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Introducing Strictlymarketing

Strictlymarketing is a boutique marketing services firm focused on delivering results-oriented marketing to business sector clients.

Led by Managing Director, Bev Strickland, and her team of hand-picked and highly experienced marketing specialists, Strictlymarketing fills a much-needed niche for a marketing services firm that’s small enough to offer one-on-one client service yet large enough to deliver a full suite of marketing needs.

Strictlymarketing’s philosophy is to only service a select group of clients at any one time, making it possible to provide each company with personalised assistance.

This approach is supported by our team of proven professionals who are commercially astute, strategically based, creatively clever and results-focused.

We operate as an extension of our clients’ businesses, working closely as part of their team. Our very practical approach means we don’t mind getting our hands dirty to get the job done.

Our strength lies in the fact we genuinely love what we do. It’s never just a job at Strictlymarketing.

Much more than your average marketing agency

Accountability and results are at the core of Strictlymarketing’s service structure.

We’ve achieved what many other agencies can’t by giving each of our close-knit marketing specialists a vested interest in Strictlymarketing.

The greater the results they achieve for clients, the larger their share of our earnings.

Much more than just employees, our people are partners in our success because they’re financially rewarded for their ability to deliver results.

In this way we’re able to ensure our clients receive a genuine return on their marketing investment.

Mission Statement

Contribute to our clients’ success by providing strategic marketing processes

Our Core Values

Integrity and honesty

Respect and partnership

Excellence and innovation

Strictlymarketing Professional Memberships

Australian Institute of Management (AFAIM)

Australian Marketing Institute (AFAMI.CPM)

Women’s Network Australia

Australian Business Womens Network

PCA Australia - Queensland Branch

Introducing Strictlymarketing

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Bev Strickland is one of Australia’s most respected marketers, with a 20-year track record of delivering results in the business, retail and property sectors.

Her ability to use strategic marketing to generate bottom line results has made her a highly sought-after consultant to clients across Australia and South East Asia. Bev has gained a reputation as a ‘trouble-shooter’ by developing

and implementing marketing strategies which have helped revitalise previously troubled business ventures including the retail component of Brisbane’s South Bank, Melbourne’s Southgate Arts and Leisure precinct and Robina Town Shopping Centre on the Gold Coast. In each instance, her involvement has resulted in positive turn-arounds in turnover, customer/visitor traffic, and government and community support.

Bev believes the secret to helping businesses improve their financial position is about “getting the marketing fundamentals right and only then moving on to more sophisticated strategies.

While her track record speaks volumes about her ability to build strong marketing foundations, Bev’s extensive networks ensure Strictlymarketing is also able to offer the latest innovative marketing techniques.

Prior to launching Strictlymarketing, Bev Strickland was National Director, Marketing, for Byvan (one of Australia’s largest property services firms), with responsibility for a $27 million per annum marketing budget and more than 90 marketing staff in 200 shopping centres across the nation. Bev’s ability to secure new business, generate million-dollar management fees and maximise income from existing assets was integral in helping Byvan become Australia’s largest privately owned shopping centre management company.

Bev Strickland currently sits on the Property Council of Australia, Queensland Division retail committee and on the Kidney Support Network management board.

A recognised specialist in Australian retail property marketing, Bev Strickland is a sought-after speaker among property industry, retail sector and business groups.

Director Bev Strickland

“On behalf of Brisbane Marketing, can I express our sincere thanks for your excellent input in terms of the Visitors Information access strategy. What I especially like is the practical and well informed nature of so many of your observations and recommendations. I have read a lot of reports in my time …. and yours demonstrates an understanding not just of the marketing principles but also the constraints we face”

CEO Ross Elliott Brisbane Marketing

Abbey Museum of Art and Archeology

Anthony John Group - Emporium, Fortitude Valley

AquaTech

Ariadne Group - Kings Parking

Australian Celebrations Training

Australian Marketing Institute - Queensland Branch

Becton Group

Bright Eyes

Brisbane City Council

Brisbane City Council - Brisbane Backpackers Association

Brisbane Marketing

Brisbane Transit Centre

Consolidated Properties

FPDSavills - Burpengary Plaza and Chancellor Park

Hamilton Island Enterprises, Queensland

Harvey Norman

Indigo Group - Kelvin Grove Village

Jones Lang LaSalle - Corporate

Jones Lang LaSalle - ING Group

Kingsmore Group

Lauder Pty Ltd

Lend Lease - RNA Project

Lensworth Property Group, North Lakes Development

Miller Property Group - McWhiters

Pearl Property Group

Pradella

Peninsula Development Group

Quinn Direct Wine Warehouse

QUT

Race Property

Reed Property Group

Relam

Robina Town Shopping Centre, Gold Coast

Rowes Arcade

South Bank Business Association, Brisbane

South Bank Corporation, Brisbane

Southgate Arts and Leisure Precinct, Melbourne

Sustainable by McKenzie Building

Trains 4 U Entertainment

Touchwood Fire Doors

Wagamama Noodle Bar

Young and Rubicam, Taiwan

Track Record

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The Strictlymarketing Team

Nicole Binney Marketing Manager

Nicole Binney is a well-regarded, award-winning marketer who has held a number of prominent marketing positions at major retail properties in Brisbane since 1999.

