CAPE TOWN‘Cape Town is Open for Business’

Leveraging 2010 in the Cape Town Central City

by Andrew Boraine, Cape Town Partnership

Cape Town IS ‘open for business’ and we will continue to build on what has been achieved through partnerships over the past ten years

Organising & communicating 2010 in the Central City, in order to...

Leverage 2010 for economic, social and cultural development Infrastructure for access, mobility and growth Experience & visitor economy logistics capabilities Branding and marketing

OUTLINE

CLEAN, SAFE & WELL MANAGED

on wheels… the bicycle squad

recyclingSt George’s Mall bollards

security forum

CAPE TOWN IS…

gra

ndp

are

nt’

s day

job creation

NETWORKS OF CARECAPE TOWN HAS…

Central City Development Strategy

“In the next ten years, the Cape Town Central City will grow and greatly enhance its reputation as a dynamic business and people

centre”

VISION

OUTCOMES

i. Cape Town’s premier business location, recognised globallyii. A high quality sustainable urban environmentiii. A popular destination for Capetonians and visitorsiv. A leading centre for knowledge, innovation, creativity and culture,

in Africa and the Southv. A place that embodies the heart and soul of Cape Town

A CENTRAL CITY DEVELOPMENT STRATEGYCAPE TOWN HAS…

City of Cape Town

City of Cape Town

Central City Property Owners

Central City Property Owners

Cape Town Tourism

Cape Town Tourism

SA Property Owners

Association

SA Property Owners

Association

Cape Regional Chamber of Commerce

Cape Regional Chamber of Commerce

Western Cape Provincial

Government

Western Cape Provincial

Government

South African Police ServicesSouth African

Police Services

Other CIDs; Africa Centre

for Cities (UCT); South African Cities

Network

Other CIDs; Africa Centre

for Cities (UCT); South African Cities

Network

CCT Economic Development Department

CCT Economic Development Department

Collaboration

Ownership

Funding

Networking/Best practice sharing

WesgroWesgroAccelerate Cape TownAccelerate Cape Town

CAPE TOWN HAS… PUBLIC/ PRIVATE NETWORKS OF COOPERATION

Impact of current global recession is noticeable, particularly on small businesses and retailers...

But many private sector developments are still underway:

7 hotels 5 residential 12 commercial/ mixed use 1 cultural centre

Retrenchments have hit certain economic sectors...

But creative industries are still growing strongly

1 000+ creative industries

in the Central City

DEVELOPINGCAPE TOWN IS…

SPECIFIC OBJECTIVES IN THE CENTRAL CITY:

• Organise a unique and authentic Cape Town experience for visitors

• Enhance involvement of Capetonians

• Contribute to the organisation and efficiency of the event

• Leave a lasting economic, social and cultural legacy

• Enhance long-term branding and marketing of Cape Town

HOSTING 2010CAPE TOWN IS…

CT Station

FIFA Fan Park (Grand Parade)

Main Transport Hub (Hertzog Blvd)

Final draw (CTICC)

Fan Walk

SITES AND ACTIVITIES IN THE CENTRAL CITY2010…

Green Point Stadium

Currently mapping:• Accommodation• Public spaces and squares• Entertainment• Transport• Retail (formal and informal)

To communicate and consult with stakeholders, role-players,

organisations and businesses in the Central City about activities, events and

opportunities leading up to as well as during the 2010 FIFA World Cup

To discuss ways in which the Central City area can be organised, managed

and promoted in such a way so as to complement and support the proposed

official FIFA Fan Park on the Grand Parade, the Fan Walk, the Main Transport

Hub and other 2010 sites and activities

CENTRAL CITY PARTNERS FORUM2010…

FAN WALK TOUR2010…

how they will brand our city…

Uniform cities brand in Germany 2006Uniform cities brand in Germany 2006

Marketing collateral: flags, bannersMarketing collateral: flags, banners

Stadium branding in BerlinStadium branding in Berlin

Branding trains & bridges in BerlinBranding trains & bridges in Berlin

How the partners branded…AdidasHow the partners branded…Adidas

How the partners branded…AdidasHow the partners branded…Adidas

How the partners branded…AdidasHow the partners branded…Adidas

what the fans do …what the fans do …

Fan Park in Hamburg… “Dutch territory!”Fan Park in Hamburg… “Dutch territory!”

