Capacity Development of MyanmaRadio and Television(JICA Technical Cooperation Project)
- MRTV Next Project -
Contents
1. Project Outline
2. Project framework -Project Design Matrix and Activities
3. PSB Roles
4. Joint Coordinating Committee
5. Working Group
6. Submission of Reports
7. Technical Cooperation Deliverables
8. Japanese Expert Team and Dispatch Schedule
Project Outline
Output 1.Organizational Reinforcement
Output 2. Operation and Maintenance
Capacity
Output 3. Program
Production Capacity
Output 4. News
Reporting Capacity
Capacity Development for MRTVto deliver accurate, impartial and fair information to the people
developing the broadcast infrastructure
Establishment of system and institution
raising the capabilities of each individual
• Internal award system for outstanding programs (Incentive system and ensuring quality)
• Review of existing program planning strategically• Introduction of program evaluation committee• Carry out periodic audience survey through Audience
preference analysis system development• Programs taking into consideration various people
(ethnic minorities, socially vulnerable)
• Basic training for journalists• Investigative reporting through OJT
• Create a system that promotes change of work
• Secure stable financial resources
• Secure enough budget for program production
• Audience participation
• OJT for maintenance and management
• Future equipment plan
Program production capacity
News reporting capacity
(See the Project Design Matrix)
JICA Technical Cooperation Project
Technical Cooperation Project is a type of technical assistance by JICA.• A project to resolve specific issues by transferring technology,
knowledge and skills to the counter partners of recipient country during a certain project period.
The recipient country will implement a project, for which JICA provides technical assistance.
JICA will provide three input elements to the project: • Dispatch Japanese Experts to provide technical support • Invite personnel from the recipient country for training in Japan (or in the
third country) • Provide equipment for the Project
Activities –Output 1-The organizational and operational issues to be addressed are
clarified to transform MRTV into a public broadcaster and a resolution
policy and organizational vision are formulated in MRTV.
Activity 1 Grasping the current status of the media in Myanmar and collection and analysis of baseline data
Activity 2 Preparation of report by summarizing the results of grasping the current status and analyzing the issue
Activity 3 Collection of information concerning public service broadcasters in different countries
Activity 4 Extraction of issues in transformation to public service broadcaster
Activity 5 Development of tracking policy for issues in transformation to public service broadcaster
Activity 6 Development of organizational vision for transformation to public service broadcaster
Output 1 – Extraction of issues in transformation to PSB-
No. Point to be considered for the transformation Required action
1. System, structure and manpower for human resource development
• Strengthen expertise• Reallocate man power for production
2. Performance appraisal and wage systems for employment of excellent human resources
• Consider own employee evaluation and salary systems
3. Program production and news reporting are based on hands-on approach and quick judgement at the site
• Promote empowerment
4. A structure for self-regulation of contents • Establish a program evaluation committee
5. An internal structure to ensure compliance • Formulate a broadcasting ethics committee
6. An environment for sustainable equipment investment based on stable financial resources.
• Enact broadcasting bylaw/PSB law for ensuring funds of PSB
• Consider budget size based on the roles of PSB
7. All employees’ pride in being a journalist. • Raise awareness of staffs• Campaign for the citizens promoting to
understand journalism and PSB
Required actions on seven points will be discussed for transformation to PSB.
Output 1 – Roadmap for PSB-
Major Article Expected Contents
1. Establishment of organizational structure
• integration and abolishment of sections• reallocation of employees• personnel and labor management system• strengthening of rural stations
2. Human resource development • Establishment of grade-wise training system• Training curriculum development• Establishment of journalist ability improvement
training• Development of newcomer training
3. Promotion of understanding on public broadcasting service
• Orientation for employees• Promotion for audience
4. Financial reform • Reorganization of financial statements• Evaluation of assets and debts• Transfer to assets from the Union Government to
PSB• Application of accounting standards
5. Equipment reform • Analog switch-off planning• Installation of HD equipment• Digital radio broadcasting
Activities –Output 2-
The capacity of MRTV staff in charge of operating and
maintaining broadcasting equipment is enhanced.
Activity 1 Analysis of issues relating to operation and maintenance of broadcasting equipment
Activity 2 Implementation of OJT for employees in operation and maintenance of broadcasting equipment
Output 2 - OJT and Manual Development-
<OJT>Improving maintenance log book for its efficient useHow to use measurement equipment and tools Redundancy policy strengthening Budgeting for periodical and overhaul maintenances
<Manual Development>Abstraction from maintenance manuals provided by
manufacturer based on frequency of useThe manuals will be prepared facility basis
Harmonizing with the consultant team in charge of the Grant Aid Project.
