CAPESKATE_Business Case

CAPESKATE: Business Case – Version 1 3

CAPESKATE Business Case

University of the Western Cape EMS FACULTY

SCHOOL OF BUSINESS AND FINANCE PROJECT MANAGEMENT

MAN720/620/325 Business Case

26 February 2015

Group Members Details

Member Surname &

Name

Student Number

A Sebastian Hernandez 3521634

B Stephan Kirsten (MAN 720) 3509751

C Christian Paffhausen 3520646

D Dane Solomons 3014906


Table of Contents 1. Introduction/Background ................................................................................................ 5

2. Overview ........................................................................................................................... 5

2.1. Vision ..................................................................................................................... 5

2.2. Organisational Objective ......................................................................................... 5

3. The Business Case .......................................................................................................... 6

3.1. Purpose of the Business Case ................................................................................ 6

3.2. Business Case Sponsor ......................................................................................... 6

4. Situational Assessment and Problem Statement .......................................................... 6

5. Assumptions and Constraints ........................................................................................ 7

6. Identification and Analysis of Options ........................................................................... 8

6.1. Identification of Options .......................................................................................... 8

6.1.1. Option 1 – Do nothing .............................................................................................. 8 6.1.2. Option 2 - The food and drinks are provided by donations ....................................... 8 6.1.3. Option 3 - Get sponsors to provide food and drinks ................................................. 9 6.2. Comparison of Options ........................................................................................... 9

6.3. Recommended Option .......................................................................................... 10

7. Implementation Strategy ............................................................................................... 10

7.1. Project Title .......................................................................................................... 10

7.2. Target Outcomes/Benefits .................................................................................... 10

7.3. Outputs ................................................................................................................. 11

7.4. Work Plan ............................................................................................................. 11

7.5. Budget .................................................................................................................. 11

7.6. Other Resources .................................................................................................. 12

8. Project Management Framework .................................................................................. 12

8.1. Governance .......................................................................................................... 12

8.2. Quality Management ............................................................................................ 13

8.3. Organisational Change Management ................................................................... 13

8.4. Post Project Review ............................................................................................. 14

9. Appendices .................................................................................................................... 15

9.1. Pictures of the Salesian Skate Park Cape Town ................................................... 15


1. Introduction/Background Skate-aid is a German foundation, building and supporting skate parks all over the world.

In 2010 they built a skatepark with movable obstacles at the Salesian Institute of Cape

Town. The park is usually run by volunteers from Germany that were send by skate-aid.

The park is open to the public, but it mainly targets school- and street kids from the

Neighbourhood.

Now, in 2015, the skatepark needs refurbishment of the obstacles and new skateboards to

lend the kids should be bought. The skatepark is still in a state that allows for relatively

save usage, but if the revamping is delayed even more, some of the obstacles might be

beyond repair and need to be replaced completely, which would cause even higher costs.

2. Overview

2.1. Vision It is our vision to turn the Salesian Skate Park Cape Town once more into a safe and fun

place for kids from close-by schools, kids without a proper home and kids in general from

the neighbourhood. We will achieve this providing funds through a fundraiser-party-day,

which will be used for revamping the obstacles and an increase in available skateboards

and other equipment.

2.2. Organisational Objective The strategic plan of skate-aid is to provide a place of safety and peace to children and

youths in areas of conflict, struggle, war and poverty all over the world. Our organisational

objective is it to help achieve this goal in Cape Town, South Africa.


3. The Business Case

3.1. Purpose of the Business Case This business case is being produced due to different reasons.

First of all the problem needed to be defined in detail and a starting point for the project

was needed. Additionally different options were analysed in order to be prepared in case

the project does not go according to plan.

This business case should also help identify costs, benefits and risks and be a template

for proposals to various potential partners.

3.2. Business Case Sponsor Tobias Egelkamp is the sponsor of this business case.

4. Situational Assessment and Problem Statement Salesian Skate Park is located in the heart of Cape Town, on the corner of Prestwitch

Street and Napier Street. The skate park is situated between a church, school and hostel.

It has a tar surface and is surrounded by trees. In general Cape Town City Centre is a

relatively safe to host an event. However, in common with many major cities worldwide,

there is crime and there are certain precautions that need to be taken to ensure a trouble-

free event.

Salesian Skate Park is no institution or business that relies on funding. The park has no

business needs and is only depended on its tangible assets which are half pipes, ramps

and rails. Children come and enjoy the skate park for free after school. The skating

obstacles however do need attention. The ramps and rails are damaged and they need to

be restored while the half pipe is torn to shreds.

With this project finished the children will have funding in order to restore their Salesian

Skate Park rails and ramps. There will be a brand new half pipe to replace the current

broken one. The children will thus be able to enjoy their new skate park and spend time

outside playing with their friends. Doing a physical activity and staying away from the

streets and possible gang related activities.


