28
MassMedia is an integrated communications agency
with offices in Irvine, California and Las Vegas, Nevada.
We deliver creative solutions and increase ROI for our
valued clients. We aim to be passionate partners with
a “never-quit” attitude who connect our clients with
their customers, ultimately driving proven
business results.
M A R K E T I N G + A D V E R T I S I N G + P R
OUR CORE VALUES:
RESPECT AND ENCOURAGE EACH OTHER
STAY PASSIONATE · OVER-DELIVER
NEVER COMPROMISE · OWN IT
RELATIONSHIPS FIRST · MEANINGFUL COLLABORATION
WE LOVE A CHALLENGE · NO EGOS
We offer a collection of core competencies as diverse as the media outlets your consumers interact with every day.
Our team offers a vast array of expertise and collaborates daily to realize strategic objectives for clients across multiple industries.
This allows us to meet any challenges and exceed expectations.
M A R K E T I N G + A D V E R T I S I N G + P R
· Consumer products and services
· Energy and utilities
· Entertainment, travel and tourism
· Real estate and construction
· Food and beverage
· Health care
· Law
· Education
· Transportation
· Public sector
· Technology
INDUSTRY SECTORS:
Our client roster includes well-known consumer brands like
McDonald’s and Massage Envy… Real estate leaders like
Panattoni Development Company and Colliers International…
utility clients such as Southwest Gas and Valley Electric
Association… health care clients like HealthCare Partners,
HealthSouth and Humana.
M A R K E T I N G + A D V E R T I S I N G + P R
Division of HealthCare Partners.
All-Night Urgent Care for Kids
Not only do we have a proven track record of success with our clients,
but our team has also been recognized for its work and contributions
to the community and our industry. Over the last few years, we have
received many awards from our peers, including the Public Relations
Society of America’s Pinnacle Awards, the American Advertising
Federation’s Addy Awards, the Ragan’s Health Care PR and Marketing
Award, the PRNews’ Legal PR Award and the International Association
of Business Communicators Bronze Quill Award.
M A R K E T I N G + A D V E R T I S I N G + P R
STR ATEGIC MARKET ING MANAGEMENT AND PL ANNING:
When companies fail to grow, it’s usually because they fail to plan. We work with
companies in a variety of industries to develop comprehensive marketing strategies and
plans that deliver results. Through the deployment of analytical tools and research, we
deliver plans that accelerate sales and offer a return on investment.
M A R K E T I N G + A D V E R T I S I N G + P R
· Primary marketing research – qualitative and quantitative
· Competitive landscape
· Value proposition and positioning
· Branding and identity
· Creative direction
· Marketing strategy and planning
· Budget planning
· Marketing department formation – determining the ideal structure and right resources for any organization
OUR SERV ICES INCLUDE :
SOCIAL MEDIA:
Social media has grown to become an effective communications strategy to connect
and network with key internal and external audiences. We deliver integrated content
and social strategies across all channels. MassMedia helps clients listen, plan and
engage by implementing strategic campaigns that deliver measurable results.
M A R K E T I N G + A D V E R T I S I N G + P R
· Social strategy
· Community management
· Content creation
· Platform development and management
· Advertising
· Insights, measurement and monitoring
OUR SERV ICES INCLUDE :
When we work together,we win together.
MEDIA REL AT IONS:
In a media-driven world, it’s increasingly challenging for businesses to convey their message
to the right people, at the right time and in the right way without support from trusted media
relations experts. We are those experts. We know what makes a good story because we’re
former journalists. And we’ve cultivated relationships with reporters to get the job done.
· Media outreach
· News distribution
· Video news releases
· Editorial calendar management
· Media tours
· Media training
· News pitching
· Scheduling and facilitating media interviews
· Crisis communications
· Press conferences
· Virtual press rooms
· Newsletters
· Identifying target media and bloggers
· Tradeshow media
· Media tracking and measurement
OUR SERV ICES INCLUDE :
M A R K E T I N G + A D V E R T I S I N G + P R
Our stories engage people everywhere.
MEDIA BUYING AND PL ANNING:
MassMedia develops media campaigns based on experience, research and client
goals. We buy efficiently by combining our deep insight with strong negotiations and
cutting-edge technologies. After the buy, we measure and optimize our strategy with
performance data that quantifies effectiveness. This allows us to provide savings,
seamless campaigns and better results.