Dutch fans in Hamburg streetsDutch fans in Hamburg streets

Branding landmark buildings, Zurich 2008Branding landmark buildings, Zurich 2008

How the cities branded themselves… Hamburg BLUE GOAL How the cities branded themselves… Hamburg BLUE GOAL

Adderley Street, switching on the lightsAdderley Street, switching on the lights

what we already do wellCAPE TOWN building on…

Twilight RunTwilight Run

Spier Infecting the CitySpier Infecting the City

MCQPMCQP

Lunch time live!Lunch time live!

Community Jazz Concert on Greenmarket SquareCommunity Jazz Concert on Greenmarket Square

Cape Town International Jazz FestivalCape Town International Jazz Festival

Cape Town FestivalCape Town Festival

Zip Zap Circus Dome

210 on Long

CREATIVE SPACESCAPE TOWN HAS…

Red Bull Music Studios

New

Space

theatr

e launchCREATIVE SPACESCAPE TOWN HAS…

Gra

nd D

addy A

irst

ream

Tra

iler

Park

CREATIVE SPACESCAPE TOWN HAS…

CREATIVE SPACESCAPE TOWN HAS…Fi

lm s

hoot

on C

hurc

h s

quare

Pick n Pay/ Cape Argus Cycle TourPick n Pay/ Cape Argus Cycle Tour

CAPE TOWN HOSTS…

Nedbank Cape Town MarathonNedbank Cape Town Marathon

CAPE TOWN HOSTS…

Cape EpicCape Epic

CAPE TOWN HOSTS…

CarnivalCarnival

CAPE TOWN HOSTS…

IPL tournament – a miracle in three weeks!IPL tournament – a miracle in three weeks!

CAPE TOWN HOSTS…

IPL tournament – miracle in three weeks!IPL tournament – miracle in three weeks!

CAPE TOWN HOSTS…

Loeries Awards in SeptemberLoeries Awards in September

CAPE TOWN will HOST…

FIFA Final Draw in December at the CTICCFIFA Final Draw in December at the CTICC

CAPE TOWN will HOST…

FIFA U-20 World Cup 2009, Final Draw, Palace of Luxor, Egypt, 5 April

CT Airport upgrade CT Station and rail network upgrade Kickstart Integrated Rapid Transit System New Long Distance Bus Terminal N1 Koeberg Interchange and N2 Hospital Bend upgrade Grand Parade upgrade Greenmarket Square upgrade Green Point Urban Park Fan Walk: Waterkant/ Somerset Road (widening of pavements, bike lane,

greening, 2 pedestrian bridges) Beautification projects (lighting of buildings, landscaping, tree planting,

improved pedestrian environments) Directional signage

ENHANCED ACCESS & MOBILITYCAPE TOWN INFRASTRUCTURE LEGACY EXAMPLES…

stationAN UPGRADED STATIONCAPE TOWN LEGACY…

INTEGRATED RAPID TRANSIT SYSTEM

CAPE TOWN LEGACY…

Cape Town’s most important legacy

2010 Fan Park2010 Fan Park

AN UPGRADED GRAND PARADECAPE TOWN LEGACY…

Fan Park at the Grand ParadeFan Park at the Grand Parade

AN UPGRADED GRAND PARADECAPE TOWN LEGACY…

stadiumPEDESTRIANISATIONCAPE TOWN LEGACY…

NON MOTORISED TRANSPORTCAPE TOWN LEGACY…

Tender report being prepared - Construction mid-May

WATERKANT STREETCAPE TOWN LEGACY…

Currently under constructionLandscaping design (diagram)

Somerset RoadSomerset Road

SOMERSET ROADCAPE TOWN LEGACY…

THE STADIUM & URBAN PARKCAPE TOWN LEGACY…

THE URBAN PARK

CAPE TOWN LEGACY…

CONNECTING SPACESCAPE TOWN LEGACY…

seat of learning

topography africamaritimecosmopolitan

heritage corporatecreativitywell-managed

neighbourhoods legislative capitalglobal destination

resistance, transformation

lifestyle

A DISTINCTIVE PLACECAPE TOWN …

Cape Town Central City: “Where the World Meets”

HOW DO WE BRAND OURSELVES AS A CITY?CAPE TOWN …

Cape Town:“Ready to Welcome the World”

thank you