5. Assumptions and Constraints Security will be present the day of the 25th of April in order to maintain control. He will be

responsible for securing the safety of the people attending the event and for keeping the

people out who did not pay their entrance fee.

Medical staff will be present. There will be children and adults skateboarding with the

possible risk of falling and injuring themselves. The medical staff will be responsible for

treating wounds and if needed, refer them to the hospital.

We will receive meat from a local butchery. The meat will be prepared and sold in order to

rise funding for the skate park. The meat will be barbequed on the premises on an open

fire. The fire wood and meat spices will be funded by sponsors.

There will be a graffiti artist to decorate one of the concrete walls live. He will receive

funding for his necessities which is paint and brushes. He starts with the graffiti as soon as

the event starts.

There will be live music artists to entertain the people attending the day. They will bring

their own sound and music equipment and receive no money for their performances.

We will not be responsible for the money we acquire for the Salesian Skate Park. We have

trust in management of the skate park that the money will be spent to the best of their

knowledge and to the children’s benefit.


6. Identification and Analysis of Options

6.1. Identification of Options x Option 1 - Do nothing.

x Option 2 - The food and drinks are bought through donations

x Option 3 - Get sponsors to provide food and drinks.

6.1.1. Option 1 – Do nothing For option 1, the benefits include not having the chance to lose money and time invested

in the project. A dis-benefit is the fact that the skatepark will not be renovated which will

have a great impact on the children that play and practice there every day. For this option,

there is no cost since no money is needed to actually execute the project. Just like there is

no cost, there are no risks due to the fact money and time are not being invested.

6.1.2. Option 2 - The food and drinks are bought through donations For option 2, the benefits include renovating a community skatepark which plenty of

children play every day. This option includes many dis-benefits such as the group would

have to receive donations from multiple unknown sources to provide food and drinks for

the event that will be hosted at the skatepark. As well the fact that all the funds contributed

with be lost if no one attends the event or buy the food and drinks provided at the event.

For this option, an entrance fee will be established at R20 per person. With an estimate of

100 people attending the event, the group will need an estimate of R3000 of meat, which

comes out to 300 grams of meat per person. As well for drinks, a charge of R8 will be

establish in order to cover the estimated charge of R600 for a six pack of coke. This option

does have risks due to the fact that the funds needed to provide the food and drinks are

unknown. As well it is possible that no one will attend the event. This option will have a big

impact on the community with the funds raised at the event that will help renovated the

park that so many kids already love. The major issue with this option is that the source of

funds is unknown and will have to come from either donations or from the groups own

funds.


6.1.3. Option 3 - Get sponsors to provide food and drinks This option is ideal as it provides a great help for the group. For option 3, the benefits

consist of getting the sponsorship of Skate Aid, RedBull, Raith Gourmet, and Dros. These

sponsors will provide the funds, food and drinks needed to execute the event needed to

renovate the skatepark. With the sponsorship of RedBull is a great benefit due to the fact

RedBull will just not renovate the park but also provide an assist that will continue even

after the group leaves. A risk is of course that no one attends the event or no one buys the

food and drinks provided at the event. For this option, there will be no cover fee due to the

fact there was no funds needed to be raised in efforts to provide food and drinks.

6.2. Comparison of Options Criteria Option 1 Option 2 Option 3

Benefits: u Time and money not wasted.

u Skatepark is renovated.

u Sponsorships present. u Skatepark renovated. u RedBull provides aid

Dis-Benefits:

u Skatepark is not renovated.

u Funds are allocated from unknown sources.

u No sponsorships.

u No dis-benefits present.

Costs: u No cost. u R20 entrance fee. u R3000 for meat. u R600 for drinks

u No entrance fee

Risks: u No risk present. u No one attends the event.

u No one buys food and drinks.

u Funds provided are lost.

u No one attends the event.

u No one buys food and drinks.

Stakeholder Impact:

u Local children play in an old and not safe skatepark.

u Funds are provided to renovate the park.

u The skatepark will be renovated and will have an aid for years to come.

Issues: u No issues present.

u Funds are allocated from unknown sources.

u No sponsorship.

u No issues present.


6.3. Recommended Option The recommended option is option 3 due to the fact it includes many benefits and no dis-

benefits. This option provide sponsorships that help with the food and drinks needed for

the event. With this option, there is no need for entrance fee but funds will be raised with

the help of the sponsors. With any project there are risks, but they are minimal such as no

one attending the event or no one purchases the food and drinks provided. Overall, the

skatepark will be renovated and even its long overdue facelift it desperately needed.

7. Implementation Strategy

7.1. Project Title (CS) CAPESKATE

7.2. Target Outcomes/Benefits Outcomes Measure Date for

Achievement Accountable

Sponsors to be

present at event

Physical Attendance 25/04/2015 Project Team

The successful

renovation of the

skate park

Physical evidence

and satisfaction of

Project Sponsor

To be decided upon

by project sponsor

and the Skate park

Project Sponsor and

beneficiaries.