She was most recently the Communications Manager for the MacArthur Central retail

property in the Brisbane CBD and has held previous senior marketing roles with Portside Wharf, Little Stanley Street, South Bank, Albany Shopping Village, Beaudesert Fair, Arndale Shopping Centre, City Plaza and Anzac Square Arcade.

Nicole is a strategic addition to the Strictlymarketing team and her high-level experience, knowledge and skills significantly strengthens our overall retail marketing capabilities and service offering.

Strictlymarketing clients will benefit from Nicole’s proven expertise, dynamic thinking and creative approach and she plays a leading role in developing strategic marketing plans to maximise the performance of clients’ retail properties.

Nicole is an award-winning marketer who has had success at all kinds of retail properties in different locations with varying retail offerings and styles. This level of experience, understanding and success in retail marketing is not readily available in Brisbane and adds real value to Strictlymarketing retail clients.

Nicole’s thorough understanding of the retail property sector and her strong track record of success complements the expertise of Bev Strickland and her team.

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The Strictlymarketing Team

Allana Ritchie Marketing Executive

Allana Ritchie brings a valuable mix of marketing, retail and administrative experience and skills to Strictlymarketing and has a strong operations focus across all aspects of the business.

Allana has recently worked in an Office Administrator role with

Jones Lang LaSalle for the Wintergarden, Broadway on the Mall and 155 Queen Street retail properties in the Brisbane CBD.

Her previous marketing, administrative and retail roles include more than two years’ experience in marketing, more than four years in office administration and more than 10 years in retail sales.

Allana recently completed a Bachelor of Business with Distinction Majoring in Marketing from the Queensland University of Technology.

Her marketing skills encompass marketing campaign development, stakeholder relationship engagement; social and digital content management, and creative agency and PR co-ordination.

Allana is a young, dynamic retail executive who provides invaluable marketing capabilities and support across the day-to-day business operations of Strictlymarketing and the growing client base.

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The Strictlymarketing Team

Tina Feetham Marketing Executive

Tina brings wide-ranging retail, business, organisational and management experience to Strictlymarketing, including 10 years owning and managing a retail communications business. Her valuable hands-on retail experience in owning and growing Network Communications stores is

complemented by leadership, human resources and operational roles with Scripture Union.

Tina is a valuable addition to the Strictlymarketing team and brings excellent marketing and communication skills to its complete service offering to clients across many industry sectors.

A natural ‘people person’, Tina enjoys working within a team to achieve organisational and client objectives and has proven leadership and management capabilities. Tina holds a Diploma of Management and is currently studying a post graduate diploma in Professional HR with the Australian Human Resources Institute.

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The Strictlymarketing Team

Rachel Liddle Senior Graphic Designer

Having a strong and consistent brand is essential to creating a positive public perception and experience for any company, product or project.

Companies of all shapes and sizes invest heavily, both financially and in resources, in their own distinct

brands, encompassing everything from names and logos to websites and positioning statements.

Strictlymarketing’s Creative Design team works as an extension of our clients business, ensuring that at every step the drivers of success in creative design motivate us.

Senior Graphic Designer Rachel Liddle, who has over 20 years experience in the design industry, leads the Strictlymarketing Creative Design team. She is a highly experienced and creative designer who has worked for both large and small agencies.

Rachel’s expertise, coupled with her ability to thoroughly research the project at hand, means that clients are presented with design options that are commercially sound based on solid briefs.

Strictlymarketing believe having the systems in place for a complete brand management strategy shows that you value the promise associated with your brand, and that you are committed to delivering that promise to your customers every time.

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Business and Marketing Plans

Developing and overseeing implementation of strategic marketing plans

Developing and implementing annual marketing budgets

Efficiently allocating funds against corporate strategy

Developing marketing and basic business procedures

Marketing

Developing and implementing marketing campaigns and strategies

Media and public relations including media strategy, media training and media liaison

Sponsorship development and management

Corporate promotional events

Print, electronic and online media campaigns

Coordinating and producing creative pitches for winning new business

Social Media

Brand management

New corporate image development and rollout

Ongoing maintenance and brand protection systems

Retail Planning

Identify key precincts and usages

Establish target tenant lists

Coordinate leasing agents

Owners representation

Marketing Services

“Just to let you know that the event went off brilliantly…. thanks to Strictlymarketing for all your support.”

Karen Cobaive Outsource Management

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Market research

Research and audit services including developing, implementing and facilitating qualitative and quantitative research

Event management

Coordinating and marketing of major events and conferences

Marketing management

Marketing recruiting

Developing training programs for senior/junior marketing professionals

Developing career pathing strategies

Developing key performance indicators for marketing professionals

Evaluating and appraising marketing performance

Retail training strategies

Negotiating on behalf of clients for best possible outcomes from contractors and suppliers

Marketing Services

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Partnerships

Strictlymarketing has access nationwide to a wide cross-section of suppliers and contractors who are established and highly regarded in their individual areas of expertise.

From design to advertising to signage and research, our network of partners complements our core services with their own specialist skills and knowledge.

The proven abilities of these suppliers safeguards Strictlymarketing clients while bulk buying power has the potential to secure savings.

Strategic Supplier Partnerships

Contact Us

Address: PO Box 740, Paddington 4064

Telephone: 0417 761 966

Email: bstrickland@strictlymarketing.com.au

Web: www.strictlymarketing.com.au

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© 2013