Capital Foods-A long Journey

AGENDA

Indian Noodle/Soup

Market

Capital Foods

Strategies adopted by

Capital Foods

Others

Noodles Market Share

NOODLES MARKET

Maggie Sunfeast Bambino Top Ramen Wai Wai Knorr Chings/Smith &

Jones

Others

Series1 60.3 10.7 5.4 3.3 2.7 1.8 1.7 14.1

5

15

25

35

45

55

65

Axis Title

SOUP MARKET

Brand Knorr

Brand Maggi

Brand Chings Se-

cret

Brand Oth-ers

Se-ries1

63.5 22.8 11.1 2.6

5

15

25

35

45

55

65

Axis Title

CAPITAL FOODS IN A SNAPSHOT

Started in 1996Initial Investment of Rs.2.5 CroresFounder-Ajay Gupta

Manufacturing Facility-Nasik-Kandla-Vapi

Brands1)Chings Secret2)Smith & Jones

Chings Secret

Miracle MasalasHakka NoodlesInstant Noodles

Soy SauceSauce MixesCurry pastes

Instant SoupsSchezwan Chutney

SaucesCook up Soups

Specialty Stir-fryPad Thai

Frozen entrees

Smith & Jones

Sauces-Tomato Ketchup

-Garlic Chilli SauceMasala Chilli SauceSweet & Hot Sauce

-Pizza Ketchup-Bhelpuri Chutney

Instant Noodles-Masala-CurryChcken

Pastes

-Ginger-Garlic

-Ginger-Garlic

Baked Beans

Coconut Milk

Powder

Product Portfolio

SUCCESS FACTORS-CAPITAL FOODS

Modern Trade Format

Price factor(Chings Secret)

-Soup being offered at Rs.10 a pack with compared to Knorr Rs.40 a pack

Private Labels -Swad of US Based Raja

Foods

-Pattu of Sabi Foods in Australia

-Natco Foods in the UK

LONG-TIME BUSINESS RELATIONSHIP

Raja Foods, which has 51-odd Indian grocery stores across the US, has been associated with company for a decade & has even taken 1.5% stake

All the products under ‘Swad Brands’ are manufactured by Capital Foods

Pattu-Brand of Sabi Foods now brings in business of over 4 crores a year.

Tesco has signed on as one of the initial clients for three years

Private Labels

Anup George RebelloAsst.Manager

The Catholic Syrian Bank Ltd