Maintaining RedBull

as sponsor and aid

after project

completion

Commitment by

RedBull to discuss

future prospects and

involvement in project

CAPESKATE

The aim is to discuss

and confirm further

involvement by

sponsor it on the day

of project completion

Project Sponsor and

Project team


7.3. Outputs Outcomes Project Customer

The proposed project – Fundraiser. The aim of

the project is to raise funds for the revamping of

the skate park and aid its beneficiaries

Project Sponsor, Skate park and its

beneficiaries

RedBull as sponsor to provide further aid after

completion of project

The skate park and all beneficiaries will benefit

from aid received from sponsor, whether it be

financial aid or in terms of equipment and

materials for revamping of skate park.

7.4. Work Plan Milestones/Deliverables Target Date

Contact all potential partners with project proposal March 13th, 2015

Ensure support by as many partners as possible (in writing if possible) March 27th, 2015

Organize all necessary special skills and secure their support for the event March 27th, 2015

Create Advertising Material for the event and distribute it April 11th, 2015

Ensure parts of the skate park are already renovated, to show progress April 20th, 2015

Have a detailed time planning for the event April 22nd, 2015

7.5. Budget Subject Cost per Unit Number of Units Total Cost Donation Possible

Security R15 10 hours R150 Yes

Paramedics R30 10 hours R300 No

Sound Equipment R500 1 Set R500 Yes

Meat R100 30kg R3000 Yes

Advertising Material R1 100 Brochures R100 Yes

Graffiti Artist R10 20 Spray Cans R200 Yes

Total Cost without Donations: R3800 with Donations: R300


7.6. Other Resources x Local police – to provide law and order. x Paramedics – available to see to any health or safety risks which may arise due to

injury or illness. x Security – To control entry into event.

8. Project Management Framework

8.1. Governance The governance structure will consist of the Project Sponsor, Project Manager, Project

Team and a Quality Consultant. Their roles and responsibilities will be to provide good

governance in terms of:

Understanding their role

� Members of the government structure will understand their role and responsibilities

collectively and individually in terms of:

� The external environment.

� The total task of the project team.

� Setting and safeguarding the vision and values of the project task team.

� Managing and supporting staff.

Ensuring delivery of organisational purpose

� Ensuring project purpose remains relevant and valid.

� Monitoring progress and planning against spending and budget.

� Evaluating results and assessing impact.

� Reviewing and amending plan as appropriate. Working effectively both as individuals and a team

� Periodically reviewing performance as a team and individually. Exercising effective control

� Ensuring good financial and management control.

� Regularly identify and review major risks to the project is exposed and has systems

to manage those risks.

Behaving with integrity � Act according to high ethical standards.

� Deliver impact that best meets the needs of beneficiaries.


Being open and accountable � Open communications informing the people of the organisations work. � Listening and responding to views of supporters, beneficiaries, funders and other

persons of interest. � Considering the environmental impact.

8.2. Quality Management Quality management is a repetitive cycle of measuring quality, updating processes,

measuring, updating processes until the desired quality is achieved. Quality must be

viewed on an equal path as scope, schedule and budget. To ensure project quality, the

project team has to have a good relationship with all stakeholders. If a project donor is

dissatisfied with the quality of how the project is delivering the outcomes, the project team

will need to make adjustments to scope, schedule and budget to satisfy the donor’s needs

and expectations. A quality plan and a quality checklist that will be used during the project

implementation phase. This check list will ensure the project team and other actors are

delivering the project outputs according to the quality requirements. The quality plan also

includes the procedure to ensure that the quality standards are being followed by all

project staff. The plan also includes the steps required to monitor and control quality and

the approval process to make changes to the quality standards and the quality plan.

8.3. Organisational Change Management According to PRINCE2, the Project Manager organizes, plans and controls the work of the

project. The Project Manager’s prime responsibility is to ensure that the project produces

the required products in accordance with the time, cost, quality, scope, risk and benefit

performance goals. They deal with any risks, issues, and changes, and report progress to

the sponsor. The project sponsor must represent the interests of the business, user and

supplier and is accountable for the success of the project. Therefore, a good relationship

between the Project Sponsor, Project Manager and Project Team will be needed. Any

changes to time, scope or quality will have to be openly communicated and proper

procedures being. The latter underlining the relationship between the Project Team, Project

Manager and Project Sponsor.


8.4. Post Project Review The success of the project can mainly only be measured on the day of completion,

considering the nature of the project. The success of the project will be measured

according to attendance and participation of public, sponsors, beneficiaries, the funds

raised and all other prospects in terms of commitment from RedBull and members of the

public. Document of each phase of the project will also allow the project team to measure

outcomes and reflect on successes, errors and where possible changes could have been

made to result in a more desired outcome. The project is also being document via digital

media, whereupon a pictures and videos will be available to analyse the physical evidence

of the project.


9. Appendices

9.1. Pictures of the Salesian Skate Park Cape Town



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