Activities –Output 3-
The capacity of MRTV staff in charge of program
production is enhanced.
Activity 1 Analysis of issues for production of high-quality programs
Activity 2 Implementation of basic program production training and OJT
Output 3 – Activities and Deliverables -
Activities 1. Analysis of issues for production of high-quality programs2. Implementation of basic program production training and OJT3. Creation of program production guidelines4. Production of national awareness programs5. Educational program @Yangon
a. Program formatting standardization and production 6. Agricultural program @Tatkone
a. Collaboration with Ministry of Agriculture, Irrigation and Livestock
b. Comprehensive training from pre-production to post-production
Technical Cooperation DeliverablesAnalysis report of issues in program production
Activities –Output 4-
The awareness towards professionalism (accurate and fair
news) is raised among MRTV staff in charge of news
reporting.Activity 1 Analysis of current status and issues of news reporting
of MRTV
Activity 2 Implementation of training for employees in charge of news reporting
Activity 3 Implementation of investigative reporting through OJT
Output 4 – Key Activities -
1. Quick news reporting strengthening a. News report using smartphoneb. Live weather news/reports from outdoor
locationsc. Market Price Informationd. Video editing specialized training
2. Investigative Journalism Enhancement a. Feature news experiences b. OJT
Output 4 - Standards for Broadcaster -
Expected Contents Essential Features
Basic Guidelines of Broadcasting Ethics Respect to human rights, the vulnerable persons, religions and expressions, service to the right to know.
Broadcasting standards Respect to human rights, respect to legislation, public order and morals, reality, clarity and fairness.
News reporting guidelines Freedom of the press, stance of journalism, respect to human rights, transparency/openness.
Considerations to children and young people
Animation techniques, points to be considered on commercials for children, time for a program.
Considerations to religions and ethnic minorities
Respect to freedom of religious, to each ethnic group, of historical perception.
Relationship between government/regulatory agencies and PSB
Roles of government/regulatory agencies and obligations of public service broadcaster.
Broadcasting StandardsStates the mission of the broadcasting station and the aims of broadcasting
Broadcasting Ethics Code
Provides the responsibilities to be fulfilled, practical
examples or case studies of violations of broadcasting
standards, etc.
Journalists HandbookA collection of news
reporting, editing and broadcasting skills
Editorial Handbook for MRTV
Prepared by MRTV Next project
Development of code of conduct (Ethics Code)
Common Activities
Activity 1 Implementation of PR activity
• Promoting MRTV Project for both within the countries. (Myanmar, Japan)
Activity 2 Sharing information with other donors
• Sharing information• expectation synergistic
effects
Activity 3 Monitoring • To review the status of project
Activity 4 JCC Meeting • Sharing information• Consensus formation
Activity 5 Reporting to JICA • Report submission
Training Content Implementation ItemDay 1-2 Move ―
Day 3 Orientation • Understanding the training objectives and content
Day 4-5 Preparation and Creation of script
• Obtaining permission for filming• Creation of filming schedule and script
Day 6-12 News gathering and Editing
• Studying for modification of the news gathering• Gaining a deeper understanding of basic editing method
Day 13-14 Preview and evaluation • Reconfirmation of the aptness of the news gathering method.• Evaluating on the training.
Day 15 Move ―
News production training
Time : November, 2016 (2 weeks)Members : 6 News staffsVenue : Tokyo (Nippon Television)
Activities Training in Japan - Training Program
Observation PSB Operations
Time : November-December, 2017 (1 week)Members : 5-7 High OfficialsVenue : Tokyo
Audience Preference Analysis System• The development of “prototype system” has almost completed now.• The needs of MRTV for this system will be discussed by using prototype
system. (new function, Myanmar language, design etc.)
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Popular ProgramHot News
Viewers / Listeners Opinion
Popular Broadcaster
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PSB Roles Examination
Item Description
General Roles
Universality • The role of public service broadcasting is still debatable, however the 7 items tend to be included.
• Editorial independence is defined in the revised Broadcasting law.
Editorial independence
Opinion forming
Remarkable quality of programs
Services for ethnic minorities
Local broadcasts
General program planning
Roles in Particular for Myanmar
Disaster Broadcasting The cooperation with DMH and EOC are required.
Educational Broadcasting Feasibility study are required.