· Television
· National and local cable TV in the U.S.
· National and local broadcast TV in the U.S.
· Network integration and sponsorships
· Radio
· Network radio
· Local radio
· Sponsorships and endorsements
· Online
· Digital – Pay-per-click campaigns – Retargeting – Social Media
· Print – Trade publications – Newspapers – Magazines
· Out of Home – Billboards – Bus shelters – Specialty signage
OUR SERV ICES INCLUDE :
M A R K E T I N G + A D V E R T I S I N G + P R
SmartPlus®
M A R K E T I N G + A D V E R T I S I N G + P R
DIGITAL :
At MassMedia, our digital team is skilled in guiding businesses through digital
communications planning and implementation. Our team has the knowledge and
experience to leverage the ever-evolving technologies, platforms and channels to
help clients improve outcomes and ROI.
· Digital brand auditing and planning
· Website strategy and development
· Search strategy (paid and organic)
· Mobile strategy
· Social media strategy
· Content strategy
· Video production
· Planning and analytics
· Measurement and optimization
OUR SERV ICES INCLUDE :
Our clients hire us because we move people.
PRESENTATION PL ANNING AND STR ATEGY:
At MassMedia, we help our clients create dynamic, cutting-edge, high-impact presentations
that move people to action. Presenting ideas is an integral part of our business. Whether it’s
an RFP, pitch or live presentation, we shape messages into stories that resonate. We thrive
under pressure, and we can help anyone convey the complex in a way that’s compelling.
M A R K E T I N G + A D V E R T I S I N G + P R
· Presentation message and content development
· Presentation coaching
· Speaker training
· Graphic design
· Presentation decks (PowerPoint, Prezi, Keynote)
· Staging equipment and props
· Multimedia presentations
· Videos and motion graphics
OUR SERV ICES INCLUDE :
WE MAKE IT MATTER. For us, our clients and partners, their audiences and the community.
CREATIVE :
Our creative department builds powerful brand experiences across a variety of platforms.
Our staff of artists and writers collaborates for brand development, graphic design, creative
campaigns, broadcast and online work. Our ideas are grounded in strategy and designed to
drive consumers to inquire, engage and buy. Put simply, imagination is the best motivation.
· Creative development and production
· Copywriting
· Print: magazine, newspaper
· Broadcast: radio, TV and video
· Outdoor: billboards, transit
· Direct mail/email campaigns
· Multimedia displays
· Digital ad campaigns
· Logo/brochure/ package design
· Collateral development
· Annual reports
· Video/motion graphic production
· Point-of-purchase displays
· Multimedia presentations
· Trade show display design
· Print production
OUR SERV ICES INCLUDE :
M A R K E T I N G + A D V E R T I S I N G + P R
GR ASSROOTS/EVENT PL ANNING:
In an age where digital messaging has overloaded consumers, we help our clients
integrate into the communities they serve with events and promotions both large
and small. MassMedia has the ability, experience and staff to develop and deliver
grassroots campaigns. We promote businesses with interactions like street marketing,
booth management and much more.
· Planning, coordination and staffing of events
– Trade shows – Community events – Sales events – Employee events
· Collateral – Brochures – Event materials – Signage
· Giveaways – T-shirts – Promotional materials – Prize drawings
· Vendor coordination – Food and beverage – Audio and video – Rentals – Specialty materials
· Venue Selection – Contracts – Floor plans – Liaison between
venue and client
· Presentations – PowerPoint development – Corresponding handouts
OUR SERV ICES INCLUDE :
M A R K E T I N G + A D V E R T I S I N G + P R
STRATEGY
is at the core of our
innovation and success.
If you would like more information about how our services can benefit your company, please contact us.
L AS VEGAS I RV IN E 2863 St. Rose Parkway 2600 Michelson Drive, Suite 1700
Henderson, NV 89052 Irvine, CA 92612
702.433.4331 949.681.8422
TO L L FREE: 1.888.777.5146 M ASSM ED IACC.COM
C O N T A C T U S :
MassMediaCC MassMediaCorporateCommunications
PAUL A YAKUBIK M ANAGING PARTNER
K ASSI BEL Z, APR PRES IDENT
GEORGEANN P IZZ I V ICE PRES IDENT
M A R K E T I N G + A D V E R T I S I N G + P R
+ M A S S M E D I A C C . C O M
