
what consumers say
they do, isn’t what they
really do’
‘Blue Yonder
changed the game.
They are truly
innovators’
In the past 2 years alone, we have delivered digital solutions across 5 continents for over 25 clients, speaking with thousands of
consumers digitally
Introducing ClickScapewith patent pending technology - the first device that can truly target and measure in the moment consumerresponse
A button worn as a badge that records 2 binary measures of data at the exact moment itoccurs
More details available in full deck - just ask!
Impact Video Diary App Holistically Digital
Our 3D Digital Discovery Dashboard is an innovative global platform and passionate research team delivering:• Compelling qualitative
solutions• Engaging, interactive,
collaborative and bespoke tools
• Video diary capacity• Live translation
Leading the way in consumer observation, our bespoke consumer video diary gets to the heart of consumer behaviour no matter where they are, giving us unprecedented access to every consumer touchpoints
Researcher analysis ensures that the 40% of insight which is silent is explored
We usedigital techniquesholistically, and have developed innovative solutions to add value across methodologies…
• Digital recruitment:Global online panels
• Digital insight capture: online surveys, video verbatim in quant questionnaires, shopper mock ups, VR, eye tracking, recorded
livestream interviews
Global Digital Solutions: Data Delivery
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Secure Web Space 4K Video Edits Live Dash Oracle
‘Everything in one, secure,
digital space – invaluable’
‘Telling a story through
video made sure we did
what we should do, not
just what we could do’
‘We made the decisions
we needed to make -
instantly’
‘It’s living data. Hard facts,
beautifully delivered’.
Everyone loves a story; they are part and parcel of everyday life – news stories, films, a chatover coffee – the things people remember most in life are because somebody told a story.
We use 4K video footage and HD home video footage to tell immersive stories, bringingthe research to life todeliver stakeholder
buy in.
There is no longer a wait for winning data. Live Dashenables immediate access to data based insight.
The sequence is seamless, from understanding needs, designing the dashboard to displaying the insight in a clear stakeholder ready manner – it drives fast decisions.
Live dash allows flexibility, bespoke presentation and ‘on the fly’ in-depth analysis, providing a clear, intuitive and uninterrupted flow of knowledge to be injected into business.
Our expert statistical team
use digital methodologies
to tell the story of data,
working closely with our in
house media team to
create digitised, animated
charts, to dynamically
deliver data.
Log into our secure,encrypted webspace to view documents live.
The personalised spacedelivers an immediately accessible, ata glance overview ofproject progress from anywhere in the world.
Global Digital Solutions: Live & 3D Digital Dash
3D Digital Dash
Live Dash
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Entrepreneurial Ways of Working
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
How we work to drive speed, quality & cost advantage to clients
Increase quality
Experiment wisely
Collaborate
Empower team
Build trust
Drive positive change
Entrepreneurial Mind Set
Blue Yonder Scale = fast and agile
Speed
Capacity
Fast access to local eco-system for ad-hoc
requirements
Capability
A century of combined Director level experience delivering insight at the
highest level
Discover and bring to
life world class insight
We work collaboratively with your teams to drive Speed, Capacity & Capability
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Responsive Senior Quality Innovate Collaborate Improve
World Class Client Service
If you have to ask for something, we could have done better
The right expert on the right project
We do not sacrifice quality
Find new ways to meet clientneeds
Experiment to empower and accelerate the journey
How can we dowhat we do, better?
Pre-emptive touchpoints and work to 60 minute responsetime
Senior presence at all project briefings and in every email
3 layers of senior led quality control:pre-test, during fieldwork and at submission
Make theimpossible possible to change the game
Working together so stakeholders makethe right decisionsfaster
Constant measures of internal KPIs and competitor feedback
Promise
Mindset
Behaviour
Blue Yonder are proud and privileged to have been valuable partners of leading
global giants for over 20 years
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
We create ‘one team’Through true collaboration with R&D & CTI teams, w’e’re bridging the gap.
R&D/ Marketing
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Need
Solutions Expertise
Speed
Capacity
Capability
Insight
Insight teams
Blue
Yonder
Claims Validation
Claims Creation
Claims
Creatio
n
The ‘one team’mentality
Average R&D Lifecycle: 8 - 12 Months
One Team - keep it simple: Weeks, not months
For example, driving efficiencies in product testing.
Concept Design
Exploration Understanding
Qual Quant
Technical Qual
Product Test
Investment
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
High
Resource intensive
Multi-agency
Investment
Lower
Less resource
One team focused
Pull in local
ecosystem
when needed
Constantly assess
knowledge gapsRun great research
Discover unmet
consumer needsBring to life
Why Blue Yonder?
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Access the ecosystem here & abroad
Digital & entrepreneurial
Trusted by leading global brand partners for 20+ years
Work to global best practice
Listened to over 1,000,000 consumers about 70+ brands and products
Passionate, flexible, innovative researchers
Director level led project management
10,000+ completed projects for global giants
Committed to world class client service
C
Preferred supplier:
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
Capabilities
Brand | Pack | Formulation | Category | Claims | Demos | Shopper
We’d love to talk:
Tel: 01132044024
Email: [email protected]