PSB Roles Examination
R² = 0.5885
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R² = 0.7018
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R² = 0.4982
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R² = 0.6284
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Electrification rate × TV Penetration rate Literacy Rate × Radio Penetration rate
Electrification rate × Mobile PhonePenetration rate
Enrollment Rate in Secondary× TV Penetration rate
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Radio TV Mobile
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Radio TV Mobile
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100%Poverty Rate Urban Poverty Rate RuralEnrollment Rate in Secondary Rural Enrollment Rate in Secondary Urban
PSB Roles Examination
Penetration Rate in RuralPenetration Rate in Urban
Joint Coordinating Committee (JCC) The functions of JCC are: (1) To discuss annual work plan of the Project(2) To review the overall progress and achievement of the Project(3) To review and exchange views on major issues of the Project
Ministry of Information MRTV JICA
HeadquartersJapanese Expert
TeamJICA
Myanmar Office
ChairpersonU Myint Htway, Director General
(Project Director)
Chairperson has authority to invite other personnel as observer if necessary.Myanmar side and JICA can invite other personnel as attendee if necessary.The leader of the each WG will be included in the member of JCC.
Structure of JCC
Working Group• WGs are established as the working organizations of the project, to enable MRTV
to independently carry out the project activities.• There should be about 10 members in each WG and 2-3 for each sub-WG.
Working Groups and TasksWorking Groups Activities
1. PSB WG • Development of organizational vision for transformation to public service broadcaster
• Creation of medium-to-long-term roadmap for transformation to PSB
2. Technical WG • Lecture and On Job Training (OJT) for Sub Working Groups.• Considering how to improve the current issues.• Check the existing Manual of OJT, Creation of manual Operation and Maintenance,
Record of Operation and Maintenance
3. ProgramProduction WG
• Production of national awareness program for transformation to PSB• Production of agricultural irrigation programs• Development of educational programs in collaboration with the Ministry of
Education• Analysis report of issues in program production
4. Program Lineup WG • Development on Audience Preference Analysis System as a prototype
5. News Reporting WG • Analysis report of the issues of news reporting
6. Ethics WG • Quick news reporting strengthening • Investigative Journalism Enhancement • Broadcasting ethics code • journalist’s Handbook
Technical Cooperation Deliverables (1st and 2nd Year)
Name of Deliverable Outline Submission timing
1st
Year
Analysis report of the current status and issues of the media
Summarizes the result of analyzing the current status and issues of the media in Myanmar March 2017
2nd
Year
Analysis report of the issues of news reporting
Summarizes the result of analyzing the current status and issues of news reporting of MRTV March 2018
Middle / long-term roadmap for transformation to public service broadcaster
A middle/long-term roadmap for the transformation of MRTV to a public service broadcaster, describing the content and timing of necessary activities and the relationship of each activity.
March 2018
Analysis report of issues in program production
Summarizes the analysis of current status and identified issues in program production. March 2018
Technical Cooperation Deliverables(3rd and 4th Year)
Name of Deliverable Outline Submission timing
3rd
Year
Training plan for improvement of reporter’s skills
Defines the skills to be acquired by the reporters and will be used for implementing internal training.
March 2019
4th
Year
Operation and maintenance manual of broadcasting equipment
Describes the matters necessary for operation and maintenance of the broadcasting equipment.
March 2020
Program production guideline
Summarizes the guidelines for producing accurate, impartial and fair programs.
March 2020
Analysis report of issues in produced programs
gram production
Programs produced with the involvement of this project March 2020
Code of conduct for news reporters
Code of conduct for personnel in charge of news reporting March 2020
Reporter’s handbook A handbook for the reporters March 2020
Japanese Expert TeamNo. Responsibility Name In Charge of
1 Team Leader / Broadcasting Operation Naoaki Nambu PSB WG/ Overall
2 Deputy Team Leader / Program planning Yoshitaka Ikeda Program Lineup WG
3 Institution Yoshiyuki Choso PSB WG
4 Broadcasting Equipment Satoshi Hamanaka Technical WG
5 Program Production Chiaki Matsumoto Program Production
WG
6 Journalism 1 Jusaburo Hayashi News Reporting/
Ethics WGs
7 Journalism 2 Nikki Matsunaga News Reporting WG
8 Journalism 3 Kako Konno News Reporting WG
9 Video Editing Shigeru Sasaki Program Production/
News Reporting WGs
10 Coordinator/Training Plan/Finance Keiko Uchiumi PSB WG
11 Democratization Kahori Hirano PSB WG
12 Broadcasting Operation Assistant/ Donor
Coordination
Hitomi Kotaka PSB